Linkedin isn’t just for finding a job and post your resume. As Scott Aaron shares in our newest episode of the 360 Health Biz Podcast, Linkedin is a place to build human connection. Whaaat? How can you build human connection over the computer?
As we have shouted from the rooftops in many episodes – you have to engage with people on any of the platforms you are using. You can’t expect to post an Instagram picture and get clients. You can’t write one article and expect to make 6 figures from it. The same goes from Linkedin – if you know how to use it (which Scott provides some key tips in this episode on how to do that) you can build a network of your ideal client and grow your network of badass health coaches.
If you’re intimiated by Linkedin, like Christine was (before this episode!) - fear not. Scott has some simple yet impact tips to create an amazing profile and connect with likeminded folks. In this episode we discuss:
- 3 things every health coach needs to do in their business (and how Linkedin helps with that)
- Linkedin content and the magic formula (hello Linkedin video!)
- 4 key tips to succeeding on LinkedIn
- statistics on Linkedin in comparison to Facebook & Instagram
- the dreadful Linkedin automated message & how to make it more authentic
As a best selling author and speaker, Scott is passionate about helping fellow entrepreneurs achieve success while building their own network organically and without complicated and costly marketing tactics. His program has helped thousands of entrepreneurs and individuals experience explosive growth following his program Linkedin Accelerator. People-focused and result driven, Scott's strategic approach to teaching others how to create wealth online and organic traffic is the game changer when it comes to competing in a saturated digital world.
Connect with Scott Aaron:
Get Scott’s freebie, How to Optimize Your Linkedin Profile: https://networkacademy.kartra.com/page/OptimizeLinkedin
Connect with us on social:
Christine H.: Hello, ladies and gentlemen, and welcome to this brand new episode of the 360 Health Biz Podcast. We are so excited to be talking to you, and today, there's three of us. So, we have the as always adorable, super sexy and fun, and super smart, Kendra Perry, who's here like whoa! Check out YouTube, it was her winning pose, for the win.
Christine H.: Then we have an amazing guest today who is going to talk about a topic that I'm just nuts about. So we're going to talk more about that in a second. Suspense, if you're on watching video, which you should because we have [inaudible 00:00:37]. And then you've got humble me, myself, Christine Hansen, and we are going to really blow your mind this week as we always do.
Christine H.: But before we're going to start off, we want to say a super, super huge thank you, because we've got a review and you know when that happens, our aura lights up with love and fabulous glowness. So, Kendra, what have we been told this week and this is like just a massage for my soul really. So-
Kendra Perry: Yeah, this is a massage for my ego for sure. So we have a five-star review from Chasing Vitality from the UK. So thank you to all our international listeners. The title is Great Business Podcast. "Love these two, down to earth, actionable great content. Thank you so much for sharing your knowledge. It's helping me loads."
Kendra Perry: So we're so glad it is helping you Chasing Vitality. And now, we give you a virtual hug for the five-star review.
Christine H.: Kendra is a huge hugger. I'm like, "Yay, this is great!"
Kendra Perry: I know. I hug everyone.
Christine H.: I know. And I was just like, "Whoa!" Maybe that's my European thing. I don't know.
Kendra Perry: Maybe.
Christine H.: But anyway, let me introduce our guest today, and you should switch on your audio. We don't have a lot of men on our podcast so please do tune in.
Kendra Perry: It's exciting.
Christine H.: Very exciting. So as a best-selling author and speaker, Scott is passionate about how big fellow entrepreneurs achieve success, which we always like obviously. Why building their own network organically ... Oh, like that. Does that mean free? We have to check out, and without complicated and costly marketing tactics. I do like the sound of that too.
Christine H.: His program has helped thousands of entrepreneurs and individual experienced explosive growth following his program LinkedIn Accelerator. I have to say I'm getting a bit turn on with this. People-focused and result-driven, Scott's strategic approach to teaching others how to create wealth online and organic traffic is the game changer when it comes to competing in this saturated digital world.
Christine H.: Whoa, promising much? Okay. We're going to milk you like there's no tomorrow. All right, so Kendra and I are both like linked in with one of the topics that we really want you to talk about, so Kendra has her own YouTube and Instagram with knowledge and I dab a little bit in everything. I did really dived into LinkedIn a year ago, and I have to say that it was very lucrative in terms of being very focused knowing what you want and I have to say maybe the most surprising aspect for me that was people are actually friendly.
Christine H.: I don't know, I was so intimidated by LinkedIn. For me, LinkedIn was just kind of a room of suits and assholes really that I didn't really want to have anything to do with, and getting to know the people and just diving in there a little bit, people were really, really open and friendly and helpful and yeah, I also find it's a little bit clicky.
