5 Mistakes That Health Coaches Make with Niching
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The biggest mistake that I see new health coaches making is that they resist narrowing down and choosing a niche. Instead, they try to talk to everyone which leads to them being totally generic and honestly boring.
As my mentor, Sunny Lenarduzzi says, you have to niche down to blow up, and I couldn’t agree more. The longer you actually resist choosing an ideal client and finding your niche in business, the longer you are going to struggle to grow. You are going to struggle to get clients and even more, you're going to be totally overwhelmed and confused about what content to create. Because when you don't know who you're speaking to, you don't know what content to create for those people.
In my video, I'm going to take you through the five biggest mistakes health coaches make when trying to determine their niche.
1)Trying to help everyone
A lot of coaches believe that by getting too specific or narrowing down their niche, they are actually going to turn people away. But I guarantee by trying to help everyone, you will literally help no one because your content is going to be general and it won't connect with anyone. It’s so important from an attraction standpoint that you get specific who you’re talking to. And honestly, the more hyper niche or more specific you can get, the more success and the faster you will have that success.
2) Having more than one niche
If you’re trying to solve too many problems at once, it may come across as ingenuine and pretty confusing. People don't really understand health coaching and the fact that a lot of the changes we make can actually help all different kinds of conditions. So when you're out there claiming to solve 10 different problems, people don't believe you and they think you're ingenuine and they're going to go to the person who solves the one problem that they actually have.
3) Overthinking it
Clarity only comes from action. And you will not know if anything actually works until you get out there and test it. So don't overthink it. Choose one topic that you are excited to talk about and then go out there and start to get to know those people. See how it feels and who you're attracting and if it doesn't feel good, then change it! I've done this multiple times in my business in five years. I've probably done it three or four times. You can always switch it, but you will never know if it's going to work for you until you get out there and give it a go.
4) Using generic language
Here’s an example of being too generic: I'm going to help you take your health to the next level. I help women be the best versions of themselves. I help you prevent future disease. I help you get to the root cause of your chronic health condition. I help you live your best life. I want to help you create your dream life. I help you reduce those annoying symptoms. Huh? This is very generic language and to be quite frank, nobody speaks that way. You need to get on your clients’ level and actually figure out what are the words they're actually using. How do they actually describe what they are going through and what do they truly want to achieve? You really have to nail down those pain points and what they're actually feeling. And honestly, the only way to do this is to get out there and talk to them. To do this you have to engage with your audience, listen and learn from your clients and pull on some of your own personal struggles to relate to your clients.
5) Using nutritionist language
It’s really important to get on your client’s level and talk to them in a way that they understand. So if you are going to do adrenal fatigue, you might niche in fatigue and then teach them throughout your content that it could potentially be their adrenals. If you wanted to niche in leaky gut, you actually might talk about bloating and gas and then eventually teach them in your content and programs that they could have leaky gut and how you can help with that.
If you are still confused about niching, make sure to download my Find Your Money-Making Niche. If you want some feedback on your niche or the niche that you were thinking of niching in, make sure to let me know and I will give you my feedback.