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Multiple Income Streams // Ideas for Health Coaches



As a business owner, it's incredibly important to have multiple sources of income rather just relying on a single source of income. You're going to feel so much more comfortable if you have multiple income streams that are going to pick up the slack when other streams slow down. And in this video, I'm going to share with you all eight of my sources of income so that you maybe get a little bit of inspiration or see what's possible when it comes to making other sources of income.

My first source of income, and probably one of my primary sources of income up until about a year ago, was one-on-one coaching. That's going to change a lot in 2020 because I actually stopped taking one-on-one clients, but this is basically me exchanging my consulting services, my advice with health coaches who are looking to grow their business. Now, something I've learned is my zone of genius isn't really one-on-one coaching. I do think I'm good at it. But me personally, I prefer to put my energy into other things, like courses and group programs. So in 2020, this is probably going to become significantly less of my income streams. But currently, beginning of 2020, it still is one of my primary sources of income.

Number two is my HTMA Expert course. This is my course for health professionals, health coaches, fitness pros, health practitioners who want to learn hair tissue mineral analysis. This is one of my biggest moneymakers and in 2020 I expect it to be one of my primary streams of income as well. I teach this course live so I'm showing up weekly for live Q&As for the six weeks that we actually run the course. If you are interested in being a part of the HTMA Expert course, which launches January 28th, click here.

My third source of income is my monthly membership program. After health coaches or practitioners have completed the HTMA Expert course, they usually want to access my support. They still want to have help with their case studies and implementing what they learned in the course. So, I have HTMA Masters membership, which is for graduates of my course only. But basically, within that group we do review calls. We help them with their case studies. We make sure all their questions are answered in regards to hair tissue mineral analysis. We also dig into some of the other functional tests, like the organic acids, GI-MAP, and DUTCH test.

My next source of income is my 360 Mastermind. In November 2019, me and my business bestie, Christine Hansen, launched our yearlong mastermind program for health coaches. This was a really big source of my income at the end of 2019, and it's going to be a sort of a minor part of my income going into 2020. Most people paid up front, but some people are on subscription plans, therefore we will still continue to receive those payments on a monthly basis.

My fifth source of income is HTMA test kit orders. We have a program in my company where health coaches can actually order HTMA kits through us instead of the lab. Because depending on what people's health certifications are, they may or may not be able to actually set up a direct account with the lab. So for those people who maybe don't have the credentials that the lab is looking for, we allow them to order HTMA kits through us. We do mark them up slightly because I am basically paying an assistant to manage that program, plus I pay a mail lady to actually ship out those kits for me.

My sixth source of income is supplement commission. Now, I don't do health coaching anymore, but I do have an online dispensary with Fullscript. That means that my past clients have accounts. And any time they order under my account, I get a commission. Now, supplement commission used to be a lot more for me but since I don't really health coach anymore, it's not as much as it used to be.

My seventh source of income is High on Energy commission. Some of you may know I used to run a group membership program called High on Energy. That was where I helped women resolve their chronic fatigue and basically get more energy. When I decided to end that, I didn't really want to just let it go because I'd created such an amazing community of women. So I offered the membership to another practitioner and she runs that program now and rebranded it to a different name, Healing Journey Services. I had her take over the program in exchange for commissions of the sales for the next year.

And then my final stream of income comes from affiliate sales. Affiliates are certain products that I love that I recommend. This is definitely my smallest income source, but I do make some commissions. For example, I recommend the Pure Effect water filter because I think it's so important to be drinking clean water, so that is a product I recommend. I also promote the Joovv LED Red Light, therapy light, because it's amazing for antiaging and skin, and I've found it to be really, really effective for sports injuries. I also recommend the HeartMath device, which is a sort of meditation-like device that I love and has helped me so much in terms of how I deal with stress and how I feel overall about myself. I make a few hundred dollars a month on commissions from those products.

So those are my eight streams of income. And going into 2020, I'm probably going to add a few more courses. My plan in 2020 is to create a whole library of business courses specifically for health coaches and other wellness professionals, spiritual advisors, or anyone who does online coaching.

