Category Archives for Marketing

Bro Marketing – It Hurts Your Biz & Crushes Your Soul

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There is a style of marketing out there that completely disregards the people who you desperately want to help and unfortunately, it’s a lot of what is being taught out there on the internet.

I’m talking about bro marketing, which is a masculine style of marketing that prioritizes the sale over the customer. It’s very much about the bottom line and is more of what our traditional online marketing has been set up on (until recently).

What does bro marketing look like? If someone is telling you to run Facebook ads to cold traffic to a webinar that you run pre-recorded, but you tell them it's live even though it's not with the whole point of getting them to buy. That is Bro Marketing. Unfortunately, I fell victim to this exact situation when I was first starting out my coaching business. I spent six months making a course and followed the direction of a so-called marketing expert and what happened? I got two sales from it. I didn't even make back what I spent on ads. And I did this three more times and got the same results – every time. 

When it comes to bro marketing, it totally disregards the fact that humans want to connect with humans. All people want is human connection. They want to know that they trust you. They want to know that you provide good value.

As a health coach, you want to make an impact, you want to inspire, you want to drive major change. And bro marketing doesn’t do that. So if you want to truly leave your mark in your industry with your ideal client, you need to say no to bro marketing and you need to start embracing feminine energy in marketing.

In this episode, I discuss:

- feminine energy vs masculine energy
- why content is everything
- why random ads don’t do anything but clear your bank account
- it’s NOT just a numbers game
- the importance of human connection (even virtually)

At the end of the day, bro marketing is going to make you feel empty and you really need to ask yourself why did I get into health coaching in the first place? For me personally, I love making money but my business is about driving change and making an impact on my audience.  That’s why if you reach out to me on Instagram – send me a DM or comment on my post and I will ALWAYS reply.

Are you ready to get clear on your niche so you can start growing your business and reach more of your dream clients? On April 3rd, I am hosting a 2-hour live interactive workshop on finding your niche. I PROMISE, this will be the last niche training you ever need. You can get 70% off from now until April 2nd: https://kendra-perry.com/niche-workshop

How Abundance Mindset Can Save Your Business with Viola Hug

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LISTEN TO THE EPISODE

With many new business owners, we look to external validation to determine our success. Did we make money? How many likes on the ‘gram did we get?

So if we aren’t getting those things, how can one be have an abundance mindset without having an abundant amount of stuff (and money)?

In today’s episode of the 360 Health Biz Podcast, Viola Hug joins us to discuss the requirement of an abundance mindset in order to be successful in your business. She is a “started from the bottom now I’m here” type of story where she and her husband had nothing, but after adopting an abundance mindset and being grateful for the things they had, they flourished in their business.

In this episode, we discuss:
- how sometimes you need to hit rock bottom in order to grow
- how to have an abundant mindset when you don’t have abundance
- you may have scarcity mindset even when you have all the things you want
- self awareness is our biggest tool
- getting your power back
- do you want to believe your clients can’t afford you?

There are so many juicy & inspiring things said in this episode, we are going to have quotes for weeks! But we will leave you with this one from the episode “your energy which then changes who you attract because disempowered energy attracts disempowered energy”.

Viola Hug is an intuitive coach, author, podcaster, and the creator of the Abundant Babes brand. She coaches spiritual entrepreneurs who desire it all in life, into their next level of fulfilment, joy, alignment and wealth. Viola and her husband travelled the world full-time for 2 years before settling in Canada, while she built and grew her multiple-six-figure business online. She runs live online programs, masterminds, and she also takes on high-level one-on-one clients. She hosts a successful podcast called Abundant Babes, and is the author of the Amazon Best Seller “You are an Abundant Babe.”

Get Viola’s Freebie: https://violahug.com/#freebie

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TRANSCRIPTS

Christine:

Hello everyone and welcome to the 360 Health Biz Podcast, and today there is [Mary Round 00:00:07]. We do have our wonderful, pretty, and beautiful, and smart Canadian Kendra Perry, the co-hostess with the mostest. You have my humble self, Christine Hansen, live from Luxembourg. And we have a beautiful guest today which is Viola Hug, is that it? No?

Viola:

Yes.

Christine:

Yes. You have the best name in the world. I just have to read it again.

Viola:

It is the best name. Thank you.

Christine:

Viola and then the surname is Hug, literally like a huge.

Viola:

Literally, yeah.

Christine:

We're really excited to be talking to you. So Kendra is going to present Viola a little bit more in detail. And it's a topic that we both love to talk about but we haven't done it in detail yet on the podcast. So listen carefully.

Kendra:

Yeah, so really excited to talk to Viola today. She is an intuitive coach, author, podcaster, and the creator of the Abundant Babes brand. She coaches spiritual entrepreneurs who desire it all in life into their next level of fulfillment joy, alignment, and wealth. Viola and her husband traveled the world full time for two years before settling in Canada. Yes! Another Canadian. I'm from Canada too. This is awesome.

Kendra:

While she built and grew her multiple six figure business online, she runs live online programs, masterminds, and she also takes on high-level one to one clients. She hosts a successful podcast called Abundant Babes, which I'm going to subscribe and listen to right after this podcast recording, and is the author of the Amazon best seller, You Are An Abundant Babe. Viola, where are you from?

Viola:

I'm Canadian actually, originally. But I've lived very many places and when I was 16, I moved to New Zealand which is where I was mainly living until a few months ago.

Kendra:

Where were you born? Where did you grow up?

Viola:

I was born in BC but I mostly lived in Nova scotia.

Kendra:

Where in BC? I'm in BC, I'm just dying here.

Viola:

So I left when I was 10 days old. So I don't have a lot of history in BC. But just outside of Vernon.

Kendra:

Outside of where, sorry?

Viola:

Vernon.

Kendra:

Vernon?

Viola:

Yeah.

Kendra:

My parents live there. This is great.

Viola:

It's such a small world.

Kendra:

It's such a small world. Yeah, my parents live there. I'm in Nelson, BC. I love BC. But I just love the Canadian connection. I get excited to talk to people ... We're so happy you're here.

Christine:

I don't feel excluded at all, that's fine.

Viola:

Okay. It's totally cool.

Christine:

Right, now getting over my small-minded mindset, see the [inaudible 00:02:36] that I made here. Viola, tell us a little bit, you are in a field, you know, Abundance Babe, all of that mindset stuff, how on earth did you get in there? I think it's so fascinating to hear when people actually realize that there was such a thing.

Viola:

It is such an interesting question because I feel like I grew up always knowing that this possible. Like I remember when I was 11, I tried to convince my mom I was witch and I could move things with my mind. And when she [crosstalk 00:03:07]

Christine:

Really?

Viola:

... then I threatened to run away. I couldn't move things with my mind but I was very convinced I had to power to if I wanted to. And I always felt like I had this little inner knowing. And when I was younger, I felt like it was this secret. I was like, "I can do anything that I want in this lifetime, I just know I can." So I was little bit entrepreneurial and adventurous when I was a kid, but then as life happens, you kind of let that get squashed out of you. And I also had a pretty hard time in my mid-teens with my dad getting sick and passing away of cancer. And then that lead to grief and it lead to a lot of other things that were just not a very pretty time of my life, but definitely a transformational time of my life that planted a lot of seeds that then later blossomed into epic-ness in my life which I'm grateful for.

Viola:

But then, of all things, I decided to do a Bachelor of Science.

Christine:

Sure, that makes total sense.

Viola:

I know. I was like, "What could I do that is completely opposite to who I am? Let's do science." Although I must say, I loved it. I did human nutrition and biochemistry and all these really interesting things and it was great. But I left, on the other hand, with this one side of me that was very scientific and one side of me that was like, "I still have this feeling that we're magical."

Christine:

"There's more to this story." Yeah.

Viola:

Yeah. Little seeds that were planted along the way were things like I watched the movie The Secret and I was like, "That's cool." But it planted a little seed. And then I heard about things like the Japanese water experiments where they put love and hate on the outside of a water bottle and it changes the molecules of the water and it was these little things that were slowly developing my mind. And as I started getting out into the working world and I started becoming an entrepreneur and I started just all of these things. I was very much like, "Oh, well I have to know the right strategy and I have to know the right success tips," and all these things which are true to some extent, but it's like I went all in one that side. And when, after five years of, quote unquote "struggling" in that space, I was still struggling.

