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How to Launch a Group Program, Grow Your Email List, and Finally Get Out of Your Own Way (HCA Coaching Call)

A lot of coaches hit a point where one-on-one work starts to feel maxed out. The client results are there, the demand is growing, but suddenly the business feels heavy. Too many DMs, too many protocols, too many moving pieces. In this episode, Kendra breaks down what it actually looks like to transition from one-on-one coaching into a scalable group program without sacrificing client experience or burning yourself out in the process.

She dives into the difference between cohort-style launches versus ongoing enrollment models, why community matters so much in women’s health programs, and the systems you need in place before scaling. Kendra also explains why most coaches are trying to grow too early without a real marketing foundation and how building an email list, running webinars, and leveraging paid ads can dramatically simplify client acquisition.

This conversation is also a reminder that scaling isn’t just about strategy. It’s about mindset, boundaries, delegation, and learning how to build a business that actually supports your life instead of consuming it.

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In this coaching call with Marnee, Kendra discusses:

The real reason health coaches plateau even when their offer is working and their close rate is solid
The three things Kendra has seen separate coaches who make it from the ones who don’t
Why persistence beats strategy every single time and what that actually looks like in practice
What to do when self doubt, rejection, and a bad week on social media make you want to quit
The mindset shift that turns a struggling health coaching business into a sustainable one

Marnee Dejong

Marnee DeJong is a certified health coach and former drug and alcohol counselor with a passion for helping women over 40 navigate the hormone chaos of perimenopause. Drawing on nearly a decade of one-on-one counseling experience, Marnee brings a deeply personal and supportive approach to her coaching, helping women in this season of life reclaim their energy, boost their metabolism, and feel like themselves again. She is the creator of a signature four-month hormone and perimenopause program designed to guide women through real, lasting change with the kind of high-touch support that actually moves the needle.