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Are Webinars Dead? (Spoiler: It’s Complicated) with Andra Bohlen

Webinars aren’t dead. But the way most coaches are using them definitely is.

In this episode, Kendra sits down with webinar strategist Andra Bohlen to unpack what’s actually working in 2026 when it comes to webinars, challenges, workshops, and live events. They discuss why traditional teaching-heavy webinars are losing effectiveness, how to create genuine “aha” moments that move people toward action, and why engagement matters far more than cramming in more information.

They also dive into one of the biggest mistakes coaches make: assuming a webinar has failed if it doesn’t generate immediate sales. Andra shares her framework for creating micro-shifts, uncovering your unique methodology, and building enrollment experiences that feel natural instead of pushy. If you’ve been wondering whether webinars are still worth the effort, this conversation will give you a much more nuanced answer than a simple yes or no.

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In this episode:

Are Webinars Actually Dead or Are Coaches Using Them Wrong?
Why Information Alone No Longer Converts Buyers
The Shift From Teaching to Creating Transformation
How to Build Webinar Experiences That Generate Sales Calls
The Simple Exercise to Discover What Your Webinar Should Teach
Finding Your Unique Framework and Market Differentiator
Why Your First Webinar Probably Won’t Make Sales (And That’s Okay)
Why Most Buyers Need Multiple Touchpoints Before They Purchase
The Secret to Creating Webinars That Aren’t Boring

About Aandra:

Aandra Bohlen, founder of Experiential Selling, where she helps business owners spot where they’re losing buyers and fix it so saying yes becomes the natural next step.

What makes her work unique is that she looks at everything from the buyer’s seat. That’s how she can quickly see where people start to drift, get confused, or hesitate, and design a conversion experience that drives more consistent revenue.