In this episode Kendra reviews the merits and challenges of hiring marketing agencies as a small business.
These agencies provide various services, from organic content creation to managing paid advertising. Coaches often turn to agencies due to the intricate nature of online marketing.
However, challenges arise with marketing agencies, as quality differs based on budget constraints; personalized marketing is vital for personal brands like coaches. Effective agency support can be costly, from $5000-$10,000 monthly for top-notch services.
Kendra uses her own experiences as a case study and shares common missteps with marketing agencies, such as ineffective targeting strategies leading to high costs per lead.
Understanding one’s business niche and ideal client before engaging agency support is crucial to prevent resource wastage. Kendra advises business owners to manage strategic aspects like content planning and ad management personally while seeking affordable assistance for tasks like content repurposing.
By actively participating in marketing decisions, entrepreneurs can optimize resources for sustainable growth without over-relying on costly agency services.
