If you feel like you've been burning out or feeling overwhelmed with private clients, this actually might be the perfect time to consider launching a group program. In my new video, I'm going to teach you how to start your awesome group coaching program.
So personally, I worked with clients for about three years before I really started to burn out. I had so many clients at the time, I was having a hard time keeping track of them. I was working really hard to get them, and I knew I wanted to make more money and have more financial freedom, but I didn't have any more time in my schedule. I started to charge higher ticket prices for my coaching services, but as a result, I started helping less people and that really went against my mission, which was to really help as many people with their health as possible. So I wanted to figure out a way to help more people without actually burning out and compromising my self care, while simultaneously making more money.
Once I launched my first group coaching program, everything changed. I was able to make more money, I was able to help more people and I was able to have more time for myself. And in this video, I'm going to give you the step by step of how you can actually make that happen.
Step 1: Outcome
You need to determine what is the specific outcome or the specific result that your group members are going to get. Don't make a group program that claims to solve multiple problems.
Step 2: Content
You need to come up with the content of your program. And the best way to do this is to determine what does everyone actually need to do? What are the steps that everyone needs to take to get from A to B, from sick to that outcome that you are promising with your program?
Step 3: Delivery
When it comes to delivery, it's very important to take your group members on a journey. You want to take them through a logical sequence of steps that helps lead them on the path from where they have their problem that leads them eventually to that ultimate outcome or result.
Step 4: Support
What type of supporting materials are you going to include in your group program?
Step 5: Experience
You want to still make sure that, even though they're on this very serious journey to improving their health, that they still have a positive experience.
Step 6: Journey
After their group program, what happens next? You want to make sure you have something available to them because there's a good chance that some of your members are not going to actually be done with working with you.
Step 7: Update
After you've run of your group program, you want to update your program so that it's even better for the next members. This means future members are going to have an enhanced experience and you can raise the price of your program.
A great way to teach your first group program is through a Facebook group. The reason I love this is because Facebook groups are really great for engagement. So you can go live into your group and teach the training. You can engage in real time with each of your members, see what their questions are, see what their challenges are, get to know them a little bit better. And then the replay is available immediately after you've gone live. So if you teach another way, let's say you use a zoom meeting, or some type of other online meeting platform, you are going to have to download, upload and render the recording.
Watch the video where I go into further detail of each step!
What the F is a lead magnet?
A lead magnet is probably one of the most important things that you offer your ideal audience as a health coach. It can also be called a freebie or a free opt-in - basically it's something that you offer to your ideal audience of high value in exchange for their email address so you can build your email list. Unfortunately, not all lead magnets are made the same. Some of them work, and some will fail. In my new video I'm going to teach you the five highest converting lead magnets for health coaches.
My five years of running a business, I've created a ton of lead magnets, but what worked when I first started out doesn't work very well today. These days, my lead magnets have a very high conversion rate and I have easily built my email list without ads by about 10 to 15 subscribers per day.
Before we consider which types of lead magnets work and which ones don't, we really need to consider how humans interact in the modern world. In 2019 people are busy AF. They describe themselves as busy, they wear a ton of hats, they have a ton going on at all times. You might even call them a bit distracted. What that really means is that people overextend themselves and they really lack free time, so if your lead magnet is going to bring new leads onto your email list, your lead magnet needs to align with today's busy world.
So first off, your lead magnet needs to be short and easy to consume. When I first started marketing online, e-books were a big thing. You could offer a free e-book and people would opt in, and there was a chance that they might actually read the entire e-book. E-books don't work anymore. Those are pretty outdated, and the reason is because of how people interact in their lives. They have a million things going on at all times. So if you offer a 30 or 50 or a hundred page e-book, people are going to feel pretty overwhelmed by that, and they might not even opt in to begin with. The chances of them actually finishing that e-book and getting to the end of it are slim to none. And remember, you actually do want people to complete your lead magnet. You really want to see all the value you can give. You want them to get all that great information, and of course you also want them to get to the end where you say, "Hey, if you like this information, you maywant to book a free call or join my group program."
So your lead magnet shouldn't take the reader longer than 5 to 10 minutes to actually get through it. Once you complete your lead magnet, read through it and time yourself. If it takes you longer than 10 minutes to get through it, it's too long and people aren't going to get there, so you should edit it down to hit that 5 to 10 minute mark.
Next, your lead magnet has to be super, super juicy. There's a good chance this is the first time this person is actually coming into contact with you and what you offer, so it needs to reel them in, and it needs to prove to them that you are worth following and worth paying attention to.