Viola:

I was like, "Maybe there's more to this." I talk about how I really, really tapped into the Abundant Babes vibe and brand was that through my story of my financial struggles because I was in such a hard financial place that everything up to that point of my life had been ... Like success for me was external validation, it was that I did my degree, it was that I was entrepreneur, that I made this much money, that I had a nice car. Those were the things I thought made me successful. And no wonder they always felt empty and there was always something else I needed to run for.

Viola:

But then, at this point, we were in so much debt, my husband and I. We were just like such a mess. We were making no money and we had nothing really left externally to prove that. I couldn't say I was successful with what I was going because I really wasn't. I wasn't making money. We had to sell all our shit.

Christine:

It's like, "I'm abundant. Yay."

Viola:

Yeah, and then that's when this really started to hit me is I started thinking about money and wealth and abundance and all these things and I'm like ... and long story short, what happened ... I know this has already been a long story, but long [crosstalk 00:06:34]

Christine:

We love stories.

Kendra:

Do tell.

Christine:

Tell all!

Viola:

I started to see that the more that I shifted my internal relationship with this idea of abundance, and the more that I allowed myself to think, "What if I'm actually already abundant?" And it was a very deep thought. I was like, "What if I'm really already there?" And I started to look for that in my life and I started to see how I was abundant. I had an incredible partner who just loved me so much and I'd go out for a coffee with my friend and she would pay for my coffee. And this and this and that would happen and it was all these little things that I started to appreciate. And the more that I tapped into that feeling.

Viola:

I remember the first time that I truly felt what I would describe abundant and successful in my life, I was sitting in the backyard on a blanket watching a move on a laptop with my husband because we couldn't afford date night but that was closest things that we could create for ourselves and it was just everything. It was the stars. It was the cuddles. It was the pillows. It was everything. And I was like, "If you can feel this good just in this moment, then what else is available?" And then from there, it was like that's when things really started to shift in my physical life from there.

Viola:

And then I launched my coaching business and then suddenly we're making enough to decide to ... Well, I say making enough, one month. We had a good month. And we were like, "Let's travel the world." But it was a different feeling at this point because now I wasn't being lead by what I thought was a good idea anymore, I wasn't being lead by any external idea of what I needed to achieve to feel a particular way, I was fulling being lead by this internal guidance system. This full feeling that I know I'm taken care of, that I know that I have incredible things to offer and to experience and I followed that feeling. And suddenly then my business blossoms and all these incredible things happen and here I am two years later pinching myself and I'm like, "Oh my Gosh, this is actually my life."

Christine:

Yeah, I love this story because I think a lot of people have a similar one in terms of that sometimes you really need to hit rock bottom or have this wake up moment where you stop comparing. I love that you said, it needs to be that much money, or it needs to be this car, but actually to realize what is the feeling. And that is what is so hard to describe I find. Especially for people who are in the space just before hitting rock bottom. And I don't want anyone to needing to be in that space because it's not fun. So if we can avoid it, all the better. So my question, I don't know if there's an answer to it, it might be rhetorical, is: do you think it's possible to get there without ever having had that, "Fuck, money is not there, I'm dying," shit moment?

Viola:

Yeah, you know what, I think it is. I think it's interesting because we are a little bit tapped into this mindset that it needs to be the rock bottom. Because when you're on rock bottom, you have something to push off. And sometimes we need that, because sometimes that internal drive, that energy inside of us is just not there all the way. Like it hasn't gotten bad enough that we're really willing to do what it takes. This is the craziest thing, willing to do what it takes isn't always this big, big scary thing. It's the scariest thing of all which is watching your mind every moment of the day, it is being able to pick yourself up and call yourself out when you're choosing to see through that mindset rather than choosing to tap into gratitude in a moment. And that's really the scariest thing because it's so simple and it's so available.

Christine:

I agree. And that's why I think so many people do everything else first. Like throw money at yet another program or yet another tech thing, because that's something that's tangible. And if you just tell them, "Be at peace and just think abundantly." They're just like, "What the fuck? That's not even real." And there's this person promising me to make six figures in three months is really because [crosstalk 00:10:42]

Viola:

It's that process. Let's go.

Christine:

And it's so weird, right? But I get it. I was exactly the same, spending tons of money and stuff, until I got quiet, [inaudible 00:10:52].

Viola:

Yeah, it's so easy to think that you don't have it, you must be missing something, you most not know something. Because that's what I feels like. I saw this graphic on Instagram yesterday and it was something like, "The creator said that they wanted to put something on earth that people who have able to find when they were ready that would give them away the secret that they can actually create whatever they want in their life." And then the hawk, was like, "I'll fly Into the moon." And they were like, "No, one day they'll discover it on the moon." And then, "We'll put it on the bottom of the Ocean." "No, they'll swim that far down." "We'll put it into the plains of the earth." "No, they'll dig into the earth." And then someone was like, "Put it inside of them."

Christine:

And they'll never find it.

Viola:

Exactly.

Christine:

It's right there.

Viola:

It is! It is right three. I joke around a lot. If I were myself giving myself advice, three years ago, I would be punching myself in the face like, "no, no I've already tried gratitude okay. I've already done that."

Christine:

I know.

Kendra:

And it's hard. I mean, if your bank account is zilch and reddish, it's like, "I'm fucking abundant and I do trust the fucking process." It's like, "I'm really grateful." It's hard. It's very, very hard.

Viola:

It is. And I think that's sometimes what we have to have compassion for ourselves for. It's not going to feel easy, it's not going to feel nice, but it's life, if we really just allow ourselves to go all in on that and say, "Okay, what would happen if not only I just sat in the morning and listed ten things I was grateful for". But I went through my day and I actually acted as if I really was grateful for those things through my day. If I could say that I'm abundant because when I went to the grocery store, the food was on special, like on special price, and that's abundance because, hello, I don't know if you've realized but that is money saved. And pretty much very time you go to the grocery store, there's food on sale.

Kendra:

It's true though, yeah. It's totally. It's really interesting because I've definitely been in that scarcity mindset and I see a lot of our clients and people, like some of my audience, they're like, people can't afford the cost of my services, there's not enough, there's competition. And I think it's hard to even recognize that you're in that state. Are there certain ways that people can tell that, "Oh shit, I'm actually not in an abundant state, I'm in this scarcity mindset."

Viola:

I think this is a really good question because as well scarcity mindset comes up in so many areas. Sometimes it's not actually because you have no money in your bank account. You have the money in your bank account, but how you feel about the money in your bank account's the problem.

Kendra:

Amen! I'm still guilty of this. I have tons of money right now, but I'm so freaking scared of investing [crosstalk 00:13:50]

Viola:

What if it stops? What if you don't make any more money?

Kendra:

Exactly. What if I invest it and it's then locked in and I can't get it, and I'm going to die under a bridge, which is ridiculous.

Viola:

Honestly, where your mind takes you.

Kendra:

It is. So I do observe it. That's difference. Instead of believe, now I'm just like, "Shut the fuck up. It's bullshit." But it's still [inaudible 00:14:13] though.

Viola:

Yeah, in terms of telling it as like ... I think self awareness is our biggest tool and it is one of those things where it just has to happen enough that either we notice or someone points it out to us. And I think that's the good thing about having a coach or working in a program or something where if someone can mirror back to your own shit. I just got off a call with my coach right before this, and I'm like, "Blah, blah, blah," and she's like, "Do you realize what you're saying?" I'm like, "Oh shit, you're right. This is bullshit. Don't worry. Nevermind."

Viola:

So self awareness is definitely key. Where I would say is if you feel that there is an area in your life that you're struggle. I'm not getting the clients that I want. Other people my industry, they're getting all the clients. They're better. They have better ricing than me. OR all of the clients that I get, or potential clients, don't have the money to pay for my services. When we notice that there's an area of our life where we're really feeling that struggle, then that is where we need to do the work, right. Because it's so simple. Yes, there's things we can do tangibly to change. But when we're in the right mindset, those things become more clear, right.

