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Your Personality & Struggles are Part Your Brand with Tracy Raftl

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In this episode of 360 Health Biz Podcast, we have long time blogger & acne coach turned brand & web designer, Tracy Raftl join us to talk about branding your business. Part of Tracy’s success when she started The Love Vitamin was showing her true self – which included being vulnerable and showing her struggles with her acne.

Many health coaches and practitioners think they need to be perfect in order to help others heal and in this episode, we learn that this is not the case. Showing your audience how you got to where you are (and how you continue to grow and heal) shows your true & most authentic self.

In this episode:
- Tracy’s journey from blogging to selling ebooks for adult acne
- showing your personality in your content
- colours & fonts that portray your personality
- the importance of showing vulnerability & struggles
- brands take time to take hold

While your fonts & colours should depict your personality, branding is more than just the visuals. Your brand is your personality, your niche, your service, the way that you work with people. And the most important thing with branding is consistency – maintaining the same look & language on your website, your social media platforms, your videos and your programs & downloads.

Tracy Raftl got her start online in 2011 when she founded the super popular natural acne blog, The Love Vitamin. Now she helps unstoppable women brand themselves online, and builds them impactful, high-converting, personality-driven websites that make them feel confident to go to the next level in their business.

FREEBIE: https://littlebeastdesign.com/brand-style-quiz/

https://littlebeastdesign.com
https://www.instagram.com/tracyraftl/
https://www.pinterest.ca/tracyraftl/
https://www.linkedin.com/in/tracy-raftl/
https://www.facebook.com/littlebeastdesign/

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TRANSCRIPTS

Christine:
Hello everyone and welcome to this brand new episode of our beautiful podcast, the 360 Health Biz Podcast. And we are welcoming you today to a brand new episode, which is going to be absolutely phenomenal because it's about a topic that Kendra and I love, preach, eye-roll about, vent about, all the time, so stay tuned for that. It's going to be a bomb. But before we actually get started, here's something that we want to share with you. Because we had the wonderful Leah who took the time to send us a personal message on Instagram and she says, "Kendra, thank you for your amazing podcast. I just found it this week and have been binging hardcore. You and Christine are just so fun and knowledgeable. I'm just starting my business and it has been so helpful. I did my training through the Functional Medicine Coaching Academy in collaboration with the Institute of Functional Medicine."

Christine:
Wow, we do love to be called fun and knowledgeable. Thank you very much. So we do take that and thank you so, so much for letting us know. As you know, it's always great to talk to this microphone and to this sort of camera, but not knowing if anyone actually gives a toss. So thanks for letting us know, we really appreciate it. And now without further ado, my beautiful hostess with the mostest is going to introduce our wonderful guest that we have in today. Kendra, take it away.

Kendra:
Awesome. Christine, I'm so excited for our guest today. It kinda goes way back. I'm actually super excited to introduce her because I actually first started following her probably... I don't even know. It was probably 10 years ago, maybe even longer, when I was struggling with acne and I was really interested in natural solutions and I stumbled across her website, which was a huge blog at the time and it probably still is, and I was so inspired by her and her blog and all her articles that it actually led to me starting my own blog, which was not as successful or not even close. It wasn't successful at all, but that's okay. And funny enough, I actually wrote my first guest post on her website and it was about coffee enemas, which is really-

Christine:
[crosstalk 00:02:08] baby. I'm not surprised. Obviously it's got something-

Tracy Raftl:
I was trying to remember and I was like "she wrote a blog post, I know it was something to do with poop" but I couldn't remember what. Of course, coffee enemas.

Kendra:
Totally, and you know what guys? I still love my coffee enemas. I still do them. I think they're great, but I remember at the time, just there were a lot of comments that were like, "This is terrible, who would ever do this?" And I was like, I feel so bad about myself. It was so new. I'd never put myself out there on the internet, so it was quite the experience, [crosstalk 00:02:37] but I kept in touch with Tracy over the years. We connected again through functional diagnostic nutrition when she did the program and then we've kept in touch just through social media. So I'm really excited to introduce Tracy Raftl and just to give her a quick introduction, she started online in 2011 when she founded the super popular natural acne blog, The Love Vitamin. Now she helps unstoppable women brand themselves online and builds them impactful, high converting, personality driven websites that makes them feel confident to take their business to the next level. And guys, you should definitely check out her shit because her design is unbelievable.

Christine:
Beautiful. I'm very jealous I have to say.[crosstalk 00:03:24] Very, super envious. With love.

Tracy Raftl:
Thank you.

Kendra:
Thanks Tracy. What's going on?

Tracy Raftl:
Wow. Well thank you for that lovely introduction. It's lovely to be here with you ladies. What we're going to be talking about today, I believe, is just putting yourself out there and just being 100% real and my journey with The Love Vitamin. I think the reason that it was so damn successful was because I was so vulnerable, real about my struggles. So I started The Love vitamin in, like you said, 2011. I was in my early twenties and I had horrible skin. It was horrific. It was so bad. And if you've ever had skin troubles, you understand how embarrassing that is, how... not just embarrassing, but just soul crushing it is. It's just really, really emotionally painful.

Tracy Raftl:
So I, like Kendra back then, I was reading other people's acne blogs and I got really inspired and I thought, "You know what, I will have to share, I can do this." So I started the blog and I had all of those thoughts where it was like, "Well I've cleared up the majority of the severe acne I had," but I was still struggling with mild acne. I was still struggling with the fear of acne, which was a big thing, and so I had those thoughts where it was like, "Oh, who am I to be talking about this? I should have perfect skin, otherwise why should I even bother?" But the thing was, I didn't do that. I shared all of my struggles. I talked about the experiments I was doing to heal that last part of my acne. I talked about all the emotions that I was feeling, about every time I got a pimple, even if it wasn't that bad, it was still emotionally devastating because just how intense it was when my skin was bad. I still have that.

Tracy Raftl:
Yeah, just all those emotions. That fear was... it was definitely still there, but I explored all of that on my blog and I believe that that was actually what made it so successful, because people could relate to it. They knew that I wasn't perfect. They knew that... Yeah, people are intimidated by people that are perfect.

Christine:
When did you realize that that was your secret spice, so to say?

Tracy Raftl:
I don't know if I ever realized it, I just kind of did it. I think, I mean... Yeah, I studied business. I took courses to learn how to blog, and I think they recommended, don't hide yourself, don't hide your struggle. And I think being an open book just comes naturally to me. I can't keep secrets basically. So, it was just really natural and I think I saw some of the bloggers that I was following, that's what they were doing as well and I recognized that that was why I felt connected to them, even if I didn't recognize it.

Kendra:
I'll never forget Tracy, I'll never forget the photos of when you had really, and you just posted those online. And I remember just being like "wow", I can't believe she's doing it. But I was so grateful about it because I was just like "She really has struggled with this." To see the transition and I even remember later on I think, I don't know if you were in, I feel like I'm like such a creep cause I like know your whole life. I remember I think you were in Australia and you've broken out a little bit and you were showing and taking pictures and you were like, "I got this like big cyst, like between my eyebrows or whatever." It almost couldn't breathe because I was so ashamed of that at the time. And I just hid it and I would hide inside. And I just so grateful that you were just out there, baring it all.

Tracy Raftl:
Yeah. I mean that was a big change because before I started the blog, it was like, I like acne was, I was not going to like, even if they could see it everywhere, it was like that was something I was never gonna like the topic was never gonna come up between me and anyone. And I found that was so, so stressful because it was like, "They can all see it."

Kendra:
Yeah.

Tracy Raftl:
It was like this thing that I couldn't admit or talk about with anyone and it was, it just felt like a pressure cooker. It was like "I am struggling with this. I can't say anything about it." Then when I decided to start the blog and put it all out there, it was a big relief actually. So you listening, you might be feeling the same way where it's like, Oh, you might have this weight of like, Oh, "I'm still kind of struggling with this. I'm not 100%."

Kendra:
yeah.

Tracy Raftl:
Or whatever.

Kendra:
Yeah.

Tracy Raftl:
That you might feel like that's a weight.

Christine:
or have a little setback, you know?

Tracy Raftl:
Yeah, exactly.

Christine:
A lot of people who are just when they're sick, they have a setback and they get they're old symptoms back and it's like, "Oh no, I'm not an expert anymore because..." but it was circumstantial. So yeah, I guess it's nice to [crosstalk 00:08:47]

Tracy Raftl:
Exactly, and even talking through that so that people know when they get setbacks, it doesn't mean that yeah, it's all over, it's all coming back forever, which I know is easy to.

Christine:
Totally. And so what about[crosstalk 00:09:01]

Kendra:
Because I mean most health coaches for the most part are in this because of their own struggle. Right.

Tracy Raftl:
Exactly.

Kendra:
And a lot of people are for niching in the thing that they struggled with. And, I mean, I talked to a lot of health coaches and I just see a lot of them being like, "well I can't talk about anxiety because I still have anxiety or I can't talk about this because I don't have this. I'm super passionate about anxiety. I want to talk about it, but I still have it, so how can I talk about it?" And so they're a bit paralyzed by the fact that they think they're waiting for the moment when that goes away, before they can start speaking about it. You think that does their audience a disservice?

Tracy Raftl:
Yeah, 100%. Because I mean like you can speak to it Kendra like what if I had just decided to never say anything? They want to know everything that's going on. They want to know that you're struggling too. It's so relatable.

Kendra:
Yeah.

Tracy Raftl:
It really helps people if you're just upfront with it.

