Category Archives for Practitioners

How Climate Change is a Factor in Lyme Disease with Dr. Darin Ingels

WATCH THE EPISODE

LISTEN TO THE EPISODE

Did that title get your attention? The rate at which Lyme has grown is exponential and every year it seems to be getting worse with no signs of slowing down. So what is causing this increase? The World Health Organization came out with a paper suggesting that climate change is one of the driving forces behind this due to warmer winters where the ticks aren't being killed off, so they are able to repopulate. YEAR ROUND.  This, along with many other factors is causing an influx of Lyme.  There is approximately 300,000 new cases of Lyme disease in the US and about 65,000 new cases in Europe. And those are REPORTED cases (remember Lyme is often misdiagnosed) so we are not seeing these numbers slowing down.

In this episode, we talk with Dr. Darin Ingels about the environmental factors playing a part in the increase of Lyme disease, plus treatments for Lyme, how to PROPERLY get tested for Lyme disease, and the two very unique indicators that one might have Lyme disease.

Darin got interested in Lyme when he developed symptoms of high fever, joint pain, migraines, numbness/tingling in 2002, just 3 weeks before opening his own practice. When he saw the bullseye rash on his leg, he knew that it could only be one thing – Lyme disease (hint: the bullseye rash is one of the two indicators of Lyme).

There is a long list of symptoms when it comes to Lyme which is why it’s called the great imitator. It looks like a lot of other things and is why it gets misdiagnosed frequently. It's just very easy to confuse it with something else. Some of the symptoms may include (but not limited to): joint pain, persistent headaches, unexplained fever, chills, swollen lymph nodes, persistent fatigue, numbness and tingling in your extremities, numbness or tingling on your skin, Bell's palsy (drooping of one side of your face), memory problems, coordination issues, balance problems, and/or behavior issues.

But there are two indicators that Dr. Ingels explained are unique to Lyme disease. The bullseye rash and migrating join pain. That means one day you could have pain in your left shoulder and the next day you have pain in your right knee. When you start to see this it’s best to test for Lyme. Oh and what makes Lyme even more fun is that only 35% of those with Lyme actually get the bullseye rash! We hope you sensed our sarcasm when we said it was fun…Lyme really seems to be a pain in everyone’s ass, or should we say in our joints..with the pain migrating constantly.

Tune in to hear Dr. Ingels discuss his struggles and successes with Lyme treatment, recommendations on labs to get properly tested and which diet is the BEST to follow for symptom improvements.

Dr. Ingels is a respected leader in natural medicine with more than 28 years experience in the healthcare field. He is Board certified in Integrated Pediatrics and a Fellow of the American Academy of Environmental Medicine. Dr. Ingels has been published extensively and is the author of “The Lyme Solution: A 5-Part Plan to Fight the Inflammatory Autoimmune Response and Beat Lyme Disease”, a comprehensive natural approach to treating Lyme disease. He specializes in Lyme disease, autism and chronic immune dysfunction. He uses diet, nutrients, herbs, homeopathy and immunotherapy to help his patients achieve better health.

Connect with Dr. Darin Ingels:
https://www.facebook.com/DarinIngelsND/
https://www.instagram.com/dariningelsnd/
https://twitter.com/dariningelsnd
https://www.youtube.com/dariningelsnd

Tools discussed in this episode:
Medical Diagnostics Lab
Gen X Laboratories
Armin Labs
International Lyme and Associated Disease Society
Fisher Wallace device

Grab our Ultimate Health Coaching Tool Kit complete with our top picks for platforms plus our sample contract and intake form: http://360healthbizpodcast.com

LIke this episode? Take a screenshot and share it to your Instagram stories and we will share it to ours

Connect with us on social:

instagram.com/360healthbizpodcast
facebook.com/360healthbizpodcast

@kperrynutrition
@sleeplikeaboss

TRANSCRIPT


Christine: Hello everyone and welcome to this episode of the 360 health biz podcasts. And today you have the beautiful and wonderful co-host is with the most is Kendra Perry and humble me, Christine Hansen, and we have a wonderful guest today, Dr. Darin Ingels. We're going to talk about Lyme. So we are super excited, lime not you know, the beautiful green fruit that you put into your Mojito but a disease, we're a little bit, I'm already feeling the summer over here so. But I'm super excited because we talk about this all the time, and we would like to know a lot more about it. So we think this is going to be a great episode for you guys out there too, and if you like our episodes, if you love it, then do the same thing as this wonderful, and express and Kendra is going to talk about because she left us a wonderful review.

Kendra: Yeah. So we have a five-star review from TM Narin, and I know who you are, and I really appreciate it. And the title of her review says, "I'm learning, and laughing." And then she says, "Great podcasts. I'm gearing up to start my online business, and I'm so happy to hear the tips from Kendra and Christine. What a great vibe. Love your energy ladies." I think that's kind of like our tagline, learning and laughing because that was pretty much of what we talk about. Good content, but we make a lot of stupid jokes along the way. We kind of like to take life too seriously. Right? That's how we roll, so that's pretty exciting.

Christine: All right. And so let me introduce it a little bit more to our wonderful guests. And if you want to know what we all look like, then don't forget to go to our website 360 health biz podcast.com and you can check out each episode and it has our video on that too.

Christine: So, and especially today, we're all pretty today for once. There's a couple of that I don't want you to look at, but this one you can. Let me introduce you to the beautiful, Dr. Ingles. So, Dr. Ingles is a respected leader in natural medicine with more than 26 years of experience in the healthcare field. He's a board certified in integrative for pediatrics and fellow of the American and the Academy of Environmental Medicine. Dr. Ingles has been published extensively and is the author of the Lyme solution a five-part plan to fight the inflammatory autoimmune response and beat Lyme disease. And I know for a fact that this has been published Internationally, so I still need to read it, but I'm super excited and I have it, I bought it. It's a comprehensive natural approach to treat Lyme disease and who doesn't want that. He specializes in the disease, autism and chronic immune dysfunction. And he uses diet, nutrients, herbs, homeopathy, and immunotherapy to help his patients achieve better health. So it's totally down our alley. So welcome. Do I have to say, Dr. Ingle? So can I call you Darren?

Dr, Darren: Darren will be fine. That's what my mother calls me.

Christine: Okay good. perfect.

Kendra: Welcome to the show. Darren, we're so excited to have you.

Dr, Darren: Thanks for having me. I appreciate it.

Christine: All right. So we know that you started your career, and your story would just be chatted about it just before. Is that you got interested in Lyme kind of because you had to, right?

Dr, Darren: Yeah. I developed Lyme disease back in 2002 when I was living in Connecticut. Ironically it was about three weeks before I was set to open my own practice. So as I was getting geared up, getting all the furniture and the fixtures, and everything in order, I started getting very sick. I had a very high fever and joint pain. I felt like my back was broken, a migraine headache, the worst I've ever had in my life. Numbness, tingling, the whole gamut of symptoms. And I had meningitis when I was in college. I thought I had meningitis again. And as I was getting ready to go to the hospital, someone had noticed I had a big bullseye rash on the back of my leg. And I said, oh, okay, well now I know what it is. So I underwent treatment. And after a few days, I have actually felt fine. But since I was opening my own business, I was doing everything, very long hours.

Dr, Darren: And after about eight months of keeping up with that schedule, I started to relapse, started getting joint pains again and started getting the [00:22:24]Thyropathy. So I said, I did this before and it was fine. So I went back on treatment, which at the time was Doxycyline, and it didn't help. And then I changed the antibiotics, and it didn't help. And I went through nine months of changing antibiotic protocols and actually got a lot worse. So I lost 30 pounds. My Gut was a mess and I just really wasn't feeling well. So I was fortunate that I found a doctor in New York City, his name is doctor Jiang, he's a Chinese medical doctor and herbalists, and he started treating me with Chinese herbs.

Dr, Darren: And really after about three weeks of following that protocol, I was 80 85% improved. So it was kind of my reminder that I need to go back to my nature pathic roots, and really start taking better care of myself, eat better. I followed his protocol for quite a long time, and it took about two years after that time to feel like I got my health back, but eventually got to the point where I was living symptom-free. So I just really started applying what I was doing to myself, to my patients and sound that they were improving faster than what I'd been doing before.

Christine: Kendra you were going to say something, I think.

Kendra: Yeah, I was just going to say, it's interesting because all the people that I've talked to who have Lyme like, yeah, they go the antibiotic route. And I feel like a lot of them aren't aware that there might be a different way. And so what you're saying is that you went 100% natural after you kind of gave up on antibiotics and that was able to actually get rid of the Lyme infection. Correct.

Dr, Darren: Right. And now having done this for 20 years, I've seen so many people who've gone down that path, and for people who've gone down that path. If it's worked for you, great. What I'm saying is the people who've tried that path and it hasn't worked and they ended up worse for the wear. So I just want people to know that there are other options and for people who've studied herbs, you now know how powerful they can be. But in my world now, Lyme treatment is so much more than just about killing the bug.

Dr, Darren: It's really a comprehensive approach to the person, and the way I think of Lyme is that it really just becomes a catalyst for all these other things that happen in the body so it can disrupt your immune system, it can disrupt your endocrine system. And we start seeing thyroid problems, adrenal problems, reproductive hormone problems, all these other types of immune issues. So it's not really just about killing the bug, that's now actually a very small part of the treatment. It's really about addressing all these other factors that get disrupted when you get exposed to Lyme. So when I wrote my book, it was a sort of a top to bottom. How do we go through everything and trying to get the body and better working order? It's really ultimately about fixing the terrain.

Christine: So let me just ask you a question to get back to basics. So Lyme, I knew that there was Lyme disease, right? Also because I see it in my clients, or my clients come to me and they told me that they've been diagnosed, but that they are cured. And I use air quotes here because they did the antibiotic regimen. So Lyme, what I knew about it is just the tick is the first thought that I have, being bitten by a tick and getting Lyme. Right. I thought. Okay, so the tick bites you, and it's something in there that is then infecting you. So it's not a virus, it's a bug. I didn't even know that.

Dr, Darren: Yeah. So Lyme is actually a bacteria, it's called Borrelia. And there is the first strain that we identified back in the 1980s, early eighties it was called Borrelia Burgdorferi. We have now learned that they're about a hundred strains in the North American, about 300 strains worldwide of Borrelia. We don't even know how many of those strains actually can cause Lyme disease. Our best guesses that there's probably somewhere between 10 and 12 that seem to do most of the damage. And what's interesting is that if you go to different parts of the world, the strain of Borrelia that's more dominant is different. So the strains we see here in North America are different than the strains we see in Europe, which are different than the strains they see in Africa and so forth.

Dr, Darren: So there are different variations of Borrelia around the world. This speaks a little bit to why testing becomes so problematic because the testing out there really is only looking for Borrelia Burgdorferi. So unless you start ordering tests for these other strains of Borrelia, and again, we don't even have testing for really all of them. It's very easy that if you happen to get a different strain of Borrelia that it doesn't show up on the test, your test looks negative and the doctor dismisses you and says, "Oh yeah, you don't have Lyme disease." Well, it's possible that your test is negative only because you've got a different strain of Borrelia.

Kendra: Wow, that's so interesting. So how common is Lyme disease? And I'm guessing it's probably hard to know for certain if a lot of people are getting misdiagnosed, but I feel like how I perceive Lyme is something that's very rare. It doesn't happen very much. But is it may be more prevalent than I think it is.

Dr, Darren: Well, I think it certainly depends on where you live in the world. When I was living in Connecticut and the Northeast part of the United States, the central Midwest part of the United States are endemic for Lyme. We know that's where the bulk of the cases come from, but it's now been reported in all 50 states in the United States. We now have about 300,000 new cases of Lyme disease in the US and about 65,000 new cases in Europe. That's what's reported. We know it's unreported, so I don't know that we really have a true idea about how many people actually get it every year. But I mean in reality, we are talking about millions and millions of people worldwide living with Lyme disease. And we do know from the World Health Organization that that number keeps increasing.

Dr, Darren: So the rate at which Lyme has grown is really been somewhat exponential and every year it gets worse, and really no signs of slowing down. I think the World Health Organization came out with a paper suggesting that climate change really is one of the driving forces because no ticks aren't being killed off, there. so they are able to repopulate. When I was living in Connecticut, we kind of dependent on our cold winters to kill off the ticks. Well, we've had pretty warm winters and the ticks don't go away, and there's even a couple of studies that show that the techs can get under the leaves and survive the snow. So-

Christine: It's so creepy.

Dr, Darren: A lot of the natural predators for ticks like possums, that population is dwindling. So the things that would normally get rid of ticks aren't getting rid of ticks and the tick population is able to expand. And then we've got some other research showing that birds are carrying those ticks from one region to another. So I think that's why we see over the last couple of decades, it used to be sort of that Northeast corner of the US, well now it's down the entire Eastern Seaboard. It's on the West coast, and we just see it pushing inward. So it's just one of those things where we're seeing more and more cases. But again, I don't think we have a really good handle on how many people are living with Lyme. But it's a lot.

Kendra: Yeah. We had Dr. Evan Hirsch, I'm the show a couple of weeks ago, and you know him oversees of course as well as a part of the mindset community that I talked about before and he said it's tricky because a lot of people are misdiagnosed. So because the symptoms are so tricky, sometimes they are often misdiagnosed as being having arthritis, or any joint pains, or anything like that. So can you talk a little bit more about that because I think it might be interesting that, if you see a client, or a patient and you kind of see their symptoms, but you also know that it's not necessarily what you would think at first sight, and why that might actually be Lyme because there're some particularities to it that way.

Dr, Darren: Yeah. Well, we call Lyme the great imitator or the great mimic. It looks like a lot of other things and again I think this is part of why it gets misdiagnosed quite frequently. It's just very easy to confuse it with something else, there're two things that are very characteristic to Lyme that is really unique, and we don't think of any other condition. One is the bullseye rash. There is no other condition that we know of the causes that Bullseye rash, there's a lot of other skin rashes of course, and you can have other Lyme rashes that's not a bullseye rash, but when you see that target lesion or bull's eye rash, that's a pretty telltale sign again. We've not identified anything else that mimics that.

Dr, Darren: So the bullseye rash is one. The other thing that's very unique to Lyme is what we call migratory joint pain. So one day it's my right shoulder, the next day it's my left knee, and then it's my right ankle and then it's my left elbow. When you start to see the joint pain that seems to kind of migrate throughout your body. Again, there's no other condition that we know of that causes that. There's a lot of other conditions that cause inflammatory arthritis but not that migratory nature. So those two signs, when I hear about that from someone that's a big red flag that Lyme is probable, beyond that the symptoms can be often quite vague. But we talked about joint pain, persistent headaches, fever that's unexplained, chills, swollen lymph nodes, persistent fatigue, numbness and tingling in your extremities, or anywhere in your skin. You can get Bell's palsy, which is kind of drooping of one side of your face. Again, memory problems, coordination issues, balance problems, behavior issues.

