How to Build an Email List Fast as a Health Coach

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Did you know that on average email marketers make 3800% return on investment? Holy crap right?! If that didn’t immediately make you open a new window to start email marketing then maybe my tips will. Email marketing doesn’t have to be a daunting task that only a marketing expert can achieve. No, in fact you can start a successful email campaign immediately with a small amount of subscribers….I did! With only 2,000 people on my email list, I generated $30,000 with one program launch. If you have 500 engaged people on your email list, that is way better than having 1,000 unengaged people.

So if you are looking to start email marketing your services, here’s what you need to do:

1. Create a lead magnet
2. Set up an email platform
3. Set up a confirmation email and nurture sequence
4. Create a landing page
5. Spread the word!

Sounds easy right? Well it is as long as you have some guidance along the way.

So first thing you have to do is create a lead magnet. This is what will get people to sign up to your list. These days people won’t just give their email away for nothing. They want something in return. By providing something of value, like a cheat sheet, checklist, case study, or guide. It should be something of pretty high value.

Next you want to set up your email platform or provider. BIG TIP – don’t resort to using Mailchimp! My go to’s are MailerLite, ActiveCampaign or ConvertKit (my favorite being ActiveCampaign). This is because of their abilities to create more complex marketing funnels.

After that you want to set up a nuture sequence where your new subscriber can get to know you. If you throw a sales-y email at them right away, chance are they are going to hit that unsubscribe button before you know it. By creating a nurture sequence after the lead magnet email, you allow the subscriber to get to know you and build a trust in you. The point of a nurture sequence is to sort of introduce them to your personality, your method, and how you can help them. Usually there's a sell at the end of the nurture sequence.

Before you start sending all these emails, you need to create a landing page, which is where people will go to sign up for your lead magnet. This is what you will link to any time you refer to your lead magnet. You want to catch people's attention on the landing page with imagery and wording. You have to really draw them in with that first page and they shouldn't have to scroll to see it so that they want to opt in and get that free lead magnet immediately. ClickFunnels is my go-to for landing page software but Leadpages or Unbounce are also good.


And finally, you want to pitch the crap out of your new lead magnet! You can pitch it at the end of your Facebook Live videos, social media outlets, podcasts, even in your email signature! You can also create a pop-in on your homepage of your website to get people’s attention to sign up.


So there you have it! 5 easy steps to starting up your own email marketing! Be sure to watch my YouTube video for further information, and don’t forget to subscribe to my channel so you can stay up to date on when my weekly videos are posted every Thursday.



