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Does this sound like you: you’ve graduated from nutrition school or your wellness training, and you can’t WAIT to start your business..but you're at a loss of where to actually start!? Fear not, in this video, I'm going to tell you the top five things you need to do to start attracting clients and start putting money into your bank account!
As a former health coach, I ran my functional health coaching business for about five years and by year three, I was making six figures. In those five years, I did a ton of trial and error so I’m confident on what the most important things are that you need to be working on in your coaching business - and they may not be what you think.
1) Determine Your Niche
Niching down is incredibly important and it will determine your business success going forward. There are billions of people online and you cannot just wake up one morning and decide to help 5 billion people. It just doesn't work like that. We have to start small and expand as we grow. So when it comes to niching, you want to pick something that people will actually pay you to fix.
2) Create Your Paid Offer
You've figured out your niche, now you have to create the program which is going to help them solve that problem. So before you build the website or get a logo, create a paid offer like a signature program.
3) Become Visible Online
This is something you can do even if you haven't graduated yet because it takes time to build an audience online! So the longer you put this off, the longer it's going to take for people to feel like they trust you. Pick one social media platform and roll with it.
4) Start Your Email List
This is my only regret when it comes to starting my business is that I didn't focus on my email list growth sooner. And to get people on your email list, you need to give them a lead magnet offer – whether that’s a quick guide, a checklist or a cheat sheet. It should be specific to your ideal client and is going to help them get a fast result.
5) Focus on Money Building Activities
Always focus on things that make you money and the things that don't necessarily make you money (but are still necessary) can be outsourced. The amount of time you will get back to work on things that make you money is worth the investment that you are going to pay someone. I use Fivver for my outsourced projects and tasks.
If you are brand new to your business and you’re still struggling to figure out who your niche is, make sure to download my Define Your Money-Making Niche Workbook where I will teach you my strategy to help find a niche that feels good to you, but also makes you money.