Dr, Darren: We see that a lot in children. People will start getting what I kind of called newly acquired dyslexia. Where they start transposing letters and numbers. People complain their handwriting gets worse. I will see sleep problems its taken a lot of endocrine problems. People all of a sudden become hyperthyroid for no reason. So it's a pretty wide range of symptoms. I think for me when I hear about things that are neurological and arthritic, that combination together for me again is a red flag that I investigate, and at least do the testing to see if Lyme is part of the problem. Because again, I think there are very few things that cause neurological problems and arthritic problems. Lyme and other infectious agents have the capacity to do that. But Lyme certainly at the top of that list.

Kendra: Let me ask you this. Do you get Lyme will you always see that bull's eye or does sometimes-

Christine: That was my question.

Kendra: We're sharing a brain, Christine,

Dr, Darren: I know it's really interesting actually. If you read the CDC website, they say something like 70 to 80% of people who get infected get that bullseye rash. But the research does not corroborate that at all. And the actual incidence of getting that rash is probably somewhere around 30%. There is a lot of variation in the research I've read anywhere from 20 to 40%. So we'll say 30% is an average. So realistically, less than half the people who get infected get that rash. So again, for people who get that rash, that's a pretty reliable marker. They'd been exposed. But the absence of the rash certainly doesn't exclude the possibility of Lyme. And I think that's the bulk of the cases that I see, is people have no recollection of a tick bite, no recollection of a bullseye rash, but they all of a sudden start developing all these mysterious symptoms, and they've had a thousand tests and everything keeps coming back normal again. That's my red flag that we should investigate Lyme or some other type of tickborne illness.

Christine: And there are other things that can come with the Lyme other than the Borrelia. Right? There's like the co-infections.

Dr, Darren: Yeah. There's a lot we call co-infections and I swear every time I go to a Lyme conference, that list gets longer. So we know like a lot of the ticks up the wing when they found that something like 33 to 37% of those ticks carries something else other than Lyme. So things like Bartonellemia, which is a bacteria, Babesia which is a parasite, Anaplasma, which is a bacteria, rocky mountain spotted fever or Ehrlicia. One of the latest ones is called plasmids virus. It's actually a virus. Obviously, it can be very deadly, caused a few deaths over the last few years between New York, Massachusetts.

Dr, Darren: So it's very challenging when you've got a patient who has these collections symptoms. I would say, well, what do you test for? And we try and do as comprehensive testing as possible. Fortunately, we do have labs out there that provide that, but you really kind of have to take a good detailed history, really know what's going on with the patient, where their exposure has been, where they've been traveling to. That might help narrow down what you need to look at. But in reality, when I test people, I'm not just testing for Lyme. We're going through the gamut of a lot of the common co-infections as well.

Christine: Okay. So talk a little bit more about that because that's where Kendra and my eyes are lightening up writing the tests. So give specifics where exactly, which labs do you prefer because I'm thinking we talked about this before like we love some book, we don't even test for it, the doctors just send them straight to Germany because there are more specialized facilities there. But is there like a way where I'd say, I have a client coming to me, and they say I've been tested but it was negative, which I'm sure it pretty much was it, I'm pretty sure some of my clients still had that. What do I do? Like, do I have to tell them to ask the doctor to send me a prescription with exactly the strains. Is there an International lab where could send it to? Is there one in the states where I could see to find something? How do you do it? How do you test in?

Dr, Darren: Yeah. So, again, depending on where you live, sort of dictates for me which labs might be best because not all labs are available in all areas of the world. So for those of us living in the United States, I use a lab called Medical Diagnostic Labs in New Jersey. I like them because they offer Lyme testing and co-infection testing, but for here they bill insurance so for people it's nice that their insurance actually pays for something. So I like them. Also If you ever have a tick on you, you can take the tick and you can send it to them, and they'll take the tick, so you can find out if the tick can cure Lyme or any of those co-infections. Gen X is another great lab in Palo Alto, California.

Dr, Darren: They offer the gamut of Lyme and co-infection testing. They're a great lab, they just don't bill insurance outside of Medicare, which is our national insurance. If you lived across the pond, in your neck of the woods. Armin lab is a great lab, I know a lot of people in Germany use Armin. So Armin labs is a little bit different because all the other labs out there are doing antibody testing. [in audible]Our testing. So PCRs looking for fragments of the DNA of the organism. Armin lab is actually looking at a cytokine response. So it's actually looking at a different part of the immune system. So one of the advantages of that lab is that if someone has any kind of immune issue or immune deficiency where maybe they don't have a good antibody response, the Armin labs isn't looking at antibodies.

Dr, Darren: It's looking at cytokines. So you can still have an appropriate cytokine response and not an antibody response might still pick it up. And I've had some patients that have done testing through some of the labs here in the US. Their previous lab was negative. Now they do Armin and they're able to identify some of these things. So Lyme is a clinical diagnosis. I think it's really important. People understand that the piece of paper just there to kind of help validate our suspicion. But we treat people, we don't treat pieces of paper. So if all these tests come back negative and we've ruled everything else out and people have the symptoms of Lyme, I would still treat them. I think every practitioner finds the labs that they like to work with you. That's what works for you.

Dr, Darren: I mean I think they all offer good testing because if you look at the sensitivity and specificity of these labs versus just the run of the mill reference lab, it's much better. But I think between, MDL, Gen X, Armin, those are the three I probably use the most. Again, there are other labs out there that offer testing, so find what works for you. But what I would suggest is that don't just rely on your regular reference lab for their test kits just don't seem to have the sensitivity that we want or specificity to give you reliable results. And I've had plenty of patients over the years that went to quest, and a lab corp and got a test done. It was completely negative. We ran it through a lab that specializes in Lyme and now it lights up like a Christmas tree. So there is some validity in using a lab that does better testing.

Kendra: Are you familiar with the vibrant wellness tickborne panel? I've had a few people kind of pointed me in that direction.

Dr, Darren: Yeah, it's pretty new. They've only been really in that profile I think for a handful of months, in fact, I just got a work report yesterday on that patient. On paper, it seems to be fine. I don't know what technology they're using, what test kits they use. I haven't investigated it yet, on paper it seemed to look fine. I was a microbiologist before I was a doctor, actually used to do Lyme testing for a living. So it's changed a lot since I was in the lab 30 years ago. But I do have a pretty good sense of lab testing, and how things are validated. Some of the tests I'm a little bit concerned about is some of the DNA technology. There's a couple of labs out there that do purely DNA.

Dr, Darren: I think there are some inherent problems with that, where there's at least a couple of labs that I'm not sure that they go through the process of validating their primers. So with DNA technology, the way it's done is that you've got a thing called the primer. What a primer does is it tags, a certain part of the genetic sequence that says this is Lyme or this is Babesia. This is whatever you're looking for. Well if you can imagine there's a lot of overlapping genetic code in microbes. So whatever you've tagged is actually specific to that organism. So there's a whole process you have to go through to validate that primer.

Dr, Darren: And if you use unvalidated primers, it's very possible that you think you're finding Lyme, but you could actually finding something else. So if the lab doesn't really spend the time and money and use validated primers, your results would be speculative. So I'm a little hesitant to use some of the labs that use. Pure DNA technology just for that reason. And I've seen some reports come back where they come back testing positive for everything. They have Lyme, and Bartonella, and Babesia, and are looking at Anaplasma. Well, just realistically I think it's highly likely [inaudible 00:21:33] carry all of that.

Dr, Darren: I mean it's not impossible, but it seems unlikely. So yeah. I think I'd rather stick with some of the labs that don't necessarily do only that. That's something you could use in conjunction with some of the other things, but looking at the immune response tells us a little bit about activity, tells us a little bit about how your immune system is responding. So again, at the end of the day, Lyme is ultimately a clinical diagnosis. You have to use your best clinical judgment. But I think we all feel better when we've got something on paper that helps support our treatment because of course, we don't want to put people through unnecessary treatment either.

Christine: Totally. That would be my next question actually. So obviously if you want to read about the whole treatment people have to buy a book, that is obviously the first thing. But if we would just to condense it a little bit and say, okay, through my journey I've learned that this and this, this may be is really key, and it's something that has been really helpful to my clients. So let's even say if I have someone here in Europe and I think I have a suspicion and I'm just like, okay I want to put a part of the protocol, I really want to focus in the Lyme as well because I think that is a reason why you're feeling the way you do. Because I mean Kendra and I, we both have our niches but in the end, very often the way that our clients feel doesn't have to do with our niche actually.

Kendra: Yeah, totally.

Christine: It doesn't have anything to do with our niche, it's just a side effect of the underlying cause. Right. So what would be a couple of things that you'd say to practitioners, if the suspected, even if you cannot test for it at this moment, here is one or two things that you can try with your clients and see if it makes a difference? And if it does, that might be a very well indicate that you should dig deeper into Lyme.

Dr, Darren: Well, I think initially you got to go very basic. And the first thing I always look at with my patients is the gut. The gut is so critically important for your overall health, and since up to 80% of your immune function that comes from the gut, if that's not functioning well, everything else you do, it's going to be harder to get the results you want. So I think just very fundamentally, go back, make sure everything in the gut is working the way it's supposed to. Are people digesting their food, assimilating their food. Is there any element of gut inflammation? So I think you can start with that foundational stuff. And of course, there's a lot of nutrients to help support gut repair is that whether you're using probiotics are glutamine or digestive enzymes or butyrate. It's kind of whatever your patient needs to take that. So I think between focusing on the gut and diet. Diet is enormous and I can't sort of understate how important that is for patients because I've seen plenty of people who take antibiotics, or if they're doing something very proactive to treat the infection, but they're not making a lot of progress, and we kind of go back through their diet and their gut and it's like, well their gut is mess. They're eating like crap. And you're not really that surprised since you're not getting better.

Dr, Darren: So I talk a lot in my book about specifically an alkaline diet and an alkaline diet for people who aren't familiar. It's just eating foods that support your tissue, being really in a more alkaline state except for your skin, your stomach, your bladder. And for women, the vaginal area, which is very acidic to protect against outside invaders, the rest of your tissues, pretty alkaline. So when you eat foods that really break down into a more alkaline state that allows those cells to function the way they're supposed to. So all the enzymes work the way they're supposed to. And surprising when I was writing the book, I was doing all this research looking on an alkaline diet. And of course, I've known about it forever. And there are books that have been written for decades. But surprisingly, I only found three studies on an alkaline diet. It's not something actually been very well researched at all. Apparently-

Christine: Yeah, I say that all the time.

Dr, Darren: I was really surprised. Now, however, the three studies that were done were all very positive and they found it helps facilitate tissue repair, nerve repair, bone growth. So there's a lot of positive things that happen by following an alkaline diet and having tried different diets with my Lyme patients over the years. I mean we've tried, you know, Autoimmune Paleo, and we've tried Keto and we've tried Candida Diet and so forth. I found that this diet is the most sustainable and easy to follow, people will actually stick with this.

Dr, Darren: And I think if we kind of go back to our true Paleo forefathers, this is the way they truly ate, we mostly a plant-based diet. We killed when we could, we did eat animal protein but it wasn't the bulk of our diet and of course, we didn't eat junk food, and we didn't eat anything that was sort of came in farming much later. So we really try and stay away from foods that are very acid forming in the body. So that's dairy products, that's junk food, that's coffee, things of that nature. So the coffee is the one that kills everybody because they love coffee and-

Christine: Tell me about it.

Dr, Darren: I can speak tone it-

Kendra: Get right down right before this call.

Dr, Darren: No, when I was in the throes of Lyme, I was a regular coffee drinker and I found I would drink coffee my neuropathy would flare up, and if it got worse I would stop. It would get better. I started again and we get worse. I mean, so I tried it a few times and it was pretty consistent. Even just a couple of steps was enough that would flare me. So this concept that, well it's only a little bit, well it depends on your sensitivity level and I think a little for some people is too much. So I tell people when they start this just tell the line. I know it kind of sucks, but follow the program and if you can stick with it you're going to get the best results out of it. And now realistically over time as people improve, they can be a bit more flexible with the Diet. But when you're initially starting it, it's better just to kind of stick to the program in that way that you're going to get the most benefit from it. So I think if people really start focusing on diet gut first, then you can start moving into more therapies that get into actually treating an active infection. And again, I'm a big proponent of using herbs. I mean, I've probably written one antibiotic prescription in a decade. I just don't find the need for it.

Dr, Darren: I think herbs are extremely powerful if you know how to use them in the right way. And fortunately there's a lot of companies out there that make really great herbal products, so you don't have to put everything together on your own. And if you're trained in herbs, you can use companies that put these formulas together that really are effective at treating Lyme. All these co-infections, unlike when you use antibiotics, you have to know what your treating because the protocol for Lyme might be different from Bartonella, which might be different than but Babesia and so forth. The beauty of the herbs is that a lot of the herbs kind of cover all of it. So you have to make a very little variation with all of the co-infections.

Dr, Darren: There are some cases where we know these herbs a little bit more effective against Babesia, this one's maybe a little bit better against Bartonella. But by and large, I was at a conference with Dr. Lee Cowden and he's got a whole protocol and the heat developed with neutral medics. And he kept talking about a lot of these herbs being keep herbs, k e e p, keep herbs. Keeper herbs and I finally asked him, I said, I don't really need to keep herbs. because well it kills everything except people. I'm like, okay. I guess that makes sense. So a lot of these herbs they're good against bacteria and viruses and fungi and parasites. So again, we're covering kind of a pretty broad base, but what I like about the herbs too is that we don't see the same level of gut disruption that you get with antibiotics.

Christine: Exactly. Yeah. Yeah. I feel bad for Lyme people because some of the people I've spoken to, they've spent a year on like all these antibiotics and you're just like, oh my God. Like, you're sure, maybe you can get rid of the Lyme, but like what is done to your system? Like you're going to have to now recover from antibiotic use. Right?

Dr, Darren: Well exactly. And I think when I was doing some of the research and my professional experience, people need to understand that when you're on antibiotics, of course, you're compromising your normal microbiome. And we always think of the gut. But remember your microbiome is more than your gut microbiome. You've got the skin microbiome, bladder microbiome. Yeah, we've got a microbiome everywhere now. So it's disrupting that whole ecology of your system. We also know that a lot of antibiotics damage your mitochondria most of the time patients I work with are tired. Well, it's going to be really hard getting your energy back if your mitochondrial damaged, that's the powerhouse of the cell is literally what creates energy.

Dr, Darren: So between wiping out your microbiome, disrupting your mitochondria. We have to look at the risk-benefit ratio. And I think here are the risk really outweigh the benefits. And when you look at the research, there's a lot of studies that show that when you've got chronic Lyme anyway, antibiotics just really aren't that effective. You might get a little bit of benefit, and I've seen this clinically, the people they're on antibiotics are feeling a little bit better the minute they come off antibiotics within days to weeks, they're back to square one. So you really haven't accomplished anything long term or there's just no benefit at all. I mean, I'll give you an example. I have one patient, I was working with a who had been working with another practitioner who's very well known in the Lyme world and uses a lot of antibiotics. She had been on antibiotics for 12 years continuously.

