Are you a practitioner that primarily focuses on in-person sessions but looking to take your practice online? Whether you’re looking to move entirely online, or have both a brick and mortar and online business, your online presence is absolutely essential. If your practice is perceived as a brick and mortar, how do you take that perception and make people think of looking for you in an online setting? It’s a tough question for many! The quick answer - create content, bring a lot to the table and bring a different skillset that can scale online. That’s where Dr. Tim Jackson comes in.
Dr. Tim Jackson, DPT received his undergraduate degree in Health science and chemistry from Wake Forest University in 2003. He completed his Doctorate in Physical Therapy (DPT) from the Medical University of SC in 2009.
Realizing that manual therapy and orthopedic care helped only some of his patients, he began studying functional and environmental medicine, as well as digestive health, in an effort to help others achieve wellness. Dr. Tim is educated in nutritional biochemistry, digestive health and its systemic effects, as well as functional endocrinology. He recently completed the Spine portion of the Active Release Technique methodology, a system that addresses musculoskeletal trigger points and helps to expedite the healing process. Currently, Dr. Tim is working on his Functional Diagnostic Nutritionist certification.
Tools discussed in this episode:
Functional Diagnostic Nutrition Course
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Christine: Hello again and welcome to this new episode of The 360 Health Biz Podcast, and I'm super-excited, it's beautiful weather outside, we're in April, winter is behind us I hope. And with me is my wonderful, beautiful, totally kick-ass, badass Kendra Perry, co-host.
Kendra Perry: Hello.
Christine: The co-hostest with the mostest, and we have a super-exciting guest today, friend of mine, huge, long conversations with about all kinds of things, Dr. Tim Jackson, so I'm very, very excited to talk about how to take your offline practice to online, kind of things that you encounter, so this is especially interesting for those of you who will have a traditional brick and mortar business and who want to evolve into the online space, which we love at this podcast.
Christine: Now, don't forget, as always you will be able to follow on our blog and you will also find us on YouTube, you will find us obviously on Audio, but you can also watch us on our YouTube channel, so that's always fun to do. Then we are super-excited because as you know, each time when you learn something exciting I'll ask you to please, please, please leave us a five star review on iTunes and someone did that, not today actually, we apologize in advance because we kind of didn't followup and forgot to check.
Kendra Perry: Get up.
Kendra Perry: I've been checking but yeah, iTunes doesn't really bring everything into one so they're kind of everywhere so we missed this one. This is actually from a couple of months ago, so Cathy Morris, we love you. We are sorry we have not read your review until now but we really appreciate it. She left us a short and sweet [crosstalk 00:01:39] that says, "These ladies are wonderful, true, heartfelt educators. They really want to help with their heath and plans. I love listening to them. Thank you Cathy for that review that you left two months ago, we really appreciate it. It's warming our heart now.
Christine: We do, we do, we totally do. Thank you so, so much. And if you want to receive as much love from us as we just sent over to Cathy, hope you feel all warm and tingly, then please go and head over to iTunes right now and leave us a review. So hit pause, leave us a review, and we'll be making sure to give you a shout out next episode.
Kendra Perry: Sooner than two months from now.
Christine: It's so typical of us to miss that kind of stuff, you know how it is.
Kendra Perry: We're disorganized gong shows, so-
Christine: No real surprise there, right? Unless you send us money. We will take that gladly, immediately-
Kendra Perry: Yeah, and then it'll be on there in [crosstalk 00:02:30]-
Christine: We have a Patreon page, by the way. Go to our website 360healthbizpodcast.com and you can donate to support our cause. All right, so without further ado, Dr. Tim Jackson, super-excited to have you here. You have a massively impressive biography with all kinds of degrees and all kinds of diplomas and education, so it's basically you just read it and you're like, "Oh my God, your brain must be huge," so in a nutshell, who are you, what do you do?
Dr. Tim Jackson: My doctorate's in physical therapy and rehabilitation, my undergrad is in health science and chemistry. I started out doing orthopedic rehabilitation and sports medicine, and I kind of knew all along that I wanted to incorporate functional medicine aspects into it, just because a lot of times your musculoskeletal pain, if it's not 100% caused by internal issues it's 80% caused by internal issues, so I can adjust your spine and mobilize your elbow, but why are those things inflamed? I figured out that I was pretty good at functional medicine and there weren't many people doing it, I was doing it before there was really a name for it and there were a ton of people doing orthopedics.
Dr. Tim Jackson: And so I work with people and I'm working on narrowing down my ideal client avatar, but I have everyone from professional athletes to kids on the autism spectrum. A lot of people will say, "How can those two populations have anything in common?" Mitochondrial dysfunction, gut issues, so there's actually a lot they have in common, and so I work with clients from all over the world as part of my Heal Your Body Program, working in layers versus one-time consults.
Dr. Tim Jackson: I also do practice consulting with traditional medical clinics that are looking to incorporate functional medicine, IV nutrition, functional lab testing, supplementation and nutritional consultation.
Kendra Perry: Man, how do you get it all done? It sounds like a ton of things, wearing tons of hat.
Christine: I'm just exhausted listening to that.
Dr. Tim Jackson: I sleep like a boss, that's how.
Christine: Secret. If you don't, get in touch with me.
Kendra Perry: Shameless plug.
Christine: Totally. All right, so I think it's super-interesting because I'm pretty sure we have ... I find that so many people who work with physical therapy who start to shift into the functional medical corner, and I do think that you just told us that you work with people all over the world. I guess it just is like a change of thinking that you actually do that, because I guess when you start out you do have the typical idea of a brick and mortar business, where people come see you and, as you said, you kind of ... I don't know what you do, you press and prod and I don't know what else you do.
Kendra Perry: Poke.
Christine: In order to get them back into shape, so I can imagine that people will say, "Okay, so how is this dude going to help me with his webcam, you know?
Dr. Tim Jackson: Right. Sure, I mean it's the same sort of principle as osteopathic medicine chiropractic. There are plenty in those professions that don't do manual therapy or hands-on, so I get a lot of emails with people asking, "Oh, can I come to you in person?" You can, it's not really going to change what we do. You still need a local primary care physician who can prescribe medication if needed, and who can you see for emergency issues, and physical exams and things of that nature.
Dr. Tim Jackson: I work more on looking at biochemical and biophysical imbalances and finding those pathways that are congested or block and optimizing them. And so it doesn't really matter where you are, to a certain extent lab testing is different in different parts of the world. But for example, in Canada, good luck getting a Reverse T3 tested, it's not going to happen.
Kendra Perry: I can get it done. I can get it done. I have a great naturopath, but yeah, it's a pain in the ass. They send it away and then you wait forever, and then they always forget it and you're like, "I paid for this. I paid for this. Give it to me." [inaudible 00:07:05]
Dr. Tim Jackson: Exactly. Yeah, I mean a lot of it I've kind of moved since when I started practicing I mean I was definitely more heavily focused on the supplementation. Of course, I still use supplements but I try to give people the best return on their investment, things like far infrared sauna, red light therapy, my molecular hydrogen machine over here. Those are things that are going to continue to work for you month after month without having to purchase a new one.
Kendra Perry: Yeah.
Christine: Mm-hmm (affirmative).
Kendra Perry: Yeah, and so how do you use near infrared and far infrared sauna therapies? I'm so obsessed with light therapy. I've got my Joovv light, I've got my sunlight and sauna, are you using that primarily for detox and mitochondrial function?
Dr. Tim Jackson: Yeah, so I have the REDjuvenator, the ... Well, we could talk about that another time, but I wouldn't repurchase it, but it has red and near-fared. I use it for collagen production, [inaudible 00:08:08] 21, and-
Kendra Perry: He looks 21. Get on YouTube and watch the video so you can check him out.
Christine: Yeah, it's actually very true. I might have to get that machine, even if it's not working for you totally, but just does half I'm in, sign me up.
Dr. Tim Jackson: Hey, it's working for me. Have you seen this face?
Christine: Oh yeah.
Kendra Perry: He's glowing.
Christine: He's absolutely. I'm sure he doesn't have the green filter on like we do, you know?
Kendra Perry: We're cheating.
Dr. Tim Jackson: I don't even know how to do that, so no, I don't have that on. But I use the red light therapy mostly for mitochondrial boosting, collagen production is kind of a side benefit, but a lot of the products out there don't have the power output that they should to achieve a therapeutic affect. But it's one of those things that you can incorporate, your whole family can use. You do have to be careful with, and I know we don't want to get too off-topic, but in people who are really toxic even five minutes of stimulating the mitochondria any time you increase cellular energy production you're going to turn on a lot of things that were turned off. And so you just have to be careful of that.
Christine: Do you sometimes have clients ... How do you do this exactly? Do they have to see you are you going to tell a client, "Look, I do recommend that you do this," and then you tell them how to do it? Or how does that work?
Dr. Tim Jackson: Yeah, I mean, it's all part of a comprehensive program and I take into their account their budget and they're already doing. Some people who've come to me are already doing red light therapy and a lot of other biohacks. Other times I may recommend two supplements, gluten-free diet and far infrared sauna. Because I could recommend a zillion things, but it's just going to overwhelm them and you have to kind of meet people where they are and let them experience some success and get that momentum going. If you do that, then they'll buy-in, and I've found that if you can do something right off the bat that really makes them feel it, then they'll buy-in to everything else.
Dr. Tim Jackson: Someone told me once, "Give them a little bit of what they want and a lot of what they need." They might come to me for anti-aging but I might look at chronic infection, and they don't necessarily understand the connection but I do.
Christine: Sort of what I do, the niche is sleep but it's never just sleep, it just like one of the symptoms so it's exactly what you're saying, yeah.
Kendra Perry: It's all connected and I think people have a hard time wrapping their head around that because we've been raised in this sort of compartmentalized medical system, and no matter how often or how much I try to explain it to certain people they still don't get it, so you just exactly have to give them what they want, and then they're like, "Oh, this is great. I want to take things to the next level." Right?
Dr. Tim Jackson: Right.
Kendra Perry: And so you've obviously been around for a very long time. You were with functional medicine before it was called functional medicine, probably dates you a little bit to the audience, but what did that transition look like when you were seeing people in clinic, in office when you realized you could utilize the Internet to reach more people around the world?
Dr. Tim Jackson: Yeah. I mean, I had been on the different forums and before Facebook and social media was popular, the health and medical forums were really popular and so I was on those back in the day, but I always realized that there were people locally who would go pay cash to see someone else versus coming to our clinic and using their insurance. So I think the dilemma is people want to transition into the online space but they don't want to up their game. You can't just transition and not have it on advanced skillset or something unique that you bring to the table.
Christine: That's a good point, yeah.
Dr. Tim Jackson: Yeah, when you're transitioning or when I was transitioning, I just tried to put out good information and I definitely didn't know anything about SEO or any of that, and it just got shared really. I have medical doctors now that refer to me, other clinicians, acupuncturists, et cetera, but I think even if you're going to have a brick and mortar practice you still need to have a good online presence.
Dr. Tim Jackson: For example, when I lived in Atlanta the owned of the clinic where I worked part-time, he didn't understand that you can't just put up a sign and expect people to show up. I mean, there's a million functional medicine clinics in Atlanta and if someone googles, "Relevant functional medicine terms," you want to be at the very top. And so I think having an online presence is important, whether you're all virtual or you're split or all brick and mortar.
Kendra Perry: Yeah, I mean it's a really good point. Nothing drives me more crazy then when I'm trying to find more information about a business or a menu and they don't have a website or a Facebook page that they update, and I'm just like, "How?" I don't understand. How do you not have any sort of online, even if you're a local business, right? People traveling to the area, people ... For me, if it's not convenient, I'm out. Gone.
Christine: Me too. If it takes me more than two seconds to have a nice mobile-friendly page I'm out, and it's so annoying. Because okay, I'm just in the process of getting a kitten so I'm Googling breeders. You wouldn't believe how many of them have like wicks pages from 1995 or something like that. It's not mobile-friendly, you need to zoom into everything and press buttons and things, and I'm just like, "No, no, no, no, no." I would love to actually write them emails and say, "Look, I'm going to do your website for free because this is too frustrating."
Kendra Perry: And your next career is building cat websites.
Christine: Totally, there's a huge market there, I think.
Kendra Perry: I think there is.
Dr. Tim Jackson: Yeah, and they're also seeing my friend who is a psychiatrist.
Christine: See? There we go, mixed business. But I find we are all the same kind of age, we're actually all 56, we just look amazing to get because we have saunas and stuff. I think we are actually really lucky because we are belonging to the millennium breed, but we're still a generation ... One of millennium parts we remember the analog world but also the digital, so I think it really helps because if we have people, like the person who unfortunately was inflexible who ran the clinic that you worked at who were just totally analog, they really have a hard time understanding the digital. I think our generation is actually super-lucky because we understand how they think, and yet we grew up figuring all this crap out because it was basic.
Christine: I remember the first chatroom I was in was actually an ISC chatroom where you had to program everything, it was basically like a dot kind of an [inaudible 00:15:30] something. I didn't know it was that at the time, with my 14 years. But we had to figure it all out, so I think that makes us really techy in a way, if you're interested. You also have people of our generations who are not, but at the same time we really do get the analog thinking as well.
Christine: I find that that is really a gift in a way, because we kind of also know what other people are looking for. So some people still just look for signs, but it's translating that into Google as in saying, "Look, you are actually on a street. You Google ranking is the biggest billboard in town, in a way, so if you're listening and you are a couple of generation ahead of us and you just don't dig this digital stuff, really one of my pieces of advice would be just open your mind and you have to then hire someone who does it for you.
Christine: Because I think there is absolutely no way that you can get served the most people possible if you don't have an online presence, even if you're not ready to take your complete business online. But if you do have a business that people perceive as being a brick and mortar business, so for example I perceive someone who does osteopathy physical therapy to be a hands-on business. How do you take that perception for people even to think about looking for that online, because I would never consider it an online business? How do you do that for people to actually understand that they can work with that online?
Christine: You talked a little bit about creating content, so I would be interested to know a little bit about how that opened doors for people worldwide to find you and to actually even get the idea to hire someone in that area of expertise online, versus going and looking for a brick and mortar close by.