Remember as a business owner, multiple incomes take away so much of your stress and overwhelming feelings when it comes to money if you set up multiple income streams. And if you don't even know where to start and have yet to determine a niche, I have a workbook just for you, my Money-Making Niche workbook!

Is Hair Mineral Analysis Accurate?


So you may have heard of HTMA hair analysis testing but may have heard mixed reviews on whether HTMA – hair tissue mineral analysis test is accurate or not. I believe that the hair mineral analysis test is the BEST functional nutrition testing out there.

Is hair mineral analysis accurate? Does hair mineral analysis work? YES! HTMA is great for mineral deficiency testing, heavy metal toxicity testing and much more.

Hair Mineral Analysis (HTMA) is my FAVORITE testing for my clients. I have been using HTMA testing for over 3 years and have created successful protocols based on hair mineral analysis results. I believe so much in hair mineral analysis, I even teach a HTMA course to practitioners so that more practitioners know how to use the tests properly.

In this video, I discuss four studies that prove the accuracy of hair mineral analysis testing. This includes selenium testing, hair calcium concentrations and how titanium and aluminum was found in the body due to hip replacement equipment. And how did they determine these minerals and metals were in the body..through hair mineral analysis!

You can find the studies I reference in this episode here:

US Environmental Protection Agency: https://cfpub.epa.gov/si/si_public_record_Report.cfm?Lab=ORD&dirEntryID=45357
Journal of Trace Elements in Medicine and Biology: https://doi.org/10.1016/j.jtemb.2005.07.006
Science of the Total Environment: https://doi.org/10.1016/S0048-9697(00)00433-2
Italian Journal of Orthopaedics and Traumatology: https://europepmc.org/abstract/med/1308878

Interested in learning more about hair mineral analysis testing? Grab my FREE HTMA Interpretation Guide here 

And be sure to watch my other episode about What is Hair Mineral Analysis Testing?


So you're interested in running a hair mineral analysis test with your clients, but everywhere online is telling you that this test is not accurate or not scientifically validated. I'm Kendra from kendraperry.net, and by the end of this video, I'm going to show you how that is 100% not true. For functional health training and online business strategies for health coaches, make sure to subscribe to my channel and hit the bell so that you get notified when I post a new video every Thursday.

Hair mineral analysis is by far one of the most powerful and informative tools that you can use with your clients, but it has a bad reputation. There are a lot of websites on the internet or maybe even your clients are coming to you and saying, "Why are we running this test? It's not accurate." By the end of this video, you will understand why HTMA is accurate and backed by scientific studies so that you can convince your skeptical followers and clients that this is actually a test they should be running.

I have been running HTMA in my health coaching practice for over three years now, I've spent so much time, probably hundreds of hours diving into the research and learning how to properly interpret this test. I love it so much that I teach this to practitioners in my HTMA expert coarse, and all of them would agree that this is a total game changer when it comes to their own health, and the transformation of their clients.

So let's discuss some of the research that actually validates HTMA testing. One of the most important studies on hair mineral analysis was done by the U.S. Environmental Protection Agency in 1979. So this was a review paper, which basically means they looked at all the available research at the time, to come up with a summary in what that research was actually showing overall. So they went through over 400 different studies on hair mineral analysis for metals and minerals, and what they determined was that it was fully accurate, and a very good representation for the monitoring of most toxic metals and minerals.

In 2005 in the Journal of Trace Element Biology, 50 mothers and their newborns were studied for selenium status. And what they found at the end of the study was that there was a positive coloration with selenium levels between umbilical cord fluid, maternal blood, placenta, and the hair levels, the selenium levels in the hair levels of those newborn. And guys, I would love to know, comment below and let me know; Are you using hair tissue mineral analysis in your practice?

