Join Kendra in this episode as she explores the misconception surrounding lowering prices to boost sales. Discover why price objections from potential customers might not always signal overly high prices but rather a misunderstanding of value or financial constraints. Learn the importance of effectively communicating your offer’s value in language that resonates with your ideal client, whether it’s through content, social media, emails, or sales copy.
Gain insights into the necessity of clear messaging and detailed communication about every aspect of your program’s value. Kendra also addresses common challenges such as insufficient sales, offering practical solutions to ineffective messaging or unclear targeting. Plus, uncover the importance of tracking numbers and monitoring conversion rates to accurately assess traffic and leads for more informed marketing strategies. Tune in for expert advice on enhancing your marketing efforts and making smarter business decisions.
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In this episode we covered:
- Avoid assuming that potential clients understand the value of their program; be clear and use language that resonates with the ideal client.
- Break down the specific aspects of their program and explain how it helps clients achieve their goals.
- Ensure that messaging is consistent, resonates with the target audience, and addresses objections related to price or past negative experiences.
- Increase qualified traffic by growing email lists through effective marketing strategies.
- Conduct market research interviews regularly to stay connected with ideal clients and adjust messaging accordingly.
- Track numbers (traffic, leads, conversions) to identify trends over time and accurately predict sales figures.
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