How to Adjust Your Pricing Structure During COVID-19 // Pricing Methods & Strategies

WATCH THE EPISODE

I ran my health coaching business for about five years and grew it to six figures. So I’d like to think I have a pretty good idea of how to actually grow a business and the primary steps you need to take to get started. In my new video I’m going to give you my five steps to getting started!

I don’t have any formal business training and I never had a business plan, so I am 100% self-taught. When I started it was overwhelming and I didn’t really know what I was doing, but I did manage to grow it to six figures. So if I can do it, then you can do it too.

The 5 steps to starting your health coaching business are:

1) determine your niche2) put yourself out there3) create something to sell4) set up your email list5) focus on money making activities

Determine your niche

Your ability to determine a niche that is profitable will actually determine your business success. There are a lot of people online and you need to choose who you are talking to because if you try to appeal to everyone, you literally will appeal to no one. You need to not only pick a niche that feels good to you, but you also need to pick one that is profitable.

Put yourself out there

I would prioritize this before I would even prioritize starting a fancy website. The truth is you’re going to change a lot in the next year. So stick with a really basic website and don’t wait until that website is ready before you get out there and start sharing relevant content to your niche. The truth is, it takes time to build an audience, to get to know you and to feel like they trust you. The longer that you put it off, the longer it’s going to take to build an audience that is ready to buy. This means start showing up on social media and on your website.

Create your paid offer

You need to have something to sell because if you’re not making sales, you don’t really have a business. This goes back to who is your ideal client and what is the problem that you’re solving for them. That’s going to be what your paid offer does, is solve a problem. When it comes to selling your program, you really want to focus on the benefit or the outcome.

Set up your email list

Your email list is incredibly important because you actually don’t own social platforms and just because you have hundreds followers on Instagram, doesn’t mean that when you post content that hundreds of those followers are going to see your content. But with your email list, you own your list and you can almost guarantee that that email that you send is actually going to get to their inbox.

Focus on money making activities

Remember as a business, we need to make sales to be considered a business. The money making activities in your business are the things that you should focus on. Some example of moneymaking activities would be creating content for your social media, for your email list, and for your website. These are things that will attract people into your business. Another example would be creating paid programs or updating current programs. These are the things that you’re selling and that are making you money. In my opinion, the most important thing that you can be working on is your free content that will build your audience and your paid content to sell to your audience.