Kendra: Oh my God, how do you survive-

Dr, Darren: Has been hospitalized three times because of the antibiotics-[crosstalk 00:30:34].

Kendra: My body was a rack like, I couldn't tolerate them. I had an allergic reaction and then going into shock. So now we're going to use that again. But it destroyed my gut. Like I wasn't already just say no.

Dr, Darren: Considering the diversity of your gut in particular even if you take probiotics, it's not possible to repopulate everything that comprises your gut. It's a drop in the bucket. So when you look at animal studies, when they give an animal at least a mouse, one dose of antibiotics, it can take up to six months to repopulate the rack gut. So what happens for humans when we're on for weeks and months at a time or longer. This particular person was hospitalized three times because of the antibiotics because they were so toxic. So I hear this from people who've been on antibiotics, and they've done well if that's been your path, great. But again, I'm seeing the people where that hasn't been the case and they've actually not done well on antibiotics.

Dr, Darren: So, that's where I'm kind of coming from. But for people who even have acute Lyme, I've treated with herbs at works perfectly fine. We are able to get people through their acute stages again without causing a lot of damage to the gut or the Mitochondria. So at this point, I'm just not sure where the antibiotics fit in. My one patient that I did right antibiotics for, this particular person had a very longstanding case of Lyme. I actually use the lab called Fry labs. So Fry lab is very interesting. Stephen Fry is the medical director, he started doing a lot of microscopy and then what they do is take your blood, and they look under a microscope. And what's really interesting about it is that he's finding a lot of BioFilm in people's blood who've been diagnosed with Lyme.

Dr, Darren: BioFilm is not Borrelia. What he's finding is yeast, fungi. So it's almost like, the Lyme sets the stage that yeast becomes more problematic, but unless people aren't getting classic Yeast Infections. I mean, they're not getting itchy and for women vaginal yeast infections, oral thrush. They're having other types of problems, so we know that just no yeast can be much more difficult to kill than bacteria. It's a more complex organism and if it's varied in BioFilm, it may be even more challenging. So there is an antibiotic protocol of helping to break down BioFilm, get rid of the yeast. And the antibiotics I prescribed were actually more for the BioFilm. And then we used a Doxycyclin combination with an antifungal and these patients actually been responding very well. Having tried a lot of other natural things for a long time that really didn't provide any benefit. But I think in his case the Lyme was really the lesser part of the problem. It was probably this deep-rooted yeast that never had really been addressed. But that's my one case of antibiotics in a decade so. Fortunately, those people do pretty well with herbs.

Christine: Yeah. And we always say there's a time and place for everything, right? It's not about beating ourselves up if you need it, you need it. So Kendra and I whenever we interview people, we want to learn so much more. Right? So we're like, now I want to become an expert in this. I need to learn everything fast here. It's just to do about like we have to kind of submit. But if we have someone, where we really acutely suspect that they have Lyme, I don't have the energy at a one to read up on everything that has to do with Lyme. So how do you refer out? So would we tell them, for example, to connect with you? Is there like a community where we could say, check out this website and you will find a practitioner that is reputable in helping you with Lyme? How do you work with your patients?

Dr, Darren: Well, again, I have people who call me from all over the world and they're looking for someone local to work with. Certainly here on North America, there's a group called ILADS, the International Lyme and Associated Disease Society. And they do have doctors around the world that have members, so people who are part of this group have gone through more extensive training, online diagnosis, and treatment. Now most of the doctors who go to that training, they do use antibiotics as part of their treatment. There are some of those practitioners that do practice a bit more like me and focus more on natural substances, but at least you'll get something where most doctors tend to dismiss people who have Lyme so they can go to the ILADS website.

Dr, Darren: They don't post the list of doctors on the website, but you can email them and then they'll send you whomever you say, Hey, I live in Toronto or New York, and then they'll say, "No, these are people we know who are in the area." Again, I keep a very short list of just people I personally know whom I think they do a really nice job of treating Lyme, people are always welcome to contact my office and I can at least try and see if I know someone in the area. I do work remotely with people so people are really in an area where they just can't find anyone. Fortunately for the kinds of things we're doing, we can do remotely if it's about giving you guidance on diets and nutrition and herbs, that's done pretty easily through that format.

Christine: That's what I wanted to hear.

Kendra: I have a question for you, so the few clients I've had who've had Lyme and they want to work with me anyways. What I've noticed is that when I put them through a protocol and I do a lot of like gut stuff, I'm really big into mineral testing. They don't respond well like anyone else responds. They seem to be highly reactive. Like every time you try to give them something, they have this like crazy reaction and we just whittled down what they can eat and what they can take in. At some point you're like, I don't know what to do anymore. Why is that?

Dr, Darren: Yeah. There's something about being exposed to Lyme that makes a lot of people very hypersensitive to their world. All of a sudden they do have food allergies, they become sensitive to mold, and pollen, and dust, and chemicals. I can only imagine that we've got some research that when you get exposed to Lyme, it triggers really an autoimmune kind of problem. Well that TH2 pathway, T helper cell 2 that drives autoimmunity is the same pathway that drives allergy. So I think that by sort of up-regulating that part of the immune system, you're sort of accidentally developing all these allergies and sensitivities that you didn't have before. And I've seen that pretty consistently in my population as well. So in that case, again, it's really about going back and being very simple and very basic. You can't go in and throw the kitchen sink at these folks.

Dr, Darren: You have to start very slow with everything. So whether its herbs or any supplement, start small work your way up, you have to establish tolerance first. Once you've established tolerance, then you can start increasing the dose. But for those people, in particular, I love Tri-Salts. It's probably my favorite supplement. It's a combination of sodium, potassium and calcium bicarbonate, and the bicarbonates something we've been using an environmental medicine for 60 years or longer.

Dr, Darren: What we know with bicarbonate is that's an alkalizing agent. So when you alkalize the body, you down-regulate that inflammatory response and allergic response. I mean, I've had kids having asthma attacks that parents can stop it by giving their child Alka Seltzer gold or Tri-Salts every hour. So we know that it has this capacity to do that. So for people who are constantly reacting to their world, this is just an inexpensive, easy way to start help down regulating that response so that they can just tolerate things better. Because you're going to have a hard time, with a lot of therapies if they don't tolerate it. So this is just a really nice way to kind of set the base to get them not so reactive. And then you can start layering in your other things as you feel like they tolerate it.

Kendra: So that was potassium bicarbonate.

Dr, Darren: Well Tri-Salts as a combination of sodium, potassium, and calcium bicarbonate there's actually two companies that make Tri-Salts. One uses sodium, potassium, and calcium. The other one uses sodium, potassium, and magnesium bicarbonates. So it's really for the bicarbonate more than the minerals attached to it. The amount of calcium, magnesium, potassium you get is relatively small. It's really more for the bicarbonate.

Christine: So that basically in effect helps break down the BioFilm and make them less reactive. Is that what you're saying?

Dr, Darren: No, it probably has very little do with the BioFilm. We don't exactly know. It's probably more about alkalizing the body and shifting the way the cell functions. But we've been using this for years and environmental medicine and we just know clinically it helps make people less reactive, reduces inflammation. Like, if someone tells me they went into Yankee candle shop, and they started getting a headache from the scent, I'd say try taking Tri-Salts every hour, and then their headache goes away. So does has seems to have some impact on down regulating that immune response. But beyond that, I mean no one, as far as I know, has ever done any research on it.

Christine: So interesting. I'm like blown away. You have like all these different levers in your head going like, okay, do this and this connection, this connection. So yeah,

Dr, Darren: The cheap way around that too is Arm and Hammer Baking Soda, Baking Soda sodium bicarbonate. We know the potassium by carbonate is more effective than sodium bicarbonate, but in a pinch, most people keep that yellow box in their fridge. So if somebody needed something, and they didn't have access, they can just pull out, take a little bit of that powder out of the box, mixing some water and start drinking. It doesn't taste great, but it does the job.

Christine: And so you could use it like an as needed. If somebody is having some flare up or reaction to something like you could try it every hour as needed, and it would reduce that response.

Kendra: Okay. That's so super cool.

Christine: That's going to be really helpful for some of my people.

Kendra: For sure.

Dr, Darren: Cheap and easy. I'm all for it.

Kendra: I like it. Definitely.

Dr, Darren: Well, people with Lyme they spend so much money on treatments. It's nice to have something that's inexpensive, easy to do, accessible. So this is a kind of a staple in my practice. Most of my patients end up on Tri Salt at some point just as a way of kind of down-regulating that inflammatory response.

Christine: I love it. Definitely.

Kendra: Interesting. All right. What haven't we talked about? We've covered a lot.

Christine: This is really good. My brain is starting to like whop.

Dr, Darren: Well, I think the other thing I would add that's important for people listening to this is, again we're thinking about the person as a whole. We have to really look at lifestyle as well. I think it gets overlooked a lot. And the mind-body connection is horribly important. When people have had any kind of chronic illness, it's very easy to get caught in the mire of not feeling well every day. And I think we spend very little time helping people with their mental aspects of dealing with a chronic illness. So I'm a big advocate for doing a few things to help improve that. One is to make sure that you have a support network there for you. And what ends up happening is that even if you've got family and friends, people say, "Oh how you feeling today Darren?

Dr, Darren: The knee jerk response is great." And deep down you're like, no, actually I feel pretty horrible. And you want to be nice, you want to be polite, you don't really think people want to know the truth. And so it's really hard sometimes when you're not feeling well to be able to share that even with some of your closest friends and family. So it's nice to have kind of an independent third party that can be part of your team, where you can just go and unload and be honest and it's okay. So whether it's a therapist support group you're involved with there's a lot of avenues to do that. But I think it's important that people have that space that they can really unload and be open about everything and not feel like they're burdening other people because again, your mind and bodies are very much connected, and it's just human nature to get caught up in that. So to have that safety net, I think it's very helpful. In addition, I think making sure that we get good sleep.

Dr, Darren: Christine this is right up your alley. The most people see once they get exposed to Lyme, and they may have been great sleepers before, but now they're terrible sleepers, whether it's difficulty falling asleep, staying asleep again with all the research out there on the importance of getting that deep restorative sleep. That's when neurons repair themselves. That's when the rest of your tissue repairs itself. How are you going to heal a damaged brain or a damaged joint, if you never get that deep sleep, and you're just getting under the radar and we know that a lot of the sleep medicines out there kind of get you under the radar but don't necessarily get you deep sleep. We have a lot of natural ways of okay ... We could have a whole another podcast just on sleep, but it's-

Christine: Actually, we've never done that.

Kendra: We should do that. Great idea.

Dr, Darren: Sleep and chronic illness. Then they go hand in hand and not just winding.

Kendra: No need to view absolutely.

Dr, Darren: But if you think about biologically this is where your body repairs itself and the more that you miss of that, the harder it is to feel well. Again, I know for my sleep, I mean I was never a great sleeper before I had Lyme but definitely, after Lyme, I became a much worst sleeper and with the interesting paradox here is that you're bone tired during the day, and you think you would just be exhausted. The night would come and you would just be zonked out, and then you're kind of in this tired wired state. So you've got this adrenal dysfunction, messing with your circadian rhythm, so you're not sleeping well, you're not sleeping deeply, but you're exhausted all day and it just becomes a vicious cycle. So my feeling is whatever you need to do to get good quality sleep.

Dr, Darren: And I think for most Americans anyway, a lot of it's about, put down the iPad make sure that when you're getting ready to go to bed, you're disengaging from all that stimulating activity. So I tell people an hour, and a half to two hours before you actually want to go to bed, no electronics, read a book by the candles, take a bath, do something that's actually going to get your brain in that right state. I've actually started using a thing called the Fisher Wallace device, which is a little machine that you clip to your ears, and it basically sends a wavelength through your brain that helps sort of down-regulated and turns it off. So for some people something like that can be helpful in it, do saying-

Kendra: I want that now I need it.

Christine: I can see like reminds me of the hot Ma thing. What is it that, yeah,

Dr, Darren: Actually, I just got it right here. This is a Fisher Wallace device.

Christine: Nice. And tell me what's it called Fisher?

Dr, Darren: Fisher Wallace. It's brand spanking new. I got my own one right here. Since there is a video podcast, I'll just get a quick show of what it is. This is it. It's really simple. It's just a little box, and it's got some wires on it. Then you can see these pads, but the pads up on your temples, on your ears, there's a couple of locations you can put it, and there are just two or three settings on it and you start off at the first set and see how it goes. And you can work your way up as you feel like you tolerate it, but you do two sessions twice a day. It takes about 15 to 20 minutes each session, but it just gets your body into a sort of a more relaxed state.

Dr, Darren: So for anyone who's got ADD, anxiety, insomnia, it can be very beneficial. And in the United States, this is an FDA medically approved device off and you can get your insurance to pay for it. But if your insurance doesn't pay for it, I think it cost seven or $800. But again, I've used it with a handful of people and they've been responding quite well. So for people who are tired of taking one more pill, this is a really easy thing that people can do to help induce a deeper sleep.

Christine: That's awesome.

Kendra: So what does it feel like, like when you put it on and you switch it on.

Dr, Darren: Yeah, it's a wavelength. It's really below your threshold. So it's not like you feel a buzzing or anything like that. You don't really feel anything. Do you feel the dampness of the sponge on your head? That's pretty much it.

Christine: Okay. And you can relax while you're using it or can you do.

Dr, Darren: Well, you could do other things with it. I mean, once it's attached, you could walk around and do things. I usually tell people just do it when you do kind of meditation while you're doing it.

Christine: Yeah, that makes sense.

Dr, Darren: Just to indulge it there on your phone, playing candy crush or whatever you do and just to sit there quietly put on some nice music, help your brain, help you. So trying to get into a bit of a meditation state probably helps that a little bit better.

Christine: I think I'm going to grab me, I love that.

Kendra: I'm someone who's never been a great sleeper. I go through periods where I sleep like a boss, but other times, I just go through these periods where I don't sleep well. So I've been looking for something like that, so I'm going to check it out.

Dr, Darren: Yeah. Yeah. I said I'm all for it. I think there's a lot of interesting devices out there. There's one called Alpha stem, which is kind of similar to the Fisher Wallace here's a few different devices I've seen at conferences that all kind of accomplish the same thing. But, the Fisher Wallace, I like it just because, again, it's pretty easy to use. There's not a lot of settings you have to navigate. You don't have to be a genius to figure out how to do it. Same thing with the Alpha stem. The office seems pretty easy. That one, you do have little clips that go on your ear lobes and you just literally turn it on. I mean, that's it. There are no settings to it. So there's some, a few easy devices out there that for people, again, if they've tried different supplements, things like Melatonin or five different herbs and if it's not really doing the job. So this may help you.

Christine: I'm over Melatonin. I'm just over it. I have an automatic I roll. It goes-

Kendra: Well, it doesn't work for everyone. That's for sure.