Dr. Tim Jackson: Well, I think, I mean all the content that I've produced has been functional medicine. None of it has been orthopedic related. It's just like with osteopaths or chiropractors who don't adjust or they just do nutritional consultations, et cetera. If someone wants manual therapy or an adjustment, et cetera, of course they need to see someone in person, but I just made sure that everything I talked about was functional medicine related, neuro immune related, gut health, hormones, et cetera and so no one ever really perceived me as this orthopedic manual therapy guy.
Dr. Tim Jackson: Yeah, I've just focused on putting out content about mitochondria and all those other topics in functional medicine and red light therapy, and so when you put that out there and hope that people find you, and yeah.
Kendra Perry: Yeah, it seems like if you do do manual therapy of some sort and you want to go online, I guess it depends ... Like you said, you need to bring a lot to the table or you need to have a different skillset. Where I live there's a massage therapy school, and so there's a ton of massage therapists in my town and they're always three years in they're stoked on it, and three years in they're just like, "I can't scale up. I don't know how to scale up my business," because they can only do so many massages, right, in a day or they burn out.
Dr. Tim Jackson: Right.
Kendra Perry: And so I've been thinking a lot about them and I'm like, "You need some sort of subset of skills that you could bring online, or something that you can teach to bring online or otherwise, yeah, if you just do physical therapy you really can only hit so high and they're you're stuck."
Dr. Tim Jackson: Right. Yeah, I mean it's just like with chiropractors adjusting people. If that's all you do, I mean it's going to wear on your body a lot and there's reason why you don't see very many old doctors or physiotherapy or doctors of chiropractic, and it is very energy intensive, I mean especially if you want to get good results to do soft tissue release, manipulation, that sort of thing. I mean, I would often break out in a sweat just working on a patient.
Dr. Tim Jackson: And so that kind of stuff if people want a physical examination or a movement examination, I mean I can do that virtually and look at what reflexes are integrated or not and how their movement patterns are, and a lot of times it involves resolving inflammation and other functional medicine root cause stuff.
Christine: Yeah. If you had to do it again would you start out with physical therapy again or would you say, "Hell no, I would just go straight into functional medicine?"
Dr. Tim Jackson: Well, I mean that's the thing. People always ask me about going to school for functional medicine and there is no school for functional medicine. I don't care what people say, I'm sure I'll piss a lot of people off but I do that anyways. Naturopaths did not-
Christine: Welcome to the club, dude. [crosstalk 00:20:49]
Dr. Tim Jackson: Naturopaths did not own functional medicine, okay? Let's get that out there. The Institute of Functional Medicine doesn't own functional medicine, and so someone told me, "Just buy a ticket to play the game." I'd probably just get my FDN, honestly. I mean, why go to school for eight years? I mean, you know?
Kendra Perry: Yeah, and I think that's maybe the post that we reconnected on Facebook on, it was someone who was posting about the University of Functional Medicine and you said something about, you're like, "Why waste $30 grand when you could just take one of Bryan Walsh's course and learn so much more?" And I think I was like, "Hell, yeah," or something like that and that's kind of where I chimed in. But yeah, it's so true. I see a lot of people spending so much money on traditional education in [inaudible 00:21:34] functional medicine, but in the end, I mean the great thing about ...
Kendra Perry: You mentioned the FDN course. Both me and Christine have done that course and then we love it because it gives us the ability to order the labs and actually get in the game. But a lot of people who've done some of this more expensive functional medicine education, if they're on license they still can't order labs, so what's the point?
Dr. Tim Jackson: Right, right. Exactly. And, I mean ultimately the stuff that you learn, the most important stuff I've learned has been me kind of piecing together things. Someone might hear me on a podcast or read an article, but they don't necessarily appreciate that it took five years to put all that together, it didn't just show up.
Kendra Perry: Yeah, yeah. Yeah, it so true. It's so complex and everyone's like, "Oh, what's your education?" I'm like, "Sure, I've got all these letters beside my name but most of them don't mean anything and haven't contributed at all to my skillset, whatsoever." And a lot of what we do is just working clinically, working with clients, speaking with other practitioners, spending our extra time in the deep dark corners of Club Med and looking at shit, right? People don't get that. You're like, "Can I put hours of looking at shit beside my name?"
Dr. Tim Jackson: Actually I just saw a new ... she calls herself a nutritionist website, and under her credentials she had a list of the articles she had read, and I'm like, "There's not enough bandwidth for the number of articles that I've read."
Kendra Perry: Yeah.
Christine: Yeah, I probably don't even remember all of them, that's true. That's true.
Dr. Tim Jackson: Yeah.
Kendra Perry: I find the little people ... yeah, go ahead.
Dr. Tim Jackson: No, I mean I just think it's silly that people look for certain letters to mean certain things, like they think, "Oh, if you're an optometrist then you can't do functional medicine," or, "If you're a dentist you can't do functional medicine." Why not?
Christine: Yeah, totally. And I find that's the first question I will usually get when I do talks or anything, it's like so people are looking at me, they're like, "So are you a doctor then?" You know? Or they're like that's the first question I always get, "So do you have a medical license?" Or, "Are you a doctor then?" And it's like, "No, but I have doctors sending me a lot of clients because they're just stuck at a certain point and they know that I get results. I work completely differently."
Christine: But it used to bother me, it used to really piss me off, like if you don't have the MD or the doctor in front of your name it's like okay, there's no cred in a way. I think it is shifting because a lot of people just know just through their own experience that there's a lot of boundaries in the traditional MD world and that it's just more for emergency cases. If you are an emergency, obviously it's the best thing that happened to us but, if not, very often everything is fine even though you feel like shit.
Christine: I found that is still something that people need to get used to, that you don't necessarily have to be an MD in order to be great at functional medicine.
Kendra Perry: Yeah.
Dr. Tim Jackson: Yeah, when people ask- Sorry, go ahead.
Kendra Perry: Go ahead. You go.
Dr. Tim Jackson: When people ask me if I'm an MD I say, "No, I'm your doctor's doctor," which in a lot of cases is true. Which in a lot of cases I true. I mean, I have probably five or six MDs now as clients, so that's my response.
Christine: That's [crosstalk 00:25:06].
Kendra Perry: Totally. And I've spent a bunch of time training licensed practitioners, I do a big focus on hair mineral analysis and just ran a course. I had a couple of doctors in there, a couple of naturopaths, a couple of dietitians and then a bunch of health coaches. But yeah, it's like I think that barrier with the letters is breaking down a little bit. I feel like people are caring less and less, but I think it also when you're starting out, when you're unlicensed people feel really maybe inferior or they feel like they need to keep upgrading their education rather than just getting out there, and getting clients and doing the work. Because that's really what makes you a good practitioner. It's not the education or the letters, it's having clinical experience and actually working with the people.
Dr. Tim Jackson: Absolutely. Definitely. Well said.
Kendra Perry: Yeah.
Christine: Tell us bit about with all the experience that you had working with clients online all over the place, what would be your top three things that you see over and over again? And what are some of the things that were maybe surprising after you started to transition from what you started out of, more in physical therapy to functional medicine? What are the three things that stuck in your head where you were like, "I wouldn't have thought this, but I see this over and over and over again."
Dr. Tim Jackson: Well, I shouldn't say this surprised me, but I was always fascinated with the immune system and chronic infections, and even with orthopedic type stuff, people with bilateral knee pain they've found mycoplasma antigen antibody complexes in the synovial fluid in the joint. Yeah, I can mobilize your knee and release the soft tissues that connect into the meniscus, but it's really an inflammatory immune issue, and that really applies to all orthopedic situations. But whether people know it or now, and everyone's worried about getting the flu and an acute infection, when the reality is the stealth chronic infections that hang around and get into the brain, and the nervous system, the heart, the blood vessels, the liver, those are what you should be concerned about because they create a constant inflammatory cascade that's going to manifest differently in everyone.
Dr. Tim Jackson: The three of us may all get infected with the same pathogen, Kendra may have headaches, you may have sleep issues, and I'm just making funny of you to the sleep, and you may have-
Christine: I thought you'd say diarrhea, but it's fine. I prefer the sleep issue.
Dr. Tim Jackson: Yes, diarrhea-
Christine: Loose poop.
Dr. Tim Jackson: ... we'll go with that. And I may have an elevated heart rate, so I would say that chronic infections would be number one. That's something that most people are dealing with whether they realize it or not, and we have a world of underperforming people, and a lot of times they kind of chalk it up to, "Oh, I'm just not smart," or, "I'm just not this or that," and-
Christine: Just getting old.
Dr. Tim Jackson: Yeah, a lot of being controlled by things that they've just never been taught to look at or look for. I would say the chronic infections, of course the mitochondrial issues. If you can boost the mitochondria everything works better, and then the circadian rhythm and environmental health. I kind of group indoor air quality, I deal a lot with mold toxicity, and that directly drops blood flow to the frontal lobe in the brain in addition to impacting various aspects of your immune system.
Dr. Tim Jackson: The chronic infection, the mitochondria, because when people hear mitochondria they think energy, they think, "Oh, go work out," but they don't realize that everything, like the thoughts that I'm thinking right now, that requires energy production, my heart beating requires energy production, and so everything in your body will suffer when energy production suffers.
Dr. Tim Jackson: I tell people at the end of the day we'll do functional lab testing, but the two best tests are what's your body temperature and what's your sex drive?
Kendra Perry: Very cool.
Dr. Tim Jackson: You know? Because nature never wants to reproduce anything that's weaker, it only wants to reproduce things that are stronger and have more vitality. And so if you have low libido, when people and ... I don't want to call anyone out, but these fertility clinics popping up everywhere when you just bypassed that process, you're asking for trouble.
Kendra Perry: Yeah, I totally agree. I see that all the time. I work with women and I see just so many women going through yeah, all the crazy fertility treatments. They haven't been able, they've been trying for 10 years and it's just like they're doing in vitro, they're doing the fertility drugs, and they're just forcing these babies out of the body that doesn't actually want them to have a baby because they're not quite healthy enough. I think that's a big think.
Kendra Perry: I mean, it's a tough topic because women, they really want it, it's a very emotional thing. It's a tough one. It's hard to convince women sometimes, especially when they're older, when they're in their later 30s early 40s and they feel like they're running out of time to just focus on health first and not do the IVF or do the crazy fertility hormones that just make you dump eggs like a motherfucker.
Christine: Yeah, nuts. And nobody asks you-
Dr. Tim Jackson: Yeah, I get-
Christine: ... about your energy levels or anything like that. Because I've gone through, not all the way, but the beginning stages of those treatments when we tried to have a second one, thank God we didn't, but nobody asks you these questions, like no one. It's crazy to me but it doesn't matter. It's really about okay, we're still very lucky in Luxembourg because our insurance actually covers everything, our national health insurance, so it's still different but it's still, "Okay, you have this problem, hence we're going to do this process." Nobody talks to you about diet, nobody talks to you about your energy levels, nobody talks to you about anything that might have to do that your natural body is just not up to it, because producing a little human is pretty complex, you know?
Kendra Perry: It's a big fucking deal.
Dr. Tim Jackson: Right. Yeah, and to piggyback off what Kendra said, I get a fair number of emails from women who are in their late 30s, early 40s, and they're like, "Dr. Tim, I've got to get pregnant yesterday," and I'm like, "Well, just pump the brakes for a minute and give me six months and I promise you it will pay off a lot in the long-term, verus trying to fix stuff after the fact."
Kendra Perry: Yeah, yeah. And I'm always amazed, I've worked with people who they're so burnt out, they're so exhausted, they have no energy, they don't sleep well, they're literally burnt out on the floor and they're like, "I want to have a baby." I'm like, "That is crazy. How? How are you going to do that and how are you going to raise a child when you're that fucking tired?" It's just [crosstalk 00:32:15]-
Dr. Tim Jackson: Right, yeah. I agree with you 100%. It's kind of like people that have two kids and they can't parent them well, so let's have a third.
Kendra Perry: Yeah, I know. Eww.
Christine: Thank God we're here tooting our horn. No, but it's very true. I mean, there's such a shift in paradigm having this information out, and I think part of it is because we do need to put that information out in order to be found and in order to run our businesses. On the one hand, yes, it's to the good for the people because we want them to learn more. On the other hand, it's just quite for us being in business it's important too, so it's really this two-way street but it's a win-win situation in the end, I reckon.
Dr. Tim Jackson: Right, absolutely. Yeah, I mean I'm trying to become a jetsetter like you and just fly all over the place and live in luxurious resorts.
Christine: October, Bali people, 2019. Check it out. Self-promo, I'm sorry. I cannot help it.
Kendra Perry: Yeah, you're on fire today. You're just like, "I'm going to promote myself all episode long."
Christine: There's so many opportunities. What am I supposed to do?
Kendra Perry: You got to take it. You got to take it where you can get it.
Christine: Yeah. No, but I mean, it's what an online business is in the end. I think you have to give yourself a little bit of a nudge in order to be visible, it's not easy for everyone, and I think you have to do it in the way that suits you. Kendra and I, we obviously love the camera and we're like, "Hi," it's grim stories and all kind of witches talk, but other people are not. I think, for those, it's really a lot better that you create written content, and I think that's what you do mainly too, right?
Dr. Tim Jackson: What kind of content, sorry?
Christine: Written content.
Dr. Tim Jackson: Oh, written. Yeah. I mean, it's not that I don't like the camera. I do a ton of podcasts and summit interviews, I just hadn't gotten my lazy butt around to filming myself yet. Maybe I can talk to you guys off-air about what camera I need. But yeah, I want it to make me even younger and even more muscular, so-
Kendra Perry: We just need to show you how to use the zoom filter. Really, without the zoom filter, it is the morning, I just rolled out of bed, first coffee, I'm haggard, but the zoom filter it cleans me right up.
Christine: [crosstalk 00:34:45]. No, I mean [inaudible 00:34:48].