Christine:
So what about those who come to you? Because obviously now your specialist is in branding. You don't have, cause I'm one of those who don't have their own struggle. For me it was the opposite. I was feeling illegitimate cause I didn't have the struggles. You are this branding specialist now in the house. I'm really excited because you see these two people and you advise them, and you coach them, and consult with them. How do you do that? Basically you figured out at some point that honesty and being out there and vulnerable is the key. When did you figure out, so how do you, first of all, how do you coach these people? But also what was your process to understand what it was you were doing and how did you teach that?

Tracy Raftl:
You're talking about the branding part of it?

Christine:
Yeah. And just being you, that is actually branding.

Tracy Raftl:
Right.

Christine:
I don't think a lot of people know that that belongs to the world or branding. For them branding is a logo.

Tracy Raftl:
Yeah. It's definitely much more than that.

Christine:
Why do you think that the struggle with niching will feeling legitimate has something to do with branding? I find a lot of people have no clue what branding actually is.

Tracy Raftl:
Right.

Christine:
So how did that kaleidoscope of thing happen for you?

Tracy Raftl:
Right. Well let's discuss what brand [crosstalk 00:11:20]

Christine:
I know it's lot. We'll deal with it.

Kendra:
So many bombs of questions there.

Christine:
I know. [crosstalk 00:11:27]

Tracy Raftl:
That's a really good question there with the logo because a lot of people think branding is just a logo. Branding is, the whole thing of what your business is. It's basically the perception of what other people think of you and your business. It's a culmination of the visual design, but it's also your brand's personality, your niche, your service, the way that you work with people. The way that you speak. With Kendra for example, you're very kinda to the point and you swear and whatever that's part of your brand, right? It's like what we can expect from you. And so I always, always recommend, I mean... the majority of the time you like if you're a coach. Your brand should be based on your personality. They are slightly different. Your brand is an entity and you are an entity. But your brand should be based on your personality. It doesn't have to be everything that you are, but it shouldn't be something that you're completely not.

Christine:
I love that. So what if you're not included?

Tracy Raftl:
If you're lazy and complaining, you probably don't want to like [crosstalk 00:12:57] too much.

Christine:
Even though that's a brand on YouTube.

Kendra:
Your brand, Christine, lazy and complaining. You like own that shit. It's so funny.

Christine:
I own my laziness like a boss.

Tracy Raftl:
Yeah.[crosstalk 00:13:04] You could even put that into your brand, right? That could be a thing,

Christine:
I do.

Tracy Raftl:
You want to highlight the better things and then you could throw in some of that as well. And that can make you relatable as well, right? Because it's like, "yeah, I'm lazy." So it basically, but if you, you know, we're very multifaceted people, right? We all have very... so many different parts of our personality and things that we are, your brand doesn't have to broadcast every single thing that you are. But if you are a super funny person, you probably don't want to create a brand that's super staunch and serious or if you are super chill and soft spoken, you don't want to have like a bold, brash kind of, possibly swearing brand, it doesn't work. People get that there's something off about it.

Tracy Raftl:
When someone is trying to be, someone that they're not, it just comes off as sort of fake. People might not quite know what it is, but there's just something off about it that doesn't sit right and it doesn't feel good to you. It's hard trying to be someone that you're not, right? Sometimes it's hard to be who we are too because we don't know who we are. That's a whole other story. If you're not a funny person, you're trying to be funny. That's hard. It makes business, it makes you more attractive to your ideal client and it makes business just feel better for you.

Christine:
Do you find that people actually always know who they are or they come across as, so you say, for example,

Tracy Raftl:
No.

Christine:
If you're funny, you might not want a super serious brand. Do you find that funny people know that they're funny.

Tracy Raftl:
Not always.[crosstalk 00:15:02]

Christine:
How they come across.

Tracy Raftl:
They very much get caught up in like, Oh, "I think I should be this or I think I shouldn't be bad, or I'm inspired by that person so I should have a brand exactly like them." And then it's like, "Oh shit, this is really hard because this isn't me at all." So that's why working with a brand expert can be really helpful because they can see you a lot clearer than you can see yourself. If you don't have the money to work with a brand expert, you can ask your family and friends and say, "Okay, give me five characteristics or personality traits that you feel like sums me up." Ask a few different people to get sort of an idea and go from there. I think that's a really great start.[crosstalk 00:15:47]

Christine:
I just want to say, you have to watch the video guys because Kendra and I have both like, [crosstalk 00:15:53] like bobbing their heads.

Tracy Raftl:
I like this validation. Thank you.

Kendra:
Were just like yup.

Christine:
Yup. Preach sister.

Kendra:
I think it's such a good idea. It's something that we actually had our mastermind members doing when we did our a lesson on branding. We were like, you got to figure out who you are. You got to figure out how you talk. You need to speak in your voice. The way I talk, that's just the way I talk. If you meet me in person, what you see is what you get. It's the same shit. But I think, yeah, you're right. A lot of people don't know who they are, they don't understand their personality. And I think that's another reason why building a business is such a deep dive into personal development.

Tracy Raftl:
Yeah, it is for sure. You definitely learn a lot about yourself if you want to succeed anyway. You really have to get in touch with that.

Christine:
Are there any certain things that you ask people to do before they come work with you? Because I guess if they're not ready to actually figure out who they are, which might be much more challenging than they actually understand. Being yourself is one of the most difficult things to do. How do you help them?

Tracy Raftl:
Yeah. It's either really difficult or really easy.

Kendra:
Yes.

Tracy Raftl:
Well if you're getting a website done with me, I pretty much make it a requirement that we do brand name work before that. I have a really in depth questionnaire and of course that goes with it to explain all of this stuff step-by-step. They fill it out and then they get consulting time with me. So it's kind of like I make them do it because I don't want to build them a website without them.

Kendra:
Yeah.

Tracy Raftl:
Understanding this stuff because then your website's going to suck and it's not gonna speak to who you want it to speak to and it's not going to be effective. And I don't want to keep the money for that. So we always do that. That's what I'm there to help with. Does that answer the question?

Kendra:
Totally. Yeah. And I want to circle back around to this like idea of vulnerability and sharing. Cause,

Tracy Raftl:
Yeah.

Kendra:
Obviously, the definition of being vulnerable I think is to put yourself in harm's way or to make yourself,

Tracy Raftl:
You're right.

Kendra:
[crosstalk 00:17:59] Right. I think because of what it is, it's scary and it is unbearable.

Tracy Raftl:
Oh yeah.

Kendra:
So what advice would you give to people who, they're new, maybe they haven't shared their story too much or done anything too vulnerable. How can they get started? Cause obviously that you don't just want to go from like zero to nothing cause that's gonna make people shit their pants basically.

Tracy Raftl:
Yeah.

Christine:
How can you help them to go, let's take a medium like posting salads or letters on Instagram. To becoming vulnerable. It seems like such a stretch.

Tracy Raftl:
It does seem like a leap. I would start with just sharing your personal journey with how you got to here. If it is your health struggle or proceeding your case. You said you don't have that health struggle, but how did you actually get to, you must have some stories. So how you got to where you are here helping people. Just share that story, but share it in a little more detail than you would and it should feel a little bit scary not too scary, not to shit your pants scary, but just add a little bit in there so that you feel a little bit uncomfortable. You have to feel a little uncomfortable in order to get comfortable with that memorability. I know that's scary. I know. I like to think of fear as just think of it as a sensation. You're not going to die. Nothing's going to happen. The reason that we fear vulnerability is because of that danger in our heads of "People are going to judge me, I'm going to be exiled or whatever."

Kendra:
[crosstalk 00:19:44] I mean let's be honest some people will judge you and you know,

Tracy Raftl:
Yeah. That's the other thing is that some people will judge you and they just don't fucking matter. And I know that is so hard for a lot of people. We want everybody's like us, but if we really want to stand out and speak to those people who are just so bright for us, we have to just not give a shit about the other people, which I know is something that is learned. It's not always, it doesn't come naturally, but once you start to put yourself out there and you start to feel that connection with people, hopefully you'll get to the point where it's okay if some people don't like you.

Kendra:
I agree.

Tracy Raftl:
Happens to all of us.

Kendra:
It does, the more you get out there, I mean I offend people all the time just because sometimes an ass in person, it happens, people take things I say the wrong way and it's fine. But I think it's always a choice whether you want to engage and you don't have to.

Tracy Raftl:
Exactly.

Kendra:
Right?

Tracy Raftl:
No.

Kendra:
And be over with it. But if do choose to engage, like I recommend that people wait until their nervous system has calmed down before they [crosstalk 00:20:54]

Christine:
Sleep over it.

Tracy Raftl:
Everybody who's successful has some people who are, you know, maybe going to write a mean comment. You get 10 comments and you focus on that mean asshole. It's like fuck that guy.

Christine:
And everyone does that. I mean it's just,

Tracy Raftl:
I know like I used to make YouTube videos, I ended up turning off the comments cause people are just fucking assholes.

Kendra:
YouTube is the worst

Tracy Raftl:
Oh yeah.

Kendra:
It's the worst, Cause I think people have accounts that aren't, you can't connect them to who they are.

Christine:
Yeah.

Tracy Raftl:
Yeah, it's so bad.

Kendra:
We'll file and whatever. But YouTube sometimes. I mean I've had people be like, "How could I take advice from someone with such a stupid hat?" I live in Canada and it's cold in here.

Tracy Raftl:
Don't make fun of my tuque okay?[crosstalk 00:21:44] Kendra and I are both Canadian by the way.

Kendra:
Yeah. Christine's like, "I don't know what's going on the American,"[crosstalk 00:21:54]

Christine:
What are you speaking about? I don't understand. It's a hat.

Tracy Raftl:
It's a tuque.

