How to grow an engaged email list

Growing an email list has become a growing pain in the ass for many health coaches. So how do you grow your list, let alone get subscribers an engaged email list? I’m covering all of that in today’s episode of the Wealthy Coach Podcast.

Resources mentioned in this episode

• Episode 50 – Create a Freebie That Converts
• Amy Porterfield – Micro Conversion
• Upwork.com
• Favourite Email Platform: ConvertKit
• Health Coach Accelerator Waitlist
• Health Coach Starter Kit
• How to Create an Email Nurture Sequence

In this episode:

• best and worst days to send an email
• adding a micro-conversion to your emails
• the best content to include in your emails & why you don’t need to re-invent the wheel
• how often to email your list

Listen to the episode:

Email can be a bit of a sore spot for some coaches, and I get it. That’s because growing an engaged email list isn’t as easy as it once was. There is an abundance of free content on the internet, so people don’t give up their email address as easily as they did in the past.  You can’t just say ‘join my newsletter list’ because people don’t want to do that. I don’t think there’s one person out there who is saying to themselves I wish I had more emails to read through. So you do have to give something away for free that is incredibly high value. 

Once someone is on your email list, it’s not a set it and forget it type deal. You actually have to nurture them and build a relationship with them so you stay top of mind. And we do this with emailing our list regularly. You should be emailing your audience at minimum once a month, those once a week is ideal if you can provide really good and valuable content.

My tip for email content is repurposing what you post on social media. This could be turning a IG Live into an email, elaborating on a post that did really well, or repurposing a YouTube video you did. You don’t need to re-invent the wheel. And then at the end of your email, regardless what the email is about, you want to include a micro-conversion, which is something where you want the subscriber to take action. This could be asking them to follow you on Instagram or reply to the email by asking them a question. With a micro-conversion, it gets them engaging and gets subscribers used to clicking your emails so that when it comes time to ask them to make a purchase, clicking a link in your email isn’t too foreign.