Christine H.: So there's lots of things that I want to dive into, but Scott, first of all, tell us a little bit how you actually got into this social media platform. Was it by accident? Was it very strategic? Tell us a little bit about this.
Scott Aaron: So, it was ... Well, first of all, thank you guys for having me on here. It's an honor and a pleasure. So going back to what you said earlier, yes, you can milk me for whatever you want and we can go as deep as you need to.
Christine H.: Let's not take this out of context, people.
Scott Aaron: Yes, I might. I was doing a keynote a couple of weeks ago, and I said something along the lines of that. Someone said, that's what she said. And I completely set myself up for that. Anyway, enough with the Michael Scott quotes. So everything that has happened with my speaking, with my best-selling book and everything with LinkedIn was completely by accident, but obviously on purpose.
Scott Aaron: So before we kind of dive into that, people need to know exactly how I got to where I am today and it actually transpired from something that happened to me 22 years ago. And I talked about these brain tattoo moments that we have in our life and I'm going to give you the very short version of this because I do 60-minute keynotes on just my story.
Scott Aaron: But basically, the long and the short of it is when I was 18 years old, I'm a fourth generation entrepreneur. My father owned a couple of businesses and he had left his one business to work for someone else and that ended up being one of the worst decisions that he ever made because he got actually caught up in a $9.5 million dollar insurance fraud case which landed him in federal prison for two and a half years.
Scott Aaron: And this was my introduction to entrepreneurship because in the process of him getting sentenced and going away to prison, he had bought a failing fitness club in downtown Philadelphia that was turned over to me when I was 19. So I was-
Kendra Perry: Great gift.
Scott Aaron: Yes, here. Here it is. So that was my introduction into entrepreneurship but I was always a people person and this is back in 1998 before really the internet was what it is today. There was no social media so everything was grass-roots connecting with other people. And I became a certified sports nutritionist, personal trainer, group fitness instructor.
Scott Aaron: So everything that I did in the fitness industry was revolved around helping people and getting people results. So the one gym turned into two gyms when my father came back and we ended up selling both of them in 2003 for a million dollars. So I became a millionaire at 24. In 2004, we opened up our third and final gym which ended up getting put into my name because my parents' credit was bottomed out, so everything had to get financed by me, which I didn't really know what that meant at 25 years old.
Scott Aaron: But two and a half years later, in around 2007, 2008, I found myself in $1.5 million of liability debt. So I had another hole to crawl out of. I grew a very successful personal training practice and then between 2008 and 2014, I was married and divorced twice. And so that was a big change for me because I really had to learn emotional maturity, but I was beating myself up a lot. But it also left me with one of the greatest gifts which is my now seven-year-old beautiful little boy Taylor. So becoming a dad was one of the greatest accomplishments that I've ever accomplished.
Scott Aaron: In 2013, a year before my second divorce, I found network marketing and I'm sure some of the listeners on here know about it. And I've always been psychologically unemployable from day one so I never had [crosstalk 00:07:49] I've never worked for anyone. So I didn't think this was a pyramid or a Ponzi but I'm always networking. I'm always making recommendations. I was sending people to vitamin shop and GNC and all of these places and I said, "Fuck this." I'm like, "Instead of sending them there, I could be the one supplying them what they need."
Scott Aaron: So I grew this business within two years to match my income as a personal trainer. And after I exited my second marriage, I had to reinvent myself again but in 2015, I made a pivot. I basically found out two things. Number one, I found out through selling a property that I owned in downtown Philadelphia that my house that I sold was being used as collateral for the gym's equipment.
Scott Aaron: So when I went to go sell the property, there was about $35,000 worth of equity. Instead of getting 35K, I got $837 because the balance of the lease would take off by my house. So then I had to have a conversation with my father. I sat him in my office and I said, "Listen, this partnership is not working anymore. I'm going to be taking over this gym myself. You're going to have to go find somewhere else to train," and I can tell you that that was probably the best decision for both of us. And if he was on here with me, he would say the same thing because it allowed us to get back to father and son again.
Scott Aaron: We were never meant to be business partners. We were always meant to be father and son. He's an amazing father, an amazing grandfather and me going on this road myself was the best decision. There was one last thing that happened and it kind of curtailed into LinkedIn. So I was looking through some paperwork because now I was suspicious, and I found one document that changed everything. And this was the document for the lease of my gym.