Kendra:
People in the States called tuque's like what I'm wearing right now, a beanie, which is ridiculous because I think of a beanie of one of those little [crosstalk 00:22:05]

Tracy Raftl:
Yeah me too with the propeller

Kendra:
That covers like the baldhead of,

Christine:
Yeah.

Tracy Raftl:
It's a tuque.

Christine:
A what?

Kendra:
A Canadian word. A tuque.

Tracy Raftl:
A tuque.

Christine:
All right Canadian.

Tracy Raftl:
It's French Canadian.[crosstalk 00:22:20]

Kendra:
Anyways.

Christine:
So I think we covered like the most important, figuring out who you are either through other people's eyes, but people who you trust or mistake. Don't make a survey on, I dunno, some stranger's website or something like that. And then,

Tracy Raftl:
yeah, get a few opinions.

Christine:
Get a few opinions but people who you trust. How do you translate that into your online presence? Let's put it that way.

Tracy Raftl:
Okay.

Christine:
Well even your own presence, like even the way that you want to show up. I think it's so, like when you do videos, should you dress a certain way? I kind of, I don't wear makeup today, but usually when I know that I'm bashing the videos, I polish myself up a little bit, which people could say it's not authentic, but how do you translate? "Okay and I know I'm comfortable with who I am. How do I represent that in terms of me, my colors, my style, maybe even my fun?" How does that all happen?

Tracy Raftl:
Right. That's why I'm getting really clear on your brand, personality is so important. So when you have those five or more. Start with five, sort of descriptors, then just think about... sometimes it's easier to think about somebody else who has these descriptors and think about, well, how would you know if one of them is, funny, straight talking, whatever. How would that person speak? Right? If they had that personality, how would, like your visual presence. So, for example, if you are like a bold, really bold kind of brash person, you probably want to have bold colors to match that. Right? If your kind of a more soft..

Christine:
We can't hear you.

Kendra:
We just lose audio?

Christine:
Yeah. Tracy? For some reason...

Kendra:
We just lost your audio.

Christine:
I don't know.

Kendra:
That's super weird. Oh shit. Should restart the meeting or?

Christine:
It just went. Maybe if you just quickly leave the room and come back.

Kendra:
Do you want to just exit and come back in? That'll probably fix it. Oh man, you're getting so fired up there.

Christine:
I know. It was just a juicy part. I'm just like, no.

Kendra:
I don't know. I've had these weird zoom things before.

Christine:
Can you hear us Tracy? Okay. So just leave the room, exit the meeting and then come back in.

Tracy Raftl:
Okay. Actually.

Christine:
Oh, now it's working.

Tracy Raftl:
Let me do, I don't know, video settings. Let me just choose the different mic maybe just to,

Kendra:
That's fine.

Tracy Raftl:
Okay.

Kendra:
Cool.

Christine:
So what did we hear last?

Tracy Raftl:
Right. What we were saying?

Christine:
So juicy, it was, Oh, like imagining someone with similar traits, but how would they speak if you have bold colors?

Tracy Raftl:
Yeah, right, exactly. I think I was saying about the visual style of it. You want to choose colors for example, that you like, but also match the brand personality. So if you're bold and brash, choose bold colors, don't choose really pastel muted colors.If you are more soft-spoken, you can choose, softer colors because otherwise it won't match, right? You want to have it just kind of amplify that.

Tracy Raftl:
When you're writing for example, think about how you would actually say that out loud if you were talking to a friend. So if you're writing something, use slang, use contractions. Make it really informal. Don't write it like your college essay, right? You want to write it like you would actually speak and it's helpful to actually say it out loud when you write it. When you're on video, exactly. Just say it how you would actually speak to a friend. Don't try, you swear or don't, if that's not something you do and what you should wear. Generally it's, wear something that you feel comfortable in, like don't wear something that you would never wear. You are talking about, "Oh I like to put on makeup." That's fine. You probably put on makeup if you go out for dinner or something. Right? Like it's like a nice version of you.

Christine:
Yeah.

Tracy Raftl:
You're not like wearing something that, it's not like makeup just doesn't feel like you or that not,

Christine:
No

Tracy Raftl:
Right? So that's still you and that's totally fine. Does that make sense?

Christine:
Yeah. What would maybe use the highlight? Like if I look at my wardrobe just visually, it's pretty muted I would say. But then you have the occasional total crazy frog that I do.

Tracy Raftl:
Right.

Christine:
So just something pop that you can use sometimes, I guess.

Tracy Raftl:
Yeah. And something like that. It's like, well you probably don't wear those all the time, but you can just throw that in sometimes. Cause that's part of who you are.

Christine:
Yeah. And it's so interesting because I got, usually my assistant knows me really well, so she creates my newsletters and it all looks very branded cause she knows me very well. But today, she sent me a draft and I was just saying, I didn't know why, it doesn't jive. There was a lot of purple in there and things. Oh no. It's the first time it ever happened. I find that is also, it's difficult to let someone else know what your brand is if they're suppose to do, Kendra and I, we don't do our posts anymore. Like, yes we do, but we don't do graphics for example. I find it really helpful if you do work with a brand specialist to just have that run sheet. [crosstalk 00:28:10] somebody out there who have no clue what we're talking about, what that process is, what the pros are of actually investing in a process like this.

Tracy Raftl:
Yeah, exactly. It's very important to, in building your brand is to use the same visual. Those same personality, same tone of voice to be consistent across all of your platforms. So that's your website, your social media, in-person video, whatever. Everywhere you are is to use the same things because then people start to get to know you, they start to recognize you. Consistency. They trust it a little bit more. You seem more professional. To have that consistency, it's really, really helpful to have what you were talking about is a brand guide. So it's just a document that sort of lays out all of these things. So, here's the colors that we use and here's the actual like hex code, which is like the exact code for that color so that you can use it in graphics.

Tracy Raftl:
Choose some, a few fonts and stick to those. Choose that personality tone of voice. That's kind of the basics. There's a bit more if you're working with a brand specialist, but if you're just doing this yourself, you can just create this document and just have it there so that when you're making something, you can refer to it and just use it to just be consistent with what doing. And then when you or if you ever, have a team like Christina and Kendra, then it's really, really, really helpful because you need your team to understand what the brand is and how to use it consistently. That's what a branding specialist can help with. But even if you don't work with someone, I recommend definitely just putting something together for your own reference.

Christine:
Yeah. How do you see businesses shift in terms of success once they've worked with a brand specialist? Like if we have a before and after kind of thing?

Tracy Raftl:
There's never any like obvious,

Christine:
You will make six figures when you work with me.

Tracy Raftl:
Can't say that. If you are just starting out in your business, you're probably gonna see less upfront, kind of a change. Because branding takes time to take hold, right? It's good to really establish that right away because then your brand has time to grow. People have time to get to know your brand, and you're going to accelerate a lot faster than if you didn't do this work.

Christine:
Right

Tracy Raftl:
If your sort of like, you've been in business for a while and you're like, kind of know what you're doing and you've got, you know, but you just want to take it to the next level, I think that's sort of the point where it can really make a big difference. And a lot of that can actually be just from confidence.

Christine:
Yeah.

Tracy Raftl:
In having all of that defined. Having that brand guide, knowing who your ideal customer is, how to speak to them. Having that really professional visual kind of appeal, that makes such a big difference in people's confidence. So way back in the day with The Love Vitamin, I think it was like 2013 or something, I was making like, I don't know, two or $3,000 a month or something. It was great cause I was making it for my own business,

Kendra:
True.

Tracy Raftl:
But it wasn't like a lot of money. It's kind of hard to live on that. I had always kind of done my own branding and it wasn't great back then. And so I decided to invest in a new website, and new branding and it was that, that kind of gave me the confidence to put out a new course and sell at a higher price. And my business went, that's when I made six figures. So that's a very, clear example of what it can do for you. It's just, it can really take things to the next level. But if I had done that right away, probably not, but it might've accelerated quicker.

Christine:
Yeah. Plus, I think people also need to realize that they probably need to invest in a branding specialist on a regular basis because you just change.

Tracy Raftl:
Exactly.

Christine:
My brand, Strange Brookside, psychic zillion times. I'm happy with the one I have now, but not looking at yours and again, thinking maybe in six months I actually am going to invest again or I mean both Kendra and I have worked with Jamie Jensen to figure out our stories and figure out our main points and because you just have those blind spots and they evolve and they change.

Tracy Raftl:
Absolutely. Yeah.

Christine:
I'll give you that. It's something you regularly invest in as you change, as a business changes.

Tracy Raftl:
Yeah, for sure. And I think when you very first start out, often you, sometimes you need to experiment a little like decent DIY, just sorta like get a little bit of a direction because businesses do evolve pretty quickly. You're like, "Oh, I thought I was going to do that, but actually I want to do that." And experimenting a little bit in the beginning is helpful. And then when you sort of start to get, I think that's a good time to invest and then, but yeah, businesses are always evolving. It's like something that felt like you four year, three or four years ago, that might be completely different now. Maybe you have new programs or maybe you just have a completely different style or feel about you. That's how I felt about my website in 2014 when I made it over and then my business went way up. That was me back then. But now I don't feel like that really resonates with me now. So it's like things just evolve. So yeah,

Kendra:
It's such a good conversation because I'm always harping on health coaches who invest like three or $4,000 in a website right out of the gate.

Tracy Raftl:
Yeah.

Kendra:
Which, I would never recommend. And I think I was making a story about that and I saw you watch my story and I was like, "Oh, I hope Tracy doesn't take [crosstalk 00:34:25]

Tracy Raftl:
I was like, "Kendra."

