Here help you create personal & financial freedom

by helping you create a 6-figure+ online program

Should You Have a Downsell? (Calls, Launches, and Ideas You Can Steal)

Lots of you are asking if you should have a downsell, especially with Black Friday coming.

I’m a huge fan and I use one in most of my launches. In this episode I break down what a downsell is, when to offer it, how it works on a sales call versus in a launch, and the downsell ideas that actually work.

—

Listen to the podcast here

Listen on your preferred podcast platform:

What we cover:

What a downsell is: a cheaper way to work with you, offered to someone who said no or not yet
Why a downsell has to come after the main offer, never next to it, or it eats your bigger offer
How I run a downsell after a webinar launch: the main cart closes, then the downsell goes out for two days (sometimes three)
How to offer a downsell on a sales call when someone says it’s out of budget
The hybrid launch setup: apply or book a call for the main offer, then a buy-now downsell by email
Price points: why $297 to $397 and below can sell without a call or webinar, and why I can sell up to $1,500 by email (warm audience, strong messaging, years of practice)
Downsell ideas: the self-study version of your program, a smaller package, a one-time audit or breakthrough session
A real coaching example: a coach who sells lab testing and why a $500 education-only downsell would work against her own messaging
Why a downsell needs a specific name and real positioning (a plain one hour consult is a terrible downsell)
How to pick your downsell by looking at the main reason people say no: money or time
The “why didn’t you buy” email: a one-question anonymous Google Form, and how to use AI to find the trends in the answers