Dr. Tim Jackson: You look like you're in a studio right now Christine. Are you in some kind of-
Christine: Yeah, I have my studio set up. I was recording. What was I recording? Oh, my introduction to the website. I redid that, so yeah. I've been doing some video, more pro stuff, but it didn't turn out the way I wanted to. I may have to do it again. Yeah, sometimes I ... I love this stuff, I love [inaudible 00:35:10], I love ... I spend shitloads of money on that stuff, but I think it's to each their own, right? But-
Dr. Tim Jackson: I, personally, would rather have an aneurysm than deal with that stuff.
Kendra Perry: See? Oh my God. Really?
Christine: It's not [crosstalk 00:35:26]-
Dr. Tim Jackson: Biochemistry, that doesn't stress me out. Pathophysiology, that doesn't stress me out. You start talking about metatags and H1, H2, and my HPA is just choo, choo, choo.
Kendra Perry: Just gone.
Dr. Tim Jackson: Yeah, I have zero patience for that.
Christine: I do have a question though, because you just mentioned that you do lots of summits and lots of podcasts, so let's talk a little bit about that. Do you think this has helped your mastery with your business? Is this ... Because I know it's such a trend and so many people have done it, especially you people listening to this, it's about how can you make your coaching business or health practice more successful. I think you have these huge companies like what are they called? Health Talks Online-
Dr. Tim Jackson: Yeah.
Christine: ... and all these huge, huge, huge summit and I had my own summit a couple of years ago and you were actually an expert on that, and my list grew hugely, my email list, but I lost pretty much all of those people again, so as soon as I pitched the something. I'm wondering, has it been successful for you?
Dr. Tim Jackson: I think it has. People end up following my work and reading my articles. They may overtime become clients immediately, it may be two years down the road but just to give you an example. I was a coffee shop in Sedona, Arizona, and two separate people who didn't know each other came up and they were like, "Hey, weren't you on the Bulletproof Executive podcast?" And I was like, "Yeah, you watch that?"
Christine: Wow, pretty big deal.
Kendra Perry: Yeah, that's [crosstalk 00:37:03]-
Christine: I've never had that happen to me, there you go.
Dr. Tim Jackson: Well, that's just because you're a household name already, so ... But yeah, I mean I think it has. I haven't nurtured the opt-in email list because, again, all that stuff just stresses me out.
Christine: Mm-hmm (affirmative). I don't have a [crosstalk 00:37:19].
Dr. Tim Jackson: If I can pay someone to turn on my computer I probably would. That's just the reality of it. But the summits, I've never hosted a summit. I've been on, I think, nine or 10 and I think that did help me get a fair number of clients. But, like you said, people want ... in this day and age they're spoiled in terms of content and information. The other day just to give you a quick example, I made a post that was again to you, there's probably 1% of the world that knows this and it was about THC depleting potassium. Someone responded, "Where are your citations?" And I'm thinking, "Okay, yeah. Let me just stop seeing patients and I'll be a librarian and I'll start posting those links. That's what I'll do all day."
Dr. Tim Jackson: It gets kind of ridiculous and there's so much content out there you have to just kind of be consistent with it, I guess, and consistent with your messaging, and get in front of the right people because a lot of the people that I've met that are world famous, they definitely don't know the most they're just really good at marketing.
Christine: Yeah, and I think that's an issue a little bit in our ... As you say, people are very spoiled and it is a bit of an issue because you need to market yourself in order to get ads there but, at the same time, you need to have a quality service so it is tricky, definitely.
Kendra Perry: But I think what you just said, Tim, just kind of summed up how to have a successful online business, you were like be consistent, create consistent content, and I think it was create valuable content. It was something along those lines, I just kind of brain farted on a few of those things. But yeah, I feel like people want ... They're like, "Okay, well what's the strategy? How do I make it? Tell me the sexy stuff," and it's like, "Be consistent," and everyone's like, "Uh, what?" But it's so true. You just need to be consistent. You just need to keep showing up, you need to keep spreading your message, which is actually, I think, the other thing you said there.
Kendra Perry: Keep telling your story, spreading your message, be consistent, provide valuable content and don't give up, really. That's what it comes down to, I think.
Christine: Yeah, yeah.
Dr. Tim Jackson: Yeah, and if you have flaunt it. I mean, I know so many that they don't really know very much but they charge a hefty penny. So hey, if you can't beat them, join them. Maybe I'll start doing shirtless podcasts.
Christine: You'd actually have an awesome podcast. If you just recorded what you wrote, all our blog posts and everything you know, it would be an amazing podcast, actually.
Dr. Tim Jackson: Maybe I can fly to Luxembourg and do it in your studio there.
Christine: That would be totally worth it. Kendra, we need to make an episode on how to do podcasts and what kind of [crosstalk 00:40:19].
Kendra Perry: yeah, totally.
Christine: I was just thinking that. I wrote it on my notepad where I wrote, "Hire Jamie Jensen, and do a [crosstalk 00:40:28] podcast."
Kendra Perry: Yeah, well I think podcasts are a great way to get out there. And I mean, me personally, I've said this a lot, but I don't consume video content because I don't have fucking time. When I'm off my computer I'm moving around, I'm getting shit done, I'm out on my bike so I listen to an obscene amount of podcasts in a day, I'm always listening to them. I don't really listen to music, so it's a good way to get in your ideal client's ears while they're in their car or on their run, or whatevs.
Dr. Tim Jackson: Right.
Christine: Especially if you don't like the camera it's very easy to do.
Kendra Perry: You don't have to do it like we do.
Christine: No, you can literally take your iPhone, if you have Anchor, it's an app and you can literally just hit the record button like you do on a voice memo and it really uploads it straight onto your podcasts clouds, and yet it's available on Spotify and iTunes, and you literally just take your iPhone and you speak into it whatever's in your head. It's super-easy nowadays, yeah.
Dr. Tim Jackson: Got you. I'll have to ask you some stuff off here about that.
Christine: Yeah. All right. What else did we forget? We're super-organized, as you can see.
Dr. Tim Jackson: Yeah, in terms of people looking. Now, functional medicine's a buzzword, and it's funny you mentioned doctors of physical therapy, people don't traditionally take them as doing functional medicine, but when I went into my doctorate program it was actually harder to get into than the MD program.
Dr. Tim Jackson: Yeah, yeah. It had become very popular, but the same thing happened that happened with attorneys. They opened up a lot of new schools at once and then that diluted the pool, and so that drove salaries down. But I think having a brick and mortar if you want to incorporate functional medicine into it, hire someone to help you with the low hanging fruit, things that you can do immediately, and hire someone ... There are hormone clinics popping up all over the place and you can just do hormones. I mean, you can, but if the gut's messed up or you're extremely toxic they're not good enough to work.
Dr. Tim Jackson: That's how functional medicine kind of gets a bad name, I think, people they just see dollar signs because they know if they name their clinic so-and-so Hormone Clinic, then people are going to come. But if I were to have a brick and mortar and call it ... I would probably call it something Hormone Clinic, but then I would drop all the other stuff on it.
Kendra Perry: Yeah, no it's a good point. I mean, hormones are just so trendy these days, and I mean all the women who I work with are like, "Oh, what about my hormones? What about my hormones?" I'm like, "We've been working on your hormones for a year, just not-"
Dr. Tim Jackson: Right.
Kendra Perry: "We've been working on your gut, your minerals, we've been detoxing metals, we're working on your hormones we're just not giving you hormones and [crosstalk 00:43:26] them specifically, but people don't like that.
Dr. Tim Jackson: Right, but that would require thinking. I read a stat the other day or a few weeks ago, the average IQ is dropping seen points every four to five years.
Kendra Perry: What? Is that a lot? That seems like a lot.
Dr. Tim Jackson: That is a lot.
Christine: That's a huge point.
Dr. Tim Jackson: So in nine to 10 years that's going to be 14 points, that's a lot.
Kendra Perry: Yeah, well I think my IQ is going up seven points every year. I think I'm good.
Dr. Tim Jackson: I think my sexiness factor's going up exponentially.
Christine: [crosstalk 00:44:02].
Kendra Perry: Oh, that's so interesting. And you think that's due just to all the crazy, sick unhealthiness going on these days?
Dr. Tim Jackson: Yeah, I mean I think a lot of it is low thyroid and a lot of it is mitochondrial dysfunction, because the nervous system has the highest concentration of mitochondria, so the first system that goes offline when you have mitochondrial dysfunction is the brain.
Kendra Perry: Yeah. yeah, true. I mean, so many of my clients, yeah, they have brain fog or they just have no memory, no recollection. They just forget everything, they have brain fog, they have mental health issues, it's so common, more common than any other symptom I feel like is brain shit.
Dr. Tim Jackson: That's because you live where it snows year-round.
Kendra Perry: I do. But I love the snow. I love. I love the ... Snow sucks I you don't do anything cool in it. If you just sit around and bitch about winter and you're like, "Oh, winter sucks," then yeah, snow sucks. But if you get out you can do so many cool things in the snow it's insane. You can ski, you can snowboard, you can go sledding, there's so much fun things. Once you get into it, once you find a snow sport, you're in love.
Dr. Tim Jackson: I love snowboarding, but if you go snowboarding anywhere around here it's like falling on cement.
Kendra Perry: Yeah, well you've got to come to British Columbia and ski some real BC powder, that is a game changer, that is orgasmic, my friend.
Dr. Tim Jackson: Well, then I'll have to look that up.
Kendra Perry: Yeah, it's messed up.
Christine: Now you know my michochondria going-
Kendra Perry: Michochondria, good one.
Christine: Oh God, mitochondria, I cannot ... my brain. I think I have just dropped 12%.
Dr. Tim Jackson: Did you just combine German and English and another language?
Christine: It's my brain fog. I had a rough week and people.
Kendra Perry: All right, well, do we have anything else to cover today? We've covered a lot of random topics, which is fun. I like these episodes where we go where things take us, right?
Christine: Exactly, and I think there was super-helpful things there, and I just got a ton of ideas what we can add to our website.
Dr. Tim Jackson: Don't stress me out, my heart rate's going up.
Kendra Perry: Just can't handle the check.
Dr. Tim Jackson: I can't, I can't.
Christine: Oh good, we're such geeky people, I love it.
Kendra Perry: I know, I love the [crosstalk 00:46:23]-
Christine: All right, I think this has been awesome. People out there from our random train of thought episode, which still has been amazing, let us know what was the most interesting, random, surprising, whatever thing. Let us know why you are writing your five star iTunes review, and we will love you forever.
Kendra Perry: Yeah, and before you shut down this podcast just take a screenshot, share it to your Instagram stories, tag 360HealthBizPodcast, and we will share it to ours, because we love IG stories. If you love them, then lets do it together.
Christine: Mention us. That's just a little tidbit, like you need to use the mention kind of icon, not just the app symbol but he actual mention because then we can do it. Otherwise, it's more difficult.
Kendra Perry: Yeah, totally, so there you go. All right guys, well thanks so much.
Dr. Tim Jackson: Whatever they just said.
Kendra Perry: He's like, "I don't know, what's Instagram story?"
Dr. Tim Jackson: Heart rate, heart rate.
Kendra Perry: Oh my God.
Dr. Tim Jackson: With social media I have an idea.
Kendra Perry: We're going to have to talk off-air, Tim.
Christine: Yeah, I'm absolutely ... Kendra, I would agree. Tim, we need to talk.
Kendra Perry: Well, thanks so much guys and thank you, Tim, so much for being here with us. This was awesome. It was super-fun to hang out and talk about health and business and all that nerdy shit. We love you guys and, as always, we will be back in two weeks time with another fantastic episode. Bye guys.
Dr. Tim Jackson: Thanks for having me.
When starting any business, let alone an online health and wellness business, it can be difficult to know where to start. You may feel super self-conscious or feel like an imposter comparing yourself to everyone else out there.
You are not allow in feeling this way.
When I first started my health coaching business, I had no idea how to market myself or where to start. Though I made 6 figures within 3 years of starting my business, I could have easily shaved off at least a year had I known what I know now.
With these 5 tips, you will be on the fast track to success as an online health and wellness coach. If these tips still aren’t enough to get you where you want to be, remember that I would be happy to mentor you along the way 🙂
When it comes to starting an online health coaching business or any online wellness business, there are 5 keys things you should do.
If you are trying to talk to EVERYONE, you’re likely talking to NO ONE.
You absolutely, 100% need to determine who your ideal client is and target them. Determine what social media platforms they are on. What kind of content would they be most interested in. And what is the best way to mark to them so they will not only buy into your great personality, but your great skills and offerings as a health coach.
Finding a niche market is the first tip and with that under your belt, the rest will come much easier. But you’ll need to watch the video to find out what the remaining 4 tips are 🙂
Starting a health coaching business requires way more than simply getting your health coach certification and then posting your stuff on Facebook. It actually requires having a plan and knowing what works in terms of marketing, not last year, not in 2018, but right now in 2019. So, how do you actually start a health coaching business in 2019? If you guys want to get functional help training plus online business strategies for health coaches, make sure to subscribe to my channel, hit the bell so you get notified when I post a video every Thursday.
Creating an online health coaching business is really no easy [inaudible 00:00:36]. It is no way easy. And it's really easy to get overwhelmed by all the information that's out there because there is so much or it's easy to get imposter syndrome when you look at your colleagues who are showing up on every single platform on a regular basis.
By the end of this video, you will understand the five most important places to start, the five things that you need to [inaudible 00:00:59] into, start your health coaching business, and start being successful this year. So guys, when I started my health coaching business, I was beyond confused. There was so much going on. I tried a million different things and even though I actually hit six figures in my health coaching business pretty quickly in about three years, I actually think I could have shaved off a full year to year and a half if I knew then what I know now. And guys, when you're starting out, there's so much happening in online business, there's so much changing. You actually 1000% need a mentor to help you cut through that online noise and help you fast track your health business. And I hope, I really hope that you will choose me as that mentor.
Okay, so step number one, the first thing you need to do, stop doing everything that you are doing right now and do this first. You need to determine who your niche is or who your ideal customer or ideal client is. This is super, super important. Once you figure this out, all the other steps, everything else you're trying to do is going to be so much easier. When it comes to online marketing, you cannot be general. You need to be absolutely super, super specific with who you help, that type of person and what problem you actually solve for them.