Kendra:
She's gonna give me shit for that. [crosstalk 00:34:29] But you don't know who you are. Your niche might change. Like there's so many things that might change and you have so little like business intelligence at that point that you don't really know what works. And I can't tell you how many coaches who have invested three, $4,000 that they didn't really have in a website that not only looks like crap but like isn't what they actually want and isn't serving them. So I'm like you want to just test things out. Personally I think you can start getting clients without even having a website. You know what I think to start like just take the step like get on social media and have a way to build your email list, like have your offer. But once you start working with clients you'll get a sense of who you are and what you actually want to do. And I think at that point when you have that higher intelligence and what you are doing.

Tracy Raftl:
Exactly. And I'm first to admit a website isn't everything, but it is an important piece of your marketing that people can go to and get a sense for what you do and who you do it for. But it's not everything. And yeah, I agree with like when you, right out of the gate it's just, it's not the investment that's the best. I think it's usually when you're like ready to of, yeah.

Christine:
And it's so interesting cause I wasn't a monster man last October, where we met and we were all kind of six figureish rich hovering people above, below just below, but similar States of businesses. And they were on two or three brand specialists there. And one of the biggest struggles was that people had a completely wrong perception of what branding actually was. So they attracted a lot of newbies who were expecting just a website. I didn't understand that they had to do all of this ground work. And so now you really have to differentiate, well what I tell people between a website designer who will take a branding portfolio and then do the website for you and a brand specialist, it's two very different things. A lot of people have no idea. We were just brainstorming, is brand strategists still the correct term? Because it's eighties in a way, what people think that it's just such an interesting development in that profession.

Tracy Raftl:
Yeah, absolutely. Yeah. Branding is definitely, it's an ethereal thing that people think they know what it is, but it's not really, but it's so important that you need it. And I mean it's definitely more important than a website in itself. So that's why I said it's kind of a non negotiable, when I work with people I make them a website. But yeah, I had no direction.

Christine:
Yes. So anyone listening before you invest into Facebook ads or before you invest into other crap for thousands and thousands, take your time and when you think you know, then get to a brand specialist and be ready to be ripped apart and put together again.

Tracy Raftl:
100% I think if it is like, yeah, you can go out and do your marketing, but marketing takes a lot of time, money, effort that you would get so much more return if you were really clear on this brand stuff first.

Christine:
Yes.

Tracy Raftl:
There was something I posted on my Instagram that I saw somewhere, some quote that was like, what was the quote? Now I'm gonna forget. It was like marketing is asking someone on a date and branding is the reason they say yes. That's kind of like that and underlying [crosstalk 00:38:04] I like it.

Christine:
I like this. Sometimes people are like,

Kendra:
Oh, it's good shit. Awesome.

Tracy Raftl:
I didn't make that up. So yeah, I mean to

Kendra:
Some person credit out there, so Tracy, I would love you to tell the audience like how people, I know you have a little like gift. You have your little brand quiz, which I actually did and I think I was minimalist chic. Is that a thing?

Tracy Raftl:
Yeah. We're all chic.

Kendra:
Sweet, cause I'm totally a minimalist. I'm like, yes.

Tracy Raftl:
Yeah, I like that one.

Kendra:
How can you access that quiz?

Tracy Raftl:
Yeah. If you go to a littlebeesdesign.com/quiz or if you just got a Little bees design that you'll see it. It's everywhere. What brands sell are you or what's your brand personality? It's based on visual branding knots. Not so much the underlying personality, but we get way deep into that if we work together.

Christine:
So can I just have one last question? How did you come up with the Little Bees design?

Tracy Raftl:
Well at first I was like I'll just name it after me and then I had a friend who was like, "ah, don't do that name." It's probably an interesting insight. I was racking my brain. Well, I'm a very, very tiny person. I'm like very short. I'm small. There's that. I mostly driven and ambitious, so it was kind of those put together.

Christine:
It's super cute. I love it.

Tracy Raftl:
And I have two little dogs. So they factored in, there was, it was a bunch of stuff, but it just felt right. It was like, yes, it's memorable and it just feels right to me.

Kendra:
So Tracy, do you still do The Love Vitamin or is that kind of,

Tracy Raftl:
I don't put any effort into it, but it exists. And if you need help with acne, all my programs are there and the 500 blog posts or whatever are still there, which is crazy to me. Then I run that many. If you want to check that out, you can go to thelovevitamin.com and yeah, see what I've done with that because it was, it's been super successful and if you want to like have an example, it's worth checking out.

Christine:
Brilliant. Well thank you so much for your brain and sharing [crosstalk 00:40:18] listeners. I feel this was really clear about what branding is and what branding isn't and why it's important. And again, like we really, we really hope people take this to heart because I think it's going to save you tons of money.

Kendra:
Yeah, absolutely. Awesome.

Tracy Raftl:
All right. Thank you.

Christine:
Well that's it, shall we call it a day?

Kendra:
I think we should call it a day. Thanks so much guys. We appreciate it. If you loved this episode, as always, we are asking you for those two minutes to give us a five star review on iTunes or wherever else you can give reviews. I think it's just iTunes. I don't think so. You can on Spotify. I'm not sure. Anyways, if you can give her a review, give it to us and we will give you a shout out on air [crosstalk 00:41:03] or a beautiful face's and like the weird things we do, what we record, you guys can check out our YouTube channel and watch the video for this episode. And I think that's it. So we'll see you guys in one week for our biz mom episode, which is our super quick, quick tip series where we just blow your head off with a fist and in two weeks for the next full episode. Thanks Tracy.

Tracy Raftl:
yeah, thank you.

Kendra:
Talk soon. Bye.

Tracy Raftl:
Bye.

Your Audience DOESN’T Care About You

LISTEN TO THE EPISODE

What if I told you that your audience doesn’t care about you? I know it sounds harsh, but it’s 100% true. They don’t care about your house or your dog or your breakfast or how much you like the sunshine.

You are an entrepreneur and a business owner. That means that you need to post and share things that are relevant to your business and your audience! So what we're going to be talking about today is the type of content that you should be sharing on your website, in your emails, on social media.

In this episode, I’m letting you in on some secrets:
- the difference between an influencer and an entrepreneur
- a lot of followers doesn’t mean a lot of money
- your business isn’t about you
- the 60:30:10 content ratio

60% of your content should be educational or belief disrupting. Educational content shows your audience how to do something or how to get a result. It gives them some sort of value and belief. Disrupting content is something that shifts their beliefs. And this really has to do with you knowing what beliefs your clients have and then going in and showing them that there's another way this is and isn't actually in fact true. If you want an example of a belief disrupting piece of content, check out the High on Business episode, It’s Not Your Job to Help Your Clients. The other 40% includes behind-the-scenes content with a small portion as your personal content and this is so people can relate to you and show that you’re a human being.

Remember, People’s attention spans are minuscule (especially these days when all anyone can think of is coronavirus). So you only have four to five seconds to capture someone's attention before they hit the back button and lose them forever. So you really have to tell them what's in it for them and be very clear right off the bat with who you help. You want to speak to their pain points and go on and talk about your method and how you can actually help them.

If you aren't sure who your client is or their paint points, then you need to make that your first priority before you create any content! On April 3rd, I am hosting a 2-hour live interactive workshop on finding your niche. I PROMISE, this will be the last niche training you ever need. This is your last chance to get 70% off: https://kendra-perry.com/niche-workshop

Bro Marketing – It Hurts Your Biz & Crushes Your Soul

LISTEN TO THE EPISODE

There is a style of marketing out there that completely disregards the people who you desperately want to help and unfortunately, it’s a lot of what is being taught out there on the internet.

I’m talking about bro marketing, which is a masculine style of marketing that prioritizes the sale over the customer. It’s very much about the bottom line and is more of what our traditional online marketing has been set up on (until recently).

What does bro marketing look like? If someone is telling you to run Facebook ads to cold traffic to a webinar that you run pre-recorded, but you tell them it's live even though it's not with the whole point of getting them to buy. That is Bro Marketing. Unfortunately, I fell victim to this exact situation when I was first starting out my coaching business. I spent six months making a course and followed the direction of a so-called marketing expert and what happened? I got two sales from it. I didn't even make back what I spent on ads. And I did this three more times and got the same results – every time. 

When it comes to bro marketing, it totally disregards the fact that humans want to connect with humans. All people want is human connection. They want to know that they trust you. They want to know that you provide good value.

As a health coach, you want to make an impact, you want to inspire, you want to drive major change. And bro marketing doesn’t do that. So if you want to truly leave your mark in your industry with your ideal client, you need to say no to bro marketing and you need to start embracing feminine energy in marketing.

In this episode, I discuss:

- feminine energy vs masculine energy
- why content is everything
- why random ads don’t do anything but clear your bank account
- it’s NOT just a numbers game
- the importance of human connection (even virtually)

At the end of the day, bro marketing is going to make you feel empty and you really need to ask yourself why did I get into health coaching in the first place? For me personally, I love making money but my business is about driving change and making an impact on my audience.  That’s why if you reach out to me on Instagram – send me a DM or comment on my post and I will ALWAYS reply.

Are you ready to get clear on your niche so you can start growing your business and reach more of your dream clients? On April 3rd, I am hosting a 2-hour live interactive workshop on finding your niche. I PROMISE, this will be the last niche training you ever need. You can get 70% off from now until April 2nd: https://kendra-perry.com/niche-workshop

How Abundance Mindset Can Save Your Business with Viola Hug

WATCH THE EPISODE

LISTEN TO THE EPISODE

With many new business owners, we look to external validation to determine our success. Did we make money? How many likes on the ‘gram did we get?

