In today's business world, you honestly can't go that far without finding someone preaching about the necessity of hustle in order to grow your business. But is a hustler's mentality really needed in order to grow a business? In my opinion, it's not and I actually believe that it's totally detrimental to your growth. In my video, I'm going to teach you that you don't actually need to hustle to be successful and what you should actually be doing instead.
The reason why I decided to become a health coach is because I was struggling with chronic fatigue and chronic insomnia. I was tired all the time, which meant that I wasn't able to work that long without giving myself a break. And because of this, I always had to be careful about how I managed my time and energy because otherwise I would burn out. So when everyone started glorifying this hustle thing, I called bullshit because I in fact grew a multiple six figure business without hustling because I needed to rest a lot and not overwork.
Personally, I hate the word hustle because it implies that in order to be successful in business, that you have to, well, hustle. Or that you have to work yourself into the ground and stay up late at night and prioritize your own health in order to make money. The problem is that hustle doesn't actually guarantee your success and it doesn't guarantee that you are focusing on the right things. And more than likely, you're just going to burn yourself out. So if this hustling thing does not resonate with you, that's okay. It doesn't resonate with me either, so do not feel guilty about not hustling.
So if you're just hustling and burning yourself out, you're a poor role model for your clients and they are going to see right through you. So in my opinion, you cannot be a hustler health coach and be successful because I don't think anyone will really want to follow a health coach who eats like shit, who stays up late and doesn't take care of themselves. They will see right through that, like I said, and that is inauthentic. And if you want to learn more about how to be authentic in online business, make sure to check out my video, Authenticity Marketing.
Now that we're on the same page about hustling, let's talk about how to grow your business the anti-hustle way.
1) Learn to say no.
aying no and setting boundaries can feel totally crazy at first and it can feel really overwhelming, but saying no is actually the highest form of expression of self love and self respect. So when you are a new health coach, it can be really easy to get hungry for opportunities or get distracted by what I call shiny objects in disguise, which are opportunities that seem totally golden at first, but when you break them down, they don't actually help grow your business. In fact, they're probably helping grow someone else's business. Or it may present itself as an opportunity to make fast money, but in the long run, it doesn't actually lead to your bigger mission.
2) Determine your freedom number.
With hustler mentality, a lot of people will continue to grow their business without taking into consideration what they need for happiness. Grow your business to the point that it is aligned with your lifestyle. So me personally, I love minimalism in business and I don't want to grow a multiple seven figure business unless it's absolutely aligned with my lifestyle. If growing my business bigger means working more and having less time for my self care, for my outdoor time and for my relationships, then that is actually not something that I want and I will cap my growth at the level that it needs to be in order to align with that lifestyle.
3) Focus on cultivating a community.
Instead of going out there and hustling like a maniac, focus on cultivating and building relationships instead. When you build real human relationships with your audience, what you do is actually create return customers and fans. If you have a follower who really buys into your mission and what you do, then they are going to purchase and invest in every single thing you put out there. When you focus on creating a community and building real relationships, you can sell to these people over and over again because they like you, they trust you, and they buy into your mission.
You don't need to hustle when you cultivate real human relationships with your following. And the honest truth is you don't actually have to grow a massive following to be successful when you consider the relationship community connection. If you focus on having a quality and engaged following by building community, by building relationships, then you don't need to hustle and keep seeking new customers because you already have your super engaged, super friend customers who are willing to invest in anything new that you put out there.