Viola:

So keep this in mind. If you say, "My clients can't afford me." Is that something you want to believe? Honestly, do you want to keep believing that? Cool. Then go for gold. But I'm going to guess, no, you don't want to keep believing that in which case what would you rather believe? "Well, I would rather believe that the right clients will pay me. That's that." Okay, cool. So if you start leaning in on to that belief and start saying, "If I believe that the right clients will pay me, then what if I believed in the person a little bit more that said, "I can't afford it." And I thought to myself, "I remember a time that I didn't think that but when I really wanted it, I wanted it." So I believe if they really want this and they're going to be the best client for me, they're will find a way to do it." And then we just say, "Okay, well when you're ready, I'll be here sending you good vibes."

Kendra:

Exactly. I think that's so important to have this distance, not to take it personally, and just trust that the vibe is there, it's on its way, and just to have this ... It's not the distance, what's it called ... this dis-attachment in a way.

Viola:

Yeah, that's so it. And then it's like maybe sometimes when we're experiences quote unquote "lack" in an area, it's also because we're deflecting our own stuff. So sometimes when we're receiving clients that are saying they can't afford it, there's an area of our life where we're not actually in integrity with clients quote unquote "affording" us. So many it's a chance for us to look at ourselves.

Viola:

I always say there's the trigger. Like, what's triggering you about it? Where in your life is this possibly showing up as well? And then we're also are you choosing to believe that? Because when we talk about manifestation, and love, attraction, all of these kinds of things, it's like energy, attracts like energy. And the way that we manifest, the channels that we manifest through, which we're always manifesting because our life is an act of manifestation, are the areas of least resistance.

Viola:

The areas with least resistance are the areas that we hold the most belief in. For example, when it comes money, sometimes people say to me, "Oh, I'm not making any money." I'm like, "Well, that's not true. Where are you getting your money from?" And they'll be like, "Well, my job but I'm not making any money in my business." I'm like, "Okay, so you believe it's easier to make money in a job than in your business?" "Well, yeah. Because I just go to my job and then I get paid." "Okay, well what about your business? Okay, well maybe now what we need to work on is your belief that you can actually make money in your business, right?"

Kendra:

Yes.

Viola:

It shows you. If we started to look at our challenges and say, "These are just showing us the areas that we can up level." Then we would have a completely different relationship with those quote unquote "hardships".

Kendra:

Great. I love this. I think we've mentioned this book so many times and it's just been such an eye-opener for me, and it's the Margaret Lynch, Tapping Into Wealth book. And I love it because it's not just the philosophy of abundance or law of attraction, but what she points out is, really astutely I find ... is that sometimes you don't know the mind fucks that you have in your head. So you inadvertently want to, obviously, attract money. So it's the law of attraction. So if I'm attracting money, then everything's fine. But inadvertently, you're actually really scared of money or you have all of these, she calls it a set point. There's only a certain amount that's safe for me.

Kendra:

In the book, she asks several questions that really point you towards those blind spots that you might have with money. And I think that's what a couch usually does one on one. So I would be really interested, when you work with someone, how do they change? How does their business change? Because I think that's sometimes when I tell people I have a coach that I work with. I do have a coach that I work with just on this, on my mindset, they're like, "What do you mean?" So how do you explain this?

Viola:

I think this is one of the hardest things to explain because I think there's rock bottom until life is good is one thing, and then good to great is a completely different game. At the beginning, you're like, "How do I make money? Can I even make money?" And then you're making money and you're like, "Oh shit, can I maintain this?" And how do you grow from this? Once it's no longer a need, once it's no longer out of desperation, like, "I have to pay my bills," or, "I need this money because I no longer want to work in a job." And it's suddenly like, now you have money. Then you have to build from a place of desire. Then it's what are you capable of? What's your potential? It's a completely different energy.

Viola:

And I feel the same thing happens when you work with coaches. Like when I first hired a coach it was because I was like, "she must know something that I don't know. She's going to teach me how to sell better. She's going to teach me how to do this." And although that was definitely a part of my experience with my coach at the start, what I've noticed is the more I've grown, it actually turned into something different. Now I don't need a coach. I desire to be in that energy, because there is magic that happens when you are let into the energetic bubble of some who has a mindset that is so powerful or has a business or a wealth set point, a money set point, that is at a higher level than what you have. Even being in that energy, you're going to calibrate up. That is science.

Kendra:

I just think it's so fascinating what people believe. It's like these stories that they tell themselves and they don't even realize it's a story and it's not true. And I see it a lot with when we're talking about money, the people in my city, they just don't prioritize health. They can't afford the cost of working with me. And you're like, "So you've seen inside all of their bank accounts?" And they're like, "Well, no." I'm like, "So how the fuck do you think you know that?" And they're like, "Oh, yeah." I think people get so attached to their stories, they have no idea. And that's what's so great about a coach right, because they do call you on your shit.

Kendra:

And I do love that idea of being in the realm of someone who has a higher money set point, because you start being successful in your business, you're like, "Sweet, I did six figures." And they're like, "But can you do more? You could do seven, you could do multiple six figures with ease." I think so many of us are just used to the people say, "That's just a one-shot." And having people around you who say, "No. There's so much money in the world and you can make us much as you want." Even when I tell people sometimes, they just look me like I'm crazy. "What do you mean?" And just like, "Why not?" And they can't answer it because obviously there's no reason why they couldn't. So I love that. I think it's necessary too.

Viola:

Yeah, exactly. And then there's game and then there's the whole aspect of like it can collapse the time around what you can create for yourself. I don't believe anybody needs a coach, I really don't. Because we are all magical fucking whatever, beings. And we can do the thing on our own. But it's, again, what energy are you calibrating to in your life. And then two, it is harder to see things when you're so close to them because it's your own stuff. So when you have someone who can mirror it back to you, you're able to one, if you're going through something that's hard, go through it a lot quicker. Like you said before, you could be sitting for months with this belief that nobody in your town can afford your services and then you could have one conversation with your coach and be like, "Oh wait, maybe this isn't actually true." And completely can shift your own energy, therefor it highlights where you can grow, and then you can grow. And it's just awesome.

Kendra:

Exactly, the potential. I mean, it's not even potential, it's just your birthright. That's why we grow on earth. It's just normal. That's what we're here for. We're here to be happy. We're here to be abundant. That's just normal. But indeed, it's the blind spots, and they're called blind spots for a reason, it's because you can't see them. You do need someone else to point them out to you. And I agree from birth, from being, you don't need a coach. It's just that we do carry all this crap with us. So you do need someone who listens to you and who can figure out what your fake truth is, so to say.

Viola:

And that's what I think is so powerful, though, is when you can tap into realizing that having a coach or whatever actually comes from a desire energy. You can really tap into that. It's like, "I don't need them, I desire to walk alongside a coach. I desire to be elevated by this person."

Kendra:

You just gave me my tagline for my business vaycay to Bali. "I desire." But it's true. It's very, very true. Just writing it down. So I think it makes sense for people who are ready, they will hear that spark. But let's talk about money. So when you start working with someone and they do come to you because of money struggles and it's this last resort kind of thing, how does it translate? What are the kind of stories that you can tell us about how this shift has helped them to actually convert.

Viola:

I think the biggest part about this is, I really loved the idea that there's both strategy things like that we can do, but then there's the energy work behind it. Because for example, one of the things that is so simple around money that really can shift your relationship with money is tracking your money and most people don't, especially women. Because it's just like, "Scary! I don't want to look at it." Like, "I'd rather turn a blind eye." Which I did for so many years. And then it's just like, you might hear someone talk about it and be like, "Oh tracking your money's really important, and where your intention goes, it expands, so as you put more energy and focus on your money then you can expand your energy around money." Yes, that's true, but your energy behind it is actually what makes a difference.

Viola:

The tracking the money is one thing but tracking the money and the energy of, "Oh, I have to track my money now because they said I would make more money if I did this." It's every different.

Kendra:

Yes. I totally believe so many people do. I did. And I was like, "Okay, now I'm tracking money, so obviously now it's all going to happen."

Viola:

Well that's exactly, it's not that I wasn't grateful for things, but its like even when I first was hearing about gratitude practice, I didn't get it. I was like, "Okay, I'm going my things I'm grateful for in the morning, where is my cheque in the mail."

Kendra:

Exactly. I was grateful, why am I not winning the lottery right now? Exactly, that's exactly it.