Scott Aaron: And it said, "Guarantor," and it had my signature above it. And for those that don't know what that means, if you're the guarantor of the lease and that business goes under, if you violate the lease, any money that is owed was going to get turned over to me personally, which at that point was around $450,000. And I was at my wit's end. That was kind of like the cherry on top.
Scott Aaron: So, around the same time, I saw social media changed. I saw Facebook and Instagram going down these rabbit holes and people now had to pay a shit ton of money for Facebook ads. All I saw was sports bras and yoga pants on Instagram. Everybody was just selling their stuff and their bodies and pretty selfies and all of these stuff that I'm like, "This is removing me from my core foundation which is connecting with human beings."
Scott Aaron: So I jumped on to LinkedIn, had no clue how to use it. I had a profile but that was about it, but I remember something that my first mentor said to me. And she said to me, she goes, "You have to wake up each day, look yourself in the mirror and you need to ask yourself, how am I going to connect with me today?"
Scott Aaron: And it clicked. And I said, "That's it. If I'm going to be on a business platform, I need to look for the business mirror image of myself," which at that time was a personal trainer, sports nutritionist and gym owner. So I started building this network of people that were just like me and I started setting up phone call after phone call and I was closing people into my businesses and I was making money. And I said, "Shit, I think I had something here."
Scott Aaron: So I reached out to a friend of mine who was also an entrepreneur and I said, "Joey, listen. You got to get on LinkedIn." And I said, "Here, I want you to do these few things," that I knew at that time because it was still new to me four years ago, and I said, "Text me in a week and let me know what happens." A week later, he texted me. He said, "Call me." I did, I said, "What's up?" And he goes, "Dude, whatever you're doing, it really works." He goes, "I have 14 appointments booked this week."
Scott Aaron: And the cure all to feeling stuck is being in action and for any entrepreneur, any business owner, if there's nothing written down in your appointment book, it's the scariest place that you can be and most people that I was speaking to didn't have enough people talking to.
Scott Aaron: So anyway, I went on a podcast about four years ago, and it was a live dial podcast. So it was a live show where people could call in but it was also recorded. And I was going over the statistics of LinkedIn. I always tell people facts are friendly. It was what my mom says to me until to this day. And I was just reporting the facts.
Christine H.: I'm a huge denial person, so but yeah like [inaudible 00:12:27].
Scott Aaron: That's okay. I hopped off this call. I hopped onto Facebook, and I had nine inboxes from people wanting to hire me. For what I didn't know, I didn't have anything that they could pay for. But they wanted to learn how to use LinkedIn, so I got into action. I created some videos, created a website and I started my coaching practice on what worked for me now teaching others.
Scott Aaron: So at the same time, I was sitting in my attorney's office and I was going over what I needed to do at this gym because I was losing about $3,000 a month. I had now a coaching practice that was on the rise. I had the successful network marketing business. I was just at my wit's end and I had this monkey sitting on my back and it was this gym. It was my father's dream, not mine.
Scott Aaron: So I was sitting with him and he said, "Listen, you got two choices. You can continue to have your two businesses, fund your business that is failing or you can file for personal bankruptcy." And I was like, "Okay." And I remember sitting there and I remember thinking to myself, I wasn't feeling and thinking my life is over. I was thinking, "Holy shit, my life is about to begin. This is my opportunity to wipe the slate clean and really start doing what I wanted to do."
Scott Aaron: So he said, "On a scale of 1 to 10, 10 being slam dunk, you got to do this. 0 being do not do this, keep going." He goes, "You're a 9.5." So on July 1st of 2016 just about three and a half years ago, I filed for personal bankruptcy. On July 31st, I closed my gym. I wrote a handwritten letter to my members, stuck it on the door, turned off the lights, locked the door and I never came back."
Scott Aaron: So on August 1st of 2016, I shared with people that that is when I was truly reborn and I'm living life on my own terms now and my life has never been the same. And it's because I never thought that it was going to be easy because those that take the easy road live a hard life but those that take the hard road will live an easy life.
Scott Aaron: And I remember someone asking me, they said, "What is your super power?" And I said, "It's resiliency." No matter what shit has been thrown my way, I have always figured out a way, not around it, through it so I can learn from that and become even better on the other side. And what I realized with LinkedIn, it was the perfect place for me because I'm all about human connection. I'm all about connecting with other people because I don't care what opt-ins you have. I don't care what lead magnets or funnels that you have or email sequence. Here's the deal.