I've talked about this before in some of my videos and we're probably going to have to go a little bit deeper on this in a future video, but this is really important. If you can't grab the attention of a potential customer within about five seconds of them landing on your website or your social media channels, you're going to lose them. You have to be super specific. And I cannot stress this enough. So don't be out there saying, I help everyone or let me help you take your health to the next level, come to me if you want to experience wellness coaching. Those things don't mean anything. When people see that, they're just like, I don't know what that is. You have to be ultra specific with who you help.
Maybe you help women in their thirties who are struggling with debilitating menstrual cramps every time they get their period. So if I'm a woman with debilitating menstrual cramps and I see that on your social media tagline or on your website, I'm going to be like, wow, this is someone I need to listen to. This is someone I need to pay attention to, I'm going to follow them, I'm going to like their page, or going to check out their website and actually see what kind of content is on there.
It's really, really important to be specific and you want to be ultra specific. So what gender are they? What age are they? What type of job do they have? How many kids do they have? Are they married, are they unmarried? What do they make for an income? What's their job? What kind of car do they drive? What's their main problem? What do they want to achieve? What problem are they hoping to solve? All these things are super, super important. So you need to get ultra specific. You cannot be general online because if you try to talk to everyone, you're talking to no one. And I know this is scary, I get it. I know it's scary. You feel like you're going to turn people away, but you are not. This is actually helping you connect. In the end, you may actually work with all different types of people. But when it comes to marketing, when it comes to building an online business, you need to do this. You need to niche down and get ultra, ultra specific with who you help and what the problem is that you actually solve.
Step number two is to set up a website, but just set up a super, super simple, inexpensive website. Do not, I repeat, do not go out there and spend like $4,000 to $5,000 on some custom website. What matters is that your website is simple, it's to the point and it's responsive. What do I mean when I say responsive? I mean that it needs to look good on mobile and tablets. Most people these days are accessing the Internet through their smartphones. So you really need to make sure that your website looks just as good as it does on desktop as it does on the phone.
There's nothing worse than going to a website and you have to downsize everything because it's not mobile compatible and then you can't see anything, and it's just not easy to use. People have no patience online these days. So if that happens, they're going to bounce off your website like gangbusters. So when it comes to building a website, make it clean, make it simple, make it to the point. But also, coming back to your ideal client and your niche, make it very specific about who you help. On that front home page, on that first fold, you should tell people who you help. So, I'm so and so and I help women in their thirties suffering with debilitating menstrual cramps get relief without drugs. That would be perfect. If I fall into that category of person, I would be so excited to fall on your website.
Even though your website is your website, make it about them, you need to make it about them. People don't care about you. And I'm not saying this to try to be an asshole, but people don't care about you. They care about them. They care about themselves and they care about how you can help them, what's in it for them. So make your whole website directed at them and how you are actually solving the problem that they came to you for. You can go with Squarespace, you can go with Wix. There's a lot of really simple drag and drop websites out there, and just keep it simple. Once you start generating money and once you start getting a bunch of clients and you start really understanding who your target ideal audience is, then you can eventually upgrade to a custom website in the beginning. Don't spend more than $300 on a website.
Okay, step number three is content creation. Now you know who your target client is, you know the problem that you solve for them, you've got your super simple basic website up that tells them how you can help them. Now you need to start creating free content because online, the most important thing is that we build trust. We have to show people, we have to prove to them that we're worth following because people aren't going to work with us before they've gotten a piece of our methods and what we offer.
My advice is to create one piece of high quality content every single week. Whether that's a blog post, a podcast episode, a Facebook live, a YouTube video, whatever it is, create one really awesome banger piece of content every single week and then repurpose it. So take that video and transcribe it, turn it into a blog post, turn it into social media post. You can do a lot of different things with one piece of content. Don't try and reinvent the wheel. Don't try to create multiple pieces of content and get content overwhelm. Literally, I'm just telling you to create one valuable piece of content every single week.
Guys, and let me know in the comments. I would love to know, what is the one piece of content that you create every week or you're planning to create every week? Let me know in the comments.
Number four is to choose just one social media platform and learn it and study it. Do not try to be everywhere at once. It's really tempting to try to be on LinkedIn, on Facebook, on Instagram, on Twitter and on all these places. Especially because you're probably seeing some of your main competitors or colleagues out there being in a bunch of different places. But let me tell you, if someone is on multiple social media platforms, it means that they have a team behind them because it's a lot of work.
So as a solopreneur, as someone who's new to this and just starting out, just focus on one social media platform, whatever that is. Try to think of where your ideal client would actually be hanging out and then master that social media platform. Figure out what type of content is going to be best for that platform, what types of strategies work well, just choose one. Don't get overwhelmed. Don't compare yourself to others who are in multiple platforms. And provide value. Use that social media channel, whatever it is, to provide value to the people, to teach them, to educate, to position yourself as an expert and to just really, really show them that you are the expert in this field, in this topic and you are here to help them.
Don't be afraid to show your personality and provide value. Give away all your best tips. This is really going to help people trust you and connect with you. Guys, if you're feeling a bit overwhelmed on how you should actually show up on social media, make sure to watch my video, how to be authentic on social media without oversharing. You can find that on my YouTube channel. That will just help you show how you should actually be showing up on social media in 2019.
Step number five is to start growing your email list as soon as possible. The one big regret I have with my business is it took me quite awhile to actually start an email list and actually start nurturing that email list. But guys, when people say the money is in the list, this is no joke. Email marketing is not dead. It is still alive and well and it's the primary way that most people are actually selling to their audience. People really don't like being sold to on social media. They're really sensitive to it. And on top of that, social media platforms don't like when you try to sell on social media. They just chokehold your post and don't actually allow that many people to see it. So it's really, really important to have a strategy of getting people off your website, off your social media channels and onto your email list.
The best way to do that, guys, is to create a lead magnet, to create something to give away like a checklist or a cheat sheet or a quick guide, something that's really high value that helps them solve a quick win and it's easy to consume. We'll definitely be making a video on this in the future because this is a whole another topic in itself, but definitely 100% as soon as you start a business, you should start working on building your email list. Really, really important, guys.
Okay, so now that you hopefully, I hope, feel a little bit more enlightened on how to start building your health coaching business, make sure to grab my free insider's guide, The 10 Must Know Tips That Every New Health Coach Should Know. You should absolutely grab this, it's got a lot of juicy tips in it and it's basically everything I wish I knew when I was new and starting out. Guys, and if you like this video, please make sure to like it, leave me a comment, subscribe to my channel and do share it with your fellow health nerds, or your fellow health coaches. Help me get the word out there. I would appreciate that so much, and I'll see you in the next video.
So you may have heard of HTMA hair analysis testing but may have heard mixed reviews on whether HTMA – hair tissue mineral analysis test is accurate or not. I believe that the hair mineral analysis test is the BEST functional nutrition testing out there.
Is hair mineral analysis accurate? Does hair mineral analysis work? YES! HTMA is great for mineral deficiency testing, heavy metal toxicity testing and much more.
Hair Mineral Analysis (HTMA) is my FAVORITE testing for my clients. I have been using HTMA testing for over 3 years and have created successful protocols based on hair mineral analysis results. I believe so much in hair mineral analysis, I even teach a HTMA course to practitioners so that more practitioners know how to use the tests properly.
In this video, I discuss four studies that prove the accuracy of hair mineral analysis testing. This includes selenium testing, hair calcium concentrations and how titanium and aluminum was found in the body due to hip replacement equipment. And how did they determine these minerals and metals were in the body..through hair mineral analysis!
You can find the studies I reference in this episode here:
US Environmental Protection Agency: https://cfpub.epa.gov/si/si_public_record_Report.cfm?Lab=ORD&dirEntryID=45357
Journal of Trace Elements in Medicine and Biology: https://doi.org/10.1016/j.jtemb.2005.07.006
Science of the Total Environment: https://doi.org/10.1016/S0048-9697(00)00433-2
Italian Journal of Orthopaedics and Traumatology: https://europepmc.org/abstract/med/1308878
Interested in learning more about hair mineral analysis testing? Grab my FREE HTMA Interpretation Guide here
And be sure to watch my other episode about What is Hair Mineral Analysis Testing?
So you're interested in running a hair mineral analysis test with your clients, but everywhere online is telling you that this test is not accurate or not scientifically validated. I'm Kendra from kendraperry.net, and by the end of this video, I'm going to show you how that is 100% not true. For functional health training and online business strategies for health coaches, make sure to subscribe to my channel and hit the bell so that you get notified when I post a new video every Thursday.
Hair mineral analysis is by far one of the most powerful and informative tools that you can use with your clients, but it has a bad reputation. There are a lot of websites on the internet or maybe even your clients are coming to you and saying, "Why are we running this test? It's not accurate." By the end of this video, you will understand why HTMA is accurate and backed by scientific studies so that you can convince your skeptical followers and clients that this is actually a test they should be running.
I have been running HTMA in my health coaching practice for over three years now, I've spent so much time, probably hundreds of hours diving into the research and learning how to properly interpret this test. I love it so much that I teach this to practitioners in my HTMA expert coarse, and all of them would agree that this is a total game changer when it comes to their own health, and the transformation of their clients.
So let's discuss some of the research that actually validates HTMA testing. One of the most important studies on hair mineral analysis was done by the U.S. Environmental Protection Agency in 1979. So this was a review paper, which basically means they looked at all the available research at the time, to come up with a summary in what that research was actually showing overall. So they went through over 400 different studies on hair mineral analysis for metals and minerals, and what they determined was that it was fully accurate, and a very good representation for the monitoring of most toxic metals and minerals.
In 2005 in the Journal of Trace Element Biology, 50 mothers and their newborns were studied for selenium status. And what they found at the end of the study was that there was a positive coloration with selenium levels between umbilical cord fluid, maternal blood, placenta, and the hair levels, the selenium levels in the hair levels of those newborn. And guys, I would love to know, comment below and let me know; Are you using hair tissue mineral analysis in your practice?
The next study I want to discuss was done in year 2000 by the Journal of Science of the Total Environment. So this study was designed to determine whether hair calcium concentration actually predicted mortality from coronary heart disease. This study was done in the U.K. and it was seeking to determine if environmental factors had any influence on hair levels of calcium and calcium metabolism in the body. So hair samples were collected from over 4,000 males in 40 different health districts in the U.K. And what they founds was the people living in the areas that had the hardest water, which just means that they have very high levels of calcium in their water, were also the people who had very high levels of calcium in their hair. So that alone shows that exposure to calcium is reflected in the hair biopsy sample.
The final study I want to discuss was done in 1994 by the Journal of Orthopedics and Traumatology. And in this study 30 patients who had had hip replacement done were studied. And usually with hip replacement, they're using some sort of metal as that hip replacement, previously it was cobalt, but these days it's usually titanium and aluminum, and in this case it was titanium and aluminum that were being used. So the sample size was split into three groups of ten, and one group was monitored after two years, one was studied after four, and one after six. So in every single group, the two year group, the four year group, and the six year group, high levels of titanium and aluminum were actually found in the hair samples, and they were especially high in the group who were looked at after six years.
So guys I'm going to link to the research I discuss in this video at the bottom of this video, and I will link to a page that basically details all the research on hair mineral analysis, there's hundreds of studies. So that you can refer to that and do some of your own research so that you can come to your own conclusion whether hair mineral analysis is actually accurate and scientifically valid.
Guys, and if you are still feeling in the dark as to what hair mineral analysis actually is, and maybe why you should be using it, make sure to watch my video titled, What Is Hair Mineral Analysis Testing. So now that you guys are hopefully a little bit more familiar with some of the research that clinically validates hair mineral analysis testing, make sure to grab my free hair mineral analysis interpretation guide for practitioners by clicking the link below.
And guys, if you like this video, make sure to let me know by liking it. Make sure to subscribe to my channel, and share this video with your fellow health coaches, anyone you think would like this information. And definitely let me know in the comments what you learned and what your biggest take-home from this video was. I would love to know.
Chronic Fatigue is a common issue we see in many of our clients. And how could it not be? As Dr. Evan Hirsch describes it, there are 15 common causes to chronic fatigue, all of which can be categorized into two groups – deficiencies and toxicities. Deficiencies can be hormonal, nutrient, lifestyle and even sleep related. Toxicities include the more well known toxicities like heavy metals and mold but even other toxicities like negative emotions and electro-magnetic fields.
But when working with chronic fatigue, where do you start? And what is the difference between chronic fatigue and chronic fatigue syndrome? In this episode, Dr. Hirsch describes the differences, how he determined protocols for both and solidified the fact that you can REVERSE both chronic fatigue and chronic fatigue syndrome.
On top of that we discuss a big contributor to chronic fatigue…MOLD! Mold is a growing concern (see what we did there?!) for chronic fatigue along with many other health concerns. Did you know that 50% of the buildings in North America have mold? And it’s not just the old historical buildings. New builds are seeing mold growing before home buyers even move in.
Tune in to learn about chronic fatigue – the causes and ways to treat it.
Dr. Evan Hirsch suffered with fatigue for 5 years before he achieved resolution using the Fix Your Fatigue Program that he pioneered in his medical practice. Through his best selling book, free Facebook group, group and 1-on-1 coaching, he has helped thousands of people across the nation optimize their energy and he is on a mission to help 1 million more. He is board certified in family medicine and integrative medicine and when he’s not at the office, you can find him singing musicals, dancing and playing basketball with his family.
Get Dr. Evan Hirsch's FREE download of Fix Your Fatigue here
Connect with Dr. Evan Hirsch:
Facebook Group: fbgroup.fixyourfatigue.org
Grab our Ultimate Health Coaching Tool Kit complete with our top picks for platforms plus our sample contract and intake form: http://360healthbizpodcast.com
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Christine: Hello everyone, and welcome to this new episode of the 360 Health Biz podcast for a new amazing episode and I'm so excited. So with me today are two amazing people, I had a lot of fun with on different occasions, but both times in San Diego. And this sounds a little bit lonely. [crosstalk 00:00:25]
Christine: One of them is obviously my wonderful cohost Kendra Perry. And then we also have Dr. Evan Hirsch who is such a great friend of me and we boogied over at Mindshare Conference night and it was so funny because I sat next to him and I had no idea that it was him, actually. I really didn't recognize him for a second. And he just smiled and it was like, "Hi! Hi, creepy dude." It was the guy from [crosstalk 00:00:51].