Dr, Darren: Well, people need to understand Melatonin's job is to get you to sleep. It's not going to keep you asleep. And for most of the people I see falling asleep is generally not the bigger problem. The bigger problem is they wake multiple times in the night. So Melatonin is not gonna do much for that anyway. So again, I like something like the Fisher Wallace, just that I think has a better chance of getting to that deeper restorative sleep. And again, that's where all that good tissue repairs going to happen.

Christine: Totally amazing. I'm so grateful that we had you on the podcast because it's been like a such a goldmine of knowledge, and the questions that can run I had and just like such good advice. So thank you so much.

Dr, Darren: That was my pleasure. Thank you for having me.

Christine: Kendra, do you have a last minute question?

Kendra: where you're like I just want to know where we can find out more about you. What's the name of your book and how can people connect with you online?

Dr, Darren: Sure. So the book is called the Lyme solution and that's available through Amazon or any major book retailer and they can find me online at Darren Ingles, nd.com. It's d a r i n i n g e l s. N D.com and we'd love for people to sign up for our newsletter. We've got a lot of great information about Lyme disease and other health related things and all of our social media tags are at Darren ingles nd, so you can follow us on Facebook, Twitter, Instagram and so forth.

Christine: Awesome. I love it and it's so cool that you on social media so much. We do it again.

Dr, Darren: Well, we'll try.

Christine: That's another episode where we're going to talk about that.

Kendra: But social media, we need to talk about it. Yes.

Christine: All right but I think this was a pretty amazing, fantastic episode. If you guys out there thinks so too. And if you learned at least one new thing, which is not difficult in this one, then please head over to iTunes and leave us a five star review telling us how awesome we are, and will appreciate it and read it out loud, of course, for everyone to hear. So I think that's it for the episode today. So make sure that you switch on again in two weeks when we have our brand new spanking episode coming out. And Yeah, hope you have a wonderful day. Bye.

How to Build an Email List Fast as a Health Coach

WATCH THE EPISODE

Did you know that on average email marketers make 3800% return on investment? Holy crap right?! If that didn’t immediately make you open a new window to start email marketing then maybe my tips will. Email marketing doesn’t have to be a daunting task that only a marketing expert can achieve. No, in fact you can start a successful email campaign immediately with a small amount of subscribers….I did! With only 2,000 people on my email list, I generated $30,000 with one program launch. If you have 500 engaged people on your email list, that is way better than having 1,000 unengaged people.

So if you are looking to start email marketing your services, here’s what you need to do:

1. Create a lead magnet
2. Set up an email platform
3. Set up a confirmation email and nurture sequence
4. Create a landing page
5. Spread the word!

Sounds easy right? Well it is as long as you have some guidance along the way.

So first thing you have to do is create a lead magnet. This is what will get people to sign up to your list. These days people won’t just give their email away for nothing. They want something in return. By providing something of value, like a cheat sheet, checklist, case study, or guide. It should be something of pretty high value.

Next you want to set up your email platform or provider. BIG TIP – don’t resort to using Mailchimp! My go to’s are MailerLite, ActiveCampaign or ConvertKit (my favorite being ActiveCampaign). This is because of their abilities to create more complex marketing funnels.

After that you want to set up a nuture sequence where your new subscriber can get to know you. If you throw a sales-y email at them right away, chance are they are going to hit that unsubscribe button before you know it. By creating a nurture sequence after the lead magnet email, you allow the subscriber to get to know you and build a trust in you. The point of a nurture sequence is to sort of introduce them to your personality, your method, and how you can help them. Usually there's a sell at the end of the nurture sequence.

Before you start sending all these emails, you need to create a landing page, which is where people will go to sign up for your lead magnet. This is what you will link to any time you refer to your lead magnet. You want to catch people's attention on the landing page with imagery and wording. You have to really draw them in with that first page and they shouldn't have to scroll to see it so that they want to opt in and get that free lead magnet immediately. ClickFunnels is my go-to for landing page software but Leadpages or Unbounce are also good.


And finally, you want to pitch the crap out of your new lead magnet! You can pitch it at the end of your Facebook Live videos, social media outlets, podcasts, even in your email signature! You can also create a pop-in on your homepage of your website to get people’s attention to sign up.


So there you have it! 5 easy steps to starting up your own email marketing! Be sure to watch my YouTube video for further information, and don’t forget to subscribe to my channel so you can stay up to date on when my weekly videos are posted every Thursday.



Get my FREE guide 10 Must Know Tips for New Health Coaches 

TRANSCRIPT

Hey guys, I'm Kendra from KendraPerry.net and I want to blow your mind with this statistic. Did you know that on average email marketers make 3800% return on investment? Basically that means for every $1 you spend, you could make $38 in return. Mind blowing, right? With that statistic in mind, it kind of makes you think like, "Okay, I need to start email marketing."
In this video I'm going to show you exactly how to get started building your email list as soon as possible. Guys, and if you love functional health training and getting online business strategies for health coaches, make sure to subscribe to my channel and hit the bell so you get notified every single Thursday when I post a new video.
According to 59% of business to consumer marketers, email is the biggest source of ROI or return on investment for their business. If you're not email marketing already, then basically you're kind of just leaving money on the table and you're also lacking at consistent, predictable stream of incoming leads of people who could eventually become your paying client.
Guys, by the end of this video, you will know the exact sequence of things that you need to do to start your email list and start marketing your email list as soon as possible.
Guys, and I don't want you to feel overwhelmed by the thought of building an email list because really gone are the days where you need tens of thousands of people on your email list to actually build a business. These days it's way more about quality over quantity. I generated $30,000 in a launch with only 2,000 people on my email list. If you have 500 engaged people on your email list, that could continue to make you money and bring in clients over and over and over again.
Step number one is to create your lead magnet. Your lead magnet is basically how you convince people to join your email list. Because these days people don't really like giving away their email very much. They're pretty kind of hesitant to give it away. You actually need to provide them something of value in exchange for their email address. This is a lead magnet and a lead magnet could be something like a cheat sheet, a checklist, a case study, maybe a quick guide. It should be something of pretty high value. You should actually spend quite a bit of time making this thing awesome. But some words of caution is don't make it something that's hard to consume. What I mean by that is don't offer some massive ebook or video series. This should actually be really quick. You should really think about giving your ideal client a quick win.
Of course you need to know who your ideal client is. This is a really important thing in online marketing. You need to know who you're talking to. But let's say your ideal clients is a woman struggling with belly bloat. Maybe your guide is, you know, five quick tips or five supplements or five foods that she can eat that will help reduce the bloat.
It should give her something that's pretty easy to consume. She can probably read that a quick guide or checklist in about five to 10 minutes and she can try these things and hopefully one of those things will help reduce her belly bloat and give her that quick plan.
That's what you really want to be thinking about with your email lead magnet is high quality, easy to consume, quick win, and really good valuable content. Guys, if you need to hire a graphic designer to make it look really nice, you can actually go to Fiverr or Upwork and you can hire someone for super cheap to make your lead magnet look really beautiful.
Step number two is to set up your email provider. This is not something that you want to do by yourself. You do not want to be spamming people from Gmail. Now that's not going to work. You actually need to hire an online email provider, okay? But the good news is there's a lot of them that actually have free accounts. The one that people mostly use is MailChimp, but I'm going to tell you don't use MailChimp. Trust me, you will want to switch from MailChimp when you start wanting to more complex and advanced marketing funnels. MailChimp actually charges you multiple time per subscribers. If you have one person on three lists that counts three people and you're always paying based on how many subscribers you have. Do not use MailChimp. That is not my recommendation.
My recommendations for an email provider is either MailerLite, ActiveCampaign or ConvertKit. The nice thing about MailerLight is you can actually get a free account for under a thousand people. This might be a really good place to start for you. ActiveCampaign is about $9 per 500, and about $17 for 500 to 1,000 so still pretty cheap.
ConvertKit is on the more expensive end. You're going to be paying about $29 a month initially, I think for up to about 1,000 subscribers. But they're all really good options and they all have the ability to do more complex marketing funnels. Trust me, if you're going to be in this online game for awhile, you really want to grow an online business, you are going to want to do those more complex marketing funnels at some point. I definitely recommend starting with someone where you know you can grow with it because switching over your email provider is kind of a pain in the butt. My top recommendation is definitely ActiveCampaign and actually use all these three providers. Even though I use ConvertKit, I kind of regret switching from ActiveCampaign because I think they're the most user friendly. It's really easy to use and it's really easy to figure out, and it's pretty affordable. It's right in that middle range.
Guys, and I would love to know are you using email marketing? If you're not, tell me why. Let me know in the comments below. Step number three is to set up your email confirmation and nurture sequence. When people opt in to get your lead magnet, you want to immediately send them an email that gives them what you promised to give them. In this confirmation email, just get to the point, don't write a bunch of fluff, just keep it short and sweet. Tell them that you're super excited that they wanted this lead magnet. Maybe say something funny or something that shows your personality and give them the link to download that freebee.
You can link it through sharing for Dropbox, you can use Amazon AWS. There's a lot of online storage providers where you can link this to. Okay. But just make sure short and sweet. Just give them what you promised so that they actually open it and down cause you actually want them to see it. You want them to see how awesome it is and build that trust with you. Okay.
A nurture sequence is a little bit more complex. If you're brand new, just start with the confirmation email, but eventually when you're ready, I do recommend doing a nurture sequence, and a nurture sequence basically nurtures your person, helps build that trust, know and connection factor and helps basically move them through a series of emails. It's usually about five to 10 emails. It depends on your business model.
But basically the point of a nurture sequence is to sort of introduce them to you, your personality, your method, and how you can help them. Usually there's a sell at the end of the nurture sequence. If you have a cheap program or maybe a free discovery call. You can pitch it to them at the end of their nurture sequence.
But we're going to do a whole other video on nurture sequences because this is pretty complex and there's actually specific ways that you want to write your nurture sequence. But I do recommend walking them through an email sequence to help them get to know you, understand what it is you do, and how you help people and how you might actually be able to help them.
Step number four is to create your landing page. I do, again, recommend that you purchase landing page software. Don't try to do this yourself through your website. It's going to be really confusing, but there's a lot of options out there for landing pages. If you want to invest a little bit of money, I highly recommend ClickFunnels. I use the ClickFunnels for everything. It's very easy, drag and drop and easy to use.
You can also use Leadpages or Unbounce. You're going to be paying around 70 to $100$ dollars a month for these. If you're looking for a free option, I recommend going with Carrd, so C-A-R-R-D, Weblilum or Ucraft. These all offer really basic free options for landing pages, but basically the landing page is how people get access to your lead magnet. When you send them off of your social media site from a Facebook post or a Facebook Live or maybe a Facebook ad, you're basically sending them to a landing page which convinces them to give them their email address to get that thing for free.
You really just need to pay attention to the image that you use on that first page and the headline, right? You want to catch people's attention very quickly. People have really short attention spans. You have to really draw them in with that first page and they shouldn't have to scroll to see it so that they want to opt in and get that free lead magnet immediately.
Step number five is to pitch it. Now that you have everything set up, you have your lead magnet, you have your email provider, you have your landing page, you have your confirmation email, you have all that thing set up. Now you actually have to get the word out there that you were giving this thing away. there are a lot of different places you can pitch your freebie. You can pitch it at the end of your Facebook Live videos, you can pitch it on a social media post, maybe on your podcast.
A really great place to put it is in your email signature. Every time people email you or your team, you can put it in your VA's email signature. Every time they get an email from you, they get offered this free thing. Get on the mountains and scream it to the world, right? Because you've created this amazing high value freebie. It gives people a quick win. It's going to be super valuable for all the people who fit into your ideal client, into your niche, so now you just need to get out there and across every platform, tell them about it.
I also recommend putting a pop-in on your website. I know a lot of people think pop-ins are a little controversial, right? Some people kind of feel annoyed by them, but all the stats tell you that people who have a pop-in on their website do way better with email marketing. Put it at the end of your blog posts, put it all over your website, get a pop up on your website and start pitching it.
Now that you know how to grow your email list as fast as possible, make sure to get my free insider's guide: 10 Must Know Tips for New Health Coaches. All my juicy tips are in there. You can just click the link below to grab that. Guys, and if you like this video, please do like this video, share it, comment, let me know what you learned and definitely subscribe to my channel so that you don't miss every video I post on Thursday.

3 Ways to Detect Mineral Deficiencies with Blood Testing

WATCH THE EPISODE

As you’ve heard me say in the past, hair tissue mineral analysis is by far the best way to assess your client for mineral deficiencies. But you can still find plenty of hidden gems of information that you can get from your client's blood chemistry, which is great because it’s usually an easy test they can get from their medical doctor during a physical.

There are 3 particular markers that I use blood chemistry analysis for: low vitamin D, alkaline phosphatase and homocysteine.

What may come to a surprise to many is that low vitamin D levels are often linked to a magnesium deficiency. How you ask? Well, magnesium affects how the body is able to regulate calcium. Without magnesium, calcium has a really hard time staying in the bones, which can result in the buildup of calcium in the soft tissue. This in return lowers vitamin D raises calcium and the body does not want to be retaining more calcium when it doesn't have the minerals to keep it where it belongs.

Alkaline phosphatase levels are also a marker that can be found through blood tests. Alkaline phosphatase is the enzyme in the blood that helps break down proteins and when it’s low, it often means there is a zinc deficiency. When someone is low in zinc and low in low alkaline phosphatase, it typically means they are also struggling to produce sufficient stomach acid.

The third marker that tells you about mineral deficiency is homocysteine. When you see low homocysteine on a blood test, that generally means there is a boron deficiency. Boron helps regulate the inflammatory response in the body, and it also helps keep magnesium in the cell (see marker 1 about magnesium deficiency..see how this all coming together?!)

Now you understand a few of the markers to help assess mineral deficiency with blood chemistry. To get educated on the best assessment for mineral status in the body, I encourage using hair tissue mineral analysis. And lucky you - I've created a free intro series to hair mineral analysis which you can grab here.

TRANSCRIPT

Do you want to actually extract useful information from your clients blood chemistry? So, I'm Kendra from Kendraperry.net. By the end of this video, I'm going to show you three different markers on a blood chemistry that can help you assess for mineral deficiency.

If you guys want functional health training and online business strategies for health coaches, make sure to hit the bell and subscribe to my channel so you don't miss a video when I post it every single Thursday.

So in my opinion, hair tissue mineral analysis is by far the best way to assess your client for mineral deficiencies, but there's still a lot of really hidden gems and really useful information that you can get from your client's blood chemistry, which is pretty sweet because a lot of them already have them on hand from whenever they do a physical with their doctor. And by the end of this video, I'm going to teach you exactly what those markers are and how to address them.

So hair tissue mineral analysis or HTMA testing is my jam, but I actually love utilizing blood chemistry as well. So HTMA with blood chemistry actually gives you a really, really interesting look into a person's body when it comes to their mineral status.