Scott Aaron: There's one aspect of life and business that you can't automate and that's human connection, and that's what I'm best at. So if you're looking to connect with people and sell them, you have to build that know, like and trust factor first before you even get the right to try to offer someone a product or a service that you have for them. And that's what I'm best at and that's what I teach now building that network, building that relationship and that trust and the connection between two people where you can solve a problem or a need that they are in need or wanting.
Scott Aaron: And it's a very simple system. It's the best platform honestly. If people are still blind to it, if you are still trying to convince yourself that Facebook and Instagram are going to turn back the hands of time and work like the way that they did in 2013 to 2015, you're taking crazy pills. It's time to get with the times, not reinvent yourself but add something to your arsenal of information and tools.
Scott Aaron: You have to be a general contractor of social media. You have to have multiple tools in your tool belt and if LinkedIn is not one of them, you are leaving hundreds of thousands of dollars on the table that you could be collecting.
Kendra Perry: Oh, my good. I love this so much, because you're like preaching to the choir. I mean I talked about this all the time. I think like it's this connection. People are like, "Well, I need to run ads to my course." And I'm like, "Well, that's not going to sell. People need to get to know you first." I mean, I talked about this so much and I love that this conversation is going here because I didn't expect it.
Kendra Perry: I mean, it's true. Facebook is barely a platform you can connect with people on unless you're doing groups. Instagram, you can still do it on it, but you need to be doing stories. You need to be doing lives. You need to be connecting that way, but I haven't really thought about LinkedIn as a connection platform although I actually do use it to connect. So can you tell us a little bit more about like why, like convince health coaches because our audience, they're solopreneurs, they're health coaches, why should they get on LinkedIn?
Christine H.: Especially I think because it's so intimidating, I guess.
Kendra Perry: It is intimidating.
Christine H.: Because I think a lot of people ... It's not actually once you're there. But I think a lot of people perceived it as a corporate platform, and it's the way it markets itself.
Scott Aaron: Let me say this. It's only intimidating because you don't know how to use it.
Kendra Perry: I agree. I totally agree.
Scott Aaron: So, Christine, you can ask anyone, Facebook was intimidating to all of us when we first started using it. Instagram was intimidating to all of us when we first started using it but I tell people all the time what was once uncomfortable becomes comfortable when you start utilizing it.
Scott Aaron: So it's only an unknown and it's only uncomfortable for people that just aren't taking the time to get to know it. Now, Kendra, back to your original question, I don't try to convince anyone. So I don't convince anyone they should use LinkedIn. I know they should be using LinkedIn. So this is the know, it's not the convince and here's why.
Scott Aaron: There's three things that every single coach, I don't care if you're a health coach, a business coach, whatever it is. There are three things that you need to look at. Number one, demographics. You need to know where your people are hanging out, the age of the people that you're looking to connect with. Number two, the size of the networking that you can grow. Gary Vaynerchuk says it best. He says, "Your network is a direct correlation to your net worth."
Kendra Perry: I love it.
Scott Aaron: So if you have a small network, you have small net worth. If you have a large network, you have a large net worth. And number three is the money mindset of the people that are hanging on that platform. People with broke thoughts will not invest in something that you offer.
Scott Aaron: So when you combine those three aspects and you look at the demographics of Instagram and Facebook which are the same because Zuckerberg owns them both and you look at the demographics of LinkedIn which is owned by Microsoft, which is a technology and cybersecurity company, it's clear as day.
Scott Aaron: So the most recent statistics have showed that the average age combined with Facebook and Instagram is 18 to 29 years old. So it's more of the millennials. LinkedIn is 30 to 55 years old. So depending upon where your target market is, if it's busy moms, corporate people, wherever it is, you're going to know where they're hanging out now.
Scott Aaron: Now the size of the network is really key. Facebook you're only allowed 5,000 "friends" and basically the follow feature kicks in or you start a business page and basically you're paying for people I don't believe paying for friends or paying for anything. I don't pay for connection. People are out there. You should connect with them on an organic basis.
Scott Aaron: Instagram, even though you can grow a ridiculous network has the highest rate of fake accounts to real accounts across social media. Actually, there was a recent study that was done that Instagram is closing close to 2 million accounts every 30 days that are fake accounts. So that's also something that people need to know. On LinkedIn, you're allowed 30,000 organic, unpaid, free connections.
Scott Aaron: In three and a half years, I grew my network from 500 to nearly 27,000 in three and a half years organically. So when you have the ability to curate and create a network that is the mirror image of you, the ideal customer, the ideal client, the ideal avatar, you don't have to sell to them because now you're building relationship and rapport with people that you have commonalities with, so natural progression is the know, like and trust factor takes place. You'll be closing more sales.