Viola:

Yeah. And so it's also got the energy in which you do it. So, it's like when someone comes into a space, let's say where I run a money program which I see this a lot. People join the money program, they do what they can and they invest, and they show up and then they're like, "Okay, now I'm really scared. Now, what about my rent next month? And what about this and what about that?" And it's like, yeah, I get it. But it's like, at the same time, as you change the actual way that you're treating money in your life. Because having consciousness around money is important, knowing your motives to why you buy. Like people who over spend money and they're just like, "I don't know, my credit card just maxed out." Hello, this is me in the past.

Viola:

But a lot of people, they're just like, "I don't know. It just did. I don't know what I spent it on." That usually comes from actually a disconnect between why you're buying things and usually you're trying to fill a gap, right, with that. So let's say you are going out and then you bought some clothes. You didn't buy the clothes because it was an intentional decision. It felt like the right align thing to do for you, you bought it because you felt like you'd feel more validated in the latest trend clothes or because you were emotional and it just felt like you needed to get your mind off of it because you didn't want to deal with the emotions.

Kendra:

I do this all the time. I love spending money. I'm like, "Amazon, what can I get in two days?"

Christine:

I know. I did it on [inaudible 00:27:39] I just literally caught myself browsing and seeing what I could out into my shopping cart. I took it back out, I have to say, because I was like, "Christine, stop this stupid thing, you don't need collagen thing." You know, it's like, amazing the skin. I literally thought, "No, stop this right now."

Viola:

So it's like at the same time that we're starting to take different actions, like we're tracking our money, we're being more aware of how we're spending, we're also starting to shift our energy around it. So one, the more awareness that we have, the more actually power we take back. Because I think one of the biggest problems is we're consistently giving our power away. When we say, "I can't afford it." Or we say, "People can't afford my services." What we're actually saying is the power is outside of us. We're saying that, "I can't afford it because there's a power greater than me that's deemed me unable to afford and the powers outside of me, I can't have money, because that person can't pay." It's like we're constantly giving our power away, we're constantly sitting in this space of victim hood and blame. And I know that sometimes that feels a little bit ouch on the ego, but it's true. It's just the way it is.

Viola:

And so we sit in this space and it's like, once we start observing that, we start taking our power back because we're like, "I feel like I'm not going to buy the chocolate today because I have three blocks at home." It's that kind of vibe. And we start getting this power back. But then at the same, as we're energetically working on it, as we're energetically starting to notice how our relationship with money is changing. Now, suddenly, when we check our bank accounts, we actually feel like, "Oh, I feel pretty neutral, now. I don't feel scared or terrified or whatever." And then suddenly you're starting noticing, "Oh my God, now I feel gratitude when I look at my bank account, even at my credit card debt. What's happening?" It's like energetically, you're shifting.

Viola:

So then what happens is how you speak about your offer suddenly changes. The belief you have In other people's power to also be in their power around money changes. The way that you even create offers and price your offers is no longer, "What do I think my clients can afford?" But what level of transformation do I want to offer my clients.

Kendra:

Preach.

Viola:

Right, so then it changes everything about your energy which then changes who you attract because disempowered energy attracts disempowered energy. Empowered, lit-up, confident energy attracts people who are ready to make a decision in that energy. So, it's kind of like a no-brainer at that point that your life changes.

Kendra:

Yeah, it's true. And I can totally vouch for this. It's crazy, it sounds weird, and it's intangible but anyone listening and knowing there's a piece missing the please investigate this.

Viola:

It's intangible because I feel like the changes are so minute at a time, but it's also, if you think about it scientifically or neurologically or whatever, like brain-wise, it's also activating the reticular activating system. The reticular activating system's the part of the brain that when you say, "I'm going to buy a new car." And suddenly you start seeing the car everywhere. That's the part of your brain that's being activated. Essentially, it filters everything you see. Because the amount of information we see a day is just crazy, crazy, crazy. And this filters it out to that you only notice seven to eight of the most important things that your brain thinks is the most important based on what you've told it is important.

Viola:

And when we're in a space where we think that we don't have enough money, that we don't have enough clients, and everyone else is better than me, your reticular activating system is actually set up to look for proof of that. So, that's what you see more of. Then when you start changing that and you're like, "Wait a minute. What if people actually really do love my stuff?" And, "What if people actually can afford me?" Then suddenly you're celebrating your one client way more than you every thought. And I'm just like, "As you should be, because it's kind of rude if you're not celebrating what [crosstalk 00:31:36]

Kendra:

Yeah, agreed. Agreed.

Viola:

Like, let's be honest, I'd be pissed if my coach was like, "Oh yeah, but I only have Viola." I'd be like, "Rude."

Kendra:

"Excuse you."

Viola:

"No you don't." So actually on a scientific level it makes complete sense how this actually then changes your actions because then you're feeling different about it. It's the circumstance, then your thoughts about it, then that generates the feeling which generates your action which generates the result. And when you change your thoughts about it, it will change the whole cycle.

Kendra:

Right. You're very magical. I love this. Thanks for the science bit. I love that kind of stuff.

Christine:

Yeah, bring in the science for our nerdy audience.

Viola:

Yeah, but if you do like the science, I always recommend Joe Dispenza's book: Breaking The Habit Of [crosstalk 00:32:25]

Kendra:

I'm obsessed with Joe Dispenza right now. I want to go to one of his retreats because I feel like so many people have been to his retreats by now that I'm like, "I feel I miss out." But I really want to go too.

Viola:

We should go to one in some random place.

Kendra:

We should. We should.

Viola:

But you have to travel, Kendra. You do know that.

Kendra:

Well, I'll go to one in North America. I'm fine with North America. I just don't want to be jumping time zones.

Viola:

I'm sure he'll do them in Canada too. I can come to Canada.

Kendra:

They're normally in California and stuff.

Viola:

But if you don't know him. The first book I read of his was Breaking The Habit Of Being Yourself. And I just loved it. So I think that's maybe a good one to start, just from personal experience. But for those who are skeptical about this and the way I was, that was what actually made me believe in a way. For me, as well, like I said, I've always had this part I'm like, "I'm sure we're magic." But also, "Prove it."

Kendra:

Yes, exactly.

Viola:

Now I've definitely tapped into surrender a lot more, because I've also gotten to the point now where I'm like, "Why do I always make things hard for myself?" We know WiFi works, I don't need to fucking see a manual on how WiFi signals through the air for me to use my phone, you know what I mean? I'm just going to use it. It makes my life easier and so does this energy work. I did have that skeptical time but now I've just kind of been like, "Whatever, it makes life easier to believe this, whether or not it's true."

Kendra:

It works. It just works. It's so weird, but it really works. And there's just so much more proof in your life when you sit back and they just happen. You can't explain it. It's just believe it, dude.

Viola:

Yeah. That's what I say too, is just have fun with it, just play. Well, what if you could just go through your day to day and notice one way that you're abundant that you may have not usually picked up. And then it's like, "Yeah, I found a penny on the floor." Well, apparently they don't have pennies in Canada anymore. I say apparently because I never have cash.

Kendra:

I know, I don't either. When people want cash, I'm like, "What? What do you mean? I don't have 'coins'."

Viola:

My husband sold his camera and he got a 100 dollar bill and I'm so excited about it. I pressed it all flat and I'm keeping forever because it so cool and I'll put it with my crystals and attract more money. I like holding money bills but it's just like I don't really like having it for spending, but it's fun to look at.

Kendra:

Yeah, because I don't like spending them because it's just like, "Bye." And of course, I actually learned from my coach that energy that you have when you give away your money is super important actually you're just like, "You're coming back to me ten fold," or, "It's just circulating around. You're going to your next person where the next bill's coming to me." And that was also something that I realized because I was always, you know, when I did have cash and then my wallet was empty, I'd be like ... Which is bullshit obviously.

Viola:

But that's that point that you just said about your energy, for anyone listening, keep this in mind for when you spend on your daily, like when you spend on your rent, remember that you're spending because you live in a house or an apartment or whatever. You're not just spending money to someone who's collecting it in a basket. You live somewhere. But then as well, I think it's really important to be intentional around investing with this. If you're going to invest, you can feel the fear and be scared and do the whole dance between, "Should I do it, shouldn't I?" But then when you decide to do it, be intentional. I don't know, put on some music, dress up nice, out your hand on your heart, just really be intentional about how you send that money off. Because I really feel like that makes a difference.

Viola:

And one of the affirmations that I love with spending, even just at groceries stores and stuff is, "Thank you, thank you, thank you. There is always more where that came from."

