In this episode, we talk about why you never have enough energy to get the things don’t that you KNOW you need to get da f**k done. I’ll dive into a simple exercise you can do to organize your tasks to optimize and even increase your energy levels.
Ready to build a profitable health business that works FOR YOU and not against you? Ready to start clearing 5K per month, CONSISTENTLY? Health Coach Accelerator is open for enrollment until October 23rd. This is a 10-week live experience with a small and intimate group of health coaches. You will get my eyes on your business and my support in real-time to get that business running like a well-oiled machine. Learn more here: https://kendraperry.net/hca-2020
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Energy Management Tips For Better Productivity
I am excited to be with you here now. It’s a gray day outside. I’m feeling uninspired with doing anything outside because it’s gray and wet. There isn’t any better place for me to be but on this show, hanging out with you. Thanks so much for being here. Before we get started now, I want to tell you about something I am excited about. Health Coach Accelerator, my signature group program has just opened. This is a ten-week live group experience that’s going to help you get everything in place so that you can start making $5,000 per month consistently in 2021. I know a lot of you coaches out there, you’re trying to do all these things, trying to show up and take action, but you’re not getting the results that you want. You’re not attracting the clients. It feels like maybe you’re talking to a wall, you’re hearing crickets. It’s super frustrating.
What I’ve noticed with many coaches is a few of them even have the foundational pieces in place. You can think of this like building a house. If I’m going to build like a bomb-ass house, I’ve got to start with the foundation. I’ve got to start with building a super solid foundation before I can frame it, before I can drywall it, before I can put the roof on. A lot of coaches are trying to install the roof and frame the house on top of a shitty, rickety, sketchy foundation like that house is going to topple over. A lot of coaches bypass these super foundational pieces. This is why they are struggling so much, having so much pain, and not making the money that they want.
I talked to many health coaches. A lot of you guys are barely clearing $2,000 or $3,000 a month. I feel like $5,000 per month is a nice first goal and starting to make that consistently. We don’t want you to be making $5,000 once and then not making it again. We want that to be consistent because that is a respectable income. To be honest, if that’s what you want, you don’t have to go any further. There’s no need to build a six-figure business if that’s not what you want. We all want different businesses. The great thing about Health Coach Accelerator is what we teach will allow you to go beyond $5,000 per month and will allow you to get to $10,000 and beyond. We’ve got to start with that $ 5,000 a month milestone.
Inside Health Coach Accelerator, we’re going to be talking about defining your profitable niche, creating your unique brand identity, getting that brand story written. We’re going to develop your captivating signature program, the program that your audience wants to buy. Plus, I’m going to teach you how to price it, how to name it, and how to sell it. We’re going to talk about content creation and why your content sucks. I’m going to teach you how to write content that gets people to engage and be interested in you as the expert. We’re going to talk about that. I’m going to give you my super simple to implement social media strategy that you can rinse and repeat for the next year and beyond.
We’re also going to be talking about getting your email list built. I’m going to help you build out your freebie and get that connected to your email marketing platform. We’re going to work through all the tech, get your onboarding sequence written so that you can generate more clients. By January 2021, you’re going to have this incredibly, solid, unfuckwithable business foundation built so that in 2021, you are executing. You’re rinsing and repeating. You’re not guessing, you’re not needing to take any more training. You will have your plan, and you just need to execute it. The great news about this is January is a huge purchasing month for health and wellness. It’s big. We want to get everything ready to go so that you can take advantage of that in 2021.
It’s exciting stuff, guys. If you have any questions, you can shoot me a message on direct message on Instagram, @KendraPerryInc. I am giving you Founder Member pricing. I have run this program with dozens of practitioners as a private coaching program and inside a mastermind. This is the first time I’m running it as a live group experience. Because of that, you are going to get the cheaper price point that I won’t be offering again. Take advantage of that. I hope you will join me inside HCA. I’m over the moon. I’m super excited. I want to be able to support you, coach you and educate you in real-time. This is going to super fun. Plus, I’m giving away tons of bonuses as well. You can go to KendraPerry.net/HCA–2020.
Maximize Your Day
Let’s dive into the training now. This is going to be a bit of a quick one. I want to talk a little bit about time management. I hear it all the time, “I don’t have enough hours in the day. I need to be more productive. I need to manage my time better.” I know this is a sticky point for you, guys. When we’re solopreneurs, we have a lot of stuff to do. You are every department in your business when you’re starting out. The unfortunate thing is I cannot help you create more time in the day. There are only 24 hours in the day. You can’t work all of them. I don’t think you should be working more than 6 to 8 of them.
If we can’t create more time, then what do we do? We need to learn to manage our energy better. It comes down to energy management. If you waste all your energy in the early part of the day, then in the second half of the day, you’re going to struggle to get tasks done. Even though you know you need to get something done, you’re going to be sitting at your computer, staring at the screen. You’re going to feel uninspired and you probably won’t get anything done. When we talk about productivity and time management, what we’re talking about is energy management. I’m going to give you a couple of tips on how to better manage your energy.