Scott Aaron: But also, it's money mindset. The average income of those that spend time on Facebook and Instagram is $30,000 a year or less, which means they're just getting by. The average income of someone on LinkedIn is $100,000 a year or more. So that's also something very, very important to take into consideration, three and a half times more. But here's the other thing, I have a global coaching practice. I have clients in over 12 countries, but I wasn't able to grow my coaching practice to where it is now if it wasn't for LinkedIn because it's the only social media platform that you can search and connect for your ideal customer or client by city, by state, by country, by province.
Scott Aaron: Anywhere in the world, if there's something that's ideal for you. You go into the search bar and you can search and connect with those individuals. So when I talk about a game-changing platform that you don't have to spend any dollar off, I don't pay for premium. I don't pay for sales navigator. I don't pay for recruiter. I don't pay for human connection. I create human connection and that's what everyone can be doing on LinkedIn.
Kendra Perry: Very cool. And so I love that. You've definitely given me a few things to think about. And I'm just wondering if we can go back to kind of the basics here's for those of our listeners who are totally unfamiliar with LinkedIn or what that actually looks like, what types of content are people posting there, is there a fee, like is there direct messaging, can you go live. Can you tell us a little bit more about that?
Scott Aaron: I'll handle those one at a time because I have an answer for all of those. And I-
Kendra Perry: I expected that.
Scott Aaron: And I like questions because questions lead to answers and that's something big on LinkedIn. You always, no matter what you're doing on there. So to work backwards as far as your content question, LinkedIn Live is in the beta test phase right now. You can apply to be on it. I filled out an application already, so I'm on the wait list. And basically, they're allowing certain people to beta test it, so it hasn't gone global yet.
Scott Aaron: Now, there is LinkedIn video. You can record yourself on a Zoom, upload a video to the platform up to 10 minutes long. Or you can just use the mobile device. I always do. The great thing about LinkedIn is that there is a repurposing factor. So basically, I use my phone to record my LinkedIn videos, which automatically saves to my camera roll, which I then have that video message, which I can upload onto my IGTV or I can also upload onto my regular Instagram feed as a video, which is great because now I'm working smarter, not harder.
Scott Aaron: The idea with LinkedIn is to produce one piece of content a day. There is no story feature. You don't have to post 18,000 times a day like Facebook. It's one piece of content a day and it comes in three forms, either a post, a video or an article. And all can be done from the PC. Posts and videos are also accessible from the mobile device. You cannot do articles from the mobile device but the content that people are looking for on LinkedIn right now are how-to's, tips, motivation and inspiration. No selling, no offering, no product pictures or before and after's or whatever shit you're selling. You have to sell less and you have to connect more.
Scott Aaron: Now, the magic formula for a good piece of content on LinkedIn, three things. Number one, four to six lines of your own content that relate to what you're either speaking on in a video or posting about in a quote title. Number two is hashtags. Much like Instagram, LinkedIn now has a hashtag feature that people can follow hashtags and you are actually notified if you get enough engagement, you will have a trending hashtag on LinkedIn. I have a trending post at least once a week at this point and that allows people to find you easier much like you would use on Instagram.
Scott Aaron: And the third part is a call to action. So you want to hear from your audience. You don't just want to just put some shit out there and say, "I hope they engage." Ask them to engage. What are your thoughts on this video? What are your thoughts on this content? What are your thoughts on how fear paralyzes you? Leave your comment below. So, engage with them. You want to hear from them. You want to provide information, get feedback. Use that feedback for more content to come later. So, one piece of content, that's the basic thing.
Scott Aaron: Now, as far as LinkedIn goes, there's four key aspects to it. Number one is your profile. So, Microsoft embedded search engine optimization on your profile. If you want to become more visible, you have to have your profile filled out from top to bottom. If someone wants to go to my website, this is not a plug, scottaaron.net, I had a free infographic tab that you can click on and basically, it shows you the layout of how to optimize your profile so you are more seen and I've had clients actually change their profile and people now use this search engine on LinkedIn like they would Google or like they would Yahoo. They're searching for business coaches.
Scott Aaron: So if you don't have business coach listed on your profile, how the hell were people supposed to find you? So number one is making sure that your profile is filled out from top to bottom.
Scott Aaron: Number two is actually searching and connecting for your avatar. So you need to define who that person is. What industry are they a part of? What is their job title? How much money do they make? What is their profession? So searching and connecting for those individuals.
Scott Aaron: Now, to go a little bit deeper with that when you send connections to LinkedIn, LinkedIn will ask you, "Do you want to send a note? People are more likely to accept if you add a note to this connection." It's bullshit. There was a third party that did a study and they sent a hundred connections with a message and without. The connection rate was exactly the same. Work smarter, not harder to send the connections.