But let's get into the blood chemistry. So, the first thing that you might see on a blood chemistry is low vitamin D levels. So, the functional range for Vitamin D or 25 hydroxy vitamin D is 60 to 80, okay? And if you're seeing below 60 vitamin D levels, what you might want to do is give that person vitamin D, but that actually doesn't necessarily tell you about vitamin D deficiency, it actually tells you about magnesium deficiency.

So, magnesium is one of the first minerals to go when people start getting mineral deficient. Once magnesium goes, it really affects how the body is able to regulate calcium, and what happens is without magnesium, calcium has a really hard time getting and staying in the bone. And when it's not in the bone, it doesn't have enough magnesium to get in the bone, you get this soft tissue calcification or the buildup of calcium in the soft tissue, which is the joints, the muscles, the hair, the organs. Bone spurs can also be a side effect of soft tissue calcification, as can plaque build up in the arteries.

So, if you don't have good magnesium levels, then calcium can't get to where it belongs. And so what does the body do? Well, it lowers vitamin D, because vitamin D raises calcium, and the body does not want the body to be retaining more calcium when it doesn't have the minerals to keep it where it belongs, because soft tissue calcification is a big issue. It actually makes the body age.

So when you see low vitamin D on a blood chemistry test, instead of giving vitamin D, support their magnesium levels instead. And what you want to do is recommend five times their body weight in pounds in milligrams. So, if they weigh a hundred pounds, they need 500 milligrams of magnesium a day.

Do not recommend citrate. I always recommend doing bisglycinate, glycinate or malate. My favorite product to use is from Jigsaw Health, and it's the SRT magnesium, so it's a time release magnesium malate, so it time releases over eight hours. So it allows a person to get more magnesium, without it causing diarrhea or loose stool.

Guys, and I would love to know are you using blood chemistry in your health coaching business? Let me know in the comments below. I would love to know.

The second marker that tells you about mineral deficiency is alkaline phosphatase. So, this is going to be a marker that you find on the comprehensive metabolic panel or the CMP, and you want alkaline phosphatase to be between 70 and 100. But if it's below 70, that actually indicates zinc deficiency. It's actually the only thing that it indicates, and what you're going to find is that most people have low alkaline phosphatase. Zinc deficiency is a very, very common thing, and it's a big deal because we need seek to not only have a healthy immune system and healthy skin, but we also need it to make stomach acid.

So typically, your people with low zinc and low alkaline phosphatase are also struggling to produce sufficient stomach acid. So you are going to want to supplement with zinc, but you do have to be cautious with zinc because zinc actually lowers sodium, and a lot of people are pretty bottomed out in sodium, so you don't want to go for a very hefty dose.

You go too high, you could also trigger a copper dump, or the dumping of several really dangerous metals. So, when it comes to zinc, I would not go over 15 milligrams. I would max out at 15 milligrams, and you want to go with a glycinate, a gluconate or something called OptiZinc.

The third marker that tells you about mineral deficiency is homocysteine. So, most practitioners are only getting concerned with high homocysteine. I would say the functional range for homocysteine is between 6 and 7.2. Now, if you have low homocysteine, that actually tells you about boron deficiency. Boron is incredibly important. It helps regulate the inflammatory response in the body, and it also helps keep magnesium in the cell. A lot of people are magnesium deficient these days, so if you're seeing low homocystine, your client needs boron.

Now, one of the easiest way to support this without having your client go out and buy supplements is actually to do a foot bath. You want to be using good water, good purified water, but you can put borax into the foot bath, and they can absorb the bond through the skin.

Now, if you're going to go the supplement route, you can go with a brand called Hakala labs. They make a boron in a 30 milligram tablet, and you want to start people with about a half of that, so they can actually cut that tablet in half and start with 15 milligrams and eventually work up to 30 milligrams.

You can also go with Source Naturals. They make the triple boron, but it's a much lower dose. It's actually most companies make a pretty low dose, so Source Naturals is around three milligrams, so you're going to have to have people taking about five capsules a day to get that 15 milligrams of boron.

All right, so now you understand a few of the markers to help assess mineral deficiency with blood chemistry. Now is probably a good time to actually get educated on the best assessment for mineral status in the body, which is hair tissue mineral analysis. So, I've created a free intro series to hair mineral analysis, and you can grab that video series by clicking the link below. Guys, and if you like this video, make sure to like it, leave via a comment and let me know what you learned. Share it with your fellow health coaches, and definitely subscribe to my channel so you don't miss a video when I post it every Thursday.

How to Take Your Health Practice From In-Person to Online with Dr Tim Jackson

WATCH THE EPISODE

LISTEN TO THE EPISODE

Are you a practitioner that primarily focuses on in-person sessions but looking to take your practice online? Whether you’re looking to move entirely online, or have both a brick and mortar and online business, your online presence is absolutely essential. If your practice is perceived as a brick and mortar, how do you take that perception and make people think of looking for you in an online setting? It’s a tough question for many! The quick answer - create content, bring a lot to the table and bring a different skillset that can scale online. That’s where Dr. Tim Jackson comes in. 

Dr. Tim Jackson, DPT received his undergraduate degree in Health science and chemistry from Wake Forest University in 2003. He completed his Doctorate in Physical Therapy (DPT) from the Medical University of SC in 2009.

Realizing that manual therapy and orthopedic care helped only some of his patients, he began studying functional and environmental medicine, as well as digestive health, in an effort to help others achieve wellness. Dr. Tim is educated in nutritional biochemistry, digestive health and its systemic effects, as well as functional endocrinology. He recently completed the Spine portion of the Active Release Technique methodology, a system that addresses musculoskeletal trigger points and helps to expedite the healing process. Currently, Dr. Tim is working on his Functional Diagnostic Nutritionist certification.

We talk about many different topics in this episode including the link between chronic infection and mitochondrial issues, but our main focus and what everything ended up coming back to was how your take your practice into an online setting.

It’s no lie that the digital world serves the most people. You can connect with people that live down the block from you in your home town or live halfway across the world. This is the new way to connect and grow your business. Tune into. How Dr. Jackson did this, and how you can too!


Tools discussed in this episode:
Anchor app
healthtalksonline
Functional Diagnostic Nutrition Course

Grab our Ultimate Health Coaching Tool Kit complete with our top picks for platforms plus our sample contract and intake form: http://360healthbizpodcast.com

Like this episode? Take a screenshot and share it to your Instagram stories and we will share it to ours!

Connect with us on social:
instagram.com/360healthbizpodcast
facebook.com/360healthbizpodcast
@kperrynutrition
@sleeplikeaboss

TRANSCRIPT


Christine: Hello again and welcome to this new episode of The 360 Health Biz Podcast, and I'm super-excited, it's beautiful weather outside, we're in April, winter is behind us I hope. And with me is my wonderful, beautiful, totally kick-ass, badass Kendra Perry, co-host.

Kendra Perry: Hello.

Christine: The co-hostest with the mostest, and we have a super-exciting guest today, friend of mine, huge, long conversations with about all kinds of things, Dr. Tim Jackson, so I'm very, very excited to talk about how to take your offline practice to online, kind of things that you encounter, so this is especially interesting for those of you who will have a traditional brick and mortar business and who want to evolve into the online space, which we love at this podcast.

Christine: Now, don't forget, as always you will be able to follow on our blog and you will also find us on YouTube, you will find us obviously on Audio, but you can also watch us on our YouTube channel, so that's always fun to do. Then we are super-excited because as you know, each time when you learn something exciting I'll ask you to please, please, please leave us a five star review on iTunes and someone did that, not today actually, we apologize in advance because we kind of didn't followup and forgot to check.

Kendra Perry: Get up.

Christine: No.

Kendra Perry: I've been checking but yeah, iTunes doesn't really bring everything into one so they're kind of everywhere so we missed this one. This is actually from a couple of months ago, so Cathy Morris, we love you. We are sorry we have not read your review until now but we really appreciate it. She left us a short and sweet [crosstalk 00:01:39] that says, "These ladies are wonderful, true, heartfelt educators. They really want to help with their heath and plans. I love listening to them. Thank you Cathy for that review that you left two months ago, we really appreciate it. It's warming our heart now.

Christine: We do, we do, we totally do. Thank you so, so much. And if you want to receive as much love from us as we just sent over to Cathy, hope you feel all warm and tingly, then please go and head over to iTunes right now and leave us a review. So hit pause, leave us a review, and we'll be making sure to give you a shout out next episode.

Kendra Perry: Sooner than two months from now.

Christine: It's so typical of us to miss that kind of stuff, you know how it is.

Kendra Perry: We're disorganized gong shows, so-

Christine: No real surprise there, right? Unless you send us money. We will take that gladly, immediately-

Kendra Perry: Yeah, and then it'll be on there in [crosstalk 00:02:30]-

Christine: We have a Patreon page, by the way. Go to our website 360healthbizpodcast.com and you can donate to support our cause. All right, so without further ado, Dr. Tim Jackson, super-excited to have you here. You have a massively impressive biography with all kinds of degrees and all kinds of diplomas and education, so it's basically you just read it and you're like, "Oh my God, your brain must be huge," so in a nutshell, who are you, what do you do?

Dr. Tim Jackson: My doctorate's in physical therapy and rehabilitation, my undergrad is in health science and chemistry. I started out doing orthopedic rehabilitation and sports medicine, and I kind of knew all along that I wanted to incorporate functional medicine aspects into it, just because a lot of times your musculoskeletal pain, if it's not 100% caused by internal issues it's 80% caused by internal issues, so I can adjust your spine and mobilize your elbow, but why are those things inflamed? I figured out that I was pretty good at functional medicine and there weren't many people doing it, I was doing it before there was really a name for it and there were a ton of people doing orthopedics.

Dr. Tim Jackson: And so I work with people and I'm working on narrowing down my ideal client avatar, but I have everyone from professional athletes to kids on the autism spectrum. A lot of people will say, "How can those two populations have anything in common?" Mitochondrial dysfunction, gut issues, so there's actually a lot they have in common, and so I work with clients from all over the world as part of my Heal Your Body Program, working in layers versus one-time consults.

Dr. Tim Jackson: I also do practice consulting with traditional medical clinics that are looking to incorporate functional medicine, IV nutrition, functional lab testing, supplementation and nutritional consultation.

Kendra Perry: Man, how do you get it all done? It sounds like a ton of things, wearing tons of hat.

Christine: I'm just exhausted listening to that.

Dr. Tim Jackson: I sleep like a boss, that's how.

Christine: Secret. If you don't, get in touch with me.

Kendra Perry: Shameless plug.

Christine: Totally. All right, so I think it's super-interesting because I'm pretty sure we have ... I find that so many people who work with physical therapy who start to shift into the functional medical corner, and I do think that you just told us that you work with people all over the world. I guess it just is like a change of thinking that you actually do that, because I guess when you start out you do have the typical idea of a brick and mortar business, where people come see you and, as you said, you kind of ... I don't know what you do, you press and prod and I don't know what else you do.

Kendra Perry: Poke.

Christine: In order to get them back into shape, so I can imagine that people will say, "Okay, so how is this dude going to help me with his webcam, you know?

Dr. Tim Jackson: Right. Sure, I mean it's the same sort of principle as osteopathic medicine chiropractic. There are plenty in those professions that don't do manual therapy or hands-on, so I get a lot of emails with people asking, "Oh, can I come to you in person?" You can, it's not really going to change what we do. You still need a local primary care physician who can prescribe medication if needed, and who can you see for emergency issues, and physical exams and things of that nature.

Dr. Tim Jackson: I work more on looking at biochemical and biophysical imbalances and finding those pathways that are congested or block and optimizing them. And so it doesn't really matter where you are, to a certain extent lab testing is different in different parts of the world. But for example, in Canada, good luck getting a Reverse T3 tested, it's not going to happen.

Kendra Perry: I can get it done. I can get it done. I have a great naturopath, but yeah, it's a pain in the ass. They send it away and then you wait forever, and then they always forget it and you're like, "I paid for this. I paid for this. Give it to me." [inaudible 00:07:05]

Dr. Tim Jackson: Exactly. Yeah, I mean a lot of it I've kind of moved since when I started practicing I mean I was definitely more heavily focused on the supplementation. Of course, I still use supplements but I try to give people the best return on their investment, things like far infrared sauna, red light therapy, my molecular hydrogen machine over here. Those are things that are going to continue to work for you month after month without having to purchase a new one.

Kendra Perry: Yeah.

Christine: Mm-hmm (affirmative).

Kendra Perry: Yeah, and so how do you use near infrared and far infrared sauna therapies? I'm so obsessed with light therapy. I've got my Joovv light, I've got my sunlight and sauna, are you using that primarily for detox and mitochondrial function?

Dr. Tim Jackson: Yeah, so I have the REDjuvenator, the ... Well, we could talk about that another time, but I wouldn't repurchase it, but it has red and near-fared. I use it for collagen production, [inaudible 00:08:08] 21, and-

Kendra Perry: He looks 21. Get on YouTube and watch the video so you can check him out.

Christine: Yeah, it's actually very true. I might have to get that machine, even if it's not working for you totally, but just does half I'm in, sign me up.

Dr. Tim Jackson: Hey, it's working for me. Have you seen this face?

Christine: Oh yeah.

Kendra Perry: He's glowing.

Christine: He's absolutely. I'm sure he doesn't have the green filter on like we do, you know?

Kendra Perry: We're cheating.

Dr. Tim Jackson: I don't even know how to do that, so no, I don't have that on. But I use the red light therapy mostly for mitochondrial boosting, collagen production is kind of a side benefit, but a lot of the products out there don't have the power output that they should to achieve a therapeutic affect. But it's one of those things that you can incorporate, your whole family can use. You do have to be careful with, and I know we don't want to get too off-topic, but in people who are really toxic even five minutes of stimulating the mitochondria any time you increase cellular energy production you're going to turn on a lot of things that were turned off. And so you just have to be careful of that.

Christine: Do you sometimes have clients ... How do you do this exactly? Do they have to see you are you going to tell a client, "Look, I do recommend that you do this," and then you tell them how to do it? Or how does that work?

Dr. Tim Jackson: Yeah, I mean, it's all part of a comprehensive program and I take into their account their budget and they're already doing. Some people who've come to me are already doing red light therapy and a lot of other biohacks. Other times I may recommend two supplements, gluten-free diet and far infrared sauna. Because I could recommend a zillion things, but it's just going to overwhelm them and you have to kind of meet people where they are and let them experience some success and get that momentum going. If you do that, then they'll buy-in, and I've found that if you can do something right off the bat that really makes them feel it, then they'll buy-in to everything else.

Dr. Tim Jackson: Someone told me once, "Give them a little bit of what they want and a lot of what they need." They might come to me for anti-aging but I might look at chronic infection, and they don't necessarily understand the connection but I do.

Christine: Sort of what I do, the niche is sleep but it's never just sleep, it just like one of the symptoms so it's exactly what you're saying, yeah.

