In this episode, Kendra shares a very real behind-the-scenes look at what happened after one of her posts unexpectedly went viral… and why it actually confirmed everything she believes about content marketing right now. From getting flooded with angry comments to realizing the followers weren’t even the right audience, she breaks down why going viral is often wildly overrated for coaches and service providers.
She also dives deep into the growing sameness of online content in the AI era and why she’s started pulling back on using AI to write her own emails, podcast episodes, and social posts. Kendra shares her concerns about how over-reliance on AI is impacting creativity, messaging, writing skills, and even our ability to think critically.
A great listen if you’ve been wondering why content feels so flat lately, why your messaging isn’t landing, or why everyone online suddenly sounds the same.
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In This Episode:
- The exact reason my most viral post ever was actually the worst thing for my business
- Why specific content beats viral content every single time (and the math behind it)
- The one tiny change I should have made that would have prevented the whole mess
- Why AI is quietly making us all sound the same… and how it’s costing you clients
- The flip I made in how I use AI that brought my voice back
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