Does this sound like you: you’ve graduated from nutrition school or your wellness training, and you can’t WAIT to start your business..but you're at a loss of where to actually start!? Fear not, in this video, I'm going to tell you the top five things you need to do to start attracting clients and start putting money into your bank account!
As a former health coach, I ran my functional health coaching business for about five years and by year three, I was making six figures. In those five years, I did a ton of trial and error so I’m confident on what the most important things are that you need to be working on in your coaching business - and they may not be what you think.
Niching down is incredibly important and it will determine your business success going forward. There are billions of people online and you cannot just wake up one morning and decide to help 5 billion people. It just doesn't work like that. We have to start small and expand as we grow. So when it comes to niching, you want to pick something that people will actually pay you to fix.
You've figured out your niche, now you have to create the program which is going to help them solve that problem. So before you build the website or get a logo, create a paid offer like a signature program.
This is something you can do even if you haven't graduated yet because it takes time to build an audience online! So the longer you put this off, the longer it's going to take for people to feel like they trust you. Pick one social media platform and roll with it.
This is my only regret when it comes to starting my business is that I didn't focus on my email list growth sooner. And to get people on your email list, you need to give them a lead magnet offer – whether that’s a quick guide, a checklist or a cheat sheet. It should be specific to your ideal client and is going to help them get a fast result.
Always focus on things that make you money and the things that don't necessarily make you money (but are still necessary) can be outsourced. The amount of time you will get back to work on things that make you money is worth the investment that you are going to pay someone. I use Fivver for my outsourced projects and tasks.
If you are brand new to your business and you’re still struggling to figure out who your niche is, make sure to download my Define Your Money-Making Niche Workbook where I will teach you my strategy to help find a niche that feels good to you, but also makes you money.
I ran my health coaching business for about five years and grew it to six figures. So I’d like to think I have a pretty good idea of how to actually grow a business and the primary steps you need to take to get started. In my new video I'm going to give you my five steps to getting started!
I don't have any formal business training and I never had a business plan, so I am 100% self-taught. When I started it was overwhelming and I didn't really know what I was doing, but I did manage to grow it to six figures. So if I can do it, then you can do it too.
Your ability to determine a niche that is profitable will actually determine your business success. There are a lot of people online and you need to choose who you are talking to because if you try to appeal to everyone, you literally will appeal to no one. You need to not only pick a niche that feels good to you, but you also need to pick one that is profitable.
I would prioritize this before I would even prioritize starting a fancy website. The truth is you're going to change a lot in the next year. So stick with a really basic website and don't wait until that website is ready before you get out there and start sharing relevant content to your niche. The truth is, it takes time to build an audience, to get to know you and to feel like they trust you. The longer that you put it off, the longer it's going to take to build an audience that is ready to buy. This means start showing up on social media and on your website.
You need to have something to sell because if you're not making sales, you don't really have a business. This goes back to who is your ideal client and what is the problem that you’re solving for them. That's going to be what your paid offer does, is solve a problem. When it comes to selling your program, you really want to focus on the benefit or the outcome.
Your email list is incredibly important because you actually don't own social platforms and just because you have hundreds followers on Instagram, doesn't mean that when you post content that hundreds of those followers are going to see your content. But with your email list, you own your list and you can almost guarantee that that email that you send is actually going to get to their inbox.
Remember as a business, we need to make sales to be considered a business. The money making activities in your business are the things that you should focus on. Some example of moneymaking activities would be creating content for your social media, for your email list, and for your website. These are things that will attract people into your business. Another example would be creating paid programs or updating current programs. These are the things that you're selling and that are making you money. In my opinion, the most important thing that you can be working on is your free content that will build your audience and your paid content to sell to your audience.