Christine: You know it's like this Superman movie, you know without your glasses and put your glasses on, now I get it. I kind of get it now. So anyway, he's super wise, I had the honor of interviewing him for a summit that I did two years ago, and so we're going to talk about chronic fatigue which I think for us practitioners, really important to understand, 'cause it's more difficult or, not more difficult, but more complex than we might think.
Christine: To celebrate though, we have a review, thank you, and Kendra is going to take it away and share that with you and say thank you so much, and then we're going to introduce Evan more formally and then we're off to the races.
Kendra Perry: Awesome. So we have a really exciting review from Bella180. She says, "Love them," that's the title of her review, and then she says, "I love listening to them, they are fun and I feel they have a very relaxed way of getting a tonne of good and useful info. I totally feel like hanging out with them and being their friend." Someone wants to be our friend!
Christine: You are! You can hang out with us any time. [crosstalk 00:01:54] You're in the club.
Kendra Perry: Oh my god, I love it, guys. And if you guys love us and you want to support us, really the best way to do it is to leave us a five star review on iTunes 'cause it helps us get in front of more people, get out there, and it only takes two minutes, so you can just pause the podcast right now and then go over and do that thing on iTunes. Go give us a five star review. Thank you! All right, so I want to reduce, introduce Dr. Evan Hirsch, I want to reduce him to a small man. We're going to introduce him. And I just want to quickly read his bio 'cause he's kind of big shit.
Kendra Perry: I was just creeping on his website before I came on and I was like, "Oh my god, he's big shit, I'm getting excited." So, Dr. Evan Hirsch suffered with his fatigue for five years before he achieved resolution with the Fix Your Fatigue program that he pioneered in his medical practice. Through his bestselling book, free Facebook group, group and one-on-one Coaching," he has helped thousands of people across the nation optimize their energy and he is on a mission to help one million more. That's amazing.
Kendra Perry: He is board certified in family medicine, integrative medicine, and when he's not in the office, you can find him singing musicals, dancing, playing basketball with his family. So tell me more about the musicals. I'm like, super intrigued.
Christine: I buy it. I saw you on stage, dude. I totally buy it.
Dr. Evan Hirsch: I love musicals. I love watching them, I love singing them.
Kendra Perry: Oh my god, that's amazing.
Christine: Which one is your favorite?
Dr. Evan Hirsch: "Les Mis" is definitely my all time favorite, but it really depends on the flavor of the month. "Dear Evan Hansen" is amazing, I mean I love story that's told with music, 'cause music brings out the emotion and just like, one song brings you back to the whole story and you totally feel it all over again.
Christine: Very true, very true. So I have Evan so much and we had this discussion before because you know, you're like my bridge guy, you're one of the board certified MDs, family doctors who I not, haughty might not be the right word, but it actually is, you know? He was actually totally fine with communicating with health practitioners who might not have gone to medical school and I find that so so important that we do have that bridge.
Christine: So it's going to be super exciting because we have so many different perspectives today to talk about. But, you suffered from chronic fatigue and it would be interesting because you had all this medical background already, so what was going through your head when you were tired all the time and you didn't really have an answer?
Dr. Evan Hirsch: At that point I was already practicing functional medicine and I had come out of my residency, my wife had had fatigue three years prior and we had had a child, I finished residency, I started a practice, and then I went into fatigue, and frankly I'm not a great patient and I was just kind of pushing through and I just thought that, "This is just temporary, it's going to go away" and it didn't, and I just got worse.
Dr. Evan Hirsch: And brain fog got awful, to the point where I couldn't really remember much about the person who was sitting in front of me when I was doing my one-on-one consults. Thank goodness I had an electronic medical record where I could keep all that information in there, but once they were out of that chair, I really couldn't remember much. I could be present with them, I felt like I was practicing good care, but once they were gone, yeah it was out of my brain. And then I wasn't available for my family. I would come home and I couldn't play with my daughter.
Dr. Evan Hirsch: She was like, "Daddy let's run around," I'm like, "I just need to lie down." And I felt incredibly, my buttons on guilt and shame were pushed because I couldn't help out around the home. My wife was doing everything and I couldn't do dishes, you know I just couldn't support them and I felt awful about it. So finally I started diving into it deeper, started looking at all the research, read all the books I could, and piecing together all the causes that I could find.
Dr. Evan Hirsch: 'Cause what I was realizing, and also while I was doing this you know with functional medicine lends itself to the most complicated cases, and so as I got better treating other people and I was like, "Oh, I'm having success with this, I really need to start practicing this on myself," but I found that as they were getting better that it was really all about addressing all of the causes, and so that's my huge takeaway for people is that a lot of the times people are looking for the best treatment and I find that it's not the treatment, that it's all about the causes, because if you find the causes, then you can actually tailor the treatment specifically to the cause and then you're not wasting money and time and energy treating something that you don't even have.
Kendra Perry: So can we talk a little bit about the causes? I'm super interested what you found to be some of the primary drivers of the chronic fatigue, because I think from a conventional medical model I mean, no one really talks about that and I don't really even think there's a treatment for something like that.
Christine: No, I can only imagine that if you go to your doctor simply let's get some blood work done and then, you know, it might be a sluggish thyroid, but that's probably everything that there's in the toolbox. That's what I would imagine.
Dr. Evan Hirsch: Yeah, conventionally it's thyroid, it's liver disease, congestive heart failure, it's like some of the more severe stuff that are usually as you get older, hepatitis, can be some of those too, but it's mainly thyroid. And so what I've found is that there's fifteen different causes of fatigue and they can really be grouped into two categories: one is of deficiencies and one is of toxicities. So the deficiencies are deficiencies in hormones, adrenals, thyroid, sex hormones, as well as nutrients, and then of course deficiencies in lifestyle stuff like sleep, deficiencies in exercise unless they're really chronically fatigued where they shouldn't be exercising. Deficiencies in water since most of us are walking around chronically dehydrated. And then [crosstalk 00:07:39] There you go, right?
Christine: Yeah see, you're right there and I'm just like, "guilty."
Dr. Evan Hirsch: We're going to pause this so that Christine can go get some water.
Christine: [inaudible 00:07:47] Slipping on stuff and I literally came up to my office and I saw my water bottle and I was like [inaudible 00:07:52]
Dr. Evan Hirsch: Vader. And then there's the toxicities: heavy metals, chemicals, molds, infections, allergies, negative emotions, which people really undervalue. [crosstalk 00:08:06] Electromagnetic frequencies, you know all these toxicities that we're exposed to nowadays that just really cause all of those deficiencies. So, those are really, I found that there's like different levels of problems, so I'll consider a level one problem as a problem that can be fixed with lifestyle, lifestyle and diet. And the level two problem is one that can be fixed with deficiency and then level three problem is the one that people have a number of toxicities that have to be removed, and so those are the harder ones to treat.
Kendra Perry: Yeah, you definitely come across people where you're like, "Do we even need to do testing? It sounds like you just need to stop eating fruit loops in the morning and start liking your life again."
Dr. Evan Hirsch: Right! Huge.
Kendra Perry: Yeah, totally. That's awesome. That's such a comprehensive list, I love it, like that's exactly what I would say, so I feel like we're on the same page in that we should be friends.
Dr. Evan Hirsch: Absolutely.
Christine: Yeah I was like, "Totally," but I'm the like, you know the person, I'm like the one in the back in the classroom like, "Aw fuck this isn't how I learned to do," you know? So there is a, I have a plan. I'm a new practitioner, which I'm not people, but you know, imagine me to do, a lazy one. But how do you work through this? It totally makes sense, right? Those are all the things where I would go, "Light bulb, light bulb," and check, check, check, and see what's going on.
Christine: But if I have someone, and say we just had a coach who just went to health coach school, a general health coach school, and it's like, "Oh my god, I'm totally overwhelmed right now." Do you have a priority list? How do you even tackle all of this? I mean for us, I think, after a while you just even listen to the person and you kind of see things flare up in them, like in their aura, you know, however you work. You just hear it out. But when you haven't had as many clients yet, how do you logically do this?
Dr. Evan Hirsch: So you do kind of like what I talked about going from like level one to level three. So you start off with the stuff that you know. If you've just come out of school, you know about lifestyle and diet stuff. So you're going to clean up their diet, you're going to get rid of their grains and their gluten and their dairy and all that crap, and you're going to get them sleeping better, and you're going to start working on mindset stuff, so all of that stuff can be really great and you can get a certain number of people better. And then if you're not getting results in three months or so, depending on how often you're seeing them, then you're going to move on to level two.
Dr. Evan Hirsch: So then you're going to look at okay, let's start running some labs. This isn't that way that I do it, I get all of my labs, I try to get them all up front as soon as possible 'cause I find it saves a lot of time, but you also don't have to have your people spending $4000 on all these labs initially, 'cause that's not your specialty.
Dr. Evan Hirsch: So then you start looking at the deficiencies. So you're looking at adrenals, thyroid, sex hormones, nutrients, making sure they're drinking enough water. You know, all these sort of things. That's where I would go. And then if you're still not having success, and you also have to make sure your treatments are correct, that you're optimizing all these things. So I do ramp-ups on all of these things, 'cause most of the time the body's going to tell you when you've have enough of them. So if you're ramping up on your adrenals, you've got them nice and robust, and then you move on to mitochondrial support, and then you move on to thyroid, I call those the big three, and I ramp up on each of those to a significant amount so that you're making sure that you're giving, 'cause I like to move the needle.
Dr. Evan Hirsch: So I like to use things that are powerful and safe at the same time which is why I love natural medicine. So we ramp up on those, and that's going to give you an idea about how much, what you have to go to next, but you want to make sure that you're doing it right, that you're not just giving somebody a glandular on adrenal support, or if you're giving them, the worst is giving them adaptogens. 'Cause adaptogens are wonderfully balancing, but they're usually not strong enough and you're not going to shift the needle if somebody's got fatigue.
Kendra Perry: Okay, I love that. I'm always saying the same thing about adaptogens. I'm just like, sure, but it's not really going to do anything. I just want to back up a little bit because I want to, can you actually tell me what is chronic fatigue syndrome, how is it diagnosed, and is there a difference between chronic fatigue and chronic fatigue syndrome, or are they synonymous? I would love to know that.
Dr. Evan Hirsch: Yeah, they are totally different. Not totally, but they are different. And they're a gamut. You know, whenever I'm looking at things I'm always looking at a gamut. I don't care about these diagnoses. Chronic fatigue syndrome, according to the Institute of Medicine and CDC and stuff like that is, if you had a certain number of symptoms for six months. Well, if you've had fatigue that's not relieve, I mean the way that I define fatigue is if you have fatigue if you're tired and it's not relieved by rest.
Dr. Evan Hirsch: So if you're getting seven to nine hours of sleep a night, good sleep, and you're waking up and you are still tired, then there's a problem. And even after a week of this happening, you really need to start looking at what's going on here and what might be some of the causes. Now, if you've just had the flu that wiped you out and it's taken you a month to recover, first of it shouldn't take that long, but second off, as long as you recover and you get back to base line, like you're doing all right.
Dr. Evan Hirsch: But if it's lingering, you want to do something about it sooner than later. The body is yelling at you to do something about it. You have to listen. So I consider, and then chronic fatigue is just that persisting for several weeks to several months. It doesn't have to be six months and it doesn't have to be all those other symptoms that they talk about too.
Kendra Perry: Yeah, it's so interesting because I say chronic fatigue a lot. Like I say debilitating fatigue, ongoing fatigue, chronic fatigue, and I say chronic fatigue a lot and I get these people messaging me on Facebook who have chronic fatigue syndrome and they're getting mad at me, 'cause they're like, "You make it sound like you can actually reverse it and get rid of it! You shouldn't say that and you shouldn't say that," and I'm like, "Well, I think you can reverse it."
Christine: I think you can.
Kendra Perry: [crosstalk 00:14:09] That's kind of what I'm trying to tell you. It's just interesting. Thanks for clarifying that.
Dr. Evan Hirsch: Yeah and you know that challenge is that they haven't been helped and it's been 10, 20, 30 years, so then they get pissed off at somebody talking about a way to help somebody, and either they don't have the hope anymore to explore another option. They are resigned to where they're at. So now they're just pissed off because what if you're right? What if you're right and you can heal it and that means that they've been suffering needlessly for all of these years and they don't want to take that next step because it's too scary or it's too challenging or it's too expensive or whatever they think.
Kendra Perry: Yeah, and I think people really, a big reason why I don't like diagnoses is that people really connect with it. They bring their diagnosis into their story and-
Christine: They become the diagnosis.
Kendra Perry: They become it, yeah. So I think that's a tough one to deal with for sure. [crosstalk 00:15:03]
Christine: They define everything by their diagnosis. "Oh, I can't do this 'cause I have thyroid," "Oh, I can't do this because I'm gluten intolerant," and it's like, work on it then! It's like...
Dr. Evan Hirsch: Although it's challenging to hold both sides, too, because often times having a diagnosis can be really comforting. You know, as long as it's the cause. Like, okay, I've got heavy metals, chemicals, molds, and infections. Yes, there's a lot of reasons why you have fatigue. So it's like, "Oh, and all of a sudden I've been suffering all this time and now I know why." That's very different than grabbing that label and being like, "I can't do things because I've got this label."
Christine: Absolutely. So I have a question. When we were talking about gauging the needle and not using adaptogens and things like that. I find it really hard to find research on what to use. So I use only natural supplements of course, but I find it really really difficult to know what to use, what not to use, obviously I'm in Europe, so I'm more limited as well. How did you figure out your protocols? How did you, I can imagine you had to figure it out by yourself. I can't imagine that it was just there.
