If you’re a health coach or practitioner wondering why you’re still not fully booked despite “doing all the things,” this one’s for you.
Spoiler: It’s not the algorithm’s fault.
Reason #1: Your Niche Is Way Too Broad
“I help women feel better.”
Cool. So does literally every other coach on Instagram.
When your niche is vague, you blend in. You’re trying to attract everyone, so no one knows you’re for them.
🥩 Buffet vs. Steakhouse
Think of your business like a restaurant:
- A buffet tries to be everything to everyone. It ends up with soggy lasagna and dry chicken.
- A steakhouse does one thing—perfectly—and people will drive hours to get it.
You need to be the steakhouse.
To charge premium rates and attract people who are ready to pay, you need to specialize. Not generalize.
✅ Action Step: Get clear on two things:
- The painful, high-value problem you solve (think “migraines” not “headaches”)
- The specific human you solve it for (not “people,” but “new moms,” “perimenopausal women,” “busy professionals”)
Reason #2: You Don’t Have a Unique Methodology
Most coaches are just selling “sessions” or a vague “program” with some education, a Facebook group, and maybe a resource library.
That’s not a compelling offer. That’s a snoozefest.
🪑 IKEA vs. Custom Woodworker
Your offer is like IKEA furniture. Mass-produced, forgettable, fine.
But what people actually want is something custom-built. Specific. Made for them.
A unique methodology is what turns your IKEA coaching offer into a handcrafted, premium experience.
What It Looks Like:
- A 3–7 step roadmap with a compelling name
- Clear milestones from problem → solution
- A repeatable system you’re known for
In HCA, we call this your Signature Methodology—and you learn how to build it before you even create your full program. You pre-sell it and get paid to build.
✅ Action Step: Ask yourself, can I explain how I help people in a clear step-by-step framework that sounds different from anyone else?
If not—this is your bottleneck.
Reason #3: Your Messaging Is Confusing (or Just Plain Boring)
Are you speaking Latin at a cocktail party?
Too many coaches write like they’re trying to pass a certification exam.
“I help optimize metabolic pathways to enhance mitochondrial resilience…”
Nope. People don’t talk like that. They don’t search for that. They don’t buy that.
What Your Audience Actually Says:
- “I’m so damn tired all the time.”
- “Why can’t I lose weight no matter what I eat?”
- “My hormones are a gong show.”
Use their words. Not your professional jargon.
✅ Action Step: Audit your website and IG bio. Would a normal human read it and go “YES, that’s me”? If not, rewrite it in plain language.
Reason #4: You Don’t Have a Lead Generation System
You’re posting to Instagram and hoping someone books a call. That’s not a system. That’s a wish.
You need a real way to bring people into your world—every single week.
Lead Gen = The Lifeblood of Your Business
You wouldn’t open a restaurant without marketing, right? So why are you treating your health coaching biz like it’s gonna sell itself?
Freebie + Email List + Nurture + Call to Action = Clients
Without consistent leads, you’re just spinning your wheels.
📉 Posting and praying won’t cut it. You need a system.
✅ Action Step: Set a weekly lead goal. Even 10 leads/week is a game-changer. If your IG is slow? That’s what ads, collaborations, and better content strategy are for. HCA teaches you exactly how to build this.
Reason #5: You’re Not Following Up (AKA Ghosting People Who Want to Pay You)
You get someone interested, they say, “not right now,” and then you never talk to them again.
Big mistake.
Most people don’t buy the first time they hear about your offer. Or the second. Or even the fifth.
That’s not because they don’t want it—it’s because they’re human. They need time, trust, and reminders.
You Need a Follow-Up System:
- Email nurture sequences
- Personal check-in DMs
- Monthly “are you still interested?” loops
✅ Action Step: Go into your DMs or email list right now. Who said “maybe later”? Follow up. Reconnect. Offer value.
One message = One client = One massive shift in your income
Recap: Why You’re Not Fully Booked (And How to Fix It)
Let’s bring it home:
| Problem | Fix |
| Your niche is too broad | Specialize in a painful, profitable problem for a specific person |
| Your offer is generic | Build a unique, named methodology |
| Your messaging is confusing | Speak like a human, not a textbook |
| You’re not generating leads | Create a real lead gen system (freebie, email list, ads, etc.) |
| You don’t follow up | Build a nurture and follow-up strategy |
Ready to Finally Get Fully Booked?
If you’re sick of spinning in circles and you’re ready to build a business that actually brings in clients consistently…
Get your ass into Health Coach Accelerator.
Inside HCA, you’ll:
- Nail your niche and messaging
- Build your Signature Methodology
- Learn how to attract leads weekly (without selling your soul on social media)
- Launch and scale your group coaching program with systems that work
🎯 You don’t need a massive audience. You need the right plan.
Want to work with me inside HCA? Let’s chat: https://tidycal.com/kendra1/hca-strategy-call
