In this HCA coaching style episode, Kendra dives into how coaches can navigate the changing landscape of social media while continuing to build trust and convert leads.
With consumer skepticism on the rise, traditional marketing tactics are falling flat—making authentic connection more important than ever. Kendra shares what’s working now, including behind-the-scenes content, talking-head videos, and direct message conversations that feel personal and low-pressure. She also covers the role of open houses, group sales calls, and live events in building trust, plus tips for balancing Evergreen funnels with real-time engagement.
If social media feels less effective lately, this episode will help you adapt your strategy and reconnect with your audience in a meaningful way.
Listen to the podcast here:
In this episode we cover:
- Building Trust in a Changing Market (01:02)
- Open House & Group Sales Calls(04:19)
- Content & Social Media Trends (07:24)
- Live vs Evergreen Launches (09:27)
- DM Engagement & Sales (11:45)
- Paid Sales Calls & Trust Gap (16:11)
- Retargeting & Marketing Strategy (19:21)
About Colleen Kurtz
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