In episode 266 of The Wealthy Coach Podcast, Kendra breaks down the essentials of marketing funnels and their role in business growth. She shares her experience with Evergreen funnels, explaining why a hybrid approach—combining live launches with automated strategies—is often the most effective.
Kendra outlines five key funnel types, including free offers, webinars, challenges, and audits, emphasizing the importance of follow-up, urgency, and testing different approaches. She encourages listeners to experiment with funnels and consider using an audit funnel to overcome buyer hesitation.
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In this episode:
- The importance of matching funnel to offer, audience, and price point
- The challenges of small organic following and Evergreen funnel conversion rates
- Five types of marketing funnels
- Detailed funnel strategies including the need for urgency and scarcity and the importance of combining live and evergreen strategies
- The importance of flexibility and adaptation in marketing strategies
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