There’s nothing worse than posting on social media, especially when you spent a ton of time creating content and you barely get any engagement or interaction from that post. So let’s talk about the reasons why you’re not getting engagement on social media and how to change that.
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There’s nothing worse than posting on social media, especially when you spent a ton of time creating content and you barely get any engagement or interaction from that post. Content is usually a pretty heavy pain point for new coaches, because you’re not always sure what to post, and it just takes you a lot longer to get things put together in the beginning.
So let’s talk about the reasons why you’re not getting the engagement you want.
You don’t know who you’re talking to
If you don’t have a niche, then you don’t have a direction of what to talk about. In order to have a sense of direction with your content, you need a niche and you really need to get inside the head of your ideal client. We want to know their desires, their pain,and their problem. We want to know what they’re struggling with on a day-to-day basis. And we always want to be asking, what does my ideal client need to hear today? What are they actually struggling with?
If you don’t have any issue, you’re posting really random, pretty generic content that doesn’t speak to anyone. Once you understand who you’re talking to, you can create content around that actual problem that the people have, because really what we want to do is we want to curate the content for that specific person.
You’re not being generous enough
Don’t hold back from what you include in your content. I know people get really tripped out because the truth is, anyone can find anything you’re talking about on the internet. Everything is on the internet these days. And what people pay for isn’t necessarily the information that you share, it’s part of it. But what they want is that step-by-step framework to solve their problems. Instead of having to sort through it by themselves and not really understand if what they’re doing is right or wrong.
The other thing they pay for is support and accountability, which is something that you aren’t offering over social media. Especially if you were doing one-on-one coaching. People will pay for that higher touch, that intimacy of being able to ask you questions,and being held accountable. And if you’re selling group programs or courses, they’re going to pay you for the information, but what they want is the roadmap or the blueprint.
You sound like WebMD
Again, everything is online already. If you try to find cutting edge info that no one else has shared, you’re going to be looking for a very long time. What people really are interested in is content that is shared with a unique flair and personality. And we all have that. I don’t care how boring or gooft you think you are. You are different, you are unique and you have your own thing that people will gravitate towards. So be yourself because when you are, you become relatable. So whether it’s your writing, videos, or photos, you want to bring your own energy to it and make it interesting.
You’re confusing the hell out of them
If you’re trying to be all smart with your academic language, your audience will be confused and they don’t get what you’re trying to say. You really have to take off your expert hat and put on their hat, put on your ideal client’s hat, the person who doesn’t have the same education as you, who probably doesn’t have a desire to seek this type of education. So you have to explain it to them in an easy way to understand. Bring it down to a fifth grade reading level maximum.
My final bonus tip is that you’re not leveraging what works right now on the social media platform that is working. And constantly keep checking because social media is always evolving. So what is working on Instagram right now?
- shareable content
- Instagram Reels
- carousel posts
I hope you enjoyed this episode. If you want to connect with me more, send me a message on Instagram: @kendraperryinc