The next study I want to discuss was done in year 2000 by the Journal of Science of the Total Environment. So this study was designed to determine whether hair calcium concentration actually predicted mortality from coronary heart disease. This study was done in the U.K. and it was seeking to determine if environmental factors had any influence on hair levels of calcium and calcium metabolism in the body. So hair samples were collected from over 4,000 males in 40 different health districts in the U.K. And what they founds was the people living in the areas that had the hardest water, which just means that they have very high levels of calcium in their water, were also the people who had very high levels of calcium in their hair. So that alone shows that exposure to calcium is reflected in the hair biopsy sample.
The final study I want to discuss was done in 1994 by the Journal of Orthopedics and Traumatology. And in this study 30 patients who had had hip replacement done were studied. And usually with hip replacement, they're using some sort of metal as that hip replacement, previously it was cobalt, but these days it's usually titanium and aluminum, and in this case it was titanium and aluminum that were being used. So the sample size was split into three groups of ten, and one group was monitored after two years, one was studied after four, and one after six. So in every single group, the two year group, the four year group, and the six year group, high levels of titanium and aluminum were actually found in the hair samples, and they were especially high in the group who were looked at after six years.

So guys I'm going to link to the research I discuss in this video at the bottom of this video, and I will link to a page that basically details all the research on hair mineral analysis, there's hundreds of studies. So that you can refer to that and do some of your own research so that you can come to your own conclusion whether hair mineral analysis is actually accurate and scientifically valid.

Guys, and if you are still feeling in the dark as to what hair mineral analysis actually is, and maybe why you should be using it, make sure to watch my video titled, What Is Hair Mineral Analysis Testing. So now that you guys are hopefully a little bit more familiar with some of the research that clinically validates hair mineral analysis testing, make sure to grab my free hair mineral analysis interpretation guide for practitioners by clicking the link below.

And guys, if you like this video, make sure to let me know by liking it. Make sure to subscribe to my channel, and share this video with your fellow health coaches, anyone you think would like this information. And definitely let me know in the comments what you learned and what your biggest take-home from this video was. I would love to know.

What is Hair Mineral Analysis Testing?


The Hair Tissue Mineral Analysis (HTMA) test is my FAVORITE of all functional testing. What is hair mineral analysis testing you ask? It is an affordable functional lab test that provides a non-invasive biopsy of EVERYTHING going on in that body of yours. It can test for thyroid function, adrenal function, inflammation, digestive issues, heavy metal toxicity, and much, much more! HTMA Hair Analysis it THE best functional nutrition testing method - it's affordable, it's accurate and it's my test of choice for all my clients.

Get my FREE HTMA Interpretation Guide: https://go.kendraperry.net/htma-guide

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So maybe you have heard of hair mineral analysis testing and maybe you're feeling just a little bit intrigued, but overall you don't really know what the heck it is. So guys, I am Kendra from Kendraperry.net and in this video I'm going to help clear that up. For functional health training and online business strategies for health coaches, make sure to subscribe to my channel and hit the bell so you can be notified every single Thursday when I post a new video. So hair mineral analysis is the primary test that I use in my practice and it has honestly been the biggest tool for transformation in my clients. But it's not really a mainstream functional test, and for that reason, a lot of health coaches are in the dark as to what it actually is and how it can actually help their clients and their business.

By the end of this video, you will know exactly what hair mineral analysis testing is and why you should be using it in your practice and with your clients. So all of my students in hair mineral analysis would 100% agree that this test has been absolutely paramount in their own health journeys, but also the main thing that has helped with the transformation of their clients and growing their business. So number one, what is HTMA? So HTMA stands for hair tissue mineral analysis and basically it's a noninvasive biopsy of cellular activity in the body. So we are taking about an inch and a half of hair, so about that much from the scalp and we know that the hair is just dead cells so basically we're seeing what's going on with minerals within the cell. Because it takes about three to four months to grow that strand of hair, we actually get that average of what's been going on in the mineral system inside the cell over that longer timeframe.

So number two, what type of information can you actually get from HTMA? So you can actually get a ton of crazy information about a person's unique biochemistry. So I can tell about fibroid health, adrenal health, blood sugar regulation, inflammation, the status of the nervous system, immune system activity. I can see search for cellular dehydration. I can tell about stomach acid levels. I can tell about digestion. I can tell about the likelihood that somebody has an infection. I can tell about copper toxicity or heavy metal toxicity. I can look for signs of chemical sensitivity. I can even determine something like iron deficiency.