Dr. Evan Hirsch: Correct. Well I mean, I like to copy people who are successful and then I make modifications. And I like to ramp-up and I like to experiment, so I'm going to keep pushing the dose until the body says, "No," and I do that enough times where I get an idea about what a good dose is, what a good dose isn't, what side effects people are going to get from things like licorice root. I used to use licorice root all the time with everybody in high doses and then people started getting high blood pressure and they get all this swelling and electrolyte imbalance and I'm like, "Oh no, I've got to find something else. Licorice root is good as a part of all this, but I've got to find other things in order to complement."
Dr. Evan Hirsch: So you look at the research, you look at what other people are doing that they say is successful, but you always have to take that with a grain of salt because everybody thinks their protocols are amazing.
Christine: Yeah, for sure. I'm just too overwhelmed to even change mine. [inaudible 00:17:06] Obviously they work, but I'm convinced that there could be even better ones, but literally at the moment it's just too overwhelming. I think I could fall into that rabbit hole and just not come out of it for years. Just give it to me, tell me what to do. But things are looking well, I mean that's why we take other courses and why we try to [inaudible 00:17:29]
Dr. Evan Hirsch: Right. And being curious, and when you can't help somebody that you go back to the drawing board. You don't throw the baby out with the bath water, but you say, "Okay, what am I missing?" So if they're working, awesome, that's great. If they're working 100% of the time, great, but if they're working 95% of the time then when they're not working, then it's like, "Okay, what am I missing," and that's when you learn. And that's what happened to me and in treating myself and in treating all of these people.
Dr. Evan Hirsch: I started off in integrative medicine and functional medicine where I was like, "Okay, I'm fixing all these deficiencies, I got a certain number of people better," and then there were people who I couldn't get better. It's like, "Okay, now I need to go to environmental medicine. I need to start learning more about," I never wanted to treat infections. It was always way too complicated for me and all this stuff about Lyme and I was like, "I do not want to go into that world." But then I realized that I couldn't help those people until I started learning.
Dr. Evan Hirsch: I read Horowitz's awesome book on differentiating all the co-infections and then I started learning more about these awesome supplement lines like Fire and White and Beyond Balance and a number of these that are really good at getting at the infections. I learned about LDI, Low Dose Immunotherapy, and became an expert in those things because I had to, and because it's so incredibly gratifying when somebody comes and I can say, "Oh, you've got bartonella and I know exactly how to treat you and you're going to feel better in this amount of period."
Kendra Perry: I'm super intrigued-
Christine: [crosstalk 00:19:00] Because it's true! It's like, I love it. [inaudible 00:19:01]
Kendra Perry: I know. It's overwhelming for sure, there's a lot [inaudible 00:19:04] and you have to be a forever student. But I'm super intrigued about Lyme and mold these days, 'cause yeah, that's not something I ever wanted to deal with. I would refer those people out, but now I have all these women in my group membership program where I'm like, "I think you have mold. I think you have Lyme." And now I'm like, "Oh crap. I was right about this." And so how often do you find that is involved in fatigued and what's sort of your general approach to those types of people, because I know the symptoms for the two can be very, like the same and there can be a lot of overlap with the two as well.
Dr. Evan Hirsch: Yeah, there's a huge amount of overlap and so there's certain things, as I'm going through creating my group coaching program right now, there's a certain things that I asterisk where you can really kind of make a diagnosis by symptoms, but there are certain things that you can't. And a lot of the toxicities you can't because there's so much crossover. But mold is huge. I never thought I would be dealing with so much mold, but 50% of all the buildings in our country in the modern world have water damage.
Kendra Perry: 50%?! Holy crap. I was like, "What?" Okay, that's good to know.
Dr. Evan Hirsch: And most of those have mold. And so then it really depends on how much exposure you've had, what your genes look like. I don't ascribe to the Shoemaker protocol and it's entirety, but there's certain things that I pull out that I think are good. You have to assess the body, looking at mold in the body, and you have to assess the home, looking at mold in the home. Because if somebody's living in a moldy environment, I can't get them better.
Christine: I know, it's nuts. And I just had a client who showed me a picture and everything was green, like literally. And it was a new building, it was only five years old, but obviously they skimped on building materials, I don't know. But it's so hard because I was like, "You have to move, basically," and she's was like, "No fucking way," and I was like," Well there's not much I can do." But it's rough. I think it's so underestimated and I had just a friend last week posting on Facebook that she needs a place to go because she go severely sick and she just found out it was because of mold and she needs to move. It's nuts. I think it's a topic that, as an integrative practitioner, a functional medicine practitioner, you have to know about. And so it's on my to-do list as well.
Kendra Perry: I still have a mold course, so I'll give you access to it, Christine. You can- [crosstalk 00:21:24]
Christine: Oh good. I still haven't done yours, you know! I'm like, so it's literally my course! For some reason I'm just like, I need to oh god, I need a second life, yeah.
Dr. Evan Hirsch: And Kendra if you want me to come talk about mold in your course, I'm happy to do so.
Kendra Perry: I would love that. That would be so fantastic, because yeah, it's a hot topic. A lot of people are asking about it. I sort of know a few things like, generally to do. I'm making sure I'm asking those questions in the intake form, but yeah, I'm kind of like, "Okay, we need to do," so obviously the first step is getting out of the mold environment when it comes to mold. And then after that, I've heard that you want to do a lot of binding. Is that your approach?
Dr. Evan Hirsch: Yeah. And so, just to give you specifics, the ERMI test for the home, initially, to determine whether or not they have mold in the home, because they could, and then you want to do a urine mycotoxin test, either through Real Time Labs or through Great Plains. And so then you know there's mold in your body and whether or not there's mold in your home. If there's mold in your body and there's no mold in your home, and you know that the mold in your body is from another location, either from work or your car...
Kendra Perry: In your car? Would that be like for people who live in like a rainy, tropical environment? Would they have moldy cars? 'Cause that can happen to anyone.
Dr. Evan Hirsch: It can happen to anybody. Oftentimes it's because the mold will get into the clothes, it'll get into furniture, it can get in get into everything and then you just basically take those clothes into your car and then your car gets moldy. But oftentimes there can be a leak in the car as well. But once you make sure, you look at all those things, you make sure the person's not being exposed to mold, then you know, "Okay, this is from a previous place."
Dr. Evan Hirsch: Like I lived in a moldy place when I was in medical school, so I was like, "Okay, my place is clean now. It means that the mold that is in my body right now is from a previous infestation, a previous exposure, and so then I need to remove that." And so then that's with binders, so there's a number of different binders. There's activated charcoal, there are the french clays, there are humic and folic acids, oftentimes using a combination can be good. There's certain binders that are better for different things. And then using glutathiones so oftentimes binding things up and using glutathione to get it out. So those are kind of the big things that I'll use.
Dr. Evan Hirsch: And then if somebody can't get out of a space, oftentimes using an air filter like IQ Air or the Air Doctor. Basically, you want something that can get mycotoxins or mold toxins which are particle size that are down to .003 microns. And so you have to use something like those two that'll get down that small. You can't just use a regular HEPA filter, because those will get mold spores. They may say "mold" on them, but that's just mold spores, that's not mycotoxins.
Kendra Perry: Right. Yeah, that's so interesting. So what I've found with the people who I suspect have mold, they're the people who just like don't respond normally to the protocol that I give them. It seems like every time we try to do anything with them, they're like having a crazy, exaggerated, intense reaction and you're just like, "Oh my god. Like, what is going on here." And yeah, they just seem to, do their detox pathways get really clogged up or something or does that affect that? Because that's what I see.
Dr. Evan Hirsch: Absolutely. Yeah, and some of the symptoms that they'll get that are less non-specific or more specific are some of the sinus stuff, sometimes they'll get ear congestion. They can get itching, so itching around the anus, itching around the ears, which can be fungi in general, it can be yeast or mold. You can get neuropathies. Often times they will walk into a place, they can detect mold instantly because they've got so much mold in their sinuses, so they can smell it, and then they know that they need to leave, otherwise they're going to start getting brain fog. So those are some of the more specific symptoms. But otherwise it's just the chronic fatigue and the sensitivities are really a big one.
Kendra Perry: Oh man, that's so interesting. So mold is a big one. So something I'm interested about, I feel like mold has always been around, do you think there's something going on these days that is making us more sensitive to mold? Because it's not like mold is a new thing. Hasn't it always been around?
Dr. Evan Hirsch: Yes. But there's a couple things. So one is total body burden. So the more crap that you have on your liver and the more crap that you have on your immune system, the worse your going to be, so the more reactive you're going to be. If you've got heavy metals, chemicals, and molds, which then allows a bunch of these infections to become opportunistic in the body and start wreaking havoc. That's one thing.
Dr. Evan Hirsch: The other thing is kind of how buildings are made. I've got a 1920's home, it's got good ventilation. A lot of the newer homes are sealed way too soon. So usually you know, Christine you were talking about this like it's only a five year-old home. If you're driving around town, you're seeing a home being built and it's raining and it's framed, it's just being in the framing stage or whatever, it's just wood, like that home is just prime because it gets wet. As soon as they think it dries, all of a sudden they're tightening it up, sealing it up really tight, and then it's nice and warm, and that wet wood is all the sudden starting to grow mold.
Kendra Perry: My mind is just blown. I'm building a house right now.
Christine: [crosstalk 00:26:53] You're like, "No!"
Kendra Perry: I'm like, "Oh my god, what do I need to do?"
Christine: Yeah, but it's a problem here because all the new houses are, in Europe, have this energy pass, you know? So they need to be type A which means that they have to use as less energy as possible which means that insulation is crazy. It's supposed to be that you shouldn't even open your windows, so ventilation is inside of the house all the time. But what I can see is that yes, it's super hot all the time, first of all, you do need less energy, but it's because everything is so isolated.
Christine: And the thing, though, that you can see pretty much everywhere and here in Luxembourg we are building like crazy at the moment, is that even after a few years, even the outside starts to become very very green. Like it starts to mold from the outside already which just shows me that, okay, even if this is just outside, it's not in your bathroom, this cannot be healthy. And it's beautiful, like high standard buildings, but I just think that we have a building practice at the moment that hasn't been thought through. So I think it's like, yeah this is not going to work. It's going to have some effects down the line for sure.
Dr. Evan Hirsch: Yeah, and what people can do proactively is just do testing, you know? Like even something cheap like a mold plate test every year, every couple of years, making sure that if you do have a leak, looking in your attic, looking in your basement. If you do have a leak that you address it as soon as possible. Oftentimes as soon as the leak happens, you're already too late or you have to start doing some remediation. But staying on top of it as much as possible. It is unfortunate, but all you can do is the best that you can, and then just make sure you've got binders on board. I recommend that most people should be consuming binders on a regular basis anyway because of all the crap that we're exposed to, so.
Kendra Perry: Yeah, I take binders three times a day and it's like I've been doing this BioTox which is a binder of some of the stuff you mentioned: humic acid, folic acid, yucca root. Yeah, the Microbe Formulas guys, they make good products. I'm into them. Very cool.
Kendra Perry: Okay, so mold is a big one. Can you talk a little bit about the environmental stuff, like the heavy metals and stuff? Because I love this. This is a big one and I love seeing people talking about it because I feel like, right now, gut health and infections is so trendy and popular and everyone's talking about it, but I a lot less hear people actually talking about the environmental chemicals, the environmental toxins and how that is huge in chronic fatigue.
Dr. Evan Hirsch: Yeah. And you know we all start off treating the gut. It's kind of what we learn. And at some point, as you get better and you start getting sicker patients, you're gonna be treating the gut and you're not going to be having success. And then you're going to have to start looking at these other things and that's what happened to me. So yeah, heavy metals, lots of exposures. Mercury amalgams.
Dr. Evan Hirsch: I had a lot of mercury, I mean I had pretty much every cause which is why I had fatigue. And so I had a lot of mercury from growing up, I had like tuna fish several times a week. The bigger the fish, the more mercury because of all the coal plants that we have in the world right now that are producing mercury vapor that goes into our oceans. So everything that's coming out of the ocean right now has mercury in it, and the bigger the fish, the more the fat, the more the mercury. So tuna and swordfish are huge and so I had a lot of tuna fish growing up, I had mercury filling, every time you bite down you're releasing mercury vapor from that amalgam.
Dr. Evan Hirsch: So that was my exposure. Arsenic we know about issues with rice. In this country we know about runoff in some of the stuff and some of the herbs and whatnot from China. You've got industrial plant on top of the hill and then the farms down below. And that can be anywhere in the world, not just China. Cadmium from second hand smoke or smoking. So there's a lot of, and then lead, you know it's so interesting the stories that I get, people who are working with plasters or just doing art stuff or lead, lead paints, lead gasoline. So and so grew up outside a lead gas station, or their father worked in a gas station or whatever.
Dr. Evan Hirsch: The other thing that's really interesting too that people don't realize is that a lot of this stuff gets passed down from mother to child vertically through the placenta. So, moms dump all of their good stuff into their babies and all of their bad stuff. So heavy metals, chemicals, molds, infections, all this stuff are going to get dumped into the baby. Which is why there are some people who, they have have children who have autism, and they're like, "I have no clue why." And when you do the testing, they're just full of toxins.
Dr. Evan Hirsch: There's several studies now on assessing umbilical cord blood and there's 250 different kinds of chemicals and toxins that are found in umbilical cord blood. So these kids are coming out toxic, which is why, our kids are supposed to be the first generation that's not going to outlive their parents. So I mean, this is a huge problem. A lot of this stuff we are getting through that passing, through the placenta. So yeah, that's heavy metals. I don't know-
Kendra Perry: Yeah, that generational toxicity is a big thing. Like I'm pretty sure I came into this world with a whole bunch of crap. Because my parents are like in their mid-seventies and my dad can still kick my ass on a mountain bike and I can't keep up and it's embarrassing. Generational toxicity!
Christine: Damn you, Karen!
Kendra Perry: I can't keep up!
Dr. Evan Hirsch: Right, well and he doesn't have your mother's toxicity.
Kendra Perry: Yeah, exactly. That's a good point. And I mean my parents, they were raised on eating actual farmer's food. They were raised on, I was raised in the 80's. I ate margarine and low fat everything and [inaudible 00:32:45].