Scott Aaron: Now, the third piece is messaging. And this is where people get really lost. I mean, Christine, you said you spent some time on there. Kendra, I don't know if you have yet but if you start, people send you these shitty, wonkolog messages-
Kendra Perry: Oh, I've got them.
Scott Aaron: Literally, I showed my fiancé the other day. I said, "Nancy, you got to look at this message." And I was scrolling and it literally took me three minutes to scroll through the whole message. This guy sent me 17 paragraphs of verbal vomit that I was not going to read.
Kendra Perry: I've got very interesting marriage proposals. I could be a princess in Saudi Arabia by now.
Scott Aaron: Listen, everything is possible. You never know. I break it down like this. There's three key formulas to a very, very good messaging. It's all about genuine authenticity and not selling. So number one, state the person's name. "Hey, Kendra, great to connect with you." That's it, that's number one.
Scott Aaron: Number two, in the body of the message, state why you're connecting with them without asking for shit, without trying to sell them anything. "I saw that we have a shared background in health and wellness, would love to hear more about it and share a little bit about what I do." There's your body.
Scott Aaron: Then you finish with a CTA, a call to action. So I'm all about call to actions because questions lead to answers. You have to A-S-K to G-E-T. You have to ask to get. So, I would then say, "Do you have any time this week or next week to hop on a call to learn how we can best support each other here on LinkedIn?" State their name, reason for reaching out and then a call to action.
Scott Aaron: And then fourth aspect is just what I went over, content. When you curate the right network, so if you know who your target market is, you start connecting with those individuals and then you start posting on a consistent basis once a day the three ways that I already mentioned, now, you're speaking directly to that network. It is waiting for your content and they are just gobbling it up.
Scott Aaron: So everything that I put out on LinkedIn is speaking to the end user in mind. The mistake that a lot of people make is they post shit that they want to post. But when you start thinking about what does my end user want to know. If I was my end user, what would I respond to most? What would I engage with? What would I would want to give feedback on?
Scott Aaron: So if you post with the end user in mind, you will have the greatest amount of organic engagement you could ever imagine and right now, as you guys are listening to this podcast or watching this podcast, LinkedIn is going through a Facebook 2012 moment. Right now, engagement has never been higher and organic reach is the highest on any social media platform that is out there today. And if you follow those four core principles without doing anything with me, you will start to see results.
Kendra Perry: All right, we need to get the podcast on LinkedIn, Christine.
Christine H.: Yeah. I also want to say it's all true but don't underestimate the work though because I find just posting is not enough and that's something where I lost track at some point. You have to engage with people too, like it's really ... I find people are very open to help. It's very easy to ask for help and I had super success in speaking and getting speaking gigs and all kinds of connection really quick. People don't bullshit around. They don't have time, it's like [inaudible 00:31:50].
Christine H.: But I also find that you can easily get lost because there's also lot of "you need to connect with these people", "you have to show that you engage" and all that types. So calculate that in because it's really ... Yes, you can take but it's really also that giving thing. And that's where I go a little bit, not pissed off, but it's just like a lost attention because I found at the time and I think it has changed again. That was a year ago. You had all these pods going nuts.
Christine H.: And I think LinkedIn has cracked down on them when they realized it but you have basically people in a group conversation and they weren't giving the links and you have to go to their links and share and like and comment so that engagement would go up even if a lot of it was crap. I didn't even want to engage with it. So that was something that just I didn't want to do.
Christine H.: And then the other thing is that I really found that it's a little bit like high school after all. You have a couple of really huge badass influences, maybe the one kind of wants to be their friend in a way. So for me, it was really unsexy at some point where I was like, I know that it works and I know that if I have the goal, I know how to get there, not like just too directly.
Christine H.: But at the same time, it was exhausting to me at some point and so I just like, "I'm still on there. I'm posting regular content, videos with caps. You should always add caps because people don't watch it with sound because they are not supposed to when they are in the office or wherever, so always add caps.
Christine H.: But that was going on like a year ago. So honestly, I just dropped the ball. I know I just like I still post on there and I'm still on there, have a couple of really good connections there. But I'm wondering on what your thought of them is, because I know for a long time it was like, okay, per day you post content. You have to comment on, five. You have to like on four, blah-blah-blah-blah-blah. And I was just like, "I don't have time for this," but at the same time, it's well spent. It's definitely better spent than on other platforms. But give me a little bit of your intake on how things have evolved maybe since then.