Kendra Perry: It's all connected and I think people have a hard time wrapping their head around that because we've been raised in this sort of compartmentalized medical system, and no matter how often or how much I try to explain it to certain people they still don't get it, so you just exactly have to give them what they want, and then they're like, "Oh, this is great. I want to take things to the next level." Right?

Dr. Tim Jackson: Right.

Kendra Perry: And so you've obviously been around for a very long time. You were with functional medicine before it was called functional medicine, probably dates you a little bit to the audience, but what did that transition look like when you were seeing people in clinic, in office when you realized you could utilize the Internet to reach more people around the world?

Dr. Tim Jackson: Yeah. I mean, I had been on the different forums and before Facebook and social media was popular, the health and medical forums were really popular and so I was on those back in the day, but I always realized that there were people locally who would go pay cash to see someone else versus coming to our clinic and using their insurance. So I think the dilemma is people want to transition into the online space but they don't want to up their game. You can't just transition and not have it on advanced skillset or something unique that you bring to the table.

Christine: That's a good point, yeah.

Dr. Tim Jackson: Yeah, when you're transitioning or when I was transitioning, I just tried to put out good information and I definitely didn't know anything about SEO or any of that, and it just got shared really. I have medical doctors now that refer to me, other clinicians, acupuncturists, et cetera, but I think even if you're going to have a brick and mortar practice you still need to have a good online presence.

Dr. Tim Jackson: For example, when I lived in Atlanta the owned of the clinic where I worked part-time, he didn't understand that you can't just put up a sign and expect people to show up. I mean, there's a million functional medicine clinics in Atlanta and if someone googles, "Relevant functional medicine terms," you want to be at the very top. And so I think having an online presence is important, whether you're all virtual or you're split or all brick and mortar.

Kendra Perry: Yeah, I mean it's a really good point. Nothing drives me more crazy then when I'm trying to find more information about a business or a menu and they don't have a website or a Facebook page that they update, and I'm just like, "How?" I don't understand. How do you not have any sort of online, even if you're a local business, right? People traveling to the area, people ... For me, if it's not convenient, I'm out. Gone.

Christine: Me too. If it takes me more than two seconds to have a nice mobile-friendly page I'm out, and it's so annoying. Because okay, I'm just in the process of getting a kitten so I'm Googling breeders. You wouldn't believe how many of them have like wicks pages from 1995 or something like that. It's not mobile-friendly, you need to zoom into everything and press buttons and things, and I'm just like, "No, no, no, no, no." I would love to actually write them emails and say, "Look, I'm going to do your website for free because this is too frustrating."

Kendra Perry: And your next career is building cat websites.

Christine: Totally, there's a huge market there, I think.

Kendra Perry: I think there is.

Dr. Tim Jackson: Yeah, and they're also seeing my friend who is a psychiatrist.

Christine: See? There we go, mixed business. But I find we are all the same kind of age, we're actually all 56, we just look amazing to get because we have saunas and stuff. I think we are actually really lucky because we are belonging to the millennium breed, but we're still a generation ... One of millennium parts we remember the analog world but also the digital, so I think it really helps because if we have people, like the person who unfortunately was inflexible who ran the clinic that you worked at who were just totally analog, they really have a hard time understanding the digital. I think our generation is actually super-lucky because we understand how they think, and yet we grew up figuring all this crap out because it was basic.

Christine: I remember the first chatroom I was in was actually an ISC chatroom where you had to program everything, it was basically like a dot kind of an [inaudible 00:15:30] something. I didn't know it was that at the time, with my 14 years. But we had to figure it all out, so I think that makes us really techy in a way, if you're interested. You also have people of our generations who are not, but at the same time we really do get the analog thinking as well.

Christine: I find that that is really a gift in a way, because we kind of also know what other people are looking for. So some people still just look for signs, but it's translating that into Google as in saying, "Look, you are actually on a street. You Google ranking is the biggest billboard in town, in a way, so if you're listening and you are a couple of generation ahead of us and you just don't dig this digital stuff, really one of my pieces of advice would be just open your mind and you have to then hire someone who does it for you.

Christine: Because I think there is absolutely no way that you can get served the most people possible if you don't have an online presence, even if you're not ready to take your complete business online. But if you do have a business that people perceive as being a brick and mortar business, so for example I perceive someone who does osteopathy physical therapy to be a hands-on business. How do you take that perception for people even to think about looking for that online, because I would never consider it an online business? How do you do that for people to actually understand that they can work with that online?

Christine: You talked a little bit about creating content, so I would be interested to know a little bit about how that opened doors for people worldwide to find you and to actually even get the idea to hire someone in that area of expertise online, versus going and looking for a brick and mortar close by.

Dr. Tim Jackson: Well, I think, I mean all the content that I've produced has been functional medicine. None of it has been orthopedic related. It's just like with osteopaths or chiropractors who don't adjust or they just do nutritional consultations, et cetera. If someone wants manual therapy or an adjustment, et cetera, of course they need to see someone in person, but I just made sure that everything I talked about was functional medicine related, neuro immune related, gut health, hormones, et cetera and so no one ever really perceived me as this orthopedic manual therapy guy.

Dr. Tim Jackson: Yeah, I've just focused on putting out content about mitochondria and all those other topics in functional medicine and red light therapy, and so when you put that out there and hope that people find you, and yeah.

Kendra Perry: Yeah, it seems like if you do do manual therapy of some sort and you want to go online, I guess it depends ... Like you said, you need to bring a lot to the table or you need to have a different skillset. Where I live there's a massage therapy school, and so there's a ton of massage therapists in my town and they're always three years in they're stoked on it, and three years in they're just like, "I can't scale up. I don't know how to scale up my business," because they can only do so many massages, right, in a day or they burn out.

Dr. Tim Jackson: Right.

Kendra Perry: And so I've been thinking a lot about them and I'm like, "You need some sort of subset of skills that you could bring online, or something that you can teach to bring online or otherwise, yeah, if you just do physical therapy you really can only hit so high and they're you're stuck."

Dr. Tim Jackson: Right. Yeah, I mean it's just like with chiropractors adjusting people. If that's all you do, I mean it's going to wear on your body a lot and there's reason why you don't see very many old doctors or physiotherapy or doctors of chiropractic, and it is very energy intensive, I mean especially if you want to get good results to do soft tissue release, manipulation, that sort of thing. I mean, I would often break out in a sweat just working on a patient.

Dr. Tim Jackson: And so that kind of stuff if people want a physical examination or a movement examination, I mean I can do that virtually and look at what reflexes are integrated or not and how their movement patterns are, and a lot of times it involves resolving inflammation and other functional medicine root cause stuff.

Christine: Yeah. If you had to do it again would you start out with physical therapy again or would you say, "Hell no, I would just go straight into functional medicine?"

Dr. Tim Jackson: Well, I mean that's the thing. People always ask me about going to school for functional medicine and there is no school for functional medicine. I don't care what people say, I'm sure I'll piss a lot of people off but I do that anyways. Naturopaths did not-

Christine: Welcome to the club, dude. [crosstalk 00:20:49]

Dr. Tim Jackson: Naturopaths did not own functional medicine, okay? Let's get that out there. The Institute of Functional Medicine doesn't own functional medicine, and so someone told me, "Just buy a ticket to play the game." I'd probably just get my FDN, honestly. I mean, why go to school for eight years? I mean, you know?

Kendra Perry: Yeah, and I think that's maybe the post that we reconnected on Facebook on, it was someone who was posting about the University of Functional Medicine and you said something about, you're like, "Why waste $30 grand when you could just take one of Bryan Walsh's course and learn so much more?" And I think I was like, "Hell, yeah," or something like that and that's kind of where I chimed in. But yeah, it's so true. I see a lot of people spending so much money on traditional education in [inaudible 00:21:34] functional medicine, but in the end, I mean the great thing about ...

Kendra Perry: You mentioned the FDN course. Both me and Christine have done that course and then we love it because it gives us the ability to order the labs and actually get in the game. But a lot of people who've done some of this more expensive functional medicine education, if they're on license they still can't order labs, so what's the point?

Dr. Tim Jackson: Right, right. Exactly. And, I mean ultimately the stuff that you learn, the most important stuff I've learned has been me kind of piecing together things. Someone might hear me on a podcast or read an article, but they don't necessarily appreciate that it took five years to put all that together, it didn't just show up.

Kendra Perry: Yeah, yeah. Yeah, it so true. It's so complex and everyone's like, "Oh, what's your education?" I'm like, "Sure, I've got all these letters beside my name but most of them don't mean anything and haven't contributed at all to my skillset, whatsoever." And a lot of what we do is just working clinically, working with clients, speaking with other practitioners, spending our extra time in the deep dark corners of Club Med and looking at shit, right? People don't get that. You're like, "Can I put hours of looking at shit beside my name?"

Christine: Yeah.

Dr. Tim Jackson: Actually I just saw a new ... she calls herself a nutritionist website, and under her credentials she had a list of the articles she had read, and I'm like, "There's not enough bandwidth for the number of articles that I've read."

Kendra Perry: Yeah.

Christine: Yeah, I probably don't even remember all of them, that's true. That's true.

Dr. Tim Jackson: Yeah.

Kendra Perry: I find the little people ... yeah, go ahead.

Dr. Tim Jackson: No, I mean I just think it's silly that people look for certain letters to mean certain things, like they think, "Oh, if you're an optometrist then you can't do functional medicine," or, "If you're a dentist you can't do functional medicine." Why not?

Christine: Yeah, totally. And I find that's the first question I will usually get when I do talks or anything, it's like so people are looking at me, they're like, "So are you a doctor then?" You know? Or they're like that's the first question I always get, "So do you have a medical license?" Or, "Are you a doctor then?" And it's like, "No, but I have doctors sending me a lot of clients because they're just stuck at a certain point and they know that I get results. I work completely differently."

Christine: But it used to bother me, it used to really piss me off, like if you don't have the MD or the doctor in front of your name it's like okay, there's no cred in a way. I think it is shifting because a lot of people just know just through their own experience that there's a lot of boundaries in the traditional MD world and that it's just more for emergency cases. If you are an emergency, obviously it's the best thing that happened to us but, if not, very often everything is fine even though you feel like shit.

Christine: I found that is still something that people need to get used to, that you don't necessarily have to be an MD in order to be great at functional medicine.

Kendra Perry: Yeah.

Dr. Tim Jackson: Yeah, when people ask- Sorry, go ahead.

Kendra Perry: Go ahead. You go.

Dr. Tim Jackson: When people ask me if I'm an MD I say, "No, I'm your doctor's doctor," which in a lot of cases is true. Which in a lot of cases I true. I mean, I have probably five or six MDs now as clients, so that's my response.

Christine: That's [crosstalk 00:25:06].

Kendra Perry: Totally. And I've spent a bunch of time training licensed practitioners, I do a big focus on hair mineral analysis and just ran a course. I had a couple of doctors in there, a couple of naturopaths, a couple of dietitians and then a bunch of health coaches. But yeah, it's like I think that barrier with the letters is breaking down a little bit. I feel like people are caring less and less, but I think it also when you're starting out, when you're unlicensed people feel really maybe inferior or they feel like they need to keep upgrading their education rather than just getting out there, and getting clients and doing the work. Because that's really what makes you a good practitioner. It's not the education or the letters, it's having clinical experience and actually working with the people.

Dr. Tim Jackson: Absolutely. Definitely. Well said.

Kendra Perry: Yeah.

Christine: Tell us bit about with all the experience that you had working with clients online all over the place, what would be your top three things that you see over and over again? And what are some of the things that were maybe surprising after you started to transition from what you started out of, more in physical therapy to functional medicine? What are the three things that stuck in your head where you were like, "I wouldn't have thought this, but I see this over and over and over again."

Dr. Tim Jackson: Well, I shouldn't say this surprised me, but I was always fascinated with the immune system and chronic infections, and even with orthopedic type stuff, people with bilateral knee pain they've found mycoplasma antigen antibody complexes in the synovial fluid in the joint. Yeah, I can mobilize your knee and release the soft tissues that connect into the meniscus, but it's really an inflammatory immune issue, and that really applies to all orthopedic situations. But whether people know it or now, and everyone's worried about getting the flu and an acute infection, when the reality is the stealth chronic infections that hang around and get into the brain, and the nervous system, the heart, the blood vessels, the liver, those are what you should be concerned about because they create a constant inflammatory cascade that's going to manifest differently in everyone.

Dr. Tim Jackson: The three of us may all get infected with the same pathogen, Kendra may have headaches, you may have sleep issues, and I'm just making funny of you to the sleep, and you may have-

Christine: I thought you'd say diarrhea, but it's fine. I prefer the sleep issue.

Dr. Tim Jackson: Yes, diarrhea-

Christine: Loose poop.

Dr. Tim Jackson: ... we'll go with that. And I may have an elevated heart rate, so I would say that chronic infections would be number one. That's something that most people are dealing with whether they realize it or not, and we have a world of underperforming people, and a lot of times they kind of chalk it up to, "Oh, I'm just not smart," or, "I'm just not this or that," and-

Christine: Just getting old.

Dr. Tim Jackson: Yeah, a lot of being controlled by things that they've just never been taught to look at or look for. I would say the chronic infections, of course the mitochondrial issues. If you can boost the mitochondria everything works better, and then the circadian rhythm and environmental health. I kind of group indoor air quality, I deal a lot with mold toxicity, and that directly drops blood flow to the frontal lobe in the brain in addition to impacting various aspects of your immune system.

Dr. Tim Jackson: The chronic infection, the mitochondria, because when people hear mitochondria they think energy, they think, "Oh, go work out," but they don't realize that everything, like the thoughts that I'm thinking right now, that requires energy production, my heart beating requires energy production, and so everything in your body will suffer when energy production suffers.

Dr. Tim Jackson: I tell people at the end of the day we'll do functional lab testing, but the two best tests are what's your body temperature and what's your sex drive?

Kendra Perry: Very cool.

Dr. Tim Jackson: You know? Because nature never wants to reproduce anything that's weaker, it only wants to reproduce things that are stronger and have more vitality. And so if you have low libido, when people and ... I don't want to call anyone out, but these fertility clinics popping up everywhere when you just bypassed that process, you're asking for trouble.

Kendra Perry: Yeah, I totally agree. I see that all the time. I work with women and I see just so many women going through yeah, all the crazy fertility treatments. They haven't been able, they've been trying for 10 years and it's just like they're doing in vitro, they're doing the fertility drugs, and they're just forcing these babies out of the body that doesn't actually want them to have a baby because they're not quite healthy enough. I think that's a big think.

Kendra Perry: I mean, it's a tough topic because women, they really want it, it's a very emotional thing. It's a tough one. It's hard to convince women sometimes, especially when they're older, when they're in their later 30s early 40s and they feel like they're running out of time to just focus on health first and not do the IVF or do the crazy fertility hormones that just make you dump eggs like a motherfucker.