So with the lead magnet, it can be really good if you tell them something that they didn't know before, and of course this does rely on knowing who your audience member actually is. If you have people who are super new to their health, then teaching them something basic like to drink clean water and eat breakfast, might be something they haven't heard before. But if your audience are further along in their health journey, then they know to eat breakfast and drink clean water, so you'll need to beef it up and tell them something that they haven't heard before. It does come down to knowing who you're talking to.
The next thing you can do is offer them a quick win, so something that they can implement quickly that will get them a quick result. Imagine if they read your lead magnet, they did something that you told them to do, and then they actually got a result! They felt better, they had less brain fog, they had more energy, they felt better after waking up from a night's sleep. That would make them want to pay attention. That would really prove to them that you were someone to follow.
So what kind of lead magnets work best? There are five that tend to work the best in the health and wellness industry.
1) Cheat sheet
A cheat sheet is a very edited down version that kind of gives some quick information that they can refer to. Maybe it would be a quick energy cheat sheet. It would be a list of a few things that help them get more energy in any given day.
Checklists convert super well because people love something they can check off. A checklist is quick and easy to consume, plus it doesn't take you that long to make. You don't want to be spending days and days and days making a lead magnet. It shouldn't take you that long to make. Maybe it's a bedtime routine checklist because you're niche is sleep so they can actually check off all the things that they should do before bed in order to get a good night's sleep.
3) Quick guide
This is like the e-book idea, but edited down to be very, very quick. I love calling it a quick guide because it tells people up front that you don't need them to commit much time to actually get the information. So if you do have an e-book out there, edit it down, turn it into a quick guide, and make sure it only takes 5 to 10 minutes to consume.
4) Short video/short video series
Remember people have short attention spans, so you don't want to make it too involved, but a quick 10 to 15 minute video or maybe a quick video series that includes 3-5 minute videos, that can be a really good way to teach your ideal client about what they need to learn about first before they eventually want to take the step and start working with you.
5) Case study
I find this works really well for health and wellness. If you've had great results with clients and those people are willing to share their results with your people, you can create a case study. Maybe you go through one or two case studies where you show them, this person came to me with XYZ problem, this is what we did, and after this amount of time, this is the result they got and this is their testimonial.
Now go create your high quality lead magnet and let those email subscribers roll on in!
Do you want to learn how to market your health coaching business? In this episode I will provide you with the top 3 ways on how to make money as a health coach. If you want to make money as a health coach..like we are talking six figure health coaching here, then you’ve come to the right place. These health coaching career tips will teach you how to grow your health business and help your health coaching online business. I love watching health coach videos, I love making them and nowI want to help you answer the question “how do I grow my health coaching business?”
Get my FREE Guide - 10 Things I Wish I Knew as a New Health Coach here: https://go.kendraperry.net/10-things
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You have your health coaching certificate, and you're pretty excited, but now that you have it, you're kind of wondering, "Well, how do I actually make money as a health coach?" For functional health training and online business strategies for health coaches, make sure to subscribe to my channel, and hit the bell to get notified every time I post a video on Thursdays.
There are a lot of good health coaching schools out there. There's ITN, FDN, IIN. There's lots of good ones, and I think a lot of them do a really good job at teaching you about health and nutrition, but a lot of them are actually lacking in the business department. The ones that actually do teach business like the one that I went to are actually teaching a very outdated business model that leads to basically you going broke and burning out.
By the end of this video, you will know the top three things that you need to focus on as a health coach to make money in your business. Just so you know, guys, this is totally possible. I hit six figures in my business in less than three years, and I didn't get any business training in my health coaching school. I'm totally self-taught. I did this all on my own. Honestly, if I can do it so can you.
Before you go out and do anything for your business, the first thing you need to do is you need to sit down with a piece of paper or some sort of text app and you need to really think about who you want to help. You need to niche down as much as possible. As much as you got into this because you want to help as many people as possible, it's actually not possible to help everyone.
If you try to help everyone, you will help no one. It's really important to get incredibly clear on who you actually help. Who is that person? What gender are they? What age range are they in, how much money do they make? What keeps them up at night? What is the problem that you actually solve for them? Maybe, you help women who are struggling with fatigue, get more energy so they can create better lives for themselves and have more energy to play with their kids.
When you think of it this way, you probably have a woman, maybe she's in her 30s to 40s. She has one kid, maybe two kids, maybe three, and she really wants to be a good mother but she's not feeling like she's hitting that mark because she just doesn't have the energy. She goes to bed tired. She wakes up tired. Then, she just doesn't have enough energy to actually give her kids the attention that she wants.