Kendra:

Exactly, and it's true. Agreed. Agreed.

Christine:

This is amazing. Kendra, do you have anymore question?

Kendra:

I don't. I just love it. Because I think a lot of us, we were trying to change our external world, hoping that's going to shift our internal world, but really if we focus on our internal world, we might be complete blown away by how that shifts our exterior world. So I just love that. I just love the message in this episode.

Christine:

I agree. And isn't it interesting that very often we have these conversation with people who are at a certain level? That's really what I realized, the more successful people very often are, the more you can tentatively mention this and they're like, "Oh yeah, totally." It's weird. Where you would think, "Oh, they're so successful, they're really businessy and very smarty," And then you mention someone one Joe Dispenza and like, "Yeah, I'm their biggest fan!" And it's like, "Oh." So you do realize that very often there's this threshold. And a lot of people who are successful, they are totally [inaudible 00:37:18]. They are humbled because they understand that you don't need to understand everything. If you want to play a higher game, you need to understand that as a human being, we don't understand everything. There's so much more out there. And I think that's also a game changer, really.

Viola:

Mm-hmm (affirmative) Absolutely.

Christine:

All right. Well, Viola, you mentioned a couple of your programs already, so tell us a little bit about how people can reach out to you. You mentioned Instagram. How do they get in touch with you? Where can they stalk you? Where can they google you?

Viola:

Yes. So I love chatting with people. Connection is a really important thing for me. So Instagram, I love hanging out with my Instagram stories, I feel like I'm ridiculously embarrassing on there, but I think I'm pretty coo, too. So if you want to come hang out with me on Instagram at Viola Hug feel free to message me as well if you have any questions over anything that we talked about on this podcast. Other than that, you can find out more about my work. I have a range of different programs that I do and I also work with one on one clients, violahug.com. But seriously, feel free to reach out, I'm not going to not DM you back. If you have questions for that. And then my Abundant Babes podcast. And my Abundant Babes Facebook group as well which you can find just by searching both Abundant Babes. I think those would probably be the main ways to get in touch. And if anyone else is listening who has a podcast, I always love being interviewed on podcasts too. So, you can always feel free to reach out.

Christine:

That's such a good call to action. Very smart lady.

Kendra:

That is a good call to action. I love that. Very abundant.

Christine:

And vice versa, if you ever want to have us on your Abundant Babes podcast, we're also available.

Viola:

[inaudible 00:39:03]

Christine:

We would love that.

Kendra:

See, taking action right there.

Viola:

But for everyone listening, this is the magic. I really, really believe in the power of authentic connection and communication and all these things because cool things happen that you never would've expected.

Christine:

There we go. All right. Well, thank you Viola so much for your time. We've enjoyed this tremendously. This is of tremendous value. Even if you guys are a little bit skeptical, believe us, this is golden.

Viola:

[inaudible 00:39:39]

Christine:

So thank you so much. And all of you guys if you did enjoy this and if you enjoy Apple Podcast, please leave us a five-star review on iTunes, we really appreciate it. And we've just been told that by a lot of listeners that they enjoy what we produce, so please leave us a review so that more people can find us. Because that's what we think works for other people to find us. We're not sure. We're still figuring this out. But I think that's the best way. All right. Well, I think with that, thanks for listening and you'll hear back from us next week. Bye.

Kendra:

Bye.

What Coronavirus Means for your Business

LISTEN TO THE EPISODE

Unless you're living under a rock, you are filled with all kinds of emotions and uncertainty. That is to be expected. These are uncertain times and we have no idea how this pandemic is going to affect our world.

I have seen the panic among you. You're wondering, "What does this mean for my business? Am I going to lose my business? Will I be able to pay my bills?"

So let's talk about it. In this episode, I will share exactly what this could mean for your business growth and how to navigate these fearful times. Plus, I will discuss the opportunities for health coaches and how to serve your clients who are being affected. 

I've seen a lot of posts where people are saying it’s all a hype and not to be scared. I don't actually think this is the best way to go because I think people's fears are legitimate. Yes, the chances of actually dying from something like coronavirus are quite slim when you do the math, but I think the important thing to keep in mind is that people have been affected by this.

I think we need to empathize and acknowledge anyone’s fears with this. So if your client is upset about this or wants to talk to you, then talk about it. Speak to them with facts and use statistics. And I think what we can provide them with strategies to keep their immune system strong. This may event include an immune boosting protocol where they can access your suggested supplements through Fullscript and other helpful tips to boost the immune system. This might just help them feel like they are doing something to help themselves and their family. An important thing to remember in this chaotic time, is that fear fuels the fire. So you may want to give them some meditations and breathing techniques to help them calm their nervous system.

Now the other thing I encourage you to do is make some accommodations for people who might potentially have to pause their packages because they are in quarantine or because they're too stressed out. If you have a policy about cancellations or pausing programs, keep in mind that a lot of airlines right now are allowing people to change their flights without the normal change fees. So I encourage you to also make accommodations for your effective clients by potentially allowing them to pause their package until you know they're able to come back to it or maybe even allowing them to cancel it if you know they've been highly affected by it.

Coronavirus will probably affect your business in some way or another, if it hasn’t affected you on a personal level yet. With the markets crashing and social distancing (resulting in many events postponed and cancelled), a lot of people have gotten laid off or they're stuck in quarantine and can't work. So this is affecting incomes, therefore it will affect people's purchasing. But keep in mind it's not going to last forever. And at some point the market is going to rebound and everything is going to be back to normal.

So in the meantime, I encourage you to become empathetic towards the people in your audience who might be affected by this or worried about it and just know that it will pass. Do what you can to reduce your risk by possibly avoiding travel, boost your immune system and be a leader for your clients by showing them how to deal and manage the situation.

It’s NOT Your Job to Help Your Clients

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What if I told you that by trying to help your clients you are disempowering them and doing a huge disservice to yourself?

You’re a health and wellness coach and you have a HUGE desire to help people. I get that! You really care about the results and well-being of your clients. And when your client doesn’t get results, you feel like you’re a bad coach and there is something wrong with you.

But what if I told you that the fact that you are trying to help your clients may be the reason why some of them are not getting the results you want for them?

In this episode of the HIGH on Business podcast:
- how we can’t actually help our clients
- the reframe we need to make for our clients to succeed
- why you should stop calling your first interaction with clients a discovery call
- being a ninja at picking the right clients for you
- real examples of new clients gone wrong
- questions to ask clients from the beginning

The truth is we can't do the work for our clients, no matter how much we desperately want it for them. And we want them to get results. But no matter how good of a coach you are, or no matter how much good recommendations and information that you give to them, they need to to do the work to get the results that we all want them to get.

So, how can you weed people out that aren’t ready? You can start by putting out content that talks about how people are responsible for their own experience and their own health. This already puts it out into the universe that you are not responsible for their success – they are.

One you have that first interaction with them you can further the weeding by asking questions like:
Why do you think you haven't been able to figure this out on your own?
What is your commitment level out of 10 and how able would you be to commit to a program like this?
What do you foresee getting in the way of you completing the program?

Remember, we don’t help people, we don’t save people – we guide them. This is something I learned later in my business and is one of the things I wish I knew early on (which is why I am sharing this with you now!) If you want to know more tips that I wish I knew earlier, be sure to download my 10 Must Know Tips for New Health Coaches. Download here

Why You Should Invest In Yourself with Kristin Hartjes

WATCH THE EPISODE

LISTEN TO THE EPISODE

It’s hard to rationalize spending money on yourself when you’re first starting your business.  But think of it this way, if you’re not willing to put money towards yourself, what makes you think potential clients will?

In today’s 360 Health Biz Podcast episode, we have a special guest, Kristin Hartjes. Kristin started out in chiropractic school but found more interest in functional medicine. When she finished school started out in brick and mortar, coach women around emotional eating and body image. As she grew her business she eventually shifted to focus more online and mentoring other health coaches in their businesses.

Through this process, she discovered just how much mindset and investing in yourself helps you grow as an business owner and grow your business. The mindsets we particularly dived into are imposter syndrome, self-doubt and struggles with perfectionism.

Kristin is a holistic doctor, transformational coach and business mentor. She helps new coaches overcome feelings of self-doubt, perfectionism and overwhelm so they can take courageous action in their businesses and their lives. Through practical business strategy and critical inner work, she empowers her clients to create a thriving online business so they can have the freedom they're dreaming of.