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TRANSCRIPT

Hey guys, I'm Kendra from KendraPerry.net and I want to blow your mind with this statistic. Did you know that on average email marketers make 3800% return on investment? Basically that means for every $1 you spend, you could make $38 in return. Mind blowing, right? With that statistic in mind, it kind of makes you think like, "Okay, I need to start email marketing."
In this video I'm going to show you exactly how to get started building your email list as soon as possible. Guys, and if you love functional health training and getting online business strategies for health coaches, make sure to subscribe to my channel and hit the bell so you get notified every single Thursday when I post a new video.
According to 59% of business to consumer marketers, email is the biggest source of ROI or return on investment for their business. If you're not email marketing already, then basically you're kind of just leaving money on the table and you're also lacking at consistent, predictable stream of incoming leads of people who could eventually become your paying client.
Guys, by the end of this video, you will know the exact sequence of things that you need to do to start your email list and start marketing your email list as soon as possible.
Guys, and I don't want you to feel overwhelmed by the thought of building an email list because really gone are the days where you need tens of thousands of people on your email list to actually build a business. These days it's way more about quality over quantity. I generated $30,000 in a launch with only 2,000 people on my email list. If you have 500 engaged people on your email list, that could continue to make you money and bring in clients over and over and over again.
Step number one is to create your lead magnet. Your lead magnet is basically how you convince people to join your email list. Because these days people don't really like giving away their email very much. They're pretty kind of hesitant to give it away. You actually need to provide them something of value in exchange for their email address. This is a lead magnet and a lead magnet could be something like a cheat sheet, a checklist, a case study, maybe a quick guide. It should be something of pretty high value. You should actually spend quite a bit of time making this thing awesome. But some words of caution is don't make it something that's hard to consume. What I mean by that is don't offer some massive ebook or video series. This should actually be really quick. You should really think about giving your ideal client a quick win.
Of course you need to know who your ideal client is. This is a really important thing in online marketing. You need to know who you're talking to. But let's say your ideal clients is a woman struggling with belly bloat. Maybe your guide is, you know, five quick tips or five supplements or five foods that she can eat that will help reduce the bloat.
It should give her something that's pretty easy to consume. She can probably read that a quick guide or checklist in about five to 10 minutes and she can try these things and hopefully one of those things will help reduce her belly bloat and give her that quick plan.
That's what you really want to be thinking about with your email lead magnet is high quality, easy to consume, quick win, and really good valuable content. Guys, if you need to hire a graphic designer to make it look really nice, you can actually go to Fiverr or Upwork and you can hire someone for super cheap to make your lead magnet look really beautiful.
Step number two is to set up your email provider. This is not something that you want to do by yourself. You do not want to be spamming people from Gmail. Now that's not going to work. You actually need to hire an online email provider, okay? But the good news is there's a lot of them that actually have free accounts. The one that people mostly use is MailChimp, but I'm going to tell you don't use MailChimp. Trust me, you will want to switch from MailChimp when you start wanting to more complex and advanced marketing funnels. MailChimp actually charges you multiple time per subscribers. If you have one person on three lists that counts three people and you're always paying based on how many subscribers you have. Do not use MailChimp. That is not my recommendation.
My recommendations for an email provider is either MailerLite, ActiveCampaign or ConvertKit. The nice thing about MailerLight is you can actually get a free account for under a thousand people. This might be a really good place to start for you. ActiveCampaign is about $9 per 500, and about $17 for 500 to 1,000 so still pretty cheap.
ConvertKit is on the more expensive end. You're going to be paying about $29 a month initially, I think for up to about 1,000 subscribers. But they're all really good options and they all have the ability to do more complex marketing funnels. Trust me, if you're going to be in this online game for awhile, you really want to grow an online business, you are going to want to do those more complex marketing funnels at some point. I definitely recommend starting with someone where you know you can grow with it because switching over your email provider is kind of a pain in the butt. My top recommendation is definitely ActiveCampaign and actually use all these three providers. Even though I use ConvertKit, I kind of regret switching from ActiveCampaign because I think they're the most user friendly. It's really easy to use and it's really easy to figure out, and it's pretty affordable. It's right in that middle range.
Guys, and I would love to know are you using email marketing? If you're not, tell me why. Let me know in the comments below. Step number three is to set up your email confirmation and nurture sequence. When people opt in to get your lead magnet, you want to immediately send them an email that gives them what you promised to give them. In this confirmation email, just get to the point, don't write a bunch of fluff, just keep it short and sweet. Tell them that you're super excited that they wanted this lead magnet. Maybe say something funny or something that shows your personality and give them the link to download that freebee.
You can link it through sharing for Dropbox, you can use Amazon AWS. There's a lot of online storage providers where you can link this to. Okay. But just make sure short and sweet. Just give them what you promised so that they actually open it and down cause you actually want them to see it. You want them to see how awesome it is and build that trust with you. Okay.
A nurture sequence is a little bit more complex. If you're brand new, just start with the confirmation email, but eventually when you're ready, I do recommend doing a nurture sequence, and a nurture sequence basically nurtures your person, helps build that trust, know and connection factor and helps basically move them through a series of emails. It's usually about five to 10 emails. It depends on your business model.
But basically the point of a nurture sequence is to sort of introduce them to you, your personality, your method, and how you can help them. Usually there's a sell at the end of the nurture sequence. If you have a cheap program or maybe a free discovery call. You can pitch it to them at the end of their nurture sequence.
But we're going to do a whole other video on nurture sequences because this is pretty complex and there's actually specific ways that you want to write your nurture sequence. But I do recommend walking them through an email sequence to help them get to know you, understand what it is you do, and how you help people and how you might actually be able to help them.
Step number four is to create your landing page. I do, again, recommend that you purchase landing page software. Don't try to do this yourself through your website. It's going to be really confusing, but there's a lot of options out there for landing pages. If you want to invest a little bit of money, I highly recommend ClickFunnels. I use the ClickFunnels for everything. It's very easy, drag and drop and easy to use.
You can also use Leadpages or Unbounce. You're going to be paying around 70 to $100$ dollars a month for these. If you're looking for a free option, I recommend going with Carrd, so C-A-R-R-D, Weblilum or Ucraft. These all offer really basic free options for landing pages, but basically the landing page is how people get access to your lead magnet. When you send them off of your social media site from a Facebook post or a Facebook Live or maybe a Facebook ad, you're basically sending them to a landing page which convinces them to give them their email address to get that thing for free.
You really just need to pay attention to the image that you use on that first page and the headline, right? You want to catch people's attention very quickly. People have really short attention spans. You have to really draw them in with that first page and they shouldn't have to scroll to see it so that they want to opt in and get that free lead magnet immediately.
Step number five is to pitch it. Now that you have everything set up, you have your lead magnet, you have your email provider, you have your landing page, you have your confirmation email, you have all that thing set up. Now you actually have to get the word out there that you were giving this thing away. there are a lot of different places you can pitch your freebie. You can pitch it at the end of your Facebook Live videos, you can pitch it on a social media post, maybe on your podcast.
A really great place to put it is in your email signature. Every time people email you or your team, you can put it in your VA's email signature. Every time they get an email from you, they get offered this free thing. Get on the mountains and scream it to the world, right? Because you've created this amazing high value freebie. It gives people a quick win. It's going to be super valuable for all the people who fit into your ideal client, into your niche, so now you just need to get out there and across every platform, tell them about it.
I also recommend putting a pop-in on your website. I know a lot of people think pop-ins are a little controversial, right? Some people kind of feel annoyed by them, but all the stats tell you that people who have a pop-in on their website do way better with email marketing. Put it at the end of your blog posts, put it all over your website, get a pop up on your website and start pitching it.
Now that you know how to grow your email list as fast as possible, make sure to get my free insider's guide: 10 Must Know Tips for New Health Coaches. All my juicy tips are in there. You can just click the link below to grab that. Guys, and if you like this video, please do like this video, share it, comment, let me know what you learned and definitely subscribe to my channel so that you don't miss every video I post on Thursday.