See how specific that is. That will make your marketing more easy. When you post content on social media, you'll know exactly who you're talking to. If I am a mother with fatigue and kids who I don't feel like I'm giving enough attention to because I'm so tired, if I stumble on your social media panel or social media channel or your website, that is going to speak to me. That is going to be something that I need and I'm going to be pretty up for following you and listening to pretty much everything you have to say.
The next thing you want to focus on is to get out on social media and give value and share a little bit of your personality. But the biggest mistake that I see new health coaches make is they try to be everywhere at once. Because of that, they get very overwhelmed or they just do kind of a crappy quality job on each individual platform.
My advice is to try not to be everywhere at once. You can't be everywhere at once, but to choose one social media platform, one that resonates with you, one that maybe you actually like to be on or one where maybe your ideal client might be hanging out. Then, focus all your attention, all your resources and provide specific high-value content specifically for that platform.
Maybe, you love being on Instagram. Maybe, Instagram is your thing. That's where you spend most of your time, and you think maybe your ideal client, your mom with fatigue and a family, maybe she's going to be out there hanging out on Instagram. Focus on Instagram and learn about Instagram. Figure out what types of content does best on Instagram or maybe you like being on Facebook. Maybe, that's your place and you feel like your ideal client is hanging out on Facebook.
Educate yourself on Facebook, and figure out what types of content does Facebook actually like and what types of content should you be creating for that specific platform. Don't be overwhelmed by other health coaches out there who are on multiple social platforms that 100% is not how they started, and there's a good chance that they have a team of people behind them that are making this content for them.
It's not actually possible to do all of this yourself. In the beginning, it's better to focus on quality over quantity. Choose one social media platform and figure out how to optimize it. Guys, and I would love to know how do you feel about social media. Does it make you feel overwhelmed? Let me know in the comments below if it makes you feel kind of overwhelmed.
The third thing to know as a new health coach is do not try to sell one-off sessions. This is kind of the business model that you were taught in a lot of the nutrition training that you did. Let me tell you, it's incredibly outdated. You will never succeed doing this model. You will probably go broke. You won't make enough money and you are sure to burn yourself out because if you think about it, if you're selling like a session for $100 and you're just doing these one-off sessions and maybe you're following up every couple months, you're literally going to have to sell like 80 to 100 of these sessions a month, which means you need to find 80 to 100 clients each month which is frigging impossible. It doesn't work.
As a health coach, you are not working like a doctor or a naturopathic doctor. You are a health coach. You are selling transformation. This means that it's very important to sell packages. You want people that are actually ready to commit and are ready to not only invest financially but invest their time in getting to a solution.
If you just sell one-off sessions, there's a good chance that those people are not going to get results, that they're not committed and you may never see them again. But if you can sell a package and get people to pay for some type of program upfront, they are not only going to be invested, but they are going to be committed, and you're going to be working with them over maybe two, three months, maybe six months, maybe even a year. Those people are way more likely to get results because they are committing to that bigger package and because you're guaranteed to get that time with them.
Do not try to sell one-off sessions. Do not do it. Don't do it. I'll say that again. Don't do it. Sell packages. You want to sit down and come up with your package for your ideal client. If it's your mom who's dealing with fatigue, you're going to come up with maybe three-month get more energy type of package. It's going to include this amount of sessions maybe some resources, some level of support.
Maybe, you offer Voxer support. Maybe, you offer email support or Facebook messenger support, whatever it is. It's going to be this all-inclusive package that people are going to pay you up front for. Let me tell you, guys, that financial investment in a person's health is very much a part of that transformation.
What you're going to notice is the people that you give something to for very cheaper, even free, they're probably not going to take advantage of that free thing, and they're probably not going to stick with it. In the beginning, I offered a bunch of free packages to people because I wanted to get experience, but none of those people actually stuck with it because they weren't actually invested because they didn't have to give something away of value to get that thing that they actually wanted.
That financial commitment to paying for that package upfront, very, very important, and it is going to contribute to the results in the transformation that they get in the end of your program. Now that you know where to start as a new health coach and where to focus your time, make sure to grab my free insider's secret guide, the 10 things I wish I knew as a new health coach. You can get that by clicking the link below.
Guys, and if you like this video, please let me know by liking it below. Make sure to share it with your fellow health nerds and definitely leave me a comment and let me know what your biggest takeaway was and how this video helped you.