Christine: Such a difference made.
Kendra Perry: Yeah. So it's like when you look at all these causes, it really kind of, you're like, "Well no wonder everyone's so tired." And it's definitely the most common symptom I see in my clients which is why I really transitioned to kind of focusing on it, because originally I was doing gut and hormones and then I was like, "Everyone's so fucking tired. Maybe we should start talking about this." It's so common.
Dr. Evan Hirsch: And it's so complex. I think if you can treat autistic kids, that's like the ultimate in functional medicine. And then next is fatigue. I mean, because there's so many different causes. You have to be able to treat the gut. You have to be able to treat all these toxicities. There's just so many potential causes.
Christine: It's like this beautiful kaleidoscope of fangs, you know? So I'm still look for like, do you do mentorships or anything like that? I have all these courses I want to take and I'm just like, "It's too much," you know? But is it something that you do?
Dr. Evan Hirsch: I'm going to be coming out with a course in the next six months or so with-
Christine: For practitioners as well, or?
Dr. Evan Hirsch: Yeah, for practitioners.
Kendra Perry: Yeah, awesome.
Dr. Evan Hirsch: Right now I'm doing the group coaching for clients, but then yeah, practitioners. And it's going to be, I'll have like live Q&A twice a month or so so that we can go over cases in addition to having the digital content so people can run their cases. And I'll do it probably as a membership model so that, if people use it for what they need and then if they don't need it, they don't need it sort of thing.
Christine: Sign me up!
Kendra Perry: Me too. I love it. Yeah, I think there needs to be more courses for practitioners that kind of ties everything together, 'cause who were we interviewing the other day?
Kendra Perry: It was a doctor. Oh yeah, Tim Jackson. He's like, "There's no school for functional medicine. Sure there's a university of functional medicine, but it's not very functional." And I mean, and you still can't run the test, right? You really need to bring it together and I feel like we can all kind of like, all of us practitioners should just combine brains and make a super brain.
Christine: It's very true. I think we have such a huge movement and so many really smart people that come out with their protocols with, you know, what you do right now you know, Evan. Like learn from every expert and then puzzle it together. It's just like, I'm the lazy one, I just wait until all you guys come out with courses and just, you know, summarize the whole thing.
Dr. Evan Hirsch: That's not lazy, that's smart.
Kendra Perry: That is smart.
Christine: I'm a CliffsNotes kind of person, you know?
Kendra Perry: Well that's good though, 'cause a lot of people are just like you, right? They don't want to be boots on the ground, they just want to get the information from the experts and that's totally cool. No shame in that, girl. Don't shame yourself.
Dr. Evan Hirsch: Yeah, no shame.
Christine: I got fine while I fooled with this, so it's totally fine. But I feel like there is no real hub, you know? So it is a shame a little bit, 'cause I think a lot of us have to re-invent the wheel in a way all the time. But it's obviously good if you understand everything, but it makes me and I'm sure a lot of listeners very happy to know that you're coming out with a course and a membership. So that's awesome to hear.
Kendra Perry: We'll keep our listeners posted on that course, just [crosstalk 00:35:49]
Christine: Yes, please keep[crosstalk 00:35:51]
Dr. Evan Hirsch: I will.
Christine: So we can let them know when it's ready.
Kendra Perry: Okay. Can we talk a little bit about Lyme? This is another one that I'd love to pick your brain on, 'cause yeah, another one where I have the mold/Lyme people where I'm like, "You maybe have mold, but maybe you have Lyme." And we addressed mold, but let's talk a little bit about Lyme. And do you think people can still have Lyme even if they didn't notice that bullseye bite on their body?
Christine: [inaudible 00:36:17] thing, yeah.
Dr. Evan Hirsch: Yeah, only about 10% of people actually get the bullseye rash.
Kendra Perry: Awesome.
Dr. Evan Hirsch: Yeah and oftentimes they don't have Lyme per se, like borrelia, but they can have a lot of the other co-infections. So there's a lot that can travel inside that tick or anything that takes a blood meal. So it can be ticks, it can be sand flies, it can be biting fleas, it can be blood transfusion. It can be vertically from mother to child, it can be sex, it can be kissing, like there's so many different ways that you can get a lot of this stuff. They're very opportunistic bugs.
Christine: I just want to create a bubble right now and just go inside.
Dr. Evan Hirsch: Well and sometimes it's not even a big inoculation. I was talking to somebody yesterday who yes, he got bit by a tick. He saw this big fat tick and then he was really badly fatigued. It's like, yeah that's real causation, but for a lot of folks, they don't have that sort of thing. And oftentimes, we all have these infections.
Dr. Evan Hirsch: So bartonella is an infection that's found in upwards of 50% of all domestic animals. If you've ever been licked in the face by a cat or a dog or whatever, you probably have bartonella, but you don't have the symptoms of it because your immune system keeps it in check.
Kendra Perry: Right.
Dr. Evan Hirsch: And so it's only when these bugs become out of balance and they become opportunistic when you get heavy metals, chemicals, molds, infections, motor vehicle accident, divorce, stressful whatever that causes the cortisol to stop managing the immune system and then these bugs come out and say, "Hey nobody's managing us anymore. Let's have a party!"
Kendra Perry: Yeah, I would, too. I would do that exact same thing.
Dr. Evan Hirsch: Exactly.
Christine: You and me both, girl. [crosstalk 00:38:00]
Dr. Evan Hirsch: So you don't have to get, so a lot of us have these bugs already, you know. Epstein-barr virus. It's like being re triggered. So it's setting up an environment that is not habitable for these bugs. It's creating more of a balance and it's less about eradication because oftentimes we can't destroy them entirely. We just want to bring the volume down on them and then release the immune system. Because what I've found is if you don't have a functioning immune system, you cannot bring those bugs back into balance. And you can't have a functioning immune system if you've got heavy metals, chemicals, and molds.
Kendra Perry: Word.
Dr. Evan Hirsch: You're not going to bring the immune system back in balance with the bugs.
Kendra Perry: Yeah. And do you think there's a way to address Lyme that doesn't involve a ton of antibiotics? I feel like most of the Lyme people I meet, they're on a crazy antibiotic schedule. I mean like, okay well maybe that'll work, but what's going to happen after that?
Dr. Evan Hirsch: Yeah, I don't use any antibiotics and I get really good success. You know, all the research on antibiotics are, you stop the antibiotics and your symptoms come back.
Kendra Perry: Yeah, there you go.
Christine: Why is nobody telling you that, right? It's like, seriously, people?
Dr. Evan Hirsch: But the herbs will go deeper and you will get more eradication, but the challenge is, like I said, a lot of those people. So this is also a challenge of the functional medicine community is 'cause you've got the mold expert and you've got the Lyme expert and you've got the leaky gut expert, but nobody's pulling this stuff together like you're talking about with Tim.
Dr. Evan Hirsch: It's just not happening. So if somebody's focusing on Lyme and they're not getting rid of heavy metals, chemicals, and molds, then they're never going to be able to get rid of these bugs, you know? And there's good research on that too. I know that there was one study on mold and Lyme, people who had both, when they treated the mold, the Lyme went away.
Kendra Perry: Oh, interesting.
Dr. Evan Hirsch: Yeah, and it was a small study but it's still significant. I still see it a lot where we remove those things and then we can get rid of the Lyme. The other thing, too, is figuring out exactly which bug somebody has because, and this is another one of the problems with the antibiotics, is that in order to address all of them, you have to use multiples and different combinations, and the herbs are a lot more elegant in terms of how they work. But, you have to be very specific that you have. So you know, if somebody's got borrelia, AKA Lyme, they have to have symptoms of either muscle pain, joint pain, or nerve pain that moves around the body and comes and goes.
Dr. Evan Hirsch: So if you don't have those symptoms, you can't have borrelia. If you have bartonella, you're going to have three of the following symptoms, where headaches, neck pain, body pain, anxiety, depression, sleep problems, pain on the bottom of the feet, usually misdiagnosed as plantar fasciatus, cramping, usually in the calves, usually at night, cramping of the muscles, usually in the calves usually at night, thyroid problems, usually stretch marks, often times in weird places on the body. So those are all going to be, and if you have three of those, often times that can be really indicative of bartonella, especially the pain on the bottom of the feet and the muscle cramping.
Dr. Evan Hirsch: But it's huge in people who can't sleep. So Christine this is really big where-
Christine: This is very good. I'm going to ask them about their feet next time. I haven't done that yet, but...
Dr. Evan Hirsch: Absolutely, yeah. Ask them about-[crosstalk 00:41:27]
Christine: Dude, it's just like another question in my questionnaire where people are like, "Why would you want to know about this?" And it's like, "Yeah well now..."
Dr. Evan Hirsch: Yeah if I don't get people better with replacing all the deficiencies and working on all the sleep stuff that we talked about on your summit, then I go into the infections, you know. Bartonella can play a big role. And then babesia plays a huge role. Often times these people can't sleep at all. They have sweats because it's very [crosstalk 00:41:56] it's malaria where they'll have day sweats or night sweats. They usually have shortness of breath or a cough or some sort of lung issue that's happening.
Kendra Perry: [inaudible 00:42:04]
Dr. Evan Hirsch: And then they have really bad anxiety to the point of panic and they've got really bad depression to the point of suicidal thoughts. And most of the people that commit suicide around these things usually have babesia. So trying to fine tune, and then to make things more complicated, different parts of the country these bugs are going to look differently. Different parts of the world, these bugs are going to look differently. So I recently was at a conference where I learned that actually on the East coast, sometimes those bartonella symptoms that I just mentioned can be from babesia. It's like, "All right, great. So if I'm not having success this way, then I have to start looking for that." So it can be more complicated, but those symptoms can really help point people in the right direction. They can be like, "Oh my gosh, I totally have bartonella and nobody's ever talked to me about that before!" And the treatment's not that hard as long as, treatment's not that hard if it's straightforward, but you know you have to remove all the other crap too.
Kendra Perry: And so it's better to kind of determine if you have these infections based on symptoms and not with testing? Or is there a way to test for these things?
Dr. Evan Hirsch: Yeah, so the blood testing is not good because when we're looking at Western blot tests or whatever for Lyme or any sort of serology test, you're looking at the immune system's reaction to the infection. So if the immune system is dysfunctional because you have heavy metals, chemicals, and molds, and if you're looking, you're trying to assess for a test where the thing that you're testing for is not working right. So I really like the DNA connections test which is a urine PCR test. And I try to provocate every test that I do. I try to provoke it. I try to push things out of their hiding spots and so what they do is they, you can either do intense exercise for 30 minutes prior to that urine test, or you can get a lymph massage prior to the urine test because a lot of this stuff is [crosstalk 00:43:54]
Christine: Oh, my god. My mind has been blown this entire episode.
Kendra Perry: I know! I've taken like five pages of notes!
Christine: The glasses emoji is like, right in my face.
Kendra Perry: I've got the star one, the stars eyes emoji.
Dr. Evan Hirsch: Well we're recording it right? Oh no, we're not recording! Just kidding.
Kendra Perry: No, we are. Oh my god that's happened before. Don't scare us.
Christine: Yeah, don't joke. But this is awesome. I'm just like, gosh, your brain.
Kendra Perry: Yeah, this is awesome.
Dr. Evan Hirsch: Just trying to drop a ton of knowledge.
Christine: Good, we like that.
Kendra Perry: So good.
Dr. Evan Hirsch: And don't get overwhelmed, anybody. This is just knowledge, this is just education, you don't have to do anything about this right now. Just take it for what it is.
Christine: Just sign up to Evan's course once it's ready.
Kendra Perry: Yeah, like you said if you came and talked to my practitioners, because it's so funny. I'm like going through a lesson, I'm like, "This is a lot of information. I'm probably overwhelming you," and they're like, "Bring it on! I love being overwhelmed!" It's so hilarious. I'm like, "Okay, here you go!"
Christine: It's true, though. Like when I get into something I'm a pit bull, like I can't let go. I want to know everything, like every little bit of it. But I think that's like a common trait. But I wish we had, like I really have this idea that at some point we need to bring all of, maybe our guests or just everyone you know together and just like, everyone has brain dump their expertise and we'll [inaudible 00:45:22]. Just like a charge [inaudible 00:45:25] all our knowledge in like one thing. Wouldn't that be amazing?
Kendra Perry: The ultimate brain.
Christine: Yeah, exactly. Exactly. It would be awesome. I need to think about that. I need to do something like that. No, this is awesome, like I love it so much.
Kendra Perry: Okay, so what haven't we talked about. I feel like we've talked about a lot of good stuff.
Dr. Evan Hirsch: Let's see. Heavy metals, well we haven't talked about, so chemicals, 84,000 chemicals that we're exposed to on a regular basis. You know, everything from lipsticks and cosmetics to pesticides in our foods. There's been some good studies on before and after with kids. Feeding them an organic diet versus a non-organic diet and they have pesticides in their urine and they've got behavior issues and you remove them and they get better. And I really like the Skin Deep website [crosstalk 00:46:18]
Kendra Perry: I use that all the time.
Dr. Evan Hirsch: EWG.org. Really important site for making sure your cosmetics are clean. You know 70%, this is coming back to heavy metals, but 70% of all lipsticks have lead in them. It's really important not to be, and these nano particles are awful, too. There's toxicities in these nano particles that are getting, it's like getting an IV of chemicals right into your body. So chemicals are a big one to avoid.
Kendra Perry: Yeah, and I think, I mean women, I see this a lot in my membership because its for women and I mean like, they're just lathering, I mean women use so many products. When I go see my girlfriends in the city I'm like, "What the fuck is on your vanity?" There's like 500 products and I'm like, "What are you even like, do you spend like five hours getting ready in the morning? What's all that shit for?" It's crazy. It's totally crazy. And yeah, women just put it all over their skin, make up, make up's a really bad one. Really hard to find, I find, good non-toxic make up that also doesn't have metals in it. Because even some of the mineral make ups have titanium in them or different iron oxides, that sort of thing. It's a tough one. [inaudible 00:47:24] Give me an idea.
Dr. Evan Hirsch: It is.