So there is a ton of information you can get from a hair mineral analysis and the main reason for this is because the minerals are the spark plugs of the body. They're basically involved in every single chemical reaction in the body. Anytime your body does anything, blinks, moves an arm, goes to sleep, whatever, whatever your body is doing, there is a mineral involved. Specific minerals are involved in specific functions or glands or activities in the body. So by looking at the various balances between those minerals, that's how we can tell how the thyroid gland might be functioning or the status of the adrenal health or how someone is actually regulating their blood sugar.

The other amazing thing about hair mineral analysis is you can actually get a window into a person's personality, emotional health, and how they actually react to stress. It's super interesting when I go through these panels with clients because they kind of think I'm a witch because I'm basically telling them exactly how they feel, how they act, how they react to certain things, their emotions, and it's pretty amazing because it does correlate incredibly well. So guys, let me know in the comments below if you are thinking of utilizing HTMA in your practice and let me know what's maybe holding you back from actually employing it.

Finally, why should you actually be using hair mineral analysis with your health coaching clients? So number one, it's a very noninvasive biopsy. A lot of biopsies are painful. People need to go to the doctor, they need to get a surgery to get that biopsy. But with the hair, it's very simple and easy to collect and you don't actually need that much hair. So some people feel a little bit nervous about giving hair, but it's actually a very, very small amount. I test my hair every two months and the only person who can tell is my hairdresser who's like, "Did I do that?" I'm like, "No, no, I did that. Don't worry about it."

The other reason why you should be using hair mineral analysis is because it's incredibly affordable. It's super cheap. It's literally the most affordable functional test that you can access. I believe the biggest barrier to functional medicine is the cost, right? A lot of different practitioners or testing packages are thousands and thousands of dollars, but a hair mineral analysis is less than a hundred dollars. So it's an incredibly affordable way for your clients to get their feet wet with functional testing, for you to get a little bit more of a scientific understanding of your client, and it's really great for your clients who maybe have economical limitations. It's also a fantastic way just to get people in the door because you can run that test, get all that information, employ targeted strategies, get that person results, and then suddenly they're on board. They're like, "Okay, I'm on board. This is working for me. I'm getting results and now I'd like to upgrade to your bigger package or I'd like to run those other lab tests that you recommended."

So I alluded to this before, but minerals are the spark plugs of the body. They're involved in every single function of the body. So if you have mineral deficiencies and mineral excesses, metal toxicities, or an imbalance between your minerals, the body's not going to function. If you don't have what you need, those basic building blocks for good health then your clients are going to really struggle with results, with getting results. I find that a lot of people are so depleted or so bottomed out with minerals that they can't even handle going through a gut protocol or eliminating pathogens or taking a lot of supplements because their body literally doesn't have the tools it needs to function.
So with minerals, when we balance the mineral system, we really do build the body up and we give the body those basic building blocks that it needs to function as it should. So it is a really great starting point with your clients and when you get the minerals into balance, you can have a really positive influence on all different types of systems in the body. So in terms of thyroid, for example, I use hair mineral analysis to assess thyroid status and I actually reversed a lot of hyperthyroid or thyroid issues just by getting the thyroid specific minerals in balance. So it's a very noninvasive, gentle way to get a person healthy. So I really do believe it is something you should be utilizing in your practice because not only is it affordable, it gives you a ton of information and it will help your clients who are struggling to even do the most basic protocols because their system is just so burnt out, so depleted and it can't even do regular function.

Okay guys. So now that you know what hair mineral analysis testing is and now that you're thinking, "Maybe this should be something that I include in my health coaching practice," make sure to grab my hair mineral analysis interpretation guide for practitioners by clicking the link below. Guys, and if you liked this video, make sure to let me know by hitting the like button, subscribing to my channel and commenting below and let me know how this video helped you or what your biggest take home messages and make sure to share it with all your fellow health nerds.