Hi there!

I’m Kendra Perry, Outdoor Enthusiast, Functional Lab Expert & Online Business Coach.  I help health coaches master functional lab interpretation like Hair Tissue Mineral Analysis, the GI-MAP, the DUTCH Test, SIBO testing and more. I also teach coaches how to get their online business off the ground, start getting regular clients and consistently generate 10K/month (or more) with my 6-step minimalist business model. 

Want to hear My Story???....

I live in a small mountain town in British Columbia, Canada. Every spare moment I have is spent outside rock climbing, hiking, paddling, mountain biking and backcountry skiing. It’s is these activities that make me feel happy and ALIVE. 

I became passionate about health after spending almost a decade struggling with a myriad of health problems.

In my early 20’s I ended up with hormonal issues, chronic fatigue, mood swings, insomnia, weight gain and a nasty case of cystic acne. It was a dark time for me. All these things that I loved to do had to to be put on hold. It made me feel empty and miserable. Without my passions, who was I? Total identity crisis!

It was incredibly frustrating.

I felt that I was doing everything right. I was eating a healthy, whole foods diet, taking supplements and exercising regularly. Despite my efforts, I felt terrible every single day. I saw many doctors, naturopaths and nutritionists and no one was able to help me. 

Six years ago, I discovered Functional Diagnostic Nutrition (FDN) on a podcast. After some research, I enrolled in the course. In the intensive certification program I ran a series of lab tests on myself. I discovered that at 28 years old, I had the hormone levels of an 80 year old woman. I also uncovered liver congestion, leaky gut, food intolerances, parasites and Candida overgrowth. What the heck was going on?!

After working through the protocols, I was able to begin to recover my health. I never enrolled in the FDN course with the intention of staring a health coaching business but ultimately that is what happened. 

After graduating from FDN in 2014, I was offered a part-time position within the Functional Diagnostic Nutrition team. I was hired on as a course mentor and I spent the next three years mentoring other health coaches as they worked their way through the FDN course. I started working with my own clients and building my business. By 2017, I had a waitlist practice. 

Also in 2017, I was promoted to AFDNP membership Director in which I took over the post-graduate membership. In this role, I was responsible for providing continuing education support and business training for the FDN graduates.

I've been supporting coaches since day 1

What I realized while working in this role was that I LOVED the business and marketing side of health coaching. I also realized that many of my fellow practitioners were struggling HARD to get their businesses off the ground. 


They were in the dark about what they needed to do to bring in consistent clients. They felt that people "wouldn't pay" for their services or the cost of testing. They were overwhelmed by the tech, by social media and none of them seemed to have a predictable way of generating leads. Many of them were broke and struggling to keep things afloat.

2017 was a big year for me! At the same time, despite improving significantly, I was still dealing with chronic fatigue and was desperately searching for solution. I started learning about Hair Tissue Mineral Analysis (HTMA) testing and heavy metal detox. After testing these methods on myself, my energy levels FINALLY started returning!

I started implementing these methods with clients...

And I was blown away. Not only was HTMA an affordable way to test the body but it provided a plethora of information about a person's unique bio-chemistry! I was so impressed that I started introducing HTMA to the FDN grads. They were incredibly excited about the information and I soon became the go-to expert for HTMA. 

Shortly thereafter, I became the FDN Clinical Adviser for HTMA consults and began training the FDN Medical Director team.


Then it was time to pave my own path....

After 3 amazing years working with Functional Diagnostic Nutrition, it was time to start paving my own path. I left my position in June 2018 and started running my business full-time. I quickly hit 6-figures by the end of the year. I launched a course, a group membership program and continued to have a waitlist practice.

But something was missing! I missed the health coaches! I continued to see health coach poverty run rampant. I continued to feel excited about online business and I missed being a teacher to all those FDN grads. 

At the same time, the coaches were begging me to create an HTMA course and many of them were reaching out to me for business mentoring.

Early, 2019, I launched the HTMA Expert course to teach the understanding and clinical application of Hair Tissue Mineral Analysis Testing. And by the spring of 2019, I made the difficult decision to fully transition over to supporting coaches in online business. 

My passion is to help you be a badass health boss without sacrificing your freedom so you can travel the world or move to a remote paradise.   


Social Media Marketing World 2019

YouTube for Bosses by Sunny Lenarduzzi

Instapreneur by Rebelle Nutrition

The Ad Strategist by Amanda Bond

The Podcast Lab by Jenna Kutcher

Impacting Millions by Seleno Soo

Build a Better Beta by Dr. Lindsay Padilla

Instagram Strategy for Business by Something Social

Influencer Marketing Done Right by Your Social Team

How to Build a Lucrative Email List by Koereyelle

Passive Income Powerhouse by Superlearner

The Funnel Playground by Lindsay Padilla & Emily Hirsh

Facebook Ads Domination by Emily Hirsh

Recurring Revenue Engine by Bushra Azhar


Bachelor of Science from the University of Calgary

Registered Holistic Nutritionist

Certified Functional Diagnostic Nutrition Practitioner

Transformational Nutrition Coach

Advanced DUTCH Hormones Training

Advanced Glucose Metabolism Training

Advanced SIBO Training

Certified in Hair Mineral Analysis

Advanced Detoxification Training