Get Kristin’s Freebie: https://kristinhartjes.com/idealclientclarity/

Connect with Kristin:

youtube.com/channel/UCCnOhdgNWcJFKLWPBEeI_JA
facebook.com/groups/796082097104741/
facebook.com/hartjesnaturalmedicine/
instagram.com/kristinhartjes/

Connect with us on social:
instagram.com/360healthbizpodcast
facebook.com/360healthbizpodcast

instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

TRANSCRIPTS

Christine:
Hello, everyone, and welcome to this brand new episode of the 360 Health Biz Podcast. Today, there's two of us, but it's not going to be my super hot, cute, intelligent, excellent hostess/co-hostess with the mostest Kendra because she's under the weather today, but I am joined full power by a super interesting woman who's going to blow your mind, so stay tuned for that.

Christine:
Now, I'm going to thank you all again for your reviews on iTunes. We've been constantly climbing up the ladder. We are so, so, so, so, so happy about the results we are getting, so thank you. Thank you so much for that. If you haven't left your review yet, please head over there right now and do so. Now, without further ado though, I'm going to introduce you to Kristin. Kristin, and I didn't ask you how I pronounce the surname, Hartjes?

Kristin Hartjes:
It's Hartjes.

Christine:
Hartjes. It sounds like Dutch, or it looks Dutch.

Kristin Hartjes:
It is Dutch, actually.

Christine:
There we go. Luxembourg and the Netherlands are family in royal bloodline kind of thing, so that's why it sounds familiar.

Kristin Hartjes:
Nice.

Christine:
Kristin is a holistic doctor, transformational coach, and business mentor, which I adore because it's a little bit what I do in terms of health and business. Helps new coaches overcome feelings of self-doubt, self-doubt, hello, been there; perfectionism, not my thing, but I know a lot of you have that; and overwhelm so they can take courageous actions in their business and their lives. Through practical business strategy and critical inner work, she empowers her clients to create a thriving online business so they can have the freedom they are dreaming of. Just in that bio alone is so much goodness that I'm just like, "Hell, yeah," so I cannot wait to dive into this. Kristin, tell me a little bit about your journey because I have an inkling that you didn't start as a business mentor.

Kristin Hartjes:
Yeah, I did not. I definitely did not. I actually am trained as a chiropractor, so I have my doctorate of chiropractic, and that is what I had gone to school for. While I was going to chiropractic school, I became very interested in nutrition, and so I started studying functional medicine, and I did a lot of additional training in that. When I graduated from chiropractic school, my main focus actually was on nutrition.

Kristin Hartjes:
I did do some chiropractic, but mostly nutrition, and I had done a few I would say internships where I was working under doctors and learning different functional medicine techniques, so really great experience, but also, the experience really showed me that I wanted to have my own business because I was very limited as far as how much income I could be making and I was having to practice in a way that under the person that I was being taught as opposed to just doing my own thing and being able to practice and work with people in the way I really wanted to. That made me want to start my own business. Originally, I had started a business, a brick and mortar, more of the traditional business working out of an office space and seeing people [crosstalk 00:03:27].

Christine:
Well, I guess that's what we're taught at school, especially I think a lot of our listeners, they are still doing the same thing. They're transitioning, or they are having the dream of doing what you did, but I guess when you are in training, they don't really talk that much about what happens afterwards, or if they do, mostly it is that traditional brick and mortar business, so it's lovely to know that you will totally understand our folks, where they're from, but yeah.

Kristin Hartjes:
Like you said, that's just kind of what I thought how you had to do it. What I started to realize is that that wasn't really my vision for myself and my life, and I didn't know where I wanted to be living, and I didn't want to build up a whole practice and then move and not be able to bring my clients or my patients with me. During this process as well, I got really interested in mindset and in coaching and started to dive down that path. I ended up moving my business online to have more freedom and flexibility and also to be able to do the coaching. I specialized in working with women around emotional eating and body image because I had been something I had struggled with as well.

Christine:
Oh, wow. When was that, more less, like into [crosstalk 00:04:47]-

Kristin Hartjes:
Yes.

Christine:
... it's always interesting to see when people jumped into the game.

Kristin Hartjes:
About six years ago.

Christine:
Yeah. Okay. Perfect.

Kristin Hartjes:
This is 2014 I think is when I [crosstalk 00:04:56].

Christine:
Yeah, similar to me. I started in 2015. Yeah.

Kristin Hartjes:
Okay. Okay. Yeah. Then from there, I really specialized in working with people that had some sort of a health background, like a lot of health coaches who were struggling with emotional eating and body image, so had gone through [crosstalk 00:05:12].

Christine:
How interesting.

Kristin Hartjes:
Yeah, because that was my experience, like even though I had done all this training in functional medicine, I had still been struggling with the body image and the emotional eating. I specifically specialized in helping people that had some sort of health or wellness background but still were struggling.

Christine:
Interesting. Do you reckon, and it's just a little bit off tangent, but do you reckon that niche found you or you found that niche?

Kristin Hartjes:
Yeah, so that's a good question. I think that's a really good question, and I think it's been a bit of a combination. I chose the niche of helping women with emotional eating and body image because of my experience with that, so whether it found me through my own experience or my life experience with it, but I decided to focus on that because I had had personal experience with it and could really relate and felt confident I could help people with that. I'd say a bit of a combination, and then specifically choosing to help women who had some sort of a health background because of my personal health background as well.

Christine:
I think that's fascinating because it's a double niche, and I love that. We are just in our mastermind honing down on niching, and we very often do have a double niche. That's what makes it super efficient, so I absolutely adore this. All right, so you knew who you wanted to work with. What happened?

Kristin Hartjes:
I was working with women doing this, and what ended up happening is because I was working with women who had some sort of a health background, a lot of them were working on building a business, and so ended up asking me a lot of business stuff, and I ended up doing mentoring around that. Really, my business just went in that direction, and I was super passionate about it. Never in a million years did I think I would be a business mentor, and it has probably been the one thing that has changed me in my life more than anything else going through the process of starting my business, which is why I now help other people do it.

Christine:
I agree. You know what made me smile instantly was that you call yourself a business mentor, which is what I do too. It's so funny because even training my trainees, it was a mentorship retreat. I tell people, "I'm a business mentor. I'm not a coach. I'm not a consultant. I will never tell you what to do per se. I will guide you, but you have to figure it out in a way." I guess that's the difference between mentoring and being a gentle guide. Of course, if they need to know the difference between wordpress.com and wordpress.org, I will tell them, but it is very different to, I guess, a program or something where you will get everything in a folder ready or a file already. It's more of a, I guess, an organic process with the person. Would you agree?

Kristin Hartjes:
Yeah. Absolutely. I actually just wrote a post today about the fact that we are creators, and I think we're creators in our business and our life and that we have to go through that process, and it's never a perfectly straight line, even if someone's telling you what to do because we all have kind of our own journey through it. You can definitely learn from other people, but you still have to go through the process and the journey of [crosstalk 00:08:39]-

Christine:
I agree.

Kristin Hartjes:
... your path within that path.

Christine:
Totally. One pet peeve that Kendra and I rave about all the time is that selling health is very different to selling money, which basically means pretty much everything in the world sells money, or beauty maybe as well, but mainly, if we look at online coaching businesses, it's mainly selling money, whether it is copywriting, it's ultimately to convert more clients to buy, business coaching is to get more clients to buy, even branding is to get more clients to buy.

Christine:
Health is very, very different, and we found that a lot of techniques or tactics and strategies that you get from business coaches don't work in our line. What are some of the things... We honed it down to different elements where we have a different sales process a little bit. We talk a little bit different to our people. What are some things, some stumbling blocks that you maybe found in your journey of wisdom that are different between selling health and selling something like a product or a money service, let's put it that way.

Kristin Hartjes:
I think this is a really good question because I think so many, even a lot of the health coaches, they always ask me, "Why did you switch from being a health coach to a business coach?" and a lot of times people think that's because you can't make money as a health coach, and that is absolutely not true at all. I think a lot of people think, "You can only make money if you're helping other people make money." It isn't true. When it comes to selling anything, whether it's helping people make money or helping people get healthier, I think the bottom line is being able to paint the picture of why someone wants that. Like what is the end result, how's it going to improve their life, and I think we can all really relate even to thinking about the fact that money without your health is pointless. You can't even enjoy the money.