So if we aren’t getting those things, how can one be have an abundance mindset without having an abundant amount of stuff (and money)?

In today’s episode of the 360 Health Biz Podcast, Viola Hug joins us to discuss the requirement of an abundance mindset in order to be successful in your business. She is a “started from the bottom now I’m here” type of story where she and her husband had nothing, but after adopting an abundance mindset and being grateful for the things they had, they flourished in their business.

In this episode, we discuss:
- how sometimes you need to hit rock bottom in order to grow
- how to have an abundant mindset when you don’t have abundance
- you may have scarcity mindset even when you have all the things you want
- self awareness is our biggest tool
- getting your power back
- do you want to believe your clients can’t afford you?

There are so many juicy & inspiring things said in this episode, we are going to have quotes for weeks! But we will leave you with this one from the episode “your energy which then changes who you attract because disempowered energy attracts disempowered energy”.

Viola Hug is an intuitive coach, author, podcaster, and the creator of the Abundant Babes brand. She coaches spiritual entrepreneurs who desire it all in life, into their next level of fulfilment, joy, alignment and wealth. Viola and her husband travelled the world full-time for 2 years before settling in Canada, while she built and grew her multiple-six-figure business online. She runs live online programs, masterminds, and she also takes on high-level one-on-one clients. She hosts a successful podcast called Abundant Babes, and is the author of the Amazon Best Seller “You are an Abundant Babe.”

Get Viola’s Freebie: https://violahug.com/#freebie

instagram.com/violahug/
facebook.com/groups/AbundantBabesCommunity/

Connect with us on social:
instagram.com/360healthbizpodcast
facebook.com/360healthbizpodcast

instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

TRANSCRIPTS

Christine:

Hello everyone and welcome to the 360 Health Biz Podcast, and today there is [Mary Round 00:00:07]. We do have our wonderful, pretty, and beautiful, and smart Canadian Kendra Perry, the co-hostess with the mostest. You have my humble self, Christine Hansen, live from Luxembourg. And we have a beautiful guest today which is Viola Hug, is that it? No?

Viola:

Yes.

Christine:

Yes. You have the best name in the world. I just have to read it again.

Viola:

It is the best name. Thank you.

Christine:

Viola and then the surname is Hug, literally like a huge.

Viola:

Literally, yeah.

Christine:

We're really excited to be talking to you. So Kendra is going to present Viola a little bit more in detail. And it's a topic that we both love to talk about but we haven't done it in detail yet on the podcast. So listen carefully.

Kendra:

Yeah, so really excited to talk to Viola today. She is an intuitive coach, author, podcaster, and the creator of the Abundant Babes brand. She coaches spiritual entrepreneurs who desire it all in life into their next level of fulfillment joy, alignment, and wealth. Viola and her husband traveled the world full time for two years before settling in Canada. Yes! Another Canadian. I'm from Canada too. This is awesome.

Kendra:

While she built and grew her multiple six figure business online, she runs live online programs, masterminds, and she also takes on high-level one to one clients. She hosts a successful podcast called Abundant Babes, which I'm going to subscribe and listen to right after this podcast recording, and is the author of the Amazon best seller, You Are An Abundant Babe. Viola, where are you from?

Viola:

I'm Canadian actually, originally. But I've lived very many places and when I was 16, I moved to New Zealand which is where I was mainly living until a few months ago.

Kendra:

Where were you born? Where did you grow up?

Viola:

I was born in BC but I mostly lived in Nova scotia.

Kendra:

Where in BC? I'm in BC, I'm just dying here.

Viola:

So I left when I was 10 days old. So I don't have a lot of history in BC. But just outside of Vernon.

Kendra:

Outside of where, sorry?

Viola:

Vernon.

Kendra:

Vernon?

Viola:

Yeah.

Kendra:

My parents live there. This is great.

Viola:

It's such a small world.

Kendra:

It's such a small world. Yeah, my parents live there. I'm in Nelson, BC. I love BC. But I just love the Canadian connection. I get excited to talk to people ... We're so happy you're here.

Christine:

I don't feel excluded at all, that's fine.

Viola:

Okay. It's totally cool.

Christine:

Right, now getting over my small-minded mindset, see the [inaudible 00:02:36] that I made here. Viola, tell us a little bit, you are in a field, you know, Abundance Babe, all of that mindset stuff, how on earth did you get in there? I think it's so fascinating to hear when people actually realize that there was such a thing.

Viola:

It is such an interesting question because I feel like I grew up always knowing that this possible. Like I remember when I was 11, I tried to convince my mom I was witch and I could move things with my mind. And when she [crosstalk 00:03:07]

Christine:

Really?

Viola:

... then I threatened to run away. I couldn't move things with my mind but I was very convinced I had to power to if I wanted to. And I always felt like I had this little inner knowing. And when I was younger, I felt like it was this secret. I was like, "I can do anything that I want in this lifetime, I just know I can." So I was little bit entrepreneurial and adventurous when I was a kid, but then as life happens, you kind of let that get squashed out of you. And I also had a pretty hard time in my mid-teens with my dad getting sick and passing away of cancer. And then that lead to grief and it lead to a lot of other things that were just not a very pretty time of my life, but definitely a transformational time of my life that planted a lot of seeds that then later blossomed into epic-ness in my life which I'm grateful for.

Viola:

But then, of all things, I decided to do a Bachelor of Science.

Christine:

Sure, that makes total sense.

Viola:

I know. I was like, "What could I do that is completely opposite to who I am? Let's do science." Although I must say, I loved it. I did human nutrition and biochemistry and all these really interesting things and it was great. But I left, on the other hand, with this one side of me that was very scientific and one side of me that was like, "I still have this feeling that we're magical."

Christine:

"There's more to this story." Yeah.

Viola:

Yeah. Little seeds that were planted along the way were things like I watched the movie The Secret and I was like, "That's cool." But it planted a little seed. And then I heard about things like the Japanese water experiments where they put love and hate on the outside of a water bottle and it changes the molecules of the water and it was these little things that were slowly developing my mind. And as I started getting out into the working world and I started becoming an entrepreneur and I started just all of these things. I was very much like, "Oh, well I have to know the right strategy and I have to know the right success tips," and all these things which are true to some extent, but it's like I went all in one that side. And when, after five years of, quote unquote "struggling" in that space, I was still struggling.

Viola:

I was like, "Maybe there's more to this." I talk about how I really, really tapped into the Abundant Babes vibe and brand was that through my story of my financial struggles because I was in such a hard financial place that everything up to that point of my life had been ... Like success for me was external validation, it was that I did my degree, it was that I was entrepreneur, that I made this much money, that I had a nice car. Those were the things I thought made me successful. And no wonder they always felt empty and there was always something else I needed to run for.

Viola:

But then, at this point, we were in so much debt, my husband and I. We were just like such a mess. We were making no money and we had nothing really left externally to prove that. I couldn't say I was successful with what I was going because I really wasn't. I wasn't making money. We had to sell all our shit.

Christine:

It's like, "I'm abundant. Yay."

Viola:

Yeah, and then that's when this really started to hit me is I started thinking about money and wealth and abundance and all these things and I'm like ... and long story short, what happened ... I know this has already been a long story, but long [crosstalk 00:06:34]

Christine:

We love stories.

Kendra:

Do tell.

Christine:

Tell all!

Viola:

I started to see that the more that I shifted my internal relationship with this idea of abundance, and the more that I allowed myself to think, "What if I'm actually already abundant?" And it was a very deep thought. I was like, "What if I'm really already there?" And I started to look for that in my life and I started to see how I was abundant. I had an incredible partner who just loved me so much and I'd go out for a coffee with my friend and she would pay for my coffee. And this and this and that would happen and it was all these little things that I started to appreciate. And the more that I tapped into that feeling.

Viola:

I remember the first time that I truly felt what I would describe abundant and successful in my life, I was sitting in the backyard on a blanket watching a move on a laptop with my husband because we couldn't afford date night but that was closest things that we could create for ourselves and it was just everything. It was the stars. It was the cuddles. It was the pillows. It was everything. And I was like, "If you can feel this good just in this moment, then what else is available?" And then from there, it was like that's when things really started to shift in my physical life from there.

Viola:

And then I launched my coaching business and then suddenly we're making enough to decide to ... Well, I say making enough, one month. We had a good month. And we were like, "Let's travel the world." But it was a different feeling at this point because now I wasn't being lead by what I thought was a good idea anymore, I wasn't being lead by any external idea of what I needed to achieve to feel a particular way, I was fulling being lead by this internal guidance system. This full feeling that I know I'm taken care of, that I know that I have incredible things to offer and to experience and I followed that feeling. And suddenly then my business blossoms and all these incredible things happen and here I am two years later pinching myself and I'm like, "Oh my Gosh, this is actually my life."

Christine:

Yeah, I love this story because I think a lot of people have a similar one in terms of that sometimes you really need to hit rock bottom or have this wake up moment where you stop comparing. I love that you said, it needs to be that much money, or it needs to be this car, but actually to realize what is the feeling. And that is what is so hard to describe I find. Especially for people who are in the space just before hitting rock bottom. And I don't want anyone to needing to be in that space because it's not fun. So if we can avoid it, all the better. So my question, I don't know if there's an answer to it, it might be rhetorical, is: do you think it's possible to get there without ever having had that, "Fuck, money is not there, I'm dying," shit moment?