Scott Aaron: I mean the pods are on every single social media platform. I think that's bullshit. I think that's forced engagement. I don't believe in forced engagement. I believe in organic engagement. And I will like and comment on someone else's stuff if I like it. I'm not going to do things because I have to. I'm going to engage with someone's content because I'm like, "Shit, that's a really good post." And I'll write great posts.
Scott Aaron: So, everything I do is organic. There's two things that I want to say. Number one, and Christine, are you in the UK?
Christine H.: No, I'm in Luxembourg, Europe.
Scott Aaron: Okay. So, Kendra may understand this but I'll explain it again. You have to treat LinkedIn like a 401(k). So, here in the States, a 401(k) is a retirement fund or an IRA. So, it's a retirement vehicle. What most people get lost in is having LinkedIn like a lottery ticket. I tell people if you want to do something easy, go down to the local gas station or minimart and get a lottery scratch-off ticket because you have a better shot that way.
Scott Aaron: LinkedIn is a retirement vehicle. It's compounded interest over time. You have to make daily deposits to create a compounded interest of income that eventually after enough time goes on that you create the wealth that you truly deserve. It's about doing things without expecting anything in return, leaving people better but being uber-consistent because consistency creates the compounded effect that creates everything that you want in your life. That's number one.
Scott Aaron: Number two, if there's two books that I can recommend every single human being on this planet to read, number one is a book called Go for No. it's a book by Andrea Waltz and Richard Fenton. Andrea has become a friend of mine. I read this book four years ago and it blew my mind. And the basic principle of the book is yes is the destination but no is how you get there and that's all I'm going to say about it. I can do a whole podcast just on that book. It's 70 pages. It will change your life.
Scott Aaron: Number two is the foundational money mindset book, the first money mindset book ever written in 1910 and it's called The Science of Getting Rich. This book was written in 1910 by Wallace D. Wattles. And this book spurred all the other books that you guys are reading: You're a Badass at Making Money, Rich Dad, Poor Dad, The Secret, The Strangest Secret, Think and Grow Rich.
Scott Aaron: Every single one of those money mindset books is off of the teachings of The Science of Getting Rich and it teaches you this: When you live in a world of collaboration and creation and instead of a world of competition and comparison, you can create anything you want in life.
Scott Aaron: And if you harness those two principles and you harness the fact that this is a retirement vehicle, this is compounded interest, it's making those daily, weekly, monthly, yearly deposits and not getting attached to the outcome, doing things without an expectation or results, you will create and live the best life possible.
Christine H.: Okay. Kendra and I were just like, "Sure."
Kendra Perry: Like, "Oh, yes."
Christine H.: Very, very true. All right, so I think this has been really good in terms of we know why LinkedIn has to be on your list no matter what kind of business you have. We talked about the content. We talked about how to approach people. We talked about engagement. So, as I saw it in your bio, you are actually teaching this in more detail to your clients. So walk us quickly through how people can get in touch with you, why they should get in touch with you so that when they are like, "Okay, I really need to get my shit together and this needs to be in my arsenal," how do they do that?
Scott Aaron: Great question and thank you for the opportunity to share this. There's no have-to's but if people are unhappy with the amount of conversations they're not having, and if you don't have enough ... I don't care what kind of coaching practice you have whether it's wellness or business, leads are your lifeline. People are your lifeline. So if you're going to depend on the market that you have now and you're going to depend on your friends and family to grow your business, you're just wrong.
Scott Aaron: And the fact is, is that if you're not consistently growing your network organically, you're not going to have a business in two to three years and I said this on one of my podcast episode. It's called network marketing made simple. If people go all in on Facebook and Instagram and you don't utilize other resources not just an email list or LinkedIn. Instagram and Facebook will eventually bankrupt your business because it's not going to produce the amount of connections required and conversations required to succeed.
Scott Aaron: So people can go to my website, www.scottaaron.net. That's where you can order my bestselling book, the LinkedIn book for network marketing. You can also listen to my podcast, Network Marketing Made Simple. Or you can connect with me on LinkedIn, it's scottaaron. Instagram, it's @scottaaronlinkedin. And on Facebook, it's also Scott Aaron. I do Facebook Lives two to three times a week. I do three trainings on all social media because I believe you have to give before you can get. It's just the law of reciprocation.
Scott Aaron: I try to give as much as I can for free before even people walk through the door to want to do more with me. So I have a ton of free resources, the infographic, everything else, my podcast. Just digest it all. You're going to resonate with something.
Christine H.: Perfect.