Kristin Hartjes:
I think really understanding ourselves what the value is of what it is that we have to offer, like how it's going to change someone's life. For me, I even know through my own journey of the emotional eating and the body image, stuff, like that was ruining my life. It was just such a big factor that was keeping me from living a happy, fulfilling life-

Christine:
Agreed.

Kristin Hartjes:
... and so I really understand that and understand how important it is for all of us, whether it's, really, a health, like a physical health problem or a mental health problem, as I seen it... it's kind of related, but that when you can really paint a picture for people as far as how it's going to change their life when they aren't struggling with that anymore and they have the end result of what they want that you can't even put a price on most of those things.

Christine:
Totally. I absolutely agree. Here's also the linchpin in that because a lot of health coaches know, either because they have the experience themselves or because they know their niche so well, but they have so much trouble creating that pictures because they kind feel guilty that they are taking advantage of their niche. That's what I really like about you saying the self-doubt, the impostor syndrome, all of that stuff. We all have different ways of helping our clients, which would be health coaches in this case overcome this belief, but I would love to just steal some techniques from you here for our listeners how you do that and when you see, "I have a client who is fantastic, and I know she can help or he can help so many people, but that inner block is there because of guilt." Very often, I find that people who want your help are thinking it has to be selfless. "If I charge for it, I'm a bad person. Humility should be first. Helping people should be natural. How dare I put a price point on this?" How do you specifically help your people overcome this?

Kristin Hartjes:
I think it's interesting that we have this double standard for helping people as far as whether it's health coaching or coaching and that we shouldn't charge for this, when really, it's so much more valuable than everything that people spend their money on, like-

Christine:
I know.

Kristin Hartjes:
... someone could spend, let's say, $1,000, and they could go and buy a brand new TV, and we think that that's better than them spending $1,000 to... we should feel bad about it because they're going to spend $1,000 to coach with you. No, that coaching is going to change their life for ever in way more ways than them going and spending $1,000 on a TV. I just like shift people's perspective around this and be like, "It's all about seeing the value of what you have to offer as a coach and really owning that."

Kristin Hartjes:
I think recognizing that when someone is investing in themselves that they are much more likely to get really good results and to follow through and to really appreciate it as opposed to if they're getting something for free, a lot of times people don't even follow through and do the work because it's hard. Transformational work is the hardest work you could possibly do, so-

Christine:
Absolutely.

Kristin Hartjes:
... so if you're not investing anything in it, it's very easy to be like, "This is really hard, and I'm just going to give up," or, "I've hit this point, and I'm going to give up and [crosstalk 00:14:23]."

Christine:
[crosstalk 00:14:24].

Kristin Hartjes:
I even had this happen with a client yesterday. She was talking about a client of hers, and her client was like, "Oh, I'm so busy at work, and I just wanted to take a break from coaching." I'm like, "No, this is when she needs your work, like the-"

Christine:
The most.

Kristin Hartjes:
"... the most. She needs your support right now," and because she's paid money, she's going to show up and do the work and get those really good results whereas if she had been doing it for free, she would've just dropped out. She'd be-

Christine:
Forget it.

Kristin Hartjes:
... like, "I'm too busy with work. I'm just not going to do it," and then she-

Christine:
Agreed.

Kristin Hartjes:
... couldn't get those that she's signing up with you to get. I think it's just a shifter on this and really recognizing why shouldn't someone pay for your services when [crosstalk 00:15:04]-

Christine:
Totally.

Kristin Hartjes:
... life changing.

Christine:
I think Kendra and I both, we figured out that we both invested heavily in personal development in the past, and we still, we both constantly work with at least one coach, and because we, I think... well, we know the value of it, but I think we also agreed that because we did, that because we know what it feels like to have invested and to feel a little bit suffocating because you did invest so much, that is also why we understand our potential clients who are on a call with us and why we can make it clear for them what bespoke coaching means.

Christine:
We do also find that when we've interviewed people for the mastermind, for example, that people who'd never done an investment like that, they have such a hard time charging because they've never been in the situation themselves. They've never really invested in themselves. That's one thing that I'm absolutely completely convinced about. If you've never invested a certain sum into someone else, it's very difficult to expect someone else to do the same because you would always think it's crazy, but you've done it, so why would that be crazy?

Christine:
For example, my price point is between 7,000 and 10,000 a day. Is that crazy? Probably. But I've done it, and I've got amazing results, which means I don't have an issue charging those prices either because I know the results as well, but I've done it before. Is that something where you think, "Okay, a lot of the people I work with, they don't quite, would never have that perception or never had that experience of actually investing in yourself versus family, friends, family holiday, where... " but never in really in them, in their personal development?

Kristin Hartjes:
Yeah. I think this is absolutely true, and I think it's really important as a coach that you have been coached and you understand that experience, and like you said, you've actually invested in yourself. I'd say a fair number of people that I've worked with have before, have invested in themselves, have perhaps worked with the coach, but there's a number of people that haven't. I say for them, this is your starting point of investing in yourself and getting coached and seeing what it's like to actually get coached and be on that other side so that you can see how transformational is and why it is so important because I absolutely agree. If you... Why should someone... How can you stand behind saying, "You should invest in coaching because it's going to change your life," if you're not willing to do it yourself as a coach?

Christine:
Agreed.

Kristin Hartjes:
I agree too. I've seen how transformational coaching is and that is something, probably the number one thing that I will invest my money in because I see how valuable it is. From that standpoint, I can really stand behind like, "Yes, invest in coaching," like [crosstalk 00:18:04].

Christine:
Yes. No. Absolutely. It is intangible at first. It's definitely more difficult to write a science page for it, I guess, than a product, but it is, it's just super, super powerful. One of the things... We addressed self-doubt a little bit. You also talk a lot about perfectionism and overwhelm. I do... Currently, we've started our mastermind in January, end of January. You should see our Facebook group. It's nuts. Everyone wants to do everything at once. "I need my website. I need a new email marketing platform. I need a new lead magnet. I need a new landing page, I need a new eCommerce store," everything at once, so I do get it. How do you help your clients with that overwhelm and what kind of things do overwhelm them because we do have a certain type in our group, but the people who you work with might be very different, so what is your experience with that?

Kristin Hartjes:
When it comes to overwhelm, I think it's when... Overwhelm happens in the brain. We can only ever do one thing at a time. We can try to multitask, but really, you're only doing one thing at a time. You might be going back and forth, but you're really only doing one thing at a time. What I really see is that overwhelm is a brain problem, and usually, it's because we're thinking about, "I should be doing this, I should be doing that," and you're not doing one thing at a time. You're not focused on one task in front of you. I think it's so easy to get the shiny object syndrome where you're like-

Christine:
Oh, yeah.

Kristin Hartjes:
... chasing after that next thing, and you're like, "Oh, this person's doing this and that's working, so I need to do that."

Christine:
Yes, so suddenly, you bought 10 courses, and you want to be a master in all social media platforms plus a superstar on YouTube, so it's like, yeah, I get it. We've all been that, I'm afraid.

Kristin Hartjes:
What I really think and bring things back to is really simplicity and doing one thing at a time and finishing that, and then moving on to the next.

Christine:
Exactly.

Kristin Hartjes:
That's really how I set up my program when I work with people. It's very step by step, like do this, and then we do this, because what I find otherwise is what happens is people look at the whole thing, and they're like, "Oh, my gosh, I'm back here. Look at what I have to do, all the stuff coming up," and just your mind, I like to say like analysis paralysis is what happens-

Christine:
Agreed.

Kristin Hartjes:
... but you're thinking of all the things you have to do, and you just get paralyzed.

Christine:
Exactly. That's what we say all the time. It's like just forget about anything tech right now. Just look at who you are. It's the number one priority. You don't need to worry about hex codes or about which font to use just yet. Let's just figure out who you want to work with, so I totally agree. Sometimes, it doesn't need to be linear. For example, I'm not a linear person. If I have a to-do list, there's no way that I'm going to start at the beginning and finish at the end. My tasks are going to be all over the place, but I do finish one box at a time, so that's been a huge project for me.