Creator Versus Manager Tasks
There are lots of different ways you can do this, but there’s one specific thing I want to share with you. That is the difference between creator versus manager tasks. These are two different types of tasks that you do in your business. Pretty much everything in your business is going to fall into these two categories. Creator tasks are tasks that require your creative energy, your creative power. Think of this like writing social media captions, making videos, coaching your clients, writing sales pages, creating new programs, creating freebies or lead magnets. These are creator tasks. They require your creative power. They require a more concentrated and more focused form of energy than manager tasks.
Manager tasks are things like onboarding clients, filing, putting client information into the database, scheduling social media, uploading videos, posting videos on YouTube, posting IGTVs, uploading your podcasts. Think of it more like administrative tasks. These don’t require the same type of energy as creator tasks. Manager tasks require your administrative power. You can have a lot less energy or lower forms of energy, but still be able to complete manager tasks. I want you to make a list of every single task that you do inside your business, and then I want you to separate it into creator versus manager tasks.
Where we lose a lot of energy in the day is when we go back and forth between these two tasks. It might look like you’re making an Instagram Story, trying to get it done, then all of a sudden, you get that Google Calendar notification. You are like, “I’ve got to go into a client appointment.” Now, you’re getting ready for a client appointment and you’re coaching a client. That appointment ends, and then you’re typing up emails and then you’re like, “I didn’t finish those Instagram Stories.” You’re back to writing that Instagram Story, then suddenly you’re like, “I need to finish this program.” You’re back into that. Hopefully, you can see what I just did there. I was switching back and forth throughout the day between these two tasks, instead of being intentional and strategic with my energy.
What will help you in your energy management is to separate these different tasks, to separate creator and manager tasks. Your creator tasks need to happen at the times of day when you have the most energy. This is going to look a little bit different for everyone. Some people get a lot of energy in the evening and they work well in the evening. Whereas other people like to get up early and work early in the morning. Personally, I do well working between the hours of about 9:00 and 2:00. Those are my most productive hours. After 2:00 PM, I’m pretty much checked out. Before 9:00 PM, I’m reading on the couch. I’m having my morning routine because I’m not ready to start work yet.
I prioritize the time when I’m most productive for my creator tasks. I saved my manager tasks for the end of the day. After 2:00 PM, I don’t have any creativity left. I’m super unfocused but I can quickly answer emails. I can quickly do any of those manager tasks that need to get done. I can quickly tick those off the list because they don’t require my creative power. It’s important to separate out these tasks. Your schedule is going to look different than mine. I am a childless woman, I do not have children, so that gives me a lot more freedom. I don’t know what it’s like to have children. I know a lot of you guys are possibly homeschooling right now, depending on where you live. You may have to structure this a little bit differently. You may have manager afternoons and creator mornings. You may have creator days and manager days. You may have manager weeks and creator weeks. You have to make this work for you.
Personally, I split this out throughout the day. My creator stuff happens between the hours of 9:00 and 2:00. My manager stuff happens after that. I usually do it in about an hour from 2:00 to 3:00. Again, this is going to look a little bit different from you. When you’re jumping back and forth between these tasks, it drains your energy. By the time you get to those creator tasks, because you’ve been focusing all morning on answering emails and doing administrative stuff, you don’t have the energy to do it. You probably do a shitty job. It’s important to be very intentional with how you use your energy. None of us have unlimited energy, especially if you’re someone who struggles with low energy. If you’re into human design, if you’re a projector like me, then you don’t have a lot of consistent energy.
Why Automate
The great thing about manager tasks is they can be outsourced or even automated. At this point in my business, the majority of my manager tasks are outsourced. The difference being that I do answer some emails, but I’ve even outsourced a lot of my emails. The other thing, if outsourcing isn’t something that you can afford at this point in your business, it can potentially be automated. When I say automated, they happen automatically. There are a lot of online platforms out there that will allow you to build automation into your business. If you are a coach who’s working with one-on-one clients and you don’t have an automated onboarding process, then that is the first place I would start when it comes to automation. Onboarding, even though you’re like, “It only takes me 10 or 15 minutes to onboard a new client,” if you’re taking on 5, 10 clients a month, that’s a lot of time. When you figure the math of that over a year, it’s a fuck load of time.
Your onboarding process is a great place to start the automation. If your onboarding process isn’t automated, then it probably looks like this. You sign a client on a sales call. You send them out an invoice. You send them a welcome pack. You write up an email and say, “Welcome to the program. Here are the details.” You attach all the documents that you need, and then you go and send out other test kits or whatever. You’re like, “That only takes me 10 minutes,” but if you’re taking on five new clients a month, that’s 50 minutes. A full hour a month, that is twelve hours a year. That’s like two workdays if you’re just onboarding clients. Think of what you’re going to accomplish in two full days. That’s not the only thing. There are a lot of other things that can be automated within our business that are taking up small amounts of our time, but they add up over time.
