Authentic is the new online marketing! But how do you be your true authentic self without sharing EVERYTHING? You can find out how to be authentic on social media without oversharing and building an authentic online brand by watching this video. I provide 3 easy tips on how to build authenticity in your brand. Build your brand persona without sharing details you don’t want to. I can help you do this and answer how to be your authentic self in business and how to be an authentic brand. Tune in now and learn how to be authentic without oversharing!
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All the business gurus out there are telling you to be authentic and real on social media, but how do you share without oversharing? I'm Kendra from kendraperry.net. That's what we're going to break down in this video. For functional health training and online business strategies for health coaches, make sure to subscribe to my channel and hit the bell so you get notified every single time I post a video on Thursdays.
Authenticity is the new online marketing, but how do you know when you've crossed the line? When is it good to share, and when have you gone just a little bit too far? By the end of this video, you will have three tips on how to share your personality, be authentic and genuine online without oversharing and turning off your followers.
After running a business for over four years, I really do understand the power of infusing personality and vulnerability into my marketing. I actually think it might be one of the single most important things that I have done that helped me build a six figure business in less than three years. When is sharing too much sharing?
My first tip for sharing yourself on social media and online is to start slow. Don't go overboard on sharing your entire personal life right off the bat. Start by sharing small details. For example, maybe you've struggled with sleep and you've found some tools that have really helped you. Maybe share why it's been so hard for you not to sleep, how that's affected you, but give those actionable tips or those tools that have really helped you. They actually might also help your following.
Number two is to infuse a take home message into your story or into what you're sharing, and always try to bring it back to them and how it can actually help them. Don't use social media as a dumping ground for your personal problems or all the crappy things going on in your life. Yes, you want to share the things that aren't going well. It makes you more human. It's okay to share your struggles, but don't just make it about you. Always bring it back to them. Share your struggle, but then bring it back to what's the take home message? What can they learn from the situation that you experienced? What is the take home message?
Guys, so let me know, how does sharing your personality and your personal life on social media make you feel? Let me know in the comments below.
Number three is to realize that it's totally okay to keep some things to yourself. You don't need to share everything. If it doesn't feel good in your heart or in your gut, wherever you feel it, then don't share it. We want to keep some things private. If it's not something you don't feel comfortable sharing, if you don't think there's a message to be learned from it, if it just doesn't feel right, then you definitely do not have to share it. Make sure to only share things that you feel comfortable sharing, and it always starts to... Start slow, start sharing a little bit, and then find where your comfort level is at.
Guys, if you are a new health coach and you were wondering, "Well, how the heck do I actually make money as a health coach?" Make sure to check out my video titled How To Make Money As A Health Coach.
Now that you hopefully feel a little bit more comfortable and a little bit more at ease with being vulnerable online, make sure to grab my Insider's Secrets Guide, 10 Things I Wish I Knew As A New Health Coach. You can grab that in the link below. If you like this video, make sure to let me know by liking this video, subscribe to my channel and definitely share this with your fellow health coach nerds. Make sure to comment below, let me know what you learnt from this video and what your biggest take home from it was.