Viola:

Yeah, you know what, I think it is. I think it's interesting because we are a little bit tapped into this mindset that it needs to be the rock bottom. Because when you're on rock bottom, you have something to push off. And sometimes we need that, because sometimes that internal drive, that energy inside of us is just not there all the way. Like it hasn't gotten bad enough that we're really willing to do what it takes. This is the craziest thing, willing to do what it takes isn't always this big, big scary thing. It's the scariest thing of all which is watching your mind every moment of the day, it is being able to pick yourself up and call yourself out when you're choosing to see through that mindset rather than choosing to tap into gratitude in a moment. And that's really the scariest thing because it's so simple and it's so available.

Christine:

I agree. And that's why I think so many people do everything else first. Like throw money at yet another program or yet another tech thing, because that's something that's tangible. And if you just tell them, "Be at peace and just think abundantly." They're just like, "What the fuck? That's not even real." And there's this person promising me to make six figures in three months is really because [crosstalk 00:10:42]

Viola:

It's that process. Let's go.

Christine:

And it's so weird, right? But I get it. I was exactly the same, spending tons of money and stuff, until I got quiet, [inaudible 00:10:52].

Viola:

Yeah, it's so easy to think that you don't have it, you must be missing something, you most not know something. Because that's what I feels like. I saw this graphic on Instagram yesterday and it was something like, "The creator said that they wanted to put something on earth that people who have able to find when they were ready that would give them away the secret that they can actually create whatever they want in their life." And then the hawk, was like, "I'll fly Into the moon." And they were like, "No, one day they'll discover it on the moon." And then, "We'll put it on the bottom of the Ocean." "No, they'll swim that far down." "We'll put it into the plains of the earth." "No, they'll dig into the earth." And then someone was like, "Put it inside of them."

Christine:

And they'll never find it.

Viola:

Exactly.

Christine:

It's right there.

Viola:

It is! It is right three. I joke around a lot. If I were myself giving myself advice, three years ago, I would be punching myself in the face like, "no, no I've already tried gratitude okay. I've already done that."

Christine:

I know.

Kendra:

And it's hard. I mean, if your bank account is zilch and reddish, it's like, "I'm fucking abundant and I do trust the fucking process." It's like, "I'm really grateful." It's hard. It's very, very hard.

Viola:

It is. And I think that's sometimes what we have to have compassion for ourselves for. It's not going to feel easy, it's not going to feel nice, but it's life, if we really just allow ourselves to go all in on that and say, "Okay, what would happen if not only I just sat in the morning and listed ten things I was grateful for". But I went through my day and I actually acted as if I really was grateful for those things through my day. If I could say that I'm abundant because when I went to the grocery store, the food was on special, like on special price, and that's abundance because, hello, I don't know if you've realized but that is money saved. And pretty much very time you go to the grocery store, there's food on sale.

Kendra:

It's true though, yeah. It's totally. It's really interesting because I've definitely been in that scarcity mindset and I see a lot of our clients and people, like some of my audience, they're like, people can't afford the cost of my services, there's not enough, there's competition. And I think it's hard to even recognize that you're in that state. Are there certain ways that people can tell that, "Oh shit, I'm actually not in an abundant state, I'm in this scarcity mindset."

Viola:

I think this is a really good question because as well scarcity mindset comes up in so many areas. Sometimes it's not actually because you have no money in your bank account. You have the money in your bank account, but how you feel about the money in your bank account's the problem.

Kendra:

Amen! I'm still guilty of this. I have tons of money right now, but I'm so freaking scared of investing [crosstalk 00:13:50]

Viola:

What if it stops? What if you don't make any more money?

Kendra:

Exactly. What if I invest it and it's then locked in and I can't get it, and I'm going to die under a bridge, which is ridiculous.

Viola:

Honestly, where your mind takes you.

Kendra:

It is. So I do observe it. That's difference. Instead of believe, now I'm just like, "Shut the fuck up. It's bullshit." But it's still [inaudible 00:14:13] though.

Viola:

Yeah, in terms of telling it as like ... I think self awareness is our biggest tool and it is one of those things where it just has to happen enough that either we notice or someone points it out to us. And I think that's the good thing about having a coach or working in a program or something where if someone can mirror back to your own shit. I just got off a call with my coach right before this, and I'm like, "Blah, blah, blah," and she's like, "Do you realize what you're saying?" I'm like, "Oh shit, you're right. This is bullshit. Don't worry. Nevermind."

Viola:

So self awareness is definitely key. Where I would say is if you feel that there is an area in your life that you're struggle. I'm not getting the clients that I want. Other people my industry, they're getting all the clients. They're better. They have better ricing than me. OR all of the clients that I get, or potential clients, don't have the money to pay for my services. When we notice that there's an area of our life where we're really feeling that struggle, then that is where we need to do the work, right. Because it's so simple. Yes, there's things we can do tangibly to change. But when we're in the right mindset, those things become more clear, right.

Viola:

So keep this in mind. If you say, "My clients can't afford me." Is that something you want to believe? Honestly, do you want to keep believing that? Cool. Then go for gold. But I'm going to guess, no, you don't want to keep believing that in which case what would you rather believe? "Well, I would rather believe that the right clients will pay me. That's that." Okay, cool. So if you start leaning in on to that belief and start saying, "If I believe that the right clients will pay me, then what if I believed in the person a little bit more that said, "I can't afford it." And I thought to myself, "I remember a time that I didn't think that but when I really wanted it, I wanted it." So I believe if they really want this and they're going to be the best client for me, they're will find a way to do it." And then we just say, "Okay, well when you're ready, I'll be here sending you good vibes."

Kendra:

Exactly. I think that's so important to have this distance, not to take it personally, and just trust that the vibe is there, it's on its way, and just to have this ... It's not the distance, what's it called ... this dis-attachment in a way.

Viola:

Yeah, that's so it. And then it's like maybe sometimes when we're experiences quote unquote "lack" in an area, it's also because we're deflecting our own stuff. So sometimes when we're receiving clients that are saying they can't afford it, there's an area of our life where we're not actually in integrity with clients quote unquote "affording" us. So many it's a chance for us to look at ourselves.

Viola:

I always say there's the trigger. Like, what's triggering you about it? Where in your life is this possibly showing up as well? And then we're also are you choosing to believe that? Because when we talk about manifestation, and love, attraction, all of these kinds of things, it's like energy, attracts like energy. And the way that we manifest, the channels that we manifest through, which we're always manifesting because our life is an act of manifestation, are the areas of least resistance.

Viola:

The areas with least resistance are the areas that we hold the most belief in. For example, when it comes money, sometimes people say to me, "Oh, I'm not making any money." I'm like, "Well, that's not true. Where are you getting your money from?" And they'll be like, "Well, my job but I'm not making any money in my business." I'm like, "Okay, so you believe it's easier to make money in a job than in your business?" "Well, yeah. Because I just go to my job and then I get paid." "Okay, well what about your business? Okay, well maybe now what we need to work on is your belief that you can actually make money in your business, right?"

Kendra:

Yes.

Viola:

It shows you. If we started to look at our challenges and say, "These are just showing us the areas that we can up level." Then we would have a completely different relationship with those quote unquote "hardships".

Kendra:

Great. I love this. I think we've mentioned this book so many times and it's just been such an eye-opener for me, and it's the Margaret Lynch, Tapping Into Wealth book. And I love it because it's not just the philosophy of abundance or law of attraction, but what she points out is, really astutely I find ... is that sometimes you don't know the mind fucks that you have in your head. So you inadvertently want to, obviously, attract money. So it's the law of attraction. So if I'm attracting money, then everything's fine. But inadvertently, you're actually really scared of money or you have all of these, she calls it a set point. There's only a certain amount that's safe for me.

Kendra:

In the book, she asks several questions that really point you towards those blind spots that you might have with money. And I think that's what a couch usually does one on one. So I would be really interested, when you work with someone, how do they change? How does their business change? Because I think that's sometimes when I tell people I have a coach that I work with. I do have a coach that I work with just on this, on my mindset, they're like, "What do you mean?" So how do you explain this?

Viola:

I think this is one of the hardest things to explain because I think there's rock bottom until life is good is one thing, and then good to great is a completely different game. At the beginning, you're like, "How do I make money? Can I even make money?" And then you're making money and you're like, "Oh shit, can I maintain this?" And how do you grow from this? Once it's no longer a need, once it's no longer out of desperation, like, "I have to pay my bills," or, "I need this money because I no longer want to work in a job." And it's suddenly like, now you have money. Then you have to build from a place of desire. Then it's what are you capable of? What's your potential? It's a completely different energy.

Viola:

And I feel the same thing happens when you work with coaches. Like when I first hired a coach it was because I was like, "she must know something that I don't know. She's going to teach me how to sell better. She's going to teach me how to do this." And although that was definitely a part of my experience with my coach at the start, what I've noticed is the more I've grown, it actually turned into something different. Now I don't need a coach. I desire to be in that energy, because there is magic that happens when you are let into the energetic bubble of some who has a mindset that is so powerful or has a business or a wealth set point, a money set point, that is at a higher level than what you have. Even being in that energy, you're going to calibrate up. That is science.

Kendra:

I just think it's so fascinating what people believe. It's like these stories that they tell themselves and they don't even realize it's a story and it's not true. And I see it a lot with when we're talking about money, the people in my city, they just don't prioritize health. They can't afford the cost of working with me. And you're like, "So you've seen inside all of their bank accounts?" And they're like, "Well, no." I'm like, "So how the fuck do you think you know that?" And they're like, "Oh, yeah." I think people get so attached to their stories, they have no idea. And that's what's so great about a coach right, because they do call you on your shit.

