WATCH THE EPISODE
When it comes to choosing a niche for your health business, you have to choose a niche that will make you money. In my video, I'm giving you three ways to help determine if your niche is actually profitable. Your niche is really important and your ability to choose one that is profitable will determine your business success moving forward. If you’re struggling to make consistent income or attract clients, I encourage you to really take a honest look at your current niche and determine does it actually fit into these three steps.
Is your niche clear?
What keeps your client up at night?
What is your client looking for?
1) Make it clear
When it comes to niching, you really need to be focusing on one type of person with one very specific problem that you are going to solve for them. Your niche needs to be obvious to everyone and it should be so obvious that a third grader understands it. A good way to test this out is to say your niche statement to a friend or family and ask them if they understand who your target audience is.
If they completely understand what you do and who it is that you help, then you’re off to a great start. But if they're totally confused then you may have to go back to the drawing board.
To make it crystal clear, you want to avoid what we call nutritionist language, which doesn't really connect with the general public (but that your educated health colleagues understand). For example, you might say, “I help women with inflammation”, but a lot of your audience probably don't know that they're inflamed. They just know that they have joint pain or gut pain, but they don't actually connect that to inflammation.
2) Determine the problem
People will pay money to get themselves out of pain or out of suffering. So the problem that you are solving needs to really bother them. They should be losing sleep over it because when they are, that's going to be when they're ready to actually put some money behind it and commit to solving it.
Remember that how you solve the problem isn't actually the niche. Your client is not lying awake wishing they could get a mineral test. They’re losing sleep over the fact that they have brain fog, low energy or having diarrhea 10 times a day.
3) Validate it
Once you have determined what you want your niche to be, go out and speak with people who have that problem. This is called market research and most new business owners entirely skip it, but it's super crucial to succeed with your niche.
So you want to go speak with people, learn more about the problem that they have and find out if they actually want to solve it and if they would pay to solve it. You don't need to offer anything or pitching anything, but get to know them and figure out how are they suffering with their problem.
If you're still having trouble determining a niche, make sure to download my Find Your Money-Making Niche workbook. This workbook will take you through my step by step process that will help you determine a niche that actually makes you money.