When it comes to automation, start with your onboarding process. I love this platform for coaches. It will allow you to automate your onboarding practice. Within Practice Better, you can set it up when you add a specific package to the account of a client, let’s say you are on a call, they’re like, “Yes, I want to sign up.” You’re like, “Great.” You take their credit card over the phone. They bought your jumpstart package, just as an example. You can add that package to their account, and then Practice Better will automatically send them a health history, contract or whatever other document you want to send them, an info package or whatever. You can get that all set up so you don’t have to be typing up an email being like, “Welcome.” You’re sending them out everything automatically. How cool is that?
There are many different ways that you can automate things in your business. The tasks that you can automate are your manager tasks. You can’t automate your creator tasks. You might be able to outsource some of your creator tasks in the future. To be honest, a lot of the creator tasks are what you do in your business. Building out programs is not something you’re going to outsource. Writing content or showing up on video is something that you should be doing in your business. Look at those manager tasks and ask, “Can I get someone else to do this for me?” Before that, “Is this something that can be automated?”
There is a platform out there that will allow you to create up a lot of automations in your business and between platforms. I love Zapier. I use it for so many things. You could set it up so that when you add a package to a client’s account in Practice Better, it could create them a Trello board. I’m using a random example. Maybe it could create them a Dropbox folder or Google Drive folder automatically so that you don’t have to do that. You can set this all up in Zapier. It allows you to connect platforms that wouldn’t normally speak. A lot of stuff can be automated in your business. The more you automate, the more actual time you will give yourself.
Remember, creator versus manager tasks. Do not combine these. Do not jump back and forth between them on a lot of specific times, whether it’s entire days, mornings, afternoons, or entire weeks to creator tasks versus manager tasks. The other thing that I wanted to mention before we sign off now, I meant to talk about this earlier. It will be helpful to you if you dedicate certain days to working with clients. Coaching clients requires a very focused part of your brain and a lot of energy. Usually, working with clients is a more energy-intensive process, a more energy-intensive form of energy. Don’t let clients schedule with you whenever they want, Monday through Friday. Dedicate certain days of the week to working with clients, or maybe even certain weeks to working with clients.
When you use an online scheduler like Practice Better, you can get that all set up. As an example, I only allow my clients to book with me Tuesdays and Thursdays. Those are my client days. Those are the only days I will take clients. In the future, as I work with less one-on-one clients, it’s probably going to be one day a week where people can schedule with me. Those days, I wake up and I know I’m working with clients. I’m not doing anything else, I’m just working with clients. Consider that because you should not be taking clients five days a week. You will not have time to do other things in your business like finding clients. Work with clients probably a maximum of three days per week. You will want at least two days to do other tasks in your business. How some people also do it is they might alternate weeks. They’ll have one week where they’ll allow clients to book with them, and then the next week, they don’t take clients. They just alternate that. There are a lot of different ways you can set this up, depending on your schedule and how you like to run and structure your business.
I hope you found this helpful. If you guys have any questions, I will answer all your DMs on Instagram @KendraPerryInc. For those of you who are ready to fast-track the growth of your health coaching business, Health Coach Accelerator is open. If you’re sick of trying to DIY your business, figuring this all out on your own, you’re not making any progress and running out of money, that is paying your bills because you’re not making any money, this program is for you. This is for health coaches, health practitioners, and other types of online coaches in the health and wellness space. What we’re going to do together is build your solid business foundation. We are going to determine who your ideal client is. We’re going to build your unique brand that attracts people online. I’m going to give you my simple social media strategy and teach you how to create content that generates engagement and makes people want to buy what you’re selling.
We’re going to develop your signature program. We’re going to create that whole method. I’m going to teach you how to create a program that transforms. We’re going to talk about how to sell it, message it, price it, name it, all those things. We’re going to talk about sales calls, how to sell on a sales call. We are going to talk about email marketing. We’re going to have, by the end of your program, your email funnels set up so that you can start generating new subscribers, which will help you get more clients. If you are a brand-new coach and you want to get things started off right, this is the program for you. If you are still in school to be a health coach, this is still a great program for you because it’s going to give you exactly what you need in order to execute.
When you finish school, this is also for you. If you’re 1, 2, maybe even 3 years into your business, but you’re not getting the results that you want, because what it probably means is we need to go back to the basics and get that foundation built first. Health Coach Accelerator, I’m super excited. I hope you will join me inside my new program. You can do that by visiting KendraPerry.net/HCA–2020. Thank you so much for tuning in now. I will see you, hear you and speak to you in the next episode.
Important Links:
- @KendraPerryInc on Instagram
- KendraPerry.net/HCA–2020
- Practice Better
- Zapier
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