Kendra Perry: I love that. It's such a powerful message that goes beyond just LinkedIn. And I feel like I'm like beating a dead horse with this message because I've talked to a lot of health coaches the past couple of weeks because we're launching a year-long business coaching program. And it's just crazy like what these people have been told to do. They've spent like six months building out a course and their strategy is to run Facebook ads to it but they don't have a social media following.
Scott Aaron: [crosstalk 00:44:42] Who are you selling?
Kendra Perry: Like it hurts me.
Scott Aaron: People pay all this shit and then they have no one to sell it to. I had friends of mine that were building ... They were doing a launch for a big online mastermind and I'm like, "How did things go?" And they're like, "No one bought." You have to have-
Christine H.: We've all been there but it's painful because these are people who've been in business for a couple of years and it's exactly the scenario that you said before. People are unhappy about the nonexistent amount of leads that you're having because they've been working their asses off. They've been reinvesting. They are believing. They are doing gratitude work, whatever, polishing their crystals which I do too. I love this. But at the same time, it's like why is it not working and it's because there's essence that's just missing. It's just like-
Kendra Perry: It's inauthentic or people, they're not connecting. They're knocking themselves.
Christine H.: It's outdated. It's not working.
Kendra Perry: It's crazy.
Scott Aaron: They're selling too much and they're connecting too little. And when you change nothing, nothing changes. It's plain and simple. You guys know what the definition of insanity is, which is doing the same thing each and every day expecting something different to happen. If you're not going to change something, you can't expect anything to change in your life.
Kendra Perry: Yeah. I mean I've built my whole business on connection and like I don't have a big following but it doesn't matter because the people who invest in you, they actually align with your message. They align with your mission and they will buy everything that you put out there. I've had people moved who were in my health coaching membership when I was doing health coaching. Now they did my course. They're in my membership and they wanted to do business coaching with me and now they're in our mastermind. They're just like, "What are you selling? I want it," like they don't even care.
Christine H.: Yeah, it's very true.
Scott Aaron: It's the know, like and trust. When people know you, they like you and they trust you and they will buy anything that you put out there because they've already seen the result from something before. You have to take the time to really nurture those relationships. Make them very meaningful because here's the other thing, people don't realize this why connection is so important because those raving fans, those raving customers, those raving clients, do you know whose name is going to come first out of that person's mouth? Your words.
Scott Aaron: You have these people organically telling other people about you. I can't tell you how many people reached out to me because of the lives that I have impacted with my coaching. So now, I have people coming to me saying, "I want to work with you. A friend of so and so told me to reach out to you. I want the results that they had." So now, you've built that trust and rapport with those people, they're going to start doing the work for you because they want to, because you've changed their life.
Kendra Perry: Yes, love it, so, so good. Well, thank you so much, Scott. That was a very cool conversation and I actually feel a bit more inspired about LinkedIn. I've been on LinkedIn for a little while. I have a strategy. I tried to reach out via direct message and like have ... I literally just tried to start a conversation.
Kendra Perry: But it's funny, you can sniff out people's intentions from a mile away and when I started conversation with someone, I can instantly tell, "Oh, they're about to try to sell me something," and I fucking hate it. And because I'm on there, I just want to get to know them. I just want to have a conversation, get to know them and see where it goes. But it's like people come on too fast. They come on too strong and there's a lot of spammy people on LinkedIn so it's too bad but don't be a spammer, be a human connection builder.
Scott Aaron: Yes, 100%. Two things that I can leave you with is that your failures always open the doors to your successes. The more often you fail, the more often you're going to learn how to succeed, so you have to have that very high failure rate to get the high success rate. And the last thing is that there's millions of ways of how to succeed and there's only one way to fail and that's to quit.
Scott Aaron: So for anyone that's listening to this and you're thinking of quitting, basically, that's the only way you're going to fail. So no matter how hard it gets, no matter how many ups and downs, bumps in the roads, potholes, speed bumps that you have to go over, as long as you grow through it and learn from it, you will eventually succeed. It's just when the time is right for you.
Kendra Perry: Love it. It touches my soul.
Christine H.: All right, party people. Well, we're always so happy that you tuned in. and if you learned something from this and I'm pretty sure you did, then please go over to iTunes and leave us a five-star review, showing us lots of love, we would adore it. And Scott would adore it. He would be really happy too.
Christine H.: And don't forget to check out whatever is happening in our news, so we're launching our mastermind at this time when you're listening to this live. But even if it's later, to keep in touch with us, we always have goodness coming your way. And I think that's it for this week, so we'll talk to you next week with a Biz Bomb episode. Bye.