Christine:
Just today, I was looking at a course about Instagram and learning more about Instagram, and I was just like, "I don't have the bandwidth for this right now." It's just like, "No, everything's looking the way it should be. I think at a later point when I have breathing space, I can do this," instead of thinking, "But if I sign up in the next 12 hours, I get 500 bucks worth of bonuses," which I would ever use because I don't have time and I have three other courses to finish, so it's like... Then I was wondering if I should get my assistant to take the course, which is what I also do, but it's like I totally agree. Just learn to say no to [crosstalk 00:22:01] and to that instant gratification kind of thing, thinking that that's the next magic bullet. I think saying that, "No, I'm not going to start you right now. I'm going to force myself to finish this," it then becomes a habit after a while.

Kristin Hartjes:
Yes. Yeah, so that you can actually have finished things as opposed to a bunch of things that you've started but you haven't finished anything, which is what happens to a lot of people, and they're just like spinning. I think all of that is very true, and everyone works a little different so you have to find your rhythm in it, but I think simplicity is key, and when it comes to a lot of people who have a successful business, usually it's not super complicated-

Christine:
No.

Kristin Hartjes:
... all the time. It can be super simple, and it's-

Christine:
No. Both Kendra and I just have gone from very complicated to more than simple. It's like, "I just have one offering. That's it. There's two different ways of doing it, but that's it. I have nothing else." Again, Kendra has her courses, but she actually dropped her whole health coaching. She's just doing master business and her hair tissue mineral analysis. It's like we both really learned that lesson, which we advocate to everyone. Keep it super, super simple. Once you are having your financial freedom and you can breathe, that's when you can start creating add-ons that are maybe a little bit cheaper, a little bit more generic, and sell more to the masses, but you need to start with your core project that's actually going to bring money on the table.

Kristin Hartjes:
Exactly.

Christine:
Otherwise, you'll never get out of this angst, out of this frustration and all that stuff.

Kristin Hartjes:
Yeah.

Christine:
I know that you focus a lot of inner work, and I'm a huge believer in this. We talked a little bit about imposter syndrome, how dare I charge. What other things are things that are typical blind spots for people who want to start building their own health coaching business or health practitioner or health-related business? What are things that you typically see that people themselves actually don't?

Kristin Hartjes:
I think self-doubt is a big one. I think a lot of times what happens with self-doubt, we think what's the problem is the action we're taking or we don't have the right plan or we don't have the right systems in place, and we continue to be on this search for the right way to do it, like that magic bullet that's going to make your business successful. What happens is that you're ignoring your intuition. You're ignoring what, I guess, the thoughts that are going on in your head that a lot of times are keeping you from actually doing the things that can be really simple like we were talking about that are going to lead you to getting the clients and the income.

Kristin Hartjes:
When you have that, a lot of self doubt, you have a really hard time investing in yourself. You have a really hard time getting support in your business because you don't really believe that you can be successful with your business. That also keeps people from taking action in their business as well or just having weird energy behind their business. For example, a lot of people say they want clients and they want to create money in their business, but at the same time, they're terrified [crosstalk 00:25:34]-

Christine:
I know.

Kristin Hartjes:
... because they're afraid they can't really help them, they're afraid of charging for their services, like all these things, so I think it's really important to go and clear up these thoughts that people are having that are actually keeping them from moving forward when it's not, like I said, it's not actually the action usually. It's actually thoughts that are keeping them from getting [crosstalk 00:25:56].

Christine:
Oh, totally. Here's the interesting thing, people, it's that it's a blind spot, and a blind spot is called a blind spot for reasons because most of the time you have no idea that you are having these thoughts, hence why coaching is so crucial because you don't even know. You might be listening right now and think, "Oh, these poor people, but guess what? I can absolutely guarantee that you have some blind spots as well," and once you realize that, that's when change really happens.

Christine:
Once you have someone you trust and you work with that who is pointing out when you do have those self-doubts without realizing, you recognize them and you can catch them. Then you can work with, and you can overcome them, and you can live peacefully with them. They will still be there. But that is why it is so, so crucial to have a successful business in any business, but I think especially in health business. I think it's just with a certain breed of person who is drawn towards that area. I think it's absolutely crucial to get someone who's your sounding board and your mirror on this. You've been listening today, and Kristin is doing just that. I know that you have an amazing tool for our listeners out there. How do they get in touch with you, and how can they get instant [inaudible 00:27:26] from you?

Kristin Hartjes:
Yeah. Definitely. I have a guide that I think is a great starting point. One of my biggest passions is around the confidence piece, and I find that getting clear on what it is that you're offering, who you work with, really, your messaging around your business is such a huge piece of this. I have an Ideal Client Guide, and it walks you step by step through figuring out who is your ideal client, what's your messaging around that. That is something that you can check out. It's free. You can download it. It's a PDF. You can go through and fill it out, and-

Christine:
Amazing. If you need the URL, it's Kristin Hartjes, to Kristin with a K, different from me, K-R-I-S-T-I-N, and then H-A-R-T-J-E-S .com/idealclientclarity in one word, and we'll have it linked in our show notes as well, just as well with all Kristin's Facebook handle. She has a Facebook group, which I would recommend you join, YouTube channel, Instagram. She's everywhere, and we would highly recommend you get in touch with her if you felt that was a tingling connection today. It can only be beneficial for sure.

Kristin Hartjes:
All right. I would love it.

Christine:
Absolutely. Kristin, thank you so much for being a guest on today's show. I think there were so many messages that people just need to hear, and even if they think that's not for them, it most likely is, so we just both invite you to try this out, have a go, have a look at her worksheet, have a look at everything that she's presenting, and if it resonates, all the better. I want to thank you so much for being here today, and yeah, thank you.

Kristin Hartjes:
Yeah. Thank you for having me on. I love talking about this stuff, and I can tell we're both very passionate about helping other wellness practitioners get out there and grow their business, and I think the more-

Christine:
For sure.

Kristin Hartjes:
... of us out there doing this powerful work, the better the world is. It's important work, so-

Christine:
Agreed. We're all different, so people are going to resonate with different people, so which is why-

Kristin Hartjes:
Absolutely.

Christine:
... we want to present different people for our audience so that they can find that perfect coach. All right, well, we will be back next week with a Biz Bomb. It's all going to be about practical tips, so don't forget to look at that and just follow us on Instagram, on Facebook, on YouTube. We are everywhere. Don't forget to write us a raving review on iTunes. We would really appreciate it. That's it for today. Thank you so much for listening, and we'll talk to you next week. Bye.

7 Places to Find New Clients

LISTEN TO THE EPISODE

One of the biggest questions I get from health coaches is where do I get clients? In my new episode of High on Business, I'm actually going to go through seven different places, both online and offline where you can get new clients.

7 Places a Health Coach can get Clients from:
1) Local Workshops
Even if your goal is to work online and get clients online, I still recommend that you start with workshops. This is what I did when I first started my business and this is how I got all of my first clients. The reason you want to do this, even when you're building a business online, is it can take a lot of time to build trust with your audience. By running live workshops, people tend to connect with you way quicker in person than they do online. And after your workshops, it's really important that you follow up with the attendees with a special offer or a free discovery.

2) Natural Wellness Expos/Conferences
Like a workshop, this gives you the ability to talk with people in person. I can almost guarantee that there is some sort of conference or health event in your area where you can have a booth and you can go and talk to people who might be your ideal client. Not sure who your ideal client is? Be sure to check out my Niching Workbook.

3) Friends & Family
See if they're interested or if they know someone who is. And what’s great about this is they already know and trust you!

4) Facebook Groups
Remember to read the rules of the group before you go in there. Don't go in there and start spamming and get kicked out of the group. So do that first and then engage.

5) Instagram stories.
My personal favorite. Remember, we use these for education and not just showing photos of our kids and our dogs (as much as I love showing off my kitty). We want to use this as an educational platform. Check out my Instragram to see the type of content I post.

6) Host a Free or Low Price Challenge
This should be specific to the program that ultimately you're going to be offering. Because it’s free or low cost, it’s an easy commitment to get potential clients in.

7) YouTube
Your evergreen platform where people can continue to find your videos for years. Similar to Instagram, this is an educational platform where you can go into a bit more detail than you can on Instagram. Typically, videos should be 5-7 minutes as people’s attention spans don’t last longer than that. Check out my YouTube channel (& subscribe to it while you're there) to see how I do it.