Christine: Yeah, nuts. And nobody asks you-

Dr. Tim Jackson: Yeah, I get-

Christine: ... about your energy levels or anything like that. Because I've gone through, not all the way, but the beginning stages of those treatments when we tried to have a second one, thank God we didn't, but nobody asks you these questions, like no one. It's crazy to me but it doesn't matter. It's really about okay, we're still very lucky in Luxembourg because our insurance actually covers everything, our national health insurance, so it's still different but it's still, "Okay, you have this problem, hence we're going to do this process." Nobody talks to you about diet, nobody talks to you about your energy levels, nobody talks to you about anything that might have to do that your natural body is just not up to it, because producing a little human is pretty complex, you know?

Kendra Perry: It's a big fucking deal.

Dr. Tim Jackson: Right. Yeah, and to piggyback off what Kendra said, I get a fair number of emails from women who are in their late 30s, early 40s, and they're like, "Dr. Tim, I've got to get pregnant yesterday," and I'm like, "Well, just pump the brakes for a minute and give me six months and I promise you it will pay off a lot in the long-term, verus trying to fix stuff after the fact."

Kendra Perry: Yeah, yeah. And I'm always amazed, I've worked with people who they're so burnt out, they're so exhausted, they have no energy, they don't sleep well, they're literally burnt out on the floor and they're like, "I want to have a baby." I'm like, "That is crazy. How? How are you going to do that and how are you going to raise a child when you're that fucking tired?" It's just [crosstalk 00:32:15]-

Dr. Tim Jackson: Right, yeah. I agree with you 100%. It's kind of like people that have two kids and they can't parent them well, so let's have a third.

Christine: Yeah.

Kendra Perry: Yeah, I know. Eww.

Christine: Thank God we're here tooting our horn. No, but it's very true. I mean, there's such a shift in paradigm having this information out, and I think part of it is because we do need to put that information out in order to be found and in order to run our businesses. On the one hand, yes, it's to the good for the people because we want them to learn more. On the other hand, it's just quite for us being in business it's important too, so it's really this two-way street but it's a win-win situation in the end, I reckon.

Dr. Tim Jackson: Right, absolutely. Yeah, I mean I'm trying to become a jetsetter like you and just fly all over the place and live in luxurious resorts.

Christine: October, Bali people, 2019. Check it out. Self-promo, I'm sorry. I cannot help it.

Kendra Perry: Yeah, you're on fire today. You're just like, "I'm going to promote myself all episode long."

Christine: There's so many opportunities. What am I supposed to do?

Kendra Perry: You got to take it. You got to take it where you can get it.

Christine: Yeah. No, but I mean, it's what an online business is in the end. I think you have to give yourself a little bit of a nudge in order to be visible, it's not easy for everyone, and I think you have to do it in the way that suits you. Kendra and I, we obviously love the camera and we're like, "Hi," it's grim stories and all kind of witches talk, but other people are not. I think, for those, it's really a lot better that you create written content, and I think that's what you do mainly too, right?

Dr. Tim Jackson: What kind of content, sorry?

Christine: Written content.

Dr. Tim Jackson: Oh, written. Yeah. I mean, it's not that I don't like the camera. I do a ton of podcasts and summit interviews, I just hadn't gotten my lazy butt around to filming myself yet. Maybe I can talk to you guys off-air about what camera I need. But yeah, I want it to make me even younger and even more muscular, so-

Kendra Perry: We just need to show you how to use the zoom filter. Really, without the zoom filter, it is the morning, I just rolled out of bed, first coffee, I'm haggard, but the zoom filter it cleans me right up.

Christine: [crosstalk 00:34:45]. No, I mean [inaudible 00:34:48].

Dr. Tim Jackson: You look like you're in a studio right now Christine. Are you in some kind of-

Christine: Yeah, I have my studio set up. I was recording. What was I recording? Oh, my introduction to the website. I redid that, so yeah. I've been doing some video, more pro stuff, but it didn't turn out the way I wanted to. I may have to do it again. Yeah, sometimes I ... I love this stuff, I love [inaudible 00:35:10], I love ... I spend shitloads of money on that stuff, but I think it's to each their own, right? But-

Dr. Tim Jackson: I, personally, would rather have an aneurysm than deal with that stuff.

Kendra Perry: See? Oh my God. Really?

Christine: It's not [crosstalk 00:35:26]-

Dr. Tim Jackson: Biochemistry, that doesn't stress me out. Pathophysiology, that doesn't stress me out. You start talking about metatags and H1, H2, and my HPA is just choo, choo, choo.

Kendra Perry: Just gone.

Dr. Tim Jackson: Yeah, I have zero patience for that.

Christine: I do have a question though, because you just mentioned that you do lots of summits and lots of podcasts, so let's talk a little bit about that. Do you think this has helped your mastery with your business? Is this ... Because I know it's such a trend and so many people have done it, especially you people listening to this, it's about how can you make your coaching business or health practice more successful. I think you have these huge companies like what are they called? Health Talks Online-

Dr. Tim Jackson: Yeah.

Christine: ... and all these huge, huge, huge summit and I had my own summit a couple of years ago and you were actually an expert on that, and my list grew hugely, my email list, but I lost pretty much all of those people again, so as soon as I pitched the something. I'm wondering, has it been successful for you?

Dr. Tim Jackson: I think it has. People end up following my work and reading my articles. They may overtime become clients immediately, it may be two years down the road but just to give you an example. I was a coffee shop in Sedona, Arizona, and two separate people who didn't know each other came up and they were like, "Hey, weren't you on the Bulletproof Executive podcast?" And I was like, "Yeah, you watch that?"

Christine: Wow, pretty big deal.

Kendra Perry: Yeah, that's [crosstalk 00:37:03]-

Christine: I've never had that happen to me, there you go.

Dr. Tim Jackson: Well, that's just because you're a household name already, so ... But yeah, I mean I think it has. I haven't nurtured the opt-in email list because, again, all that stuff just stresses me out.

Christine: Mm-hmm (affirmative). I don't have a [crosstalk 00:37:19].

Dr. Tim Jackson: If I can pay someone to turn on my computer I probably would. That's just the reality of it. But the summits, I've never hosted a summit. I've been on, I think, nine or 10 and I think that did help me get a fair number of clients. But, like you said, people want ... in this day and age they're spoiled in terms of content and information. The other day just to give you a quick example, I made a post that was again to you, there's probably 1% of the world that knows this and it was about THC depleting potassium. Someone responded, "Where are your citations?" And I'm thinking, "Okay, yeah. Let me just stop seeing patients and I'll be a librarian and I'll start posting those links. That's what I'll do all day."

Dr. Tim Jackson: It gets kind of ridiculous and there's so much content out there you have to just kind of be consistent with it, I guess, and consistent with your messaging, and get in front of the right people because a lot of the people that I've met that are world famous, they definitely don't know the most they're just really good at marketing.

Christine: Yeah, and I think that's an issue a little bit in our ... As you say, people are very spoiled and it is a bit of an issue because you need to market yourself in order to get ads there but, at the same time, you need to have a quality service so it is tricky, definitely.

Kendra Perry: But I think what you just said, Tim, just kind of summed up how to have a successful online business, you were like be consistent, create consistent content, and I think it was create valuable content. It was something along those lines, I just kind of brain farted on a few of those things. But yeah, I feel like people want ... They're like, "Okay, well what's the strategy? How do I make it? Tell me the sexy stuff," and it's like, "Be consistent," and everyone's like, "Uh, what?" But it's so true. You just need to be consistent. You just need to keep showing up, you need to keep spreading your message, which is actually, I think, the other thing you said there.

Kendra Perry: Keep telling your story, spreading your message, be consistent, provide valuable content and don't give up, really. That's what it comes down to, I think.

Christine: Yeah, yeah.

Dr. Tim Jackson: Yeah, and if you have flaunt it. I mean, I know so many that they don't really know very much but they charge a hefty penny. So hey, if you can't beat them, join them. Maybe I'll start doing shirtless podcasts.

Christine: You'd actually have an awesome podcast. If you just recorded what you wrote, all our blog posts and everything you know, it would be an amazing podcast, actually.

Dr. Tim Jackson: Maybe I can fly to Luxembourg and do it in your studio there.

Christine: That would be totally worth it. Kendra, we need to make an episode on how to do podcasts and what kind of [crosstalk 00:40:19].

Kendra Perry: yeah, totally.

Christine: I was just thinking that. I wrote it on my notepad where I wrote, "Hire Jamie Jensen, and do a [crosstalk 00:40:28] podcast."

Kendra Perry: Yeah, well I think podcasts are a great way to get out there. And I mean, me personally, I've said this a lot, but I don't consume video content because I don't have fucking time. When I'm off my computer I'm moving around, I'm getting shit done, I'm out on my bike so I listen to an obscene amount of podcasts in a day, I'm always listening to them. I don't really listen to music, so it's a good way to get in your ideal client's ears while they're in their car or on their run, or whatevs.

Christine: Yeah.

Dr. Tim Jackson: Right.

Christine: Especially if you don't like the camera it's very easy to do.

Kendra Perry: You don't have to do it like we do.

Christine: No, you can literally take your iPhone, if you have Anchor, it's an app and you can literally just hit the record button like you do on a voice memo and it really uploads it straight onto your podcasts clouds, and yet it's available on Spotify and iTunes, and you literally just take your iPhone and you speak into it whatever's in your head. It's super-easy nowadays, yeah.

Dr. Tim Jackson: Got you. I'll have to ask you some stuff off here about that.

Christine: Yeah. All right. What else did we forget? We're super-organized, as you can see.

Dr. Tim Jackson: Yeah, in terms of people looking. Now, functional medicine's a buzzword, and it's funny you mentioned doctors of physical therapy, people don't traditionally take them as doing functional medicine, but when I went into my doctorate program it was actually harder to get into than the MD program.

Christine: Really?

Dr. Tim Jackson: Yeah, yeah. It had become very popular, but the same thing happened that happened with attorneys. They opened up a lot of new schools at once and then that diluted the pool, and so that drove salaries down. But I think having a brick and mortar if you want to incorporate functional medicine into it, hire someone to help you with the low hanging fruit, things that you can do immediately, and hire someone ... There are hormone clinics popping up all over the place and you can just do hormones. I mean, you can, but if the gut's messed up or you're extremely toxic they're not good enough to work.

Dr. Tim Jackson: That's how functional medicine kind of gets a bad name, I think, people they just see dollar signs because they know if they name their clinic so-and-so Hormone Clinic, then people are going to come. But if I were to have a brick and mortar and call it ... I would probably call it something Hormone Clinic, but then I would drop all the other stuff on it.

Kendra Perry: Yeah, no it's a good point. I mean, hormones are just so trendy these days, and I mean all the women who I work with are like, "Oh, what about my hormones? What about my hormones?" I'm like, "We've been working on your hormones for a year, just not-"

Dr. Tim Jackson: Right.

Christine: Yeah.

Kendra Perry: "We've been working on your gut, your minerals, we've been detoxing metals, we're working on your hormones we're just not giving you hormones and [crosstalk 00:43:26] them specifically, but people don't like that.

Christine: Yeah.

Dr. Tim Jackson: Right, but that would require thinking. I read a stat the other day or a few weeks ago, the average IQ is dropping seen points every four to five years.

Kendra Perry: What? Is that a lot? That seems like a lot.

Dr. Tim Jackson: That is a lot.

Christine: That's a huge point.

Dr. Tim Jackson: So in nine to 10 years that's going to be 14 points, that's a lot.

Kendra Perry: Yeah, well I think my IQ is going up seven points every year. I think I'm good.

Dr. Tim Jackson: I think my sexiness factor's going up exponentially.

Christine: [crosstalk 00:44:02].

Kendra Perry: Oh, that's so interesting. And you think that's due just to all the crazy, sick unhealthiness going on these days?

Dr. Tim Jackson: Yeah, I mean I think a lot of it is low thyroid and a lot of it is mitochondrial dysfunction, because the nervous system has the highest concentration of mitochondria, so the first system that goes offline when you have mitochondrial dysfunction is the brain.

Kendra Perry: Yeah. yeah, true. I mean, so many of my clients, yeah, they have brain fog or they just have no memory, no recollection. They just forget everything, they have brain fog, they have mental health issues, it's so common, more common than any other symptom I feel like is brain shit.

Dr. Tim Jackson: That's because you live where it snows year-round.

Kendra Perry: I do. But I love the snow. I love. I love the ... Snow sucks I you don't do anything cool in it. If you just sit around and bitch about winter and you're like, "Oh, winter sucks," then yeah, snow sucks. But if you get out you can do so many cool things in the snow it's insane. You can ski, you can snowboard, you can go sledding, there's so much fun things. Once you get into it, once you find a snow sport, you're in love.

Dr. Tim Jackson: I love snowboarding, but if you go snowboarding anywhere around here it's like falling on cement.

Kendra Perry: Yeah, well you've got to come to British Columbia and ski some real BC powder, that is a game changer, that is orgasmic, my friend.

Dr. Tim Jackson: Well, then I'll have to look that up.

Christine: Yeah.

Kendra Perry: Yeah, it's messed up.

Christine: Now you know my michochondria going-

Kendra Perry: Michochondria, good one.

Christine: Oh God, mitochondria, I cannot ... my brain. I think I have just dropped 12%.

Dr. Tim Jackson: Did you just combine German and English and another language?

Christine: It's my brain fog. I had a rough week and people.

Kendra Perry: All right, well, do we have anything else to cover today? We've covered a lot of random topics, which is fun. I like these episodes where we go where things take us, right?

Christine: Exactly, and I think there was super-helpful things there, and I just got a ton of ideas what we can add to our website.

Dr. Tim Jackson: Don't stress me out, my heart rate's going up.

Kendra Perry: Just can't handle the check.

Dr. Tim Jackson: I can't, I can't.

Christine: Oh good, we're such geeky people, I love it.

Kendra Perry: I know, I love the [crosstalk 00:46:23]-

Christine: All right, I think this has been awesome. People out there from our random train of thought episode, which still has been amazing, let us know what was the most interesting, random, surprising, whatever thing. Let us know why you are writing your five star iTunes review, and we will love you forever.

Kendra Perry: Yeah, and before you shut down this podcast just take a screenshot, share it to your Instagram stories, tag 360HealthBizPodcast, and we will share it to ours, because we love IG stories. If you love them, then lets do it together.

Christine: Mention us. That's just a little tidbit, like you need to use the mention kind of icon, not just the app symbol but he actual mention because then we can do it. Otherwise, it's more difficult.

Kendra Perry: Yeah, totally, so there you go. All right guys, well thanks so much.

Dr. Tim Jackson: Whatever they just said.

Kendra Perry: He's like, "I don't know, what's Instagram story?"

Dr. Tim Jackson: Heart rate, heart rate.

Kendra Perry: Oh my God.

Dr. Tim Jackson: With social media I have an idea.

Kendra Perry: We're going to have to talk off-air, Tim.

Christine: Yeah, I'm absolutely ... Kendra, I would agree. Tim, we need to talk.

Kendra Perry: Well, thanks so much guys and thank you, Tim, so much for being here with us. This was awesome. It was super-fun to hang out and talk about health and business and all that nerdy shit. We love you guys and, as always, we will be back in two weeks time with another fantastic episode. Bye guys.