Kendra Perry: Yeah. And what are your thoughts on glyphosate. That's a bad one, hey?
Dr. Evan Hirsch: Oh yeah, for sure, yeah. I like to test glyphosate in people. But yeah, glyphosate is Round Up. It's that weed killer that causes a lot of neuropathies. It's very quickly becoming a cause of type 2 diabetes. Seeing as like skinny diabetes. You know people who are like, "Why do you have type 2 diabetes?" Well, it's because the pancreas has been toxified by pesticides including glyphosate. And then the insulin can't manage the blood sugars anymore.
Kendra Perry: And which test are you using to test for glyphosate?
Dr. Evan Hirsch: I like Great Plains. I like a lot of their tests.
Kendra Perry: [crosstalk 00:48:05] Is it like a GPL-TOX one, or?
Dr. Evan Hirsch: They've got a glyphosate one.
Kendra Perry: Oh, they do? [crosstalk 00:48:12]
Dr. Evan Hirsch: Yeah, it's like $99.
Kendra Perry: Oh, awesome. I'm going to order it today.
Christine: We have a different version of glyphosate over here, across the pond.
Kendra Perry: Really?
Christine: Yeah. It's still glyphosate, but it's still toxic, most likely, but it's different. It's different from the US because a lot of the ingredients have been taken out because they don't qualify for EU standards.
Kendra Perry: The EU is much ahead of North America, that's for sure.
Christine: There's always like, I feel a little bit better, but it's like, yeah. Still not idea.
Kendra Perry: And so if you could choose three tests to run on every single client you ever saw, what tests would they be? What are your top three?
Dr. Evan Hirsch: Let's see. So when I do my assessment, symptom-wise I can determine adrenals, thyroid, sex hormones, mitochondria for the most part, so I don't need to test on those so much. Let's see. Heavy metals, chemicals, molds... You said three tests?
Kendra Perry: Three tests. Only three. You can only run three.
Dr. Evan Hirsch: Only run three. So I would say heavy metals and I would say urine mycotoxin for molds. Oh, and the heavy metal test would be a provocated urine test from doctor's data, and then the urine mycotoxin test from Great Plains labs, and then provocated with glutathione, and then I would do the GI map test for stool infections. And a fourth would be serology for like Epstein-barr, mycoplasma, chlamydia.
Kendra Perry: Interesting. Very cool. I always run heavy metals test, I always run the GI test. Those are part of my top ones, too. I love it. We're on the same page, great. Love it. [crosstalk 00:50:09]
Dr. Evan Hirsch: Great. Awesome. It's always nice to get that confirmation.
Kendra Perry: Yeah, I love it. And I'm going to look into this urine mycotoxins test. I find that really interesting. Learn a little bit more about that. Awesome, well thank you so much! This has been enlightening, both our heads exploded multiple times during this [crosstalk 00:50:24] which is a good thing, we like our heads to explode on this podcast.
Christine: We do.
Kendra Perry: Do you have any last questions, Christine?
Christine: No, I am exhausted. I have a little brain, you know? But no, I love it, absolutely love it. I think we have to get you back on at some point to talk about your group program and all of the things that you do, you know. Client-wise, too.
Kendra Perry: The business side of things.
Christine: Yeah, so we'll have to do a part two, so stay tuned for that. But thank you so much. This has been so much wisdom. I cannot wait for your program to come out now for practitioners. Like, really am like, I'm ready, go.
Dr. Evan Hirsch: All right, I'm getting on it.
Christine: But yeah, I think that's pretty much it. Oh, you obviously have a book, so people should obviously get that. And just tell people who-
Dr. Evan Hirsch: Right, I've dumped a lot of my protocols into the book.
Kendra Perry: I'm sorry is it called "Fix Your Fatigue?" Is that the name of your book?
Dr. Evan Hirsch: It's called "Fix Your Fatigue," yeah.
Kendra Perry: "Fix Your Fatigue," awesome I'm going to [crosstalk 00:51:17] buy it today
Dr. Evan Hirsch: It's on Amazon. You can find more about me at fixyourfatigue.org. There's links to my free Facebook group. You can actually download right now, I don't know how much longer it's going to be up there, but you can download my book as a PDF for free right now on my website.
Christine: [crosstalk 00:51:34] I think I have it, actually.
Kendra Perry: I want that. Awesome.
Dr. Evan Hirsch: And then I've got the group program which started in January. And I'm doing live trainings, but I'm also recording all of it so people can jump in at anytime.
Kendra Perry: Awesome. Amazing. And all your social media handles are Fixyourfatigue, hey?
Dr. Evan Hirsch: They are, yeah. DrEvanHirsch or Fixyourfatigue.
Kendra Perry: Okay, perfect. Awesome. All right, guys, thank you so much for joining in. Remember, we love Instagram stories, so take a screen shot of this episode if you're listening and share it to your stories. Mention @360HealthBizPodcast and we will share it back to our stories and we will be mutual friends on Instagram. And follow us if you're not already following us and thanks so much guys. As always, we really appreciate you hanging out with us and dealing with our ridiculous talks, and we will see you again in two weeks time. Bye!
The Hair Tissue Mineral Analysis (HTMA) test is my FAVORITE of all functional testing. What is hair mineral analysis testing you ask? It is an affordable functional lab test that provides a non-invasive biopsy of EVERYTHING going on in that body of yours. It can test for thyroid function, adrenal function, inflammation, digestive issues, heavy metal toxicity, and much, much more! HTMA Hair Analysis it THE best functional nutrition testing method - it's affordable, it's accurate and it's my test of choice for all my clients.
Get my FREE HTMA Interpretation Guide: https://go.kendraperry.net/htma-guide
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So maybe you have heard of hair mineral analysis testing and maybe you're feeling just a little bit intrigued, but overall you don't really know what the heck it is. So guys, I am Kendra from Kendraperry.net and in this video I'm going to help clear that up. For functional health training and online business strategies for health coaches, make sure to subscribe to my channel and hit the bell so you can be notified every single Thursday when I post a new video. So hair mineral analysis is the primary test that I use in my practice and it has honestly been the biggest tool for transformation in my clients. But it's not really a mainstream functional test, and for that reason, a lot of health coaches are in the dark as to what it actually is and how it can actually help their clients and their business.
By the end of this video, you will know exactly what hair mineral analysis testing is and why you should be using it in your practice and with your clients. So all of my students in hair mineral analysis would 100% agree that this test has been absolutely paramount in their own health journeys, but also the main thing that has helped with the transformation of their clients and growing their business. So number one, what is HTMA? So HTMA stands for hair tissue mineral analysis and basically it's a noninvasive biopsy of cellular activity in the body. So we are taking about an inch and a half of hair, so about that much from the scalp and we know that the hair is just dead cells so basically we're seeing what's going on with minerals within the cell. Because it takes about three to four months to grow that strand of hair, we actually get that average of what's been going on in the mineral system inside the cell over that longer timeframe.
So number two, what type of information can you actually get from HTMA? So you can actually get a ton of crazy information about a person's unique biochemistry. So I can tell about fibroid health, adrenal health, blood sugar regulation, inflammation, the status of the nervous system, immune system activity. I can see search for cellular dehydration. I can tell about stomach acid levels. I can tell about digestion. I can tell about the likelihood that somebody has an infection. I can tell about copper toxicity or heavy metal toxicity. I can look for signs of chemical sensitivity. I can even determine something like iron deficiency.
So there is a ton of information you can get from a hair mineral analysis and the main reason for this is because the minerals are the spark plugs of the body. They're basically involved in every single chemical reaction in the body. Anytime your body does anything, blinks, moves an arm, goes to sleep, whatever, whatever your body is doing, there is a mineral involved. Specific minerals are involved in specific functions or glands or activities in the body. So by looking at the various balances between those minerals, that's how we can tell how the thyroid gland might be functioning or the status of the adrenal health or how someone is actually regulating their blood sugar.
The other amazing thing about hair mineral analysis is you can actually get a window into a person's personality, emotional health, and how they actually react to stress. It's super interesting when I go through these panels with clients because they kind of think I'm a witch because I'm basically telling them exactly how they feel, how they act, how they react to certain things, their emotions, and it's pretty amazing because it does correlate incredibly well. So guys, let me know in the comments below if you are thinking of utilizing HTMA in your practice and let me know what's maybe holding you back from actually employing it.
Finally, why should you actually be using hair mineral analysis with your health coaching clients? So number one, it's a very noninvasive biopsy. A lot of biopsies are painful. People need to go to the doctor, they need to get a surgery to get that biopsy. But with the hair, it's very simple and easy to collect and you don't actually need that much hair. So some people feel a little bit nervous about giving hair, but it's actually a very, very small amount. I test my hair every two months and the only person who can tell is my hairdresser who's like, "Did I do that?" I'm like, "No, no, I did that. Don't worry about it."
The other reason why you should be using hair mineral analysis is because it's incredibly affordable. It's super cheap. It's literally the most affordable functional test that you can access. I believe the biggest barrier to functional medicine is the cost, right? A lot of different practitioners or testing packages are thousands and thousands of dollars, but a hair mineral analysis is less than a hundred dollars. So it's an incredibly affordable way for your clients to get their feet wet with functional testing, for you to get a little bit more of a scientific understanding of your client, and it's really great for your clients who maybe have economical limitations. It's also a fantastic way just to get people in the door because you can run that test, get all that information, employ targeted strategies, get that person results, and then suddenly they're on board. They're like, "Okay, I'm on board. This is working for me. I'm getting results and now I'd like to upgrade to your bigger package or I'd like to run those other lab tests that you recommended."
So I alluded to this before, but minerals are the spark plugs of the body. They're involved in every single function of the body. So if you have mineral deficiencies and mineral excesses, metal toxicities, or an imbalance between your minerals, the body's not going to function. If you don't have what you need, those basic building blocks for good health then your clients are going to really struggle with results, with getting results. I find that a lot of people are so depleted or so bottomed out with minerals that they can't even handle going through a gut protocol or eliminating pathogens or taking a lot of supplements because their body literally doesn't have the tools it needs to function.
So with minerals, when we balance the mineral system, we really do build the body up and we give the body those basic building blocks that it needs to function as it should. So it is a really great starting point with your clients and when you get the minerals into balance, you can have a really positive influence on all different types of systems in the body. So in terms of thyroid, for example, I use hair mineral analysis to assess thyroid status and I actually reversed a lot of hyperthyroid or thyroid issues just by getting the thyroid specific minerals in balance. So it's a very noninvasive, gentle way to get a person healthy. So I really do believe it is something you should be utilizing in your practice because not only is it affordable, it gives you a ton of information and it will help your clients who are struggling to even do the most basic protocols because their system is just so burnt out, so depleted and it can't even do regular function.
Okay guys. So now that you know what hair mineral analysis testing is and now that you're thinking, "Maybe this should be something that I include in my health coaching practice," make sure to grab my hair mineral analysis interpretation guide for practitioners by clicking the link below. Guys, and if you liked this video, make sure to let me know by hitting the like button, subscribing to my channel and commenting below and let me know how this video helped you or what your biggest take home messages and make sure to share it with all your fellow health nerds.
Authentic is the new online marketing! But how do you be your true authentic self without sharing EVERYTHING? You can find out how to be authentic on social media without oversharing and building an authentic online brand by watching this video. I provide 3 easy tips on how to build authenticity in your brand. Build your brand persona without sharing details you don’t want to. I can help you do this and answer how to be your authentic self in business and how to be an authentic brand. Tune in now and learn how to be authentic without oversharing!
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All the business gurus out there are telling you to be authentic and real on social media, but how do you share without oversharing? I'm Kendra from kendraperry.net. That's what we're going to break down in this video. For functional health training and online business strategies for health coaches, make sure to subscribe to my channel and hit the bell so you get notified every single time I post a video on Thursdays.
Authenticity is the new online marketing, but how do you know when you've crossed the line? When is it good to share, and when have you gone just a little bit too far? By the end of this video, you will have three tips on how to share your personality, be authentic and genuine online without oversharing and turning off your followers.
After running a business for over four years, I really do understand the power of infusing personality and vulnerability into my marketing. I actually think it might be one of the single most important things that I have done that helped me build a six figure business in less than three years. When is sharing too much sharing?
My first tip for sharing yourself on social media and online is to start slow. Don't go overboard on sharing your entire personal life right off the bat. Start by sharing small details. For example, maybe you've struggled with sleep and you've found some tools that have really helped you. Maybe share why it's been so hard for you not to sleep, how that's affected you, but give those actionable tips or those tools that have really helped you. They actually might also help your following.
Number two is to infuse a take home message into your story or into what you're sharing, and always try to bring it back to them and how it can actually help them. Don't use social media as a dumping ground for your personal problems or all the crappy things going on in your life. Yes, you want to share the things that aren't going well. It makes you more human. It's okay to share your struggles, but don't just make it about you. Always bring it back to them. Share your struggle, but then bring it back to what's the take home message? What can they learn from the situation that you experienced? What is the take home message?
Guys, so let me know, how does sharing your personality and your personal life on social media make you feel? Let me know in the comments below.
Number three is to realize that it's totally okay to keep some things to yourself. You don't need to share everything. If it doesn't feel good in your heart or in your gut, wherever you feel it, then don't share it. We want to keep some things private. If it's not something you don't feel comfortable sharing, if you don't think there's a message to be learned from it, if it just doesn't feel right, then you definitely do not have to share it. Make sure to only share things that you feel comfortable sharing, and it always starts to... Start slow, start sharing a little bit, and then find where your comfort level is at.
Guys, if you are a new health coach and you were wondering, "Well, how the heck do I actually make money as a health coach?" Make sure to check out my video titled How To Make Money As A Health Coach.
Now that you hopefully feel a little bit more comfortable and a little bit more at ease with being vulnerable online, make sure to grab my Insider's Secrets Guide, 10 Things I Wish I Knew As A New Health Coach. You can grab that in the link below. If you like this video, make sure to let me know by liking this video, subscribe to my channel and definitely share this with your fellow health coach nerds. Make sure to comment below, let me know what you learnt from this video and what your biggest take home from it was.