Kendra:

And I do love that idea of being in the realm of someone who has a higher money set point, because you start being successful in your business, you're like, "Sweet, I did six figures." And they're like, "But can you do more? You could do seven, you could do multiple six figures with ease." I think so many of us are just used to the people say, "That's just a one-shot." And having people around you who say, "No. There's so much money in the world and you can make us much as you want." Even when I tell people sometimes, they just look me like I'm crazy. "What do you mean?" And just like, "Why not?" And they can't answer it because obviously there's no reason why they couldn't. So I love that. I think it's necessary too.

Viola:

Yeah, exactly. And then there's game and then there's the whole aspect of like it can collapse the time around what you can create for yourself. I don't believe anybody needs a coach, I really don't. Because we are all magical fucking whatever, beings. And we can do the thing on our own. But it's, again, what energy are you calibrating to in your life. And then two, it is harder to see things when you're so close to them because it's your own stuff. So when you have someone who can mirror it back to you, you're able to one, if you're going through something that's hard, go through it a lot quicker. Like you said before, you could be sitting for months with this belief that nobody in your town can afford your services and then you could have one conversation with your coach and be like, "Oh wait, maybe this isn't actually true." And completely can shift your own energy, therefor it highlights where you can grow, and then you can grow. And it's just awesome.

Kendra:

Exactly, the potential. I mean, it's not even potential, it's just your birthright. That's why we grow on earth. It's just normal. That's what we're here for. We're here to be happy. We're here to be abundant. That's just normal. But indeed, it's the blind spots, and they're called blind spots for a reason, it's because you can't see them. You do need someone else to point them out to you. And I agree from birth, from being, you don't need a coach. It's just that we do carry all this crap with us. So you do need someone who listens to you and who can figure out what your fake truth is, so to say.

Viola:

And that's what I think is so powerful, though, is when you can tap into realizing that having a coach or whatever actually comes from a desire energy. You can really tap into that. It's like, "I don't need them, I desire to walk alongside a coach. I desire to be elevated by this person."

Kendra:

You just gave me my tagline for my business vaycay to Bali. "I desire." But it's true. It's very, very true. Just writing it down. So I think it makes sense for people who are ready, they will hear that spark. But let's talk about money. So when you start working with someone and they do come to you because of money struggles and it's this last resort kind of thing, how does it translate? What are the kind of stories that you can tell us about how this shift has helped them to actually convert.

Viola:

I think the biggest part about this is, I really loved the idea that there's both strategy things like that we can do, but then there's the energy work behind it. Because for example, one of the things that is so simple around money that really can shift your relationship with money is tracking your money and most people don't, especially women. Because it's just like, "Scary! I don't want to look at it." Like, "I'd rather turn a blind eye." Which I did for so many years. And then it's just like, you might hear someone talk about it and be like, "Oh tracking your money's really important, and where your intention goes, it expands, so as you put more energy and focus on your money then you can expand your energy around money." Yes, that's true, but your energy behind it is actually what makes a difference.

Viola:

The tracking the money is one thing but tracking the money and the energy of, "Oh, I have to track my money now because they said I would make more money if I did this." It's every different.

Kendra:

Yes. I totally believe so many people do. I did. And I was like, "Okay, now I'm tracking money, so obviously now it's all going to happen."

Viola:

Well that's exactly, it's not that I wasn't grateful for things, but its like even when I first was hearing about gratitude practice, I didn't get it. I was like, "Okay, I'm going my things I'm grateful for in the morning, where is my cheque in the mail."

Kendra:

Exactly. I was grateful, why am I not winning the lottery right now? Exactly, that's exactly it.

Viola:

Yeah. And so it's also got the energy in which you do it. So, it's like when someone comes into a space, let's say where I run a money program which I see this a lot. People join the money program, they do what they can and they invest, and they show up and then they're like, "Okay, now I'm really scared. Now, what about my rent next month? And what about this and what about that?" And it's like, yeah, I get it. But it's like, at the same time, as you change the actual way that you're treating money in your life. Because having consciousness around money is important, knowing your motives to why you buy. Like people who over spend money and they're just like, "I don't know, my credit card just maxed out." Hello, this is me in the past.

Viola:

But a lot of people, they're just like, "I don't know. It just did. I don't know what I spent it on." That usually comes from actually a disconnect between why you're buying things and usually you're trying to fill a gap, right, with that. So let's say you are going out and then you bought some clothes. You didn't buy the clothes because it was an intentional decision. It felt like the right align thing to do for you, you bought it because you felt like you'd feel more validated in the latest trend clothes or because you were emotional and it just felt like you needed to get your mind off of it because you didn't want to deal with the emotions.

Kendra:

I do this all the time. I love spending money. I'm like, "Amazon, what can I get in two days?"

Christine:

I know. I did it on [inaudible 00:27:39] I just literally caught myself browsing and seeing what I could out into my shopping cart. I took it back out, I have to say, because I was like, "Christine, stop this stupid thing, you don't need collagen thing." You know, it's like, amazing the skin. I literally thought, "No, stop this right now."

Viola:

So it's like at the same time that we're starting to take different actions, like we're tracking our money, we're being more aware of how we're spending, we're also starting to shift our energy around it. So one, the more awareness that we have, the more actually power we take back. Because I think one of the biggest problems is we're consistently giving our power away. When we say, "I can't afford it." Or we say, "People can't afford my services." What we're actually saying is the power is outside of us. We're saying that, "I can't afford it because there's a power greater than me that's deemed me unable to afford and the powers outside of me, I can't have money, because that person can't pay." It's like we're constantly giving our power away, we're constantly sitting in this space of victim hood and blame. And I know that sometimes that feels a little bit ouch on the ego, but it's true. It's just the way it is.

Viola:

And so we sit in this space and it's like, once we start observing that, we start taking our power back because we're like, "I feel like I'm not going to buy the chocolate today because I have three blocks at home." It's that kind of vibe. And we start getting this power back. But then at the same, as we're energetically working on it, as we're energetically starting to notice how our relationship with money is changing. Now, suddenly, when we check our bank accounts, we actually feel like, "Oh, I feel pretty neutral, now. I don't feel scared or terrified or whatever." And then suddenly you're starting noticing, "Oh my God, now I feel gratitude when I look at my bank account, even at my credit card debt. What's happening?" It's like energetically, you're shifting.

Viola:

So then what happens is how you speak about your offer suddenly changes. The belief you have In other people's power to also be in their power around money changes. The way that you even create offers and price your offers is no longer, "What do I think my clients can afford?" But what level of transformation do I want to offer my clients.

Kendra:

Preach.

Viola:

Right, so then it changes everything about your energy which then changes who you attract because disempowered energy attracts disempowered energy. Empowered, lit-up, confident energy attracts people who are ready to make a decision in that energy. So, it's kind of like a no-brainer at that point that your life changes.

Kendra:

Yeah, it's true. And I can totally vouch for this. It's crazy, it sounds weird, and it's intangible but anyone listening and knowing there's a piece missing the please investigate this.

Viola:

It's intangible because I feel like the changes are so minute at a time, but it's also, if you think about it scientifically or neurologically or whatever, like brain-wise, it's also activating the reticular activating system. The reticular activating system's the part of the brain that when you say, "I'm going to buy a new car." And suddenly you start seeing the car everywhere. That's the part of your brain that's being activated. Essentially, it filters everything you see. Because the amount of information we see a day is just crazy, crazy, crazy. And this filters it out to that you only notice seven to eight of the most important things that your brain thinks is the most important based on what you've told it is important.

Viola:

And when we're in a space where we think that we don't have enough money, that we don't have enough clients, and everyone else is better than me, your reticular activating system is actually set up to look for proof of that. So, that's what you see more of. Then when you start changing that and you're like, "Wait a minute. What if people actually really do love my stuff?" And, "What if people actually can afford me?" Then suddenly you're celebrating your one client way more than you every thought. And I'm just like, "As you should be, because it's kind of rude if you're not celebrating what [crosstalk 00:31:36]

Kendra:

Yeah, agreed. Agreed.

Viola:

Like, let's be honest, I'd be pissed if my coach was like, "Oh yeah, but I only have Viola." I'd be like, "Rude."

Kendra:

"Excuse you."

Viola:

"No you don't." So actually on a scientific level it makes complete sense how this actually then changes your actions because then you're feeling different about it. It's the circumstance, then your thoughts about it, then that generates the feeling which generates your action which generates the result. And when you change your thoughts about it, it will change the whole cycle.

Kendra:

Right. You're very magical. I love this. Thanks for the science bit. I love that kind of stuff.

Christine:

Yeah, bring in the science for our nerdy audience.

Viola:

Yeah, but if you do like the science, I always recommend Joe Dispenza's book: Breaking The Habit Of [crosstalk 00:32:25]

Kendra:

I'm obsessed with Joe Dispenza right now. I want to go to one of his retreats because I feel like so many people have been to his retreats by now that I'm like, "I feel I miss out." But I really want to go too.

Viola:

We should go to one in some random place.

Kendra:

We should. We should.

Viola:

But you have to travel, Kendra. You do know that.

Kendra:

Well, I'll go to one in North America. I'm fine with North America. I just don't want to be jumping time zones.

Viola:

I'm sure he'll do them in Canada too. I can come to Canada.

Kendra:

They're normally in California and stuff.

Viola:

But if you don't know him. The first book I read of his was Breaking The Habit Of Being Yourself. And I just loved it. So I think that's maybe a good one to start, just from personal experience. But for those who are skeptical about this and the way I was, that was what actually made me believe in a way. For me, as well, like I said, I've always had this part I'm like, "I'm sure we're magic." But also, "Prove it."

Kendra:

Yes, exactly.

Viola:

Now I've definitely tapped into surrender a lot more, because I've also gotten to the point now where I'm like, "Why do I always make things hard for myself?" We know WiFi works, I don't need to fucking see a manual on how WiFi signals through the air for me to use my phone, you know what I mean? I'm just going to use it. It makes my life easier and so does this energy work. I did have that skeptical time but now I've just kind of been like, "Whatever, it makes life easier to believe this, whether or not it's true."

Kendra:

It works. It just works. It's so weird, but it really works. And there's just so much more proof in your life when you sit back and they just happen. You can't explain it. It's just believe it, dude.

Viola:

Yeah. That's what I say too, is just have fun with it, just play. Well, what if you could just go through your day to day and notice one way that you're abundant that you may have not usually picked up. And then it's like, "Yeah, I found a penny on the floor." Well, apparently they don't have pennies in Canada anymore. I say apparently because I never have cash.

Kendra:

I know, I don't either. When people want cash, I'm like, "What? What do you mean? I don't have 'coins'."

Viola:

My husband sold his camera and he got a 100 dollar bill and I'm so excited about it. I pressed it all flat and I'm keeping forever because it so cool and I'll put it with my crystals and attract more money. I like holding money bills but it's just like I don't really like having it for spending, but it's fun to look at.

Kendra:

Yeah, because I don't like spending them because it's just like, "Bye." And of course, I actually learned from my coach that energy that you have when you give away your money is super important actually you're just like, "You're coming back to me ten fold," or, "It's just circulating around. You're going to your next person where the next bill's coming to me." And that was also something that I realized because I was always, you know, when I did have cash and then my wallet was empty, I'd be like ... Which is bullshit obviously.

Viola:

But that's that point that you just said about your energy, for anyone listening, keep this in mind for when you spend on your daily, like when you spend on your rent, remember that you're spending because you live in a house or an apartment or whatever. You're not just spending money to someone who's collecting it in a basket. You live somewhere. But then as well, I think it's really important to be intentional around investing with this. If you're going to invest, you can feel the fear and be scared and do the whole dance between, "Should I do it, shouldn't I?" But then when you decide to do it, be intentional. I don't know, put on some music, dress up nice, out your hand on your heart, just really be intentional about how you send that money off. Because I really feel like that makes a difference.

Viola:

And one of the affirmations that I love with spending, even just at groceries stores and stuff is, "Thank you, thank you, thank you. There is always more where that came from."

Kendra:

Exactly, and it's true. Agreed. Agreed.

Christine:

This is amazing. Kendra, do you have anymore question?

Kendra:

I don't. I just love it. Because I think a lot of us, we were trying to change our external world, hoping that's going to shift our internal world, but really if we focus on our internal world, we might be complete blown away by how that shifts our exterior world. So I just love that. I just love the message in this episode.

Christine:

I agree. And isn't it interesting that very often we have these conversation with people who are at a certain level? That's really what I realized, the more successful people very often are, the more you can tentatively mention this and they're like, "Oh yeah, totally." It's weird. Where you would think, "Oh, they're so successful, they're really businessy and very smarty," And then you mention someone one Joe Dispenza and like, "Yeah, I'm their biggest fan!" And it's like, "Oh." So you do realize that very often there's this threshold. And a lot of people who are successful, they are totally [inaudible 00:37:18]. They are humbled because they understand that you don't need to understand everything. If you want to play a higher game, you need to understand that as a human being, we don't understand everything. There's so much more out there. And I think that's also a game changer, really.

Viola:

Mm-hmm (affirmative) Absolutely.

Christine:

All right. Well, Viola, you mentioned a couple of your programs already, so tell us a little bit about how people can reach out to you. You mentioned Instagram. How do they get in touch with you? Where can they stalk you? Where can they google you?

Viola:

Yes. So I love chatting with people. Connection is a really important thing for me. So Instagram, I love hanging out with my Instagram stories, I feel like I'm ridiculously embarrassing on there, but I think I'm pretty coo, too. So if you want to come hang out with me on Instagram at Viola Hug feel free to message me as well if you have any questions over anything that we talked about on this podcast. Other than that, you can find out more about my work. I have a range of different programs that I do and I also work with one on one clients, violahug.com. But seriously, feel free to reach out, I'm not going to not DM you back. If you have questions for that. And then my Abundant Babes podcast. And my Abundant Babes Facebook group as well which you can find just by searching both Abundant Babes. I think those would probably be the main ways to get in touch. And if anyone else is listening who has a podcast, I always love being interviewed on podcasts too. So, you can always feel free to reach out.

Christine:

That's such a good call to action. Very smart lady.

Kendra:

That is a good call to action. I love that. Very abundant.

Christine:

And vice versa, if you ever want to have us on your Abundant Babes podcast, we're also available.

Viola:

[inaudible 00:39:03]

Christine:

We would love that.

Kendra:

See, taking action right there.

Viola:

But for everyone listening, this is the magic. I really, really believe in the power of authentic connection and communication and all these things because cool things happen that you never would've expected.

Christine:

There we go. All right. Well, thank you Viola so much for your time. We've enjoyed this tremendously. This is of tremendous value. Even if you guys are a little bit skeptical, believe us, this is golden.

Viola:

[inaudible 00:39:39]

Christine:

So thank you so much. And all of you guys if you did enjoy this and if you enjoy Apple Podcast, please leave us a five-star review on iTunes, we really appreciate it. And we've just been told that by a lot of listeners that they enjoy what we produce, so please leave us a review so that more people can find us. Because that's what we think works for other people to find us. We're not sure. We're still figuring this out. But I think that's the best way. All right. Well, I think with that, thanks for listening and you'll hear back from us next week. Bye.

Kendra:

Bye.

What Coronavirus Means for your Business

LISTEN TO THE EPISODE

Unless you're living under a rock, you are filled with all kinds of emotions and uncertainty. That is to be expected. These are uncertain times and we have no idea how this pandemic is going to affect our world.

I have seen the panic among you. You're wondering, "What does this mean for my business? Am I going to lose my business? Will I be able to pay my bills?"

So let's talk about it. In this episode, I will share exactly what this could mean for your business growth and how to navigate these fearful times. Plus, I will discuss the opportunities for health coaches and how to serve your clients who are being affected. 

I've seen a lot of posts where people are saying it’s all a hype and not to be scared. I don't actually think this is the best way to go because I think people's fears are legitimate. Yes, the chances of actually dying from something like coronavirus are quite slim when you do the math, but I think the important thing to keep in mind is that people have been affected by this.

I think we need to empathize and acknowledge anyone’s fears with this. So if your client is upset about this or wants to talk to you, then talk about it. Speak to them with facts and use statistics. And I think what we can provide them with strategies to keep their immune system strong. This may event include an immune boosting protocol where they can access your suggested supplements through Fullscript and other helpful tips to boost the immune system. This might just help them feel like they are doing something to help themselves and their family. An important thing to remember in this chaotic time, is that fear fuels the fire. So you may want to give them some meditations and breathing techniques to help them calm their nervous system.

Now the other thing I encourage you to do is make some accommodations for people who might potentially have to pause their packages because they are in quarantine or because they're too stressed out. If you have a policy about cancellations or pausing programs, keep in mind that a lot of airlines right now are allowing people to change their flights without the normal change fees. So I encourage you to also make accommodations for your effective clients by potentially allowing them to pause their package until you know they're able to come back to it or maybe even allowing them to cancel it if you know they've been highly affected by it.

Coronavirus will probably affect your business in some way or another, if it hasn’t affected you on a personal level yet. With the markets crashing and social distancing (resulting in many events postponed and cancelled), a lot of people have gotten laid off or they're stuck in quarantine and can't work. So this is affecting incomes, therefore it will affect people's purchasing. But keep in mind it's not going to last forever. And at some point the market is going to rebound and everything is going to be back to normal.

So in the meantime, I encourage you to become empathetic towards the people in your audience who might be affected by this or worried about it and just know that it will pass. Do what you can to reduce your risk by possibly avoiding travel, boost your immune system and be a leader for your clients by showing them how to deal and manage the situation.

It’s NOT Your Job to Help Your Clients

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What if I told you that by trying to help your clients you are disempowering them and doing a huge disservice to yourself?

You’re a health and wellness coach and you have a HUGE desire to help people. I get that! You really care about the results and well-being of your clients. And when your client doesn’t get results, you feel like you’re a bad coach and there is something wrong with you.

But what if I told you that the fact that you are trying to help your clients may be the reason why some of them are not getting the results you want for them?

In this episode of the HIGH on Business podcast:
- how we can’t actually help our clients
- the reframe we need to make for our clients to succeed
- why you should stop calling your first interaction with clients a discovery call
- being a ninja at picking the right clients for you
- real examples of new clients gone wrong
- questions to ask clients from the beginning

The truth is we can't do the work for our clients, no matter how much we desperately want it for them. And we want them to get results. But no matter how good of a coach you are, or no matter how much good recommendations and information that you give to them, they need to to do the work to get the results that we all want them to get.

So, how can you weed people out that aren’t ready? You can start by putting out content that talks about how people are responsible for their own experience and their own health. This already puts it out into the universe that you are not responsible for their success – they are.

One you have that first interaction with them you can further the weeding by asking questions like:
Why do you think you haven't been able to figure this out on your own?
What is your commitment level out of 10 and how able would you be to commit to a program like this?
What do you foresee getting in the way of you completing the program?

Remember, we don’t help people, we don’t save people – we guide them. This is something I learned later in my business and is one of the things I wish I knew early on (which is why I am sharing this with you now!) If you want to know more tips that I wish I knew earlier, be sure to download my 10 Must Know Tips for New Health Coaches. Download here

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