Dr. Tim Jackson: Thanks for having me.

How to Start an Online Health and Wellness Business

WATCH THE EPISODE

When starting any business, let alone an online health and wellness business, it can be difficult to know where to start. You may feel super self-conscious or feel like an imposter comparing yourself to everyone else out there.

You are not allow in feeling this way.

When I first started my health coaching business, I had no idea how to market myself or where to start. Though I made 6 figures within 3 years of starting my business, I could have easily shaved off at least a year had I known what I know now.

With these 5 tips, you will be on the fast track to success as an online health and wellness coach. If these tips still aren’t enough to get you where you want to be, remember that I would be happy to mentor you along the way 🙂

When it comes to starting an online health coaching business or any online wellness business, there are 5 keys things you should do.

If you are trying to talk to EVERYONE, you’re likely talking to NO ONE.

You absolutely, 100% need to determine who your ideal client is and target them. Determine what social media platforms they are on. What kind of content would they be most interested in. And what is the best way to mark to them so they will not only buy into your great personality, but your great skills and offerings as a health coach.

Finding a niche market is the first tip and with that under your belt, the rest will come much easier. But you’ll need to watch the video to find out what the remaining 4 tips are 🙂

TRANSCRIPT

Starting a health coaching business requires way more than simply getting your health coach certification and then posting your stuff on Facebook. It actually requires having a plan and knowing what works in terms of marketing, not last year, not in 2018, but right now in 2019. So, how do you actually start a health coaching business in 2019? If you guys want to get functional help training plus online business strategies for health coaches, make sure to subscribe to my channel, hit the bell so you get notified when I post a video every Thursday.

Creating an online health coaching business is really no easy [inaudible 00:00:36]. It is no way easy. And it's really easy to get overwhelmed by all the information that's out there because there is so much or it's easy to get imposter syndrome when you look at your colleagues who are showing up on every single platform on a regular basis.

By the end of this video, you will understand the five most important places to start, the five things that you need to [inaudible 00:00:59] into, start your health coaching business, and start being successful this year. So guys, when I started my health coaching business, I was beyond confused. There was so much going on. I tried a million different things and even though I actually hit six figures in my health coaching business pretty quickly in about three years, I actually think I could have shaved off a full year to year and a half if I knew then what I know now. And guys, when you're starting out, there's so much happening in online business, there's so much changing. You actually 1000% need a mentor to help you cut through that online noise and help you fast track your health business. And I hope, I really hope that you will choose me as that mentor.

Okay, so step number one, the first thing you need to do, stop doing everything that you are doing right now and do this first. You need to determine who your niche is or who your ideal customer or ideal client is. This is super, super important. Once you figure this out, all the other steps, everything else you're trying to do is going to be so much easier. When it comes to online marketing, you cannot be general. You need to be absolutely super, super specific with who you help, that type of person and what problem you actually solve for them.

I've talked about this before in some of my videos and we're probably going to have to go a little bit deeper on this in a future video, but this is really important. If you can't grab the attention of a potential customer within about five seconds of them landing on your website or your social media channels, you're going to lose them. You have to be super specific. And I cannot stress this enough. So don't be out there saying, I help everyone or let me help you take your health to the next level, come to me if you want to experience wellness coaching. Those things don't mean anything. When people see that, they're just like, I don't know what that is. You have to be ultra specific with who you help.

Maybe you help women in their thirties who are struggling with debilitating menstrual cramps every time they get their period. So if I'm a woman with debilitating menstrual cramps and I see that on your social media tagline or on your website, I'm going to be like, wow, this is someone I need to listen to. This is someone I need to pay attention to, I'm going to follow them, I'm going to like their page, or going to check out their website and actually see what kind of content is on there.

It's really, really important to be specific and you want to be ultra specific. So what gender are they? What age are they? What type of job do they have? How many kids do they have? Are they married, are they unmarried? What do they make for an income? What's their job? What kind of car do they drive? What's their main problem? What do they want to achieve? What problem are they hoping to solve? All these things are super, super important. So you need to get ultra specific. You cannot be general online because if you try to talk to everyone, you're talking to no one. And I know this is scary, I get it. I know it's scary. You feel like you're going to turn people away, but you are not. This is actually helping you connect. In the end, you may actually work with all different types of people. But when it comes to marketing, when it comes to building an online business, you need to do this. You need to niche down and get ultra, ultra specific with who you help and what the problem is that you actually solve.

Step number two is to set up a website, but just set up a super, super simple, inexpensive website. Do not, I repeat, do not go out there and spend like $4,000 to $5,000 on some custom website. What matters is that your website is simple, it's to the point and it's responsive. What do I mean when I say responsive? I mean that it needs to look good on mobile and tablets. Most people these days are accessing the Internet through their smartphones. So you really need to make sure that your website looks just as good as it does on desktop as it does on the phone.

There's nothing worse than going to a website and you have to downsize everything because it's not mobile compatible and then you can't see anything, and it's just not easy to use. People have no patience online these days. So if that happens, they're going to bounce off your website like gangbusters. So when it comes to building a website, make it clean, make it simple, make it to the point. But also, coming back to your ideal client and your niche, make it very specific about who you help. On that front home page, on that first fold, you should tell people who you help. So, I'm so and so and I help women in their thirties suffering with debilitating menstrual cramps get relief without drugs. That would be perfect. If I fall into that category of person, I would be so excited to fall on your website.

Even though your website is your website, make it about them, you need to make it about them. People don't care about you. And I'm not saying this to try to be an asshole, but people don't care about you. They care about them. They care about themselves and they care about how you can help them, what's in it for them. So make your whole website directed at them and how you are actually solving the problem that they came to you for. You can go with Squarespace, you can go with Wix. There's a lot of really simple drag and drop websites out there, and just keep it simple. Once you start generating money and once you start getting a bunch of clients and you start really understanding who your target ideal audience is, then you can eventually upgrade to a custom website in the beginning. Don't spend more than $300 on a website.

Okay, step number three is content creation. Now you know who your target client is, you know the problem that you solve for them, you've got your super simple basic website up that tells them how you can help them. Now you need to start creating free content because online, the most important thing is that we build trust. We have to show people, we have to prove to them that we're worth following because people aren't going to work with us before they've gotten a piece of our methods and what we offer.

My advice is to create one piece of high quality content every single week. Whether that's a blog post, a podcast episode, a Facebook live, a YouTube video, whatever it is, create one really awesome banger piece of content every single week and then repurpose it. So take that video and transcribe it, turn it into a blog post, turn it into social media post. You can do a lot of different things with one piece of content. Don't try and reinvent the wheel. Don't try to create multiple pieces of content and get content overwhelm. Literally, I'm just telling you to create one valuable piece of content every single week.

Guys, and let me know in the comments. I would love to know, what is the one piece of content that you create every week or you're planning to create every week? Let me know in the comments.

Number four is to choose just one social media platform and learn it and study it. Do not try to be everywhere at once. It's really tempting to try to be on LinkedIn, on Facebook, on Instagram, on Twitter and on all these places. Especially because you're probably seeing some of your main competitors or colleagues out there being in a bunch of different places. But let me tell you, if someone is on multiple social media platforms, it means that they have a team behind them because it's a lot of work.

So as a solopreneur, as someone who's new to this and just starting out, just focus on one social media platform, whatever that is. Try to think of where your ideal client would actually be hanging out and then master that social media platform. Figure out what type of content is going to be best for that platform, what types of strategies work well, just choose one. Don't get overwhelmed. Don't compare yourself to others who are in multiple platforms. And provide value. Use that social media channel, whatever it is, to provide value to the people, to teach them, to educate, to position yourself as an expert and to just really, really show them that you are the expert in this field, in this topic and you are here to help them.

Don't be afraid to show your personality and provide value. Give away all your best tips. This is really going to help people trust you and connect with you. Guys, if you're feeling a bit overwhelmed on how you should actually show up on social media, make sure to watch my video, how to be authentic on social media without oversharing. You can find that on my YouTube channel. That will just help you show how you should actually be showing up on social media in 2019.

Step number five is to start growing your email list as soon as possible. The one big regret I have with my business is it took me quite awhile to actually start an email list and actually start nurturing that email list. But guys, when people say the money is in the list, this is no joke. Email marketing is not dead. It is still alive and well and it's the primary way that most people are actually selling to their audience. People really don't like being sold to on social media. They're really sensitive to it. And on top of that, social media platforms don't like when you try to sell on social media. They just chokehold your post and don't actually allow that many people to see it. So it's really, really important to have a strategy of getting people off your website, off your social media channels and onto your email list.

The best way to do that, guys, is to create a lead magnet, to create something to give away like a checklist or a cheat sheet or a quick guide, something that's really high value that helps them solve a quick win and it's easy to consume. We'll definitely be making a video on this in the future because this is a whole another topic in itself, but definitely 100% as soon as you start a business, you should start working on building your email list. Really, really important, guys.

Okay, so now that you hopefully, I hope, feel a little bit more enlightened on how to start building your health coaching business, make sure to grab my free insider's guide, The 10 Must Know Tips That Every New Health Coach Should Know. You should absolutely grab this, it's got a lot of juicy tips in it and it's basically everything I wish I knew when I was new and starting out. Guys, and if you like this video, please make sure to like it, leave me a comment, subscribe to my channel and do share it with your fellow health nerds, or your fellow health coaches. Help me get the word out there. I would appreciate that so much, and I'll see you in the next video.

Is Hair Mineral Analysis Accurate?

WATCH THE EPISODE

So you may have heard of HTMA hair analysis testing but may have heard mixed reviews on whether HTMA – hair tissue mineral analysis test is accurate or not. I believe that the hair mineral analysis test is the BEST functional nutrition testing out there.

Is hair mineral analysis accurate? Does hair mineral analysis work? YES! HTMA is great for mineral deficiency testing, heavy metal toxicity testing and much more.

Hair Mineral Analysis (HTMA) is my FAVORITE testing for my clients. I have been using HTMA testing for over 3 years and have created successful protocols based on hair mineral analysis results. I believe so much in hair mineral analysis, I even teach a HTMA course to practitioners so that more practitioners know how to use the tests properly.

In this video, I discuss four studies that prove the accuracy of hair mineral analysis testing. This includes selenium testing, hair calcium concentrations and how titanium and aluminum was found in the body due to hip replacement equipment. And how did they determine these minerals and metals were in the body..through hair mineral analysis!

You can find the studies I reference in this episode here:

US Environmental Protection Agency: https://cfpub.epa.gov/si/si_public_record_Report.cfm?Lab=ORD&dirEntryID=45357
Journal of Trace Elements in Medicine and Biology: https://doi.org/10.1016/j.jtemb.2005.07.006
Science of the Total Environment: https://doi.org/10.1016/S0048-9697(00)00433-2
Italian Journal of Orthopaedics and Traumatology: https://europepmc.org/abstract/med/1308878

Interested in learning more about hair mineral analysis testing? Grab my FREE HTMA Interpretation Guide here 

And be sure to watch my other episode about What is Hair Mineral Analysis Testing?

TRANSCRIPT

So you're interested in running a hair mineral analysis test with your clients, but everywhere online is telling you that this test is not accurate or not scientifically validated. I'm Kendra from kendraperry.net, and by the end of this video, I'm going to show you how that is 100% not true. For functional health training and online business strategies for health coaches, make sure to subscribe to my channel and hit the bell so that you get notified when I post a new video every Thursday.

Hair mineral analysis is by far one of the most powerful and informative tools that you can use with your clients, but it has a bad reputation. There are a lot of websites on the internet or maybe even your clients are coming to you and saying, "Why are we running this test? It's not accurate." By the end of this video, you will understand why HTMA is accurate and backed by scientific studies so that you can convince your skeptical followers and clients that this is actually a test they should be running.

I have been running HTMA in my health coaching practice for over three years now, I've spent so much time, probably hundreds of hours diving into the research and learning how to properly interpret this test. I love it so much that I teach this to practitioners in my HTMA expert coarse, and all of them would agree that this is a total game changer when it comes to their own health, and the transformation of their clients.

So let's discuss some of the research that actually validates HTMA testing. One of the most important studies on hair mineral analysis was done by the U.S. Environmental Protection Agency in 1979. So this was a review paper, which basically means they looked at all the available research at the time, to come up with a summary in what that research was actually showing overall. So they went through over 400 different studies on hair mineral analysis for metals and minerals, and what they determined was that it was fully accurate, and a very good representation for the monitoring of most toxic metals and minerals.

In 2005 in the Journal of Trace Element Biology, 50 mothers and their newborns were studied for selenium status. And what they found at the end of the study was that there was a positive coloration with selenium levels between umbilical cord fluid, maternal blood, placenta, and the hair levels, the selenium levels in the hair levels of those newborn. And guys, I would love to know, comment below and let me know; Are you using hair tissue mineral analysis in your practice?

The next study I want to discuss was done in year 2000 by the Journal of Science of the Total Environment. So this study was designed to determine whether hair calcium concentration actually predicted mortality from coronary heart disease. This study was done in the U.K. and it was seeking to determine if environmental factors had any influence on hair levels of calcium and calcium metabolism in the body. So hair samples were collected from over 4,000 males in 40 different health districts in the U.K. And what they founds was the people living in the areas that had the hardest water, which just means that they have very high levels of calcium in their water, were also the people who had very high levels of calcium in their hair. So that alone shows that exposure to calcium is reflected in the hair biopsy sample.
 
The final study I want to discuss was done in 1994 by the Journal of Orthopedics and Traumatology. And in this study 30 patients who had had hip replacement done were studied. And usually with hip replacement, they're using some sort of metal as that hip replacement, previously it was cobalt, but these days it's usually titanium and aluminum, and in this case it was titanium and aluminum that were being used. So the sample size was split into three groups of ten, and one group was monitored after two years, one was studied after four, and one after six. So in every single group, the two year group, the four year group, and the six year group, high levels of titanium and aluminum were actually found in the hair samples, and they were especially high in the group who were looked at after six years.

So guys I'm going to link to the research I discuss in this video at the bottom of this video, and I will link to a page that basically details all the research on hair mineral analysis, there's hundreds of studies. So that you can refer to that and do some of your own research so that you can come to your own conclusion whether hair mineral analysis is actually accurate and scientifically valid.

Guys, and if you are still feeling in the dark as to what hair mineral analysis actually is, and maybe why you should be using it, make sure to watch my video titled, What Is Hair Mineral Analysis Testing. So now that you guys are hopefully a little bit more familiar with some of the research that clinically validates hair mineral analysis testing, make sure to grab my free hair mineral analysis interpretation guide for practitioners by clicking the link below.

And guys, if you like this video, make sure to let me know by liking it. Make sure to subscribe to my channel, and share this video with your fellow health coaches, anyone you think would like this information. And definitely let me know in the comments what you learned and what your biggest take-home from this